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South African FMCG - Informal Retail Channel Report

Publisher Trade Intelligence
Published Oct 01, 2025
Length 129 Pages
SKU # TRAN20827858

Description

Capitalise on the kasi channel’s pockets of overlooked market potential

Content Framework:
  • Setting the scene
  • Market Size and Channel Architecture
  • Macro Trends Impacting the Sector
  • Informal Retail Trends
  • Feedback from Informal Channel Traders and Shoppers
  • Based on interviews with informal channel outlet owners and an online survey with people who shop in the informal channel
  • Informal Trader Operations
  • Based on trade immersions and trader interviews
  • Supplier Considerations
Why Invest:
  • Discover untapped market segments and niche opportunities for product placement and expansion
  • Position your company strategically for long-term growth by tapping into the resilience and adaptability of the informal market
  • Leverage on-the-ground market, shopper and trader insights to:
  • Validate market strategies, justify investment decisions and optimise returns
  • Develop tailored marketing and sales strategies (product development, pricing strategies, and distribution channels)
  • Establish strong partnerships and collaborations with informal retailers and businesses

Table of Contents

129 Pages
1. Market Size and Performance
2. Macro Trends Impacting the Sector
3. Informal Retail Trends
4. Savviness in the Hustle
5. Decoding the Informal Trade
6. Feedback from Informal Traders and their Shoppers
7. Informal Traders: Profile
8. Supplier Considerations
9. Definitions and Terminology

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