South & Central America Sports Nutrition Market Forecast to 2031 - Regional Analysis - by Product Type [Supplements (Powders, Tablets & Capsules, Gummies, and Others), Bars, RTD Beverages, and Others] and Distribution Channel (Supermarkets and Hypermarket

The South & Central America sports nutrition market was valued at US$ 986.72 million in 2023 and is expected to reach US$ 1,860.86 million by 2031; it is estimated to record a CAGR of 8.3% from 2023 to 2031.

E-commerce and Direct-to-Consumer Sales Fuels South & Central America Sports Nutrition Market

The growth of e-commerce and direct-to-consumer (DTC) sales presents a significant opportunity for the sports nutrition market. As online shopping continues to gain popularity, brands can reach a global audience more efficiently, providing convenience and accessibility to consumers. E-commerce platforms allow sports nutrition companies to bypass traditional retail channels, which reduces overhead costs and increases profit margins.

DTC sales enable companies to build stronger relationships with their customers by gaining deeper insights into their preferences and purchasing behaviors. This data can be used to offer personalized products and targeted marketing strategies, which enhance customer satisfaction and loyalty. Additionally, DTC brands can provide exclusive deals, subscriptions, and product bundles, creating a unique value proposition for consumers.

Social media and partnerships with influencers are also crucial in driving e-commerce sales. Fitness influencers and athletes promote products to a highly engaged audience, which not only boosts brand awareness but also fosters a sense of community around the brand.

As consumers increasingly prioritize convenience, personalized experiences, and high-quality sports nutrition products, the e-commerce and DTC model are becoming an essential avenue for market growth and innovation.

South & Central America Sports Nutrition Market Overview

In Brazil, the majority of the Brazilian population is either engaged in the gym and fitness or sports activities such as football, volleyball, and basketball. The increasing concerns about leading a healthy life have surged the demand for sports nutrition products such as whey protein powder to fulfill the energy requirements before a game or a workout session. In addition, several government programs and initiatives promoting the sports engagement of the people drive the demand for sports nutrition products in Brazil. For instance, in May 2024, the government of Brazil launched the Está Tudo Pronto campaign promoting its candidacy to host the women’s football World Cup in 2027.

South & Central America Sports Nutrition Market Revenue and Forecast to 2031 (US$ Million)

South & Central America Sports Nutrition Market Segmentation

The South & Central America sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the South & Central America sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.

Based on distribution channel, the South & Central America sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.

Based on country, the South & Central America sports nutrition market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America sports nutrition market share in 2023.

Glanbia Plc; NOW Foods; PepsiCo Inc; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; and Herbalife Nutrition Ltd are some of the leading players operating in the South & Central America sports nutrition market.

Reasons to buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America Sports Nutrition Market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the South & Central America Sports Nutrition Market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America Sports Nutrition Market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.


1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. South & Central America Sports Nutrition Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Retailers
5. South & Central America Sports Nutrition Market – Key Market Dynamics
5.1 Sports Nutrition Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Engagement of Consumers in Physical Fitness Activities
5.2.2 Increasing Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Potential Side-Effects of Sports Supplements
5.4 Market Opportunities
5.4.1 E-commerce and Direct-to-Consumer Sales
5.5 Future Trends
5.5.1 Preference for Sports Nutrition Products with Vegan and Organic Claims
5.6 Impact of Drivers and Restraints:
6. Sports Nutrition Market – South & Central America Market Analysis
6.1 South & Central America Sports Nutrition Market Overview
6.2 Sports Nutrition Market Revenue (US$ Million), 2021–2031
6.3 Sports Nutrition Market Forecast Analysis
7. South & Central America Sports Nutrition Market Analysis – by Product Type
7.1 Supplements
7.1.1 Overview
7.1.2 Supplements: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.1.3 Powders
7.1.3.1 Overview
7.1.3.2 Powders: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.1.4 Tablets and Capsules
7.1.4.1 Overview
7.1.4.2 Tablets and Capsules: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.1.5 Gummies
7.1.5.1 Overview
7.1.5.2 Gummies: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.1.6 Other Supplements
7.1.6.1 Overview
7.1.6.2 Other Supplements: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Bars
7.2.1 Overview
7.2.2 Bars: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.3 RTD Beverages
7.3.1 Overview
7.3.2 RTD Beverages: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
8. South & Central America Sports Nutrition Market Analysis – by Distribution Type
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
9. South & Central America Sports Nutrition Market – Country Analysis
9.1 South & Central America
9.1.1 South & Central America: Sports Nutrition Market – Revenue and Forecast Analysis – by Country
9.1.1.1 South & Central America: Sports Nutrition Market – Revenue and Forecast Analysis – by Country
9.1.1.2 Brazil: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
9.1.1.2.1 Brazil: Sports Nutrition Market Breakdown, by Product Type
9.1.1.2.2 Brazil: Sports Nutrition Market Breakdown, by Distribution Type
9.1.1.3 Argentina: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
9.1.1.3.1 Argentina: Sports Nutrition Market Breakdown, by Product Type
9.1.1.3.2 Argentina: Sports Nutrition Market Breakdown, by Distribution Type
9.1.1.4 Rest of South & Central America: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
9.1.1.4.1 Rest of South & Central America: Sports Nutrition Market Breakdown, by Product Type
9.1.1.4.2 Rest of South & Central America: Sports Nutrition Market Breakdown, by Distribution Type
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning and Concentration
11. Industry Landscape
11.1 Overview
11.2 New Product Launches
11.3 Partnership
11.4 Expansion
12. Company Profiles
12.1 Glanbia Plc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 NOW Foods
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 PepsiCo Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Abbott Laboratories
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Amway Corp
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 GNC Holdings, LLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Herbalife Nutrition Ltd.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix
13.1 About The Insight Partners

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings