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Mexico Over the Top (OTT)

Publisher UnivDatos Market Insights
Published Jun 01, 2025
Length 100 Pages
SKU # Univ20192545

Description

Over-the-Top (OTT) market means people are able to stream videos directly to their screens without the need for cable or satellite TV networks. Yet, this also applies to pay-to-view SVOD, ad-supported AVOD, and pay-per-view situations. Because of higher penetration of superfast internet and more smartphones among residents in urban and suburban areas, as well as changing what consumers want, the market is growing fast. More people from the middle class spending their incomes on entertainment services drive demand for streaming, while more Spanish films help broaden the platform’s market and involve viewers more.

The Mexico Over the Top (OTT) market is set to show a growth rate of about 11.2% during the forecast period (2025-2033F). Going forward, the segments in Mexico’s OTT market that are experiencing the most growth are those based on subscriptions and ad-based services. Because people look for uninterrupted and good-quality TV shows and movies they can enjoy at any time on several devices, SVOD services do well. AVOD is being adopted at a fast pace, especially due to the popularity of its free content, which became evident when Tubi obtained Premier League streaming rights in Mexico and Central America. Because almost everyone now uses smartphones and pays affordable rates for data, streaming on mobiles is on the rise. Local content is still vital for attracting and retaining customers. Overall, all these points point to an OTT market that is developing and will likely keep growing.
  • Based on Revenue Model, the market is segmented into Subscription-based, Advertising-based, and Transactional Pay-per-View. Among these, the Subscription-based segment is leading the market. People in Mexico are mainly driving the subscription-based segment because they want ad-free entertainment they can access at any time, without hassle. Because so many people look for personalized content, subscription services give them access to all sorts of media, including originals, movies, and series, using devices such as phones, TVs, or tablets. Often, subscriptions appeal to people from Latin America because they are offered at fair prices, include telecom packages, and release content in Spanish. Thanks to its convenient, quality, and affordable content, the number of subscribers on these platforms keeps growing, making subscription the top revenue source in the Mexican OTT arena.
  • Based on the Genre, the market is segmented into Drama, Comedy, Action, Animation, Romance, Children, and Others. Among these, Drama is the largest contributor to the Mexico Over the Top (OTT) industry. Most of the reasons for popularity in the drama segment of Mexico’s OTT market come from the country’s cultural background and the way that viewers get caught up in serialized shows. Frequently, Mexican viewers prefer watching dramas about family, love, issues, and culture, which helps form an emotional bond that leads to loyalty. OTT providers are introducing original dramas that match Mexican and Latin American traditions and interests. Paying attention to smaller, personal storylines draws in a lot of people, keeps them watching for hours, and guarantees long-term viewership, so the drama segment is now among the fastest and most profitable in OTT.
  • For a better understanding of the market adoption of Mexico Over the Top (OTT), the market is analyzed based on its presence in regions such as Central Mexico, Northern Mexico, Western Mexico, and Others. Out of all the regions, the Central Mexico region dominated the market. The high population in Central Mexico means amount of more potential customers, and advanced internet systems in Central Mexico make it a major player in the OTT sector. A lot of people in Mexico City, Puebla, and Querétaro can access high-speed internet and enjoy digital content on several gadgets. People living in urban and semi-urban regions in this area usually watch both foreign and local Spanish-language series and movies, making this area a good choice for streaming companies. Also, as money in people’s hands increases and smartphones are bought by more users, the use of OTT services is increasing. Because of its strong combination of cultures, economy, and digital offerings, central Mexico is one of the top markets for boosting OTT growth nationwide.
  • Some major players running in the market include Netflix, Disney Plus, Amazon Prime, HBO Max, Crunchyroll, Vix, Apple TV, BLIM, Claro Video, and Cinepolis Klic.

Table of Contents

100 Pages
1 Market Introduction
1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation
2 Research Methodology or Assumption
2.1. Research Process of the Mexico Over the Top (OTT) Market
2.2. Research Methodology of the Mexico Over the Top (OTT) Market
2.3. Respondent Profile
3 Executive Summary
3.1. Industry Synopsis
3.2. Segmental Outlook
3.2.1. Market Growth Intensity
3.2. Regional Outlook
4 Market Dynamics
4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
4.7.1. Merger & Acquisition
4.7.2. Collaboration & Investment Scenario
4.7.3. Industry Insights: Leading Startups and Their Unique Strategies
5 Mexico Over the Top (OTT) Market Revenue (USD Mn), 2023-2033F
6 Market Insights By Revenue Model
6.1. Subscription-based
6.2. Advertising-based
6.3. Transactional Pay-per-View
7 Market Insights By Genre
7.1. Drama
7.2. Comedy
7.3. Action
7.4. Animation
7.5. Romance
7.6. Children
7.7. Others
8 Market Insights By Region
8.1. Central Mexico
8.2. Northern Mexico
8.3. Western Mexico
8.4. Others
9 Value Chain Analysis
10 Competitive Landscape
10.1. Competition Dashboard
10.2. Competitor Market Positioning Analysis
10.3. Porter Five Forces Analysis
11 Company Profiled
11.1. Netflix
11.1.1. Company Overview
11.1.2. Key Financials
11.1.3. SWOT Analysis
11.1.4. Product Portfolio
11.1.5. Recent Developments
11.2. Disney Plus
11.3. Amazon Prime
11.4. HBO Max
11.5. Crunchyroll
11.6. Vix
11.7. Apple TV
11.8. BLIM
11.9. Claro Video
11.10. Cinepolis Klic
12 Acronyms & Assumption
13 Annexure

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