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Eyelash Serum Market Size, Share, and Outlook, 2025 Report- By Type (Lash Primer, Formulas Containing Prostaglandins, Serums Containing Peptides), Source (Ayurveda, Herbal, Conventional), Application (Repairing Damaged Eyelashes, Extending Eyelashes, Nour

Publisher VPA Research
Published Jun 01, 2025
Length 185 Pages
SKU # VPA20045999

Description

Eyelash Serum Market Outlook

The global Eyelash Serum market is expected to register a growth rate of 5.9% during the forecast period from $834.2 Billion in 2024 to $1319.6 Billion in 2032. The Eyelash Serum market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Eyelash Serum segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Lash Primer, Formulas Containing Prostaglandins, Serums Containing Peptides), Source (Ayurveda, Herbal, Conventional), Application (Repairing Damaged Eyelashes, Extending Eyelashes, Nourishing, Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others). Over 70 tables and charts showcase findings from our latest survey report on Eyelash Serum markets.

Eyelash Serum Market Insights, 2025

The eyelash serum market in 2025 experiences strong growth, fueled by consumer demand for natural and non-invasive solutions to enhance eyelash length, thickness, and health. Innovations focus on peptides, biotin, and botanical extracts that stimulate follicle growth without adverse effects. Increasing awareness of the potential side effects of cosmetic eyelash extensions and mascaras with heavy chemicals encourages consumers to seek safer alternatives. The market is expanding beyond female consumers, with growing interest among men. Dermatologist endorsements and clinical trial validations enhance product credibility, helping brands differentiate in a crowded landscape. Packaging design increasingly emphasizes hygienic applicators and travel-friendly sizes. E-commerce platforms, including subscription models, facilitate convenient repurchasing. Additionally, influencer marketing and before-after campaigns effectively drive awareness and conversion. Regulatory oversight ensures safety standards, particularly in the U.S. and European markets.

Five Trends that will define global Eyelash Serum market in 2025 and Beyond

A closer look at the multi-million global market for Eyelash Serum identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Eyelash Serum companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Eyelash Serum industry?

The Eyelash Serum sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Eyelash Serum Market Segment Insights

The Eyelash Serum industry presents strong offers across categories. The analytical report offers forecasts of Eyelash Serum industry performance across segments and countries. Key segments in the industry include- By Type(Lash Primer, Formulas Containing Prostaglandins, Serums Containing Peptides), Source (Ayurveda, Herbal, Conventional), Application (Repairing Damaged Eyelashes, Extending Eyelashes, Nourishing, Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Eyelash Serum market size outlook is provided for 22 countries across these regions.

Market Value Chain

The chapter identifies potential companies and their operations across the global Eyelash Serum industry ecosystem. It assists decision-makers in evaluating global Eyelash Serum market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Eyelash Serum industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Eyelash Serum Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Eyelash Serum Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Eyelash Serum with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Eyelash Serum market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Eyelash Serum market Insights- Executives are most excited about opportunities for the US Eyelash Serum industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Eyelash Serum companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Eyelash Serum market.

Latin American Eyelash Serum market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Eyelash Serum Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Eyelash Serum markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Eyelash Serum markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Eyelash Serum companies outcompete in 2025?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Rodan and Fields, LLC, Grande Cosmetics, LLC (GrandeLASH-MD), Rocasuba, Inc. (RapidLash), Neu Cosmetics DMCC, Replenix (Topix Pharmaceuticals, Inc.), Vichy Laboratories (L'Oréal), Athena Cosmetics, Inc. (RevitaLash), Peter Thomas Roth Labs LLC, LashFood (LashFood, LLC), Shiseido Company, Limited, Lancer Dermatology, Christian Dior SE, No7 (Boots UK Limited).

