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Healthcare Augmented and Virtual RealitySize, Share, and Outlook, H2-2025 Report-By Type (Hardware, Software and Service), By Application (Surgery, Fitness Management, Patient Care Management, Pharmacy Management, Medical Training and Education, Others),

Publisher VPA Research
Published Sep 01, 2025
Length 169 Pages
SKU # VPA20333243

Description

Healthcare Augmented and Virtual Reality Market Outlook
The Healthcare Augmented and Virtual Reality Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Healthcare Augmented and Virtual Reality market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Healthcare Augmented and Virtual Reality segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Hardware, Software and Service), By Application (Surgery, Fitness Management, Patient Care Management, Pharmacy Management, Medical Training and Education, Others), By End-User (Hospitals, Clinics, and Surgical Centers, Pharma Companies, Research and Diagnostics Laboratories, Others). Over 70 tables and charts showcase findings from our latest survey report on Healthcare Augmented and Virtual Reality markets.

Healthcare Augmented and Virtual Reality Market Insights, 2025
The healthcare augmented and virtual reality (AR/VR) market is revolutionizing how medical professionals train, diagnose, and treat patients. AR and VR technologies are being integrated into medical education for realistic simulation-based learning, allowing students and professionals to practice complex surgeries and procedures without risk. Companies like Medivis, Osso VR, and AccuVein are pushing the boundaries of immersive healthcare by offering real-time 3D anatomical visualization, remote diagnostics, and vein visualization tools. VR is also being increasingly adopted in pain management, mental health therapy, and rehabilitation by creating controlled, immersive environments to reduce stress and improve patient outcomes. AR is enhancing surgical precision by overlaying digital imagery onto real-world anatomy during live operations. These technologies are particularly impactful in telemedicine, where virtual consultations and remote surgical planning are gaining momentum. Regulatory bodies are starting to create dedicated pathways for certifying AR/VR devices, signaling a shift toward clinical integration. As hospitals look to improve patient engagement, treatment efficacy, and training efficiency, AR/VR solutions are rapidly becoming essential tools in modern healthcare ecosystems..

Five Trends that will define global Healthcare Augmented and Virtual Reality market in 2025 and Beyond
A closer look at the multi-million market for Healthcare Augmented and Virtual Reality identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Healthcare Augmented and Virtual Reality companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Healthcare Augmented and Virtual Reality vendors.

What are the biggest opportunities for growth in the Healthcare Augmented and Virtual Reality industry?
The Healthcare Augmented and Virtual Reality sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Healthcare Augmented and Virtual Reality Market Segment Insights
The Healthcare Augmented and Virtual Reality industry presents strong offers across categories. The analytical report offers forecasts of Healthcare Augmented and Virtual Reality industry performance across segments and countries. Key segments in the industry include- By Type (Hardware, Software and Service), By Application (Surgery, Fitness Management, Patient Care Management, Pharmacy Management, Medical Training and Education, Others), By End-User (Hospitals, Clinics, and Surgical Centers, Pharma Companies, Research and Diagnostics Laboratories, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Healthcare Augmented and Virtual Reality market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Healthcare Augmented and Virtual Reality industry ecosystem. It assists decision-makers in evaluating global Healthcare Augmented and Virtual Reality market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Healthcare Augmented and Virtual Reality industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Healthcare Augmented and Virtual Reality Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Healthcare Augmented and Virtual Reality Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Healthcare Augmented and Virtual Reality with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Healthcare Augmented and Virtual Reality market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Healthcare Augmented and Virtual Reality market Insights- Vendors are exploring new opportunities within the US Healthcare Augmented and Virtual Reality industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Healthcare Augmented and Virtual Reality companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Healthcare Augmented and Virtual Reality market.

Latin American Healthcare Augmented and Virtual Reality market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Healthcare Augmented and Virtual Reality Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Healthcare Augmented and Virtual Reality markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Healthcare Augmented and Virtual Reality markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Healthcare Augmented and Virtual Reality companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Atheer, Augmedix, DAQRI, Firsthand Technology, Google, Medical Realities, Microsoft, Mindmaze, Oculus VR, Psious.

Healthcare Augmented and Virtual Reality Market Segmentation
By Type
Hardware
Software and Service
By Application
Surgery
Fitness Management
Patient Care Management
Pharmacy Management
Medical Training and Education
Others
By End-User
Hospitals, Clinics, and Surgical Centers
Pharma Companies
Research and Diagnostics Laboratories
Others

Leading Companies
Atheer
Augmedix
DAQRI
Firsthand Technology
Google
Medical Realities
Microsoft
Mindmaze
Oculus VR
Psious

