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Profile of Carhartt: a workwear pioneer turned cult streetwear brand

Publisher Textiles Intelligence
Published Mar 01, 2024
Length 30 Pages
SKU # TXI18741844

Description

Profile of Carhartt: a workwear pioneer turned cult streetwear brand


The future looks bright for Carhartt, an established workwear manufacturer headquartered in Dearborn, Michigan, USA. The company is poised to benefit from growth in the global market for workwear and uniforms, having carved a niche in the field of high performance workwear for a range of demanding industries—including agriculture, building and construction, electronics and electrical, health care, logging, manufacturing, oil and gas, and power.

The company’s product portfolio includes functional workwear essentials which offer protection from extreme conditions, and specialist personal protective equipment (PPE) which offers protection from industrial hazards—such as heat, flames and electric arc flashes. Additionally, the company operates a uniform rental service and an international contract business which specialises in the supply of high quality and customisable uniforms in large volumes.

However, the company is not limited to workwear and uniforms as it also operates a successful fashion and streetwear brand called Carhartt Work In Progress (WIP). The brand specialises in premium apparel which offers performance functionality and yet it is also stylish. More specifically, the brand caters to a trend for utilitarian and technical outdoor gear which has skyrocketed in popularity among urban city dwellers since the early 2020s. And the prospects for Carhartt WIP look promising—especially as the global market for outdoor apparel is forecast to grow at an impressive rate.

Table of Contents

30 Pages
SUMMARY
INTRODUCTION
WORKWEAR AND UNIFORMS
Workwear
Yukon Extremes collection: cold weather protection
The Chore Coat: a workwear icon
Personal protective equipment (PPE): arc rated (AR) and flame resistant (FR) safety gear
Personal protective equipment (PPE): medical scrubs
Uniforms
Uniform rental: Cintas
FASHION AND STREETWEAR
Collaborations and partnerships
Carhartt WIP x New Balance MADE in USA 990v6 sneakers
The Gore-Tex Infinium Point Jacket
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Suppliers: Code of Conduct
Product: design, manufacture, performance and resale
People: community engagement
OUTLOOK
List of tables
Table 1: Carhartt: US safety standards for the certification of arc rated (AR) and flame resistant (FR) clothing, 2024
Table 2: Carhartt: partner organisations and initiatives, 2024
List of figures
Figure 1: Yukon Extremes Insulated Biberall
Figure 2: Illustration of overalls and Chore Coat, 1925
Figure 3: Chore Coat, 2024
Figure 4: Flame Resistant Rugged Flex Coverall
Figure 5: Rugged Flex Peak 4 Pocket V-Neck Scrub Top
Figure 6: Carhartt WIP x Palace Michigan Coat
Figure 7: Carhartt WIP x UDG Gear Slingbag Trolley Deluxe
Figure 8: Carhartt WIP x New Balance MADE in USA 990v6 sneakers
Figure 9: Campaign imagery: Carhartt WIP x New Balance 990v1 sneakers and Nalgene water bottle
Figure 10: Carhartt WIP x Gore-Tex Infinium Point Jacket

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