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South African FMCG - Liquor Retail Channel Report

Publisher Trade Intelligence
Published Jun 01, 2025
Length 104 Pages
SKU # TRAN20827859

Description

Tap into the right opportunities

Content Framework:
  • Economic context and liquor performance
  • Global and local trends in liquor
  • SA liquor shopper behavior
  • Insights from surveys of over 3,800 liquor shoppers, spanning over: Beer - Ciders & RTDs - Spirits - Wine
  • Informal channel insights are integrated in each category section
  • Liquor strategies by retailer
Why Invest:
  • Targeted product development and channel strategies in line with market trends and shopper needs
  • Uncover the pockets of opportunity amidst shifting shopping patterns - what are they buying, why, when, and where?
  • Build robust shopper marketing channel plans based on fact based shopper behaviours in the individual categories
The report answers questions such as
  • What trends are being seen internationally and in South Africa?
  • How do the retailers stack up against one another?
  • What kind of promotional execution works in each retailer/format?
  • Where is the informal retail liquor shopper consuming their purchase?

Table of Contents

104 Pages
1. SA Economic Context & Liquor
Performance
2. Global Trends in Liquor
3. South African Liquor Shopper
4. Informal Liquor Market
5. Local Retail Trends

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