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South African FMCG - Grocery Shopper Report

Publisher Trade Intelligence
Published Jul 01, 2024
Length 165 Pages
SKU # TRAN20827856

Description

Fine-tune strategies for your target shopper segments
  • The dynamics shaping current shopper behaviour
  • Shopper profiles - Insights into various shopper segments such as low, middle and high household-income shoppers, as well as into generations (Gen Z, Millennials, Gen X, Baby Boomers).
  • Retailer profiles – How do the different retailers’ shopper bases compare?
  • Shopper behaviour and needs – Based on a survey of over 1,200 grocery shoppers
Why Invest
  • Get better ROI on campaigns by building specialised and targeted shopper strategies, and understanding what does and doesn’t resonate with SA shoppers- why they behave like they do
  • Identify future growth opportunities, by understanding the Gen Z’s
  • Create relevant value offerings by understanding what ‘value’ actually means to your target shopper
  • Satisfy shoppers by addressing shopper pain points and unmet neets
  • Bust some myths ​– make decisions based on data, not preconceived ideas
The report answers questions such as:
  • How do the various retail shopper profiles compare?
  • Who is reaching more LSM 10 shoppers? Woolworths, Checkers or Pick n Pay?
  • How do need states vary according to income and age? E.g. Do Gen Z shoppers have different needs and attitudes from older generations?
  • What nuances are at play, and what do we need to think about from a future innovation point of view?
  • What is ‘value’ in the world of groceries?
  • Has the proliferation of SASSA grants and stores targeting SASSA grant recipients changed the phasing of grocery spend?
  • What justifies a premium? Eco-friendly credentials? A bigger pack? A beloved brand?
  • Are loyalty programmes generating loyalty to retailers?

Table of Contents

165 Pages
Executive Summary
1. SA Economic Context
2. FMCG Shoppers: The Big Picture
3. Behind the Behaviour: Shoppers Report Back
4. FMCG Retailer Data Book
5. Appendix: Shopper Profile Data Books

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