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South African FMCG - Market Size and Channel Report

Publisher Trade Intelligence
Published May 01, 2025
Length 77 Pages
SKU # TRAN20827860

Description

Build winning channel plans with quantified ‘size of the prize’ and forecasts till 2028.

Content Framework:
  • Economic Context
  • SA FMCG Market Size & Forecast
  • SA FMCG Shopper Channels
  • Shopper missions and cross-shopping
  • Channel Portraits - Performance and outlook by shopper channels and subchannels
  • Primary Channels: Supermarkets, Discounters, Hypers & Wholesalers
  • Secondary Channels: E-Commerce and Primary Convenience
  • Specialist FMCG Channels: Health and Beauty, Liquor, QSR and others
  • Includes commentary on dynamics impacting market and channel sizes and forecasts.
Why Invest:
  • Quantified insights to guide growth strategies and channel investment
  • Clarity on where to play and how channels are evolving
  • Benchmark your channel growths against reliable data
  • Optimise your assortment, pricing and promotional strategies according to shopper missions across the channels
The report answers questions such as:
  • How big is FMCG in South Africa?
  • What is SA FMCG’s outlook and forecasts to 2028 considering the economic context?
  • What factors are impacting SA FMCG market size and growth projections?
  • Why are there different views on the size of markets, sectors and channels, and how does one align these?
  • What does high food inflation mean for FMCG growth?
  • How are the sectors performing?
  • Which is the biggest, and which are the fastest growing?
  • Where to for future growth?

Table of Contents

77 Pages
Preliminary Info
Executive Summary
1. Economic Context
2. SA FMCG Market
3. SA FMCG Shopper Channels
3.1 Shoppers
3.2 Channel Portraits
4 Appendix

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