Eyelash Serum Market Scope

Leading Segments

By Type

Lash Primer

Formulas Containing Prostaglandins

Serums Containing Peptides

By Source

Ayurveda

Herbal

Conventional

By Application

Repairing Damaged Eyelashes

Extending Eyelashes

Nourishing

Others

By Distribution Channel

Supermarkets and Hypermarkets

Convenience Stores

Independent Retailers

Online Sales

Others

Leading Companies

Rodan and Fields, LLC

Grande Cosmetics, LLC (GrandeLASH-MD)

Rocasuba, Inc. (RapidLash)

Neu Cosmetics DMCC

Replenix (Topix Pharmaceuticals, Inc.)

Vichy Laboratories (L'Oréal)

Athena Cosmetics, Inc. (RevitaLash)

Peter Thomas Roth Labs LLC

LashFood (LashFood, LLC)

Shiseido Company, Limited

Lancer Dermatology

Christian Dior SE

No7 (Boots UK Limited)

Geographies

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others

Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others

Latin America- Brazil, Argentina, Others

Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.

Table of Contents

185 Pages
1. Table of Contents
List of Figures and Tables
2. Executive Summary
2.1 Key Highlights
2.1.1 Eyelash Serum Market Size Outlook, 2018-2024 and 2025-2032
2.1.2 Largest Eyelash Serum Market Types and Applications
2.1.3 Fastest Growing Segments
2.1.4 Potential Markets
2.1.5 Market Concentration
2.2 Market Scope and Segmentation
2.2.1 Market Scope- Segments
2.2.2 Market Scope- Countries
2.2.3 Macroeconomic and Demographic Outlook
2.2.4 Abbreviations
2.2.5 Units and Currency Conversions
3. Research Methodology
3.1 Primary Research Surveys
3.2 Secondary Data Sources
3.3 Data Triangulation
3.4 Forecast Methodology
3.5 Assumptions and Limitations
4. Introduction to Global Eyelash Serum Market in 2025
4.1 Industry Panorama
4.2 Leading Companies Profiled in the Study
4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
4.4 Market Dynamics
4.4.1 Market Dynamics- Trends and Drivers
4.4.2 Market Dynamics- Opportunities and Challenges
4.5 Regional Analysis
4.6 Porter’s Five Force Analysis
4.6.1 Intensity of Competitive Rivalry
4.6.2 Threat of New Entrants
4.6.3 Threat of Substitutes
4.6.4 Bargaining Power of Buyers
4.6.5 Bargaining Power of Suppliers
4.7 Eyelash Serum Industry Value Chain Analysis
4.7.1 Stage of Value Chain
4.7.2 Key Activities of Companies
4.7.3 Companies Included in Each Stage
4.7.4 Key Insights
5. Eyelash Serum Market Outlook to 2032
5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
By Type
Lash Primer
Formulas Containing Prostaglandins
Serums Containing Peptides
By Source
Ayurveda
Herbal
Conventional
By Application
Repairing Damaged Eyelashes
Extending Eyelashes
Nourishing
Others
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Independent Retailers
Online Sales
Others
6. Global Eyelash Serum Market Outlook across Growth Scenarios
6.1 Low Growth Scenario
6.2 Base/Reference Case
6.3 High Growth Scenario
6. North America Eyelash Serum Market Size Outlook
6.1 Key Market Statistics, 2024
6.2 North America Eyelash Serum Market Trends and Growth Opportunities
6.2.1 North America Eyelash Serum Market Outlook by Type
6.2.2 North America Eyelash Serum Market Outlook by Application
6.3 North America Eyelash Serum Market Outlook by Country
6.3.1 The US Eyelash Serum Market Outlook, 2021- 2032
6.3.2 Canada Eyelash Serum Market Outlook, 2021- 2032
