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Mexico E-Commerce

Publisher UnivDatos Market Insights
Published Jun 01, 2025
Length 100 Pages
SKU # Univ20192535

Description

Mexico’s e-commerce sector is one of the biggest in Latin America, with a market of about USD 39.3 billion expected in 2024. More people are using the internet and smartphones, the middle class is growing, and better logistics are pulling the growth. More and more, buyers are turning to e-commerce because it is simple, has a wide range of options, and is affordable. Expanding growth in the market is linked to the launch of mobile wallets and Buy Now, Pay Later services, reaching even lower-middle-income and unbanked consumers.

The Mexico E-Commerce market is set to show a growth rate of about 21.2% during the forecast period (2025-2033F). Going forward, several regions in Mexico show strong signs of quick development in the e-commerce sector. Close to 80% of online sales now come from mobile commerce because more people use smartphones and the internet on their phones. Growing interest in social commerce means platforms like TikTok Shop are launching in Mexico, drawing in brands based both inside and outside of Mexico. The fintech industry is seeing fast growth and aims to support the unbanked as well as simple online transactions. All this progress shows Mexico’s e-commerce sector will likely flourish, founded on technology and greater availability.
  • Based on Product Category, the market is segmented into Clothing & Footwear, Consumer Electronic & Accessories, Personal Care & Beauty Products, Sports, Leisure & Hobbies, Home & Garden, Jewelry & Watches, Books, Music & Media, Toys, Household Appliances, and Others. Among these, the Clothing & Footwear segment is leading the market. Shopping for clothes and shoes online in Mexico is popular since the experience is nice, prices are reasonable, and there’s a lot to choose from. Recently, many young people living in Mexican cities have turned to using technology, and major brands now upload new clothes online, give discounts for a while, and put effort into making returns easy for customers. Attention to mobile services and social media by Shein, Amazon, and Coppel is allowing them to lead the fast growth of fashion in Mexican e-commerce.
  • Based on Platform Type, the market is segmented into Marketplace Platforms, Direct-to-Consumer (D2C) Brand Websites, and Social Commerce Platforms. Among these, the Marketplace Platforms segment is leading the market. What makes these platforms stand out in Mexico’s e-commerce market is their simplicity and variety for all buyers and sellers alike. Mercado Libre, Amazon Mexico, and Coppel are among these platforms, offering many different goods and services at fair prices and arranging convenient deliveries as well as flexible ways to make payments. Because they are so easily available in most parts of the country and include buyer protection and simple returns, millions of people choose them when shopping online. Moreover, offering fast delivery, personalized shopping, and onboarding resources for merchants has helped Amazon grab even more customer shares in Mexico’s online shopping industry.
  • For a better understanding of the market adoption of Mexico E-Commerce, the market is analyzed based on its presence in regions such as Central Mexico, Northern Mexico, Western Mexico, and Others. Out of all the regions, the Central Mexico region dominated the market. The area around Mexico City, which is central Mexico, stands out for its energy and large population. The region is the center of Mexico’s economy, politics, and culture, and it produces a major part of its GDP. The country’s modern infrastructure, strong logistics systems, and many people online help e-commerce grow. Besides, having many retail firms, startup companies, and rising disposable income among the middle class helps increase online shopping. The significance of Central Mexico and its people as consumers means it is a main market where e-commerce firms want to rapidly increase their business.
  • Some major players running in the market include Mercado Libre, Amazon, Walmart, Liverpool, Shein, Coppel, The Home Depot, Sam’s Club, Costco, and Sears.

Table of Contents

100 Pages
1 Market Introduction
1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation
2 Research Methodology or Assumption
2.1. Research Process of the Mexico E-Commerce Market
2.2. Research Methodology of the Mexico E-Commerce Market
2.3. Respondent Profile
3 Executive Summary
3.1. Industry Synopsis
3.2. Segmental Outlook
3.2.1. Market Growth Intensity
3.2. Regional Outlook
4 Market Dynamics
4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
4.7.1. Merger & Acquisition
4.7.2. Collaboration & Investment Scenario
4.7.3. Industry Insights: Leading Startups and Their Unique Strategies
5 Mexico E-Commerce Market Revenue (USD Mn), 2023-2033F
6 Market Insights By Product Category
6.1. Clothing & Footwear
6.2. Consumer Electronic & Accessories
6.3. Personal Care & Beauty Products
6.4. Sports, Leisure & Hobbies
6.5. Home & Garden
6.6. Jewelry & Watches
6.7. Books, Music & Media
6.8. Toys
6.9. Household Appliances
6.10. Others
7 Market Insights By Platform Type
7.1. Marketplace Platforms
7.2. Direct-to-Consumer (D2C) Brand Websites
7.3. Social Commerce Platforms
8 Market Insights By Region
8.1. Central Mexico
8.2. Northern Mexico
8.3. Western Mexico
8.4. Others
9 Value Chain Analysis
10 Competitive Landscape
10.1. Competition Dashboard
10.2. Competitor Market Positioning Analysis
10.3. Porter Five Forces Analysis
11 Company Profiled
11.1. Mercado Libre
11.1.1. Company Overview
11.1.2. Key Financials
11.1.3. SWOT Analysis
11.1.4. Product Portfolio
11.1.5. Recent Developments
11.2. Amazon
11.3. Walmart
11.4. Liverpool 
11.5. Shein
11.6. Coppel
11.7. The Home Depot
11.8. Sam’s Club
11.11. Costco
11.11. Sears
12 Acronyms & Assumption
13 Annexure

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