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Green Tea Leaves Market Size, Share, and Outlook, 2025 Report- By Type (Sencha, Fukamushi Sencha, Gyokuro, Kabusecha, Matcha, Tencha, Genmaicha, Hojicha, Shincha, Others), Application (Residential, Commercial), Price (Upto USD 0.1 per Gram, USD 0.1 per Gr

Publisher VPA Research
Published Jun 01, 2025
Length 185 Pages
SKU # VPA20046484

Description

Green Tea Leaves Market Outlook

The global Green Tea Leaves market is expected to register a growth rate of 6.8% during the forecast period from $16.2 Billion in 2024 to $27.4 Billion in 2032. The Green Tea Leaves market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Green Tea Leaves segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Sencha, Fukamushi Sencha, Gyokuro, Kabusecha, Matcha, Tencha, Genmaicha, Hojicha, Shincha, Others), Application (Residential, Commercial), Price (Upto USD 0.1 per Gram, USD 0.1 per Gram to USD 0.4 per Gram, Above USD 0.4 per Gram), Distribution Channel (Online, Offline). Over 70 tables and charts showcase findings from our latest survey report on Green Tea Leaves markets.

Green Tea Leaves Market Insights, 2025

The green tea leaves market is being significantly propelled by a growing consumer inclination toward clean-label products and natural antioxidants. As consumers increasingly scrutinize ingredient lists for synthetic additives and processed compounds, green tea—recognized for its minimal processing and potent polyphenol content—is gaining traction as a preferred beverage and nutraceutical ingredient. The catechins, particularly epigallocatechin gallate (EGCG), present in green tea are widely acknowledged for their anti-inflammatory, anti-carcinogenic, and cardiovascular benefits, making them a cornerstone of health-conscious diets. This has spurred demand not only in traditional tea-drinking regions like East Asia but also in North America and Europe, where green tea is now used in fortified waters, smoothies, and even bakery products. The boom in vegan and plant-based lifestyles has also reinforced green tea's position as a plant-derived functional product, supporting its adoption in wellness-focused and performance-enhancing formulations.

Five Trends that will define global Green Tea Leaves market in 2025 and Beyond

A closer look at the multi-million global market for Green Tea Leaves identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Green Tea Leaves companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Green Tea Leaves industry?

The Green Tea Leaves sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Green Tea Leaves Market Segment Insights

The Green Tea Leaves industry presents strong offers across categories. The analytical report offers forecasts of Green Tea Leaves industry performance across segments and countries. Key segments in the industry include- By Type(Sencha, Fukamushi Sencha, Gyokuro, Kabusecha, Matcha, Tencha, Genmaicha, Hojicha, Shincha, Others), Application (Residential, Commercial), Price (Upto USD 0.1 per Gram, USD 0.1 per Gram to USD 0.4 per Gram, Above USD 0.4 per Gram), Distribution Channel (Online, Offline). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Green Tea Leaves market size outlook is provided for 22 countries across these regions.

Market Value Chain

The chapter identifies potential companies and their operations across the global Green Tea Leaves industry ecosystem. It assists decision-makers in evaluating global Green Tea Leaves market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Green Tea Leaves industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Green Tea Leaves Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Green Tea Leaves Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Green Tea Leaves with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Green Tea Leaves market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Green Tea Leaves market Insights- Executives are most excited about opportunities for the US Green Tea Leaves industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Green Tea Leaves companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Green Tea Leaves market.

Latin American Green Tea Leaves market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Green Tea Leaves Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Green Tea Leaves markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Green Tea Leaves markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Green Tea Leaves companies outcompete in 2025?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include R.C. Bigelow, Inc., The Stash Tea Company, East West Tea Company, LLC, Numi, Inc., Organic India USA, LLC, Basilur Tea Export (Pvt) Ltd, Apeejay Typhoo Tea Ltd., Nishide Tea Factory Co., Ltd, Fukujuen Co., Ltd, Xinyang Maojian Tea Co., Ltd., Pi Lo Chun Tea Co., Ltd., 24 Mantra Organic.