6.3.3 Mexico Eyelash Serum Market Outlook, 2021- 2032
7. Europe Eyelash Serum Market Size Outlook
7.1 Key Market Statistics, 2024
7.2 Europe Eyelash Serum Market Trends and Growth Opportunities
7.2.1 Europe Eyelash Serum Market Outlook by Type
7.2.2 Europe Eyelash Serum Market Outlook by Application
7.3 Europe Eyelash Serum Market Outlook by Country
7.3.2 Germany Eyelash Serum Market Outlook, 2021- 2032
7.3.3 France Eyelash Serum Market Outlook, 2021- 2032
7.3.4 The UK Eyelash Serum Market Outlook, 2021- 2032
7.3.5 Spain Eyelash Serum Market Outlook, 2021- 2032
7.3.6 Italy Eyelash Serum Market Outlook, 2021- 2032
7.3.7 Russia Eyelash Serum Market Outlook, 2021- 2032
7.3.8 Rest of Europe Eyelash Serum Market Outlook, 2021- 2032
8. Asia Pacific Eyelash Serum Market Size Outlook
8.1 Key Market Statistics, 2024
8.2 Asia Pacific Eyelash Serum Market Trends and Growth Opportunities
8.2.1 Asia Pacific Eyelash Serum Market Outlook by Type
8.2.2 Asia Pacific Eyelash Serum Market Outlook by Application
8.3 Asia Pacific Eyelash Serum Market Outlook by Country
8.3.1 China Eyelash Serum Market Outlook, 2021- 2032
8.3.2 India Eyelash Serum Market Outlook, 2021- 2032
8.3.3 Japan Eyelash Serum Market Outlook, 2021- 2032
8.3.4 South Korea Eyelash Serum Market Outlook, 2021- 2032
8.3.5 Australia Eyelash Serum Market Outlook, 2021- 2032
8.3.6 South East Asia Eyelash Serum Market Outlook, 2021- 2032
8.3.7 Rest of Asia Pacific Eyelash Serum Market Outlook, 2021- 2032
9. South America Eyelash Serum Market Size Outlook
9.1 Key Market Statistics, 2024
9.2 South America Eyelash Serum Market Trends and Growth Opportunities
9.2.1 South America Eyelash Serum Market Outlook by Type
9.2.2 South America Eyelash Serum Market Outlook by Application
9.3 South America Eyelash Serum Market Outlook by Country
9.3.1 Brazil Eyelash Serum Market Outlook, 2021- 2032
9.3.2 Argentina Eyelash Serum Market Outlook, 2021- 2032
9.3.3 Rest of South and Central America Eyelash Serum Market Outlook, 2021- 2032
10. Middle East and Africa Eyelash Serum Market Size Outlook
10.1 Key Market Statistics, 2024
10.2 Middle East and Africa Eyelash Serum Market Trends and Growth Opportunities
10.2.1 Middle East and Africa Eyelash Serum Market Outlook by Type
10.2.2 Middle East and Africa Eyelash Serum Market Outlook by Application
10.3 Middle East and Africa Eyelash Serum Market Outlook by Country
10.3.1 Saudi Arabia Eyelash Serum Market Outlook, 2021- 2032
10.3.2 The UAE Eyelash Serum Market Outlook, 2021- 2032
10.3.3 Rest of Middle East Eyelash Serum Market Outlook, 2021- 2032
10.3.4 South Africa Eyelash Serum Market Outlook, 2021- 2032
10.3.5 Egypt Eyelash Serum Market Outlook, 2021- 2032
10.3.6 Rest of Africa Eyelash Serum Market Outlook, 2021- 2032
11. Company Profiles
11.1 Leading 10 Companies
Rodan and Fields, LLC
Grande Cosmetics, LLC (GrandeLASH-MD)
Rocasuba, Inc. (RapidLash)
Neu Cosmetics DMCC
Replenix (Topix Pharmaceuticals, Inc.)
Vichy Laboratories (L'Oréal)
Athena Cosmetics, Inc. (RevitaLash)
Peter Thomas Roth Labs LLC
LashFood (LashFood, LLC)
Shiseido Company, Limited
Lancer Dermatology
Christian Dior SE
No7 (Boots UK Limited)
11.2 Overview
11.3 Products and Services
11.4 SWOT Profile
12. Appendix
12.1 Subscription Options
12.2 Customization Options
12.3 Publisher Details
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