Eye Cosmetics Market Size, Share, and Outlook, 2025 Report- By Type (Eyeliner, Eye Shadow, Mascara, Others), Material (Organic, Natural, Inorganic), Function (Water Resistance, Non-Water Resistance), Distribution Channel (Specialty Retailers, Factory Outl

Eye Cosmetics Market Outlook

The global Eye Cosmetics market is expected to register a growth rate of 6.2% during the forecast period from $18.8 Billion in 2024 to $30.4 Billion in 2032. The Eye Cosmetics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Eye Cosmetics segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Eyeliner, Eye Shadow, Mascara, Others), Material (Organic, Natural, Inorganic), Function (Water Resistance, Non-Water Resistance), Distribution Channel (Specialty Retailers, Factory Outlets, Online, Others). Over 70 tables and charts showcase findings from our latest survey report on Eye Cosmetics markets.

Eye Cosmetics Market Insights, 2025

The eye cosmetics market in 2025 continues to be a high-growth segment within the beauty industry, propelled by rising consumer interest in eye makeup, skincare benefits, and personalized beauty experiences. Products including mascaras, eyeliners, eye shadows, and eye primers are evolving with innovative formulations emphasizing long wear, water resistance, and skin nourishment. Clean beauty and hypoallergenic claims are increasingly important to sensitive consumers. The market benefits from influencer marketing, digital beauty tools, and augmented reality for virtual try-ons. Additionally, multifunctional eye cosmetics with anti-aging and brightening ingredients gain popularity. Geographic growth is notable in Asia-Pacific and emerging markets, alongside sustained demand in North America and Europe. Regulatory oversight ensures product safety, ingredient transparency, and consumer protection. The eye cosmetics market exemplifies innovation and consumer engagement driving beauty trends in 2025.

Five Trends that will define global Eye Cosmetics market in 2025 and Beyond

A closer look at the multi-million global market for Eye Cosmetics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Eye Cosmetics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Eye Cosmetics industry?

The Eye Cosmetics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Eye Cosmetics Market Segment Insights

The Eye Cosmetics industry presents strong offers across categories. The analytical report offers forecasts of Eye Cosmetics industry performance across segments and countries. Key segments in the industry include- By Type(Eyeliner, Eye Shadow, Mascara, Others), Material (Organic, Natural, Inorganic), Function (Water Resistance, Non-Water Resistance), Distribution Channel (Specialty Retailers, Factory Outlets, Online, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Eye Cosmetics market size outlook is provided for 22 countries across these regions.

Market Value Chain

The chapter identifies potential companies and their operations across the global Eye Cosmetics industry ecosystem. It assists decision-makers in evaluating global Eye Cosmetics market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Eye Cosmetics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Eye Cosmetics Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Eye Cosmetics Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Eye Cosmetics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Eye Cosmetics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Eye Cosmetics market Insights- Executives are most excited about opportunities for the US Eye Cosmetics industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Eye Cosmetics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Eye Cosmetics market.

Latin American Eye Cosmetics market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Eye Cosmetics Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Eye Cosmetics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Eye Cosmetics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Eye Cosmetics companies outcompete in 2025?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include The Estée Lauder Companies Inc., Amway Corporation, L'Oréal S.A., Procter and Gamble Company (CoverGirl), Shiseido Company, Limited, Avon Products, Inc., Revlon, Inc., Chanel S.A., LVMH Moët Hennessy Louis Vuitton SE, Hindustan Unilever Limited (Lakme), Colorbar Cosmetics Pvt. Ltd., Clarins Group, Coty Inc., Kao Corporation, Natura andCo Holding S.A., Grupo Boticário.

Eye Cosmetics Market Scope

Leading Segments

By Type

Eyeliner

Eye Shadow

Mascara

Others

By Material

Organic

Natural

Inorganic

By Function

Water Resistance

Non-Water Resistance

By Distribution Channel

Specialty Retailers

Factory Outlets

Online

Others

Leading Companies

The Estée Lauder Companies Inc.

Amway Corporation

L'Oréal S.A.

Procter and Gamble Company (CoverGirl)

Shiseido Company, Limited

Avon Products, Inc.

Revlon, Inc.

Chanel S.A.

LVMH Moët Hennessy Louis Vuitton SE

Hindustan Unilever Limited (Lakme)

Colorbar Cosmetics Pvt. Ltd.

Clarins Group

Coty Inc.

Kao Corporation

Natura andCo Holding S.A.

Grupo Boticário

Geographies

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others

Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others

Latin America- Brazil, Argentina, Others

Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa

Reasons to Buy the report

• Make informed decisions through long and short-term forecasts across 22 countries and segments.
• Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
• Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
• Get an integrated understanding of the entire market ecosystem and companies.
• Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
• Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
• Get free Excel spreadsheet and PPT versions along with the report PDF.