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.
  • Table of Contents

    169 Pages
    1. Table of Contents
    List of Figures and Tables
    2. Executive Summary
    2.1 Key Highlights
    2.1.1 Healthcare Augmented and Virtual Reality Market Size Outlook, 2018-2024 and 2025-2032
    2.1.2 Largest Healthcare Augmented and Virtual Reality Market Types and Applications
    2.1.3 Fastest Growing Segments
    2.1.4 Potential Markets
    2.1.5 Market Concentration
    2.2 Market Scope and Segmentation
    2.2.1 Market Scope- Segments
    2.2.2 Market Scope- Countries
    2.2.3 Macroeconomic and Demographic Outlook
    2.2.4 Abbreviations
    2.2.5 Units and Currency Conversions
    3. Research Methodology
    3.1 Primary Research Surveys
    3.2 Secondary Data Sources
    3.3 Data Triangulation
    3.4 Forecast Methodology
    3.5 Assumptions and Limitations
    4. Introduction to Global Healthcare Augmented and Virtual Reality Market in 2025
    4.1 Industry Panorama
    4.2 Leading Companies Profiled in the Study
    4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
    4.4 Market Dynamics
    4.4.1 Market Dynamics- Trends and Drivers
    4.4.2 Market Dynamics- Opportunities and Challenges
    4.5 Regional Analysis
    4.6 Porter’s Five Force Analysis
    4.6.1 Intensity of Competitive Rivalry
    4.6.2 Threat of New Entrants
    4.6.3 Threat of Substitutes
    4.6.4 Bargaining Power of Buyers
    4.6.5 Bargaining Power of Suppliers
    4.7 Healthcare Augmented and Virtual Reality Industry Value Chain Analysis
    4.7.1 Stage of Value Chain
    4.7.2 Key Activities of Companies
    4.7.3 Companies Included in Each Stage
    4.7.4 Key Insights
    5. Healthcare Augmented and Virtual Reality Market Outlook to 2032
    5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
    5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
    5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
    By Type
    Hardware
    Software and Service
    By Application
    Surgery
    Fitness Management
    Patient Care Management
    Pharmacy Management
    Medical Training and Education
    Others
    By End-User
    Hospitals, Clinics, and Surgical Centers
    Pharma Companies
    Research and Diagnostics Laboratories
    Others
    6. Global Healthcare Augmented and Virtual Reality Market Outlook across Growth Scenarios
    6.1 Low Growth Scenario
    6.2 Base/Reference Case
    6.3 High Growth Scenario
    6. North America Healthcare Augmented and Virtual Reality Market Size Outlook
    6.1 Key Market Statistics, 2024
    6.2 North America Healthcare Augmented and Virtual Reality Market Trends and Growth Opportunities
    6.2.1 North America Healthcare Augmented and Virtual Reality Market Outlook by Type
    6.2.2 North America Healthcare Augmented and Virtual Reality Market Outlook by Application
    6.3 North America Healthcare Augmented and Virtual Reality Market Outlook by Country
    6.3.1 The US Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    6.3.2 Canada Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    6.3.3 Mexico Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7. Europe Healthcare Augmented and Virtual Reality Market Size Outlook
    7.1 Key Market Statistics, 2024
    7.2 Europe Healthcare Augmented and Virtual Reality Market Trends and Growth Opportunities
    7.2.1 Europe Healthcare Augmented and Virtual Reality Market Outlook by Type
    7.2.2 Europe Healthcare Augmented and Virtual Reality Market Outlook by Application
    7.3 Europe Healthcare Augmented and Virtual Reality Market Outlook by Country
    7.3.2 Germany Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7.3.3 France Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7.3.4 The UK Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7.3.5 Spain Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7.3.6 Italy Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7.3.7 Russia Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    7.3.8 Rest of Europe Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8. Asia Pacific Healthcare Augmented and Virtual Reality Market Size Outlook
    8.1 Key Market Statistics, 2024
    8.2 Asia Pacific Healthcare Augmented and Virtual Reality Market Trends and Growth Opportunities
    8.2.1 Asia Pacific Healthcare Augmented and Virtual Reality Market Outlook by Type
    8.2.2 Asia Pacific Healthcare Augmented and Virtual Reality Market Outlook by Application
    8.3 Asia Pacific Healthcare Augmented and Virtual Reality Market Outlook by Country
    8.3.1 China Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8.3.2 India Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8.3.3 Japan Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8.3.4 South Korea Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8.3.5 Australia Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8.3.6 South East Asia Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    8.3.7 Rest of Asia Pacific Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    9. South America Healthcare Augmented and Virtual Reality Market Size Outlook
    9.1 Key Market Statistics, 2024
    9.2 South America Healthcare Augmented and Virtual Reality Market Trends and Growth Opportunities
    9.2.1 South America Healthcare Augmented and Virtual Reality Market Outlook by Type
    9.2.2 South America Healthcare Augmented and Virtual Reality Market Outlook by Application
    9.3 South America Healthcare Augmented and Virtual Reality Market Outlook by Country
    9.3.1 Brazil Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    9.3.2 Argentina Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    9.3.3 Rest of South and Central America Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    10. Middle East and Africa Healthcare Augmented and Virtual Reality Market Size Outlook
    10.1 Key Market Statistics, 2024
    10.2 Middle East and Africa Healthcare Augmented and Virtual Reality Market Trends and Growth Opportunities
    10.2.1 Middle East and Africa Healthcare Augmented and Virtual Reality Market Outlook by Type
    10.2.2 Middle East and Africa Healthcare Augmented and Virtual Reality Market Outlook by Application
    10.3 Middle East and Africa Healthcare Augmented and Virtual Reality Market Outlook by Country
    10.3.1 Saudi Arabia Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    10.3.2 The UAE Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    10.3.3 Rest of Middle East Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    10.3.4 South Africa Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    10.3.5 Egypt Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    10.3.6 Rest of Africa Healthcare Augmented and Virtual Reality Market Outlook, 2021- 2032
    11. Company Profiles
    11.1 Leading 10 Companies
    Atheer
    Augmedix
    DAQRI
    Firsthand Technology
    Google
    Medical Realities
    Microsoft
    Mindmaze
    Oculus VR
    Psious
    11.2 Overview
    11.3 Products and Services
    11.4 SWOT Profile
    12. Appendix
    12.1 Subscription Options
    12.2 Customization Options
    12.3 Publisher Details
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