Network Traffic Analysis Market: Current Analysis and Forecast (2022-2028)

Network Traffic Analysis Market: Current Analysis and Forecast (2022-2028)

NTA solutions continuously analyze network telemetry and/or flow records (like NetFlow). They use a combination of machine learning and behavioral analytics to generate a baseline that reflects what normal network behavior looks like for the organization. When abnormal traffic patterns or irregular network activities are detected, these tools alert your security team to the potential threat. In addition to monitoring north-south traffic that crosses the enterprise perimeter, NTA solutions monitor east-west communications by analyzing network traffic or flow records.

The growing adoption of network traffic analysis can be attributed to the growing networking complexities. Furthermore, the growing internet penetration rate and the subsequent rise in cybercrimes are expected to contribute to market growth. Moreover, the growth of the e-commerce giants, like Alibaba, Amazon, Flipkart (Walmart), E-bay, etc., has resulted in increased retail space traffic. This makes it essential for the aforementioned players to look for solutions that help them analyze the traffic and provide a better experience to their customers. For instance, in 2022 Flipkart witnessed the highest-ever number of concurrent users with 1.6 million driven by shoppers from tier 2 and smaller cities.

• Based on components, the market is segmented into software and services. The software segment is expected to grow with a significant CAGR during the forecast period. The growing need for advanced network management software that is used to handle network traffic complexities and growing cybercrime is driving the demand for network traffic analysis. Furthermore, the growing adoption of cloud services is expected to significantly influence the network traffic analysis market.
• Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow with a significant CAGR. The growing adoption of cloud services is attributed to the cost-effectiveness of cloud services. Furthermore, organizations can easily right-size their infrastructure according to their needs. Moreover, cloud services are more flexible compared to on-premises infrastructures, which provide accessibility from anywhere.
• On the basis of end-users, the market is segmented into BFSI, IT and Telecom, government, energy, and power and retail. The government segment is expected to grow with a significant CAGR. The growing adoption of network traffic analysis is attributed to the growing emphasis of governments around the globe on the data security of its citizen is expected to influence the market.
• For a better understanding of the market adoption of the Network device industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America accounted for a prominent share of the network traffic analysis market. The presence of key market players such as Broadcom Corporation; SolarWinds; Cloudflare, Inc.; and NETSCOUT Systems, Inc. are expected to invest significantly which is expected to drive the network traffic analysis market in the region. Furthermore, the growing investments by the governments in the region for the development of network traffic analysis technologies for the data security of its citizens is expected to drive the market.
• Some of the major players operating in the market include Awake Security Inc, Broadcom Corporation, Cloudflare Inc, Core Security Technologies, NEC Corporation, NETSCOUT Systems Inc, SolarWinds, MixMode, Corelight, Dynatrace.