Green Tea Leaves Market Scope

Leading Segments

By Type

Sencha

Fukamushi Sencha

Gyokuro

Kabusecha

Matcha

Tencha

Genmaicha

Hojicha

Shincha

Others

By Application

Residential

Commercial

By Price

Upto USD 0.1 per Gram

USD 0.1 per Gram to USD 0.4 per Gram

Above USD 0.4 per Gram

By Distribution Channel

Online

Offline

Leading Companies

R.C. Bigelow, Inc.

The Stash Tea Company

East West Tea Company, LLC

Numi, Inc.

Organic India USA, LLC

Basilur Tea Export (Pvt) Ltd

Apeejay Typhoo Tea Ltd.

Nishide Tea Factory Co., Ltd

Fukujuen Co., Ltd

Xinyang Maojian Tea Co., Ltd.

Pi Lo Chun Tea Co., Ltd.

24 Mantra Organic

Geographies

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others

Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others

Latin America- Brazil, Argentina, Others

Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.

Table of Contents

185 Pages
1. Table of Contents
List of Figures and Tables
2. Executive Summary
2.1 Key Highlights
2.1.1 Green Tea Leaves Market Size Outlook, 2018-2024 and 2025-2032
2.1.2 Largest Green Tea Leaves Market Types and Applications
2.1.3 Fastest Growing Segments
2.1.4 Potential Markets
2.1.5 Market Concentration
2.2 Market Scope and Segmentation
2.2.1 Market Scope- Segments
2.2.2 Market Scope- Countries
2.2.3 Macroeconomic and Demographic Outlook
2.2.4 Abbreviations
2.2.5 Units and Currency Conversions
3. Research Methodology
3.1 Primary Research Surveys
3.2 Secondary Data Sources
3.3 Data Triangulation
3.4 Forecast Methodology
3.5 Assumptions and Limitations
4. Introduction to Global Green Tea Leaves Market in 2025
4.1 Industry Panorama
4.2 Leading Companies Profiled in the Study
4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
4.4 Market Dynamics
4.4.1 Market Dynamics- Trends and Drivers
4.4.2 Market Dynamics- Opportunities and Challenges
4.5 Regional Analysis
4.6 Porter’s Five Force Analysis
4.6.1 Intensity of Competitive Rivalry
4.6.2 Threat of New Entrants
4.6.3 Threat of Substitutes
4.6.4 Bargaining Power of Buyers
4.6.5 Bargaining Power of Suppliers
4.7 Green Tea Leaves Industry Value Chain Analysis
4.7.1 Stage of Value Chain
4.7.2 Key Activities of Companies
4.7.3 Companies Included in Each Stage
4.7.4 Key Insights
5. Green Tea Leaves Market Outlook to 2032
5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
By Type
Sencha
Fukamushi Sencha
Gyokuro
Kabusecha
Matcha
Tencha
Genmaicha
Hojicha
Shincha
Others
By Application
Residential
Commercial
By Price
Upto USD 0.1 per Gram
USD 0.1 per Gram to USD 0.4 per Gram
Above USD 0.4 per Gram
By Distribution Channel
Online
Offline
6. Global Green Tea Leaves Market Outlook across Growth Scenarios
6.1 Low Growth Scenario
6.2 Base/Reference Case
6.3 High Growth Scenario
6. North America Green Tea Leaves Market Size Outlook
6.1 Key Market Statistics, 2024
6.2 North America Green Tea Leaves Market Trends and Growth Opportunities
6.2.1 North America Green Tea Leaves Market Outlook by Type
6.2.2 North America Green Tea Leaves Market Outlook by Application
6.3 North America Green Tea Leaves Market Outlook by Country
6.3.1 The US Green Tea Leaves Market Outlook, 2021- 2032
6.3.2 Canada Green Tea Leaves Market Outlook, 2021- 2032
6.3.3 Mexico Green Tea Leaves Market Outlook, 2021- 2032
7. Europe Green Tea Leaves Market Size Outlook
7.1 Key Market Statistics, 2024
7.2 Europe Green Tea Leaves Market Trends and Growth Opportunities
7.2.1 Europe Green Tea Leaves Market Outlook by Type
7.2.2 Europe Green Tea Leaves Market Outlook by Application
7.3 Europe Green Tea Leaves Market Outlook by Country
7.3.2 Germany Green Tea Leaves Market Outlook, 2021- 2032
7.3.3 France Green Tea Leaves Market Outlook, 2021- 2032
7.3.4 The UK Green Tea Leaves Market Outlook, 2021- 2032
7.3.5 Spain Green Tea Leaves Market Outlook, 2021- 2032
7.3.6 Italy Green Tea Leaves Market Outlook, 2021- 2032
7.3.7 Russia Green Tea Leaves Market Outlook, 2021- 2032
7.3.8 Rest of Europe Green Tea Leaves Market Outlook, 2021- 2032
8. Asia Pacific Green Tea Leaves Market Size Outlook
8.1 Key Market Statistics, 2024
8.2 Asia Pacific Green Tea Leaves Market Trends and Growth Opportunities
8.2.1 Asia Pacific Green Tea Leaves Market Outlook by Type
8.2.2 Asia Pacific Green Tea Leaves Market Outlook by Application
8.3 Asia Pacific Green Tea Leaves Market Outlook by Country
8.3.1 China Green Tea Leaves Market Outlook, 2021- 2032
8.3.2 India Green Tea Leaves Market Outlook, 2021- 2032
8.3.3 Japan Green Tea Leaves Market Outlook, 2021- 2032
8.3.4 South Korea Green Tea Leaves Market Outlook, 2021- 2032
8.3.5 Australia Green Tea Leaves Market Outlook, 2021- 2032
8.3.6 South East Asia Green Tea Leaves Market Outlook, 2021- 2032
8.3.7 Rest of Asia Pacific Green Tea Leaves Market Outlook, 2021- 2032
9. South America Green Tea Leaves Market Size Outlook
9.1 Key Market Statistics, 2024
9.2 South America Green Tea Leaves Market Trends and Growth Opportunities
9.2.1 South America Green Tea Leaves Market Outlook by Type
9.2.2 South America Green Tea Leaves Market Outlook by Application
9.3 South America Green Tea Leaves Market Outlook by Country
9.3.1 Brazil Green Tea Leaves Market Outlook, 2021- 2032
9.3.2 Argentina Green Tea Leaves Market Outlook, 2021- 2032
9.3.3 Rest of South and Central America Green Tea Leaves Market Outlook, 2021- 2032
10. Middle East and Africa Green Tea Leaves Market Size Outlook
10.1 Key Market Statistics, 2024
10.2 Middle East and Africa Green Tea Leaves Market Trends and Growth Opportunities
10.2.1 Middle East and Africa Green Tea Leaves Market Outlook by Type
10.2.2 Middle East and Africa Green Tea Leaves Market Outlook by Application
10.3 Middle East and Africa Green Tea Leaves Market Outlook by Country
10.3.1 Saudi Arabia Green Tea Leaves Market Outlook, 2021- 2032
10.3.2 The UAE Green Tea Leaves Market Outlook, 2021- 2032
10.3.3 Rest of Middle East Green Tea Leaves Market Outlook, 2021- 2032
10.3.4 South Africa Green Tea Leaves Market Outlook, 2021- 2032
10.3.5 Egypt Green Tea Leaves Market Outlook, 2021- 2032
10.3.6 Rest of Africa Green Tea Leaves Market Outlook, 2021- 2032
11. Company Profiles
11.1 Leading 10 Companies
R.C. Bigelow, Inc.
The Stash Tea Company
East West Tea Company, LLC
Numi, Inc.
Organic India USA, LLC
Basilur Tea Export (Pvt) Ltd
Apeejay Typhoo Tea Ltd.
Nishide Tea Factory Co., Ltd
Fukujuen Co., Ltd
Xinyang Maojian Tea Co., Ltd.
Pi Lo Chun Tea Co., Ltd.
24 Mantra Organic
11.2 Overview
11.3 Products and Services
11.4 SWOT Profile
12. Appendix
12.1 Subscription Options
12.2 Customization Options
12.3 Publisher Details
How Do Licenses Work?
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