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South & Central America Playout Automation and Channel-in-a-Box Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

Published Jul 10, 2025
Length 94 Pages
SKU # TIP20276647

Description

The South & Central America playout automation and channel-in-a-box market size is expected to reach US$ 1,749.62 million by 2031 from US$ 825.72 million in 2023. The market is estimated to record a CAGR of 9.8% from 2023 to 2031.

Executive Summary and South & Central America Playout Automation and Channel-in-a-Box Market Analysis:

The South America (SAM) playout automation and channel-in-a-box market is segmented into Brazil, Argentina, and the Rest of SAM. Economies in SAM have progressed at a faster pace on average than the economies of developed countries. With the rising digitalization in Brazil, Argentina, Colombia, Chile, El Salvador, Guatemala, Peru, and so on, South America has become a prime contributor to the playout automation and channel-in-a-box market. The growing demand for online content and increasing internet penetration are the prominent factors propelling the media & entertainment industry in SAM, which in turn catalyzes the playout automation and channel-in-a-box market in the region. According to the International Trade Administration (ITA), Brazil has thousands of radio stations and hundreds of TV channels, both of which are influential media with highly concentrated ownership and tight government regulations. These radio and TV channels create the demand for the technology required for high-quality and real-time content delivery over the internet and channels and on various OTT platforms, which contributes to the growth of the playout automation and channel-in-a-box market.

South & Central America Playout Automation and Channel-in-a-Box Market Segmentation Analysis:


Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.

Based on offering, the South & Central America playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.

By coverage, the South & Central America playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.

By vertical, the South & Central America playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.

By application, the South & Central America playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.

South & Central America Playout Automation and Channel-in-a-Box Market Outlook

Media companies need solutions to operate their channels efficiently from any place. There is a need for a system where the controller can control the playout and live integration from anywhere. This factor can help media companies to seamlessly coordinate across linear and connected TV (CTV) channels. A common control system ensures consistent and uninterrupted on-air operations. Unified on-premises and cloud playout solutions can enable multisite and multimodal channel origination. The on-premises and cloud playout workflow foster operational continuity by supporting playout engines situated in different buildings, different cities, or split between on-premises and the public cloud. In March 2024, imagine enabled unified control of hybrid on-premises and cloud playout with the launch of aviator automation. This unified solution helps media companies to grow channel count, consolidate facilities, or merge broadcast and digital workflows. It can further help them achieve economies of scale and operational savings. The multisite and multimodal operations provide the media companies with the lowest total cost of ownership. Thus, the preference for unified solutions is expected to emerge as a significant trend in the playout and channel-in-a-box market in the future.

South & Central America Playout Automation and Channel-in-a-Box Market Country Insights

Based on country, the South & Central America playout automation and channel-in-a-box market comprises Brazil, Argentina, and the Rest of South & Central America. Brazil held the largest share in 2023.

The playout automation and channel-in-a-box market in Brazil is growing with the demand for high-quality live streaming services, the surging popularity of OTT platforms, and the rising focus on digitization and automation in the broadcasting industry. Aamgi and Imagine Communications are among the key players in the Brazilian playout automation and channel-in-a-box market. These players focus on expanding their product portfolios, investing in research and development, and partnering with local players to gain a competitive edge in the market. In August 2023, Amagi (a global leader in cloud-based SaaS technology for broadcast and connected TV) and AD Digital (its strategic and technical partner in Brazil) announced a partnership with Newco to launch and distribute Newco's Free Ad-supported Streaming TV (FAST) channels. Newco is a part of the communication group Bandeirantes and one of the media leaders in the Brazilian market. New Brasil and Empreender were the new FAST channels launched on Samsung TV Plus' TVP Brazil platform. Amagi CLOUDPORT, Amagi's cutting-edge cloud-playout solution, is the technology backbone behind Newco's transition to FAST.

South & Central America Playout Automation and Channel-in-a-Box Market Company Profiles

Some of the key players operating in the market include Harmonic Inc; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

South & Central America Playout Automation and Channel-in-a-Box Market Research Methodology :


The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

Company websites , annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents , statistical databases, and market reports. News articles , press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

Primary Research The Insight Partners’ conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

Industry stakeholders : Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts : Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America playout automation and channel-in-a-box market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in South & Central America playout automation and channel-in-a-box market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the playout automation and channel-in-a-box market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.

Table of Contents

94 Pages
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. South & Central America Playout Automation and Channel-in-a-Box Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
5. South & Central America Playout Automation and Channel-in-a-Box Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Flourishing Broadcasting Industry
5.1.2 Surging Online Education and E-Learning Practice
5.1.3 Technological Advancements Enabling Immersive Experience and Easy Integration
5.2 Market Restraints
5.2.1 Network Limitations
5.3 Market Opportunities
5.3.1 Integration with AI and ML
5.4 Future Trends
5.4.1 Implementation of Unified Solution
5.5 Impact of Drivers and Restraints:
6. Playout Automation and Channel-in-a-Box Market - South & Central America Analysis
6.1 Playout Automation and Channel-in-a-Box Market Revenue (US$ Million), 2021-2031
6.2 Playout Automation and Channel-in-a-Box Market Forecast Analysis
7. South & Central America Playout Automation and Channel-in-a-Box Market Analysis - by Offering
7.1 Solution
7.1.1 Overview
7.1.2 Solution: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
8. South & Central America Playout Automation and Channel-in-a-Box Market Analysis - by Coverage
8.1 National Broadcasters
8.1.1 Overview
8.1.2 National Broadcasters: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
8.2 International Broadcasters
8.2.1 Overview
8.2.2 International Broadcasters: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
9. South & Central America Playout Automation and Channel-in-a-Box Market Analysis - by Vertical
9.1 Media and Entertainment
9.1.1 Overview
9.1.2 Media and Entertainment: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Telecommunications
9.2.1 Overview
9.2.2 Telecommunications: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Education and Corporate Sector
9.3.1 Overview
9.3.2 Education and Corporate Sector: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
10. South & Central America Playout Automation and Channel-in-a-Box Market Analysis - by Application
10.1 Broadcast
10.1.1 Overview
10.1.2 Broadcast: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Cable
10.2.1 Overview
10.2.2 Cable: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
10.3 Streaming
10.3.1 Overview
10.3.2 Streaming: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Others
10.4.1 Overview
10.4.2 Others: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
11. South & Central America Playout Automation and Channel-in-a-Box Market - Country Analysis
11.1 South and Central America
11.1.1 South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast Analysis - by Country
11.1.1.1 South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast Analysis - by Country
11.1.1.2 Brazil: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.2.1 Brazil: Playout Automation and Channel-in-a-Box Market Breakdown, by Offering
11.1.1.2.2 Brazil: Playout Automation and Channel-in-a-Box Market Breakdown, by Coverage
11.1.1.2.3 Brazil: Playout Automation and Channel-in-a-Box Market Breakdown, by Vertical
11.1.1.2.4 Brazil: Playout Automation and Channel-in-a-Box Market Breakdown, by Application
11.1.1.3 Argentina: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.3.1 Argentina: Playout Automation and Channel-in-a-Box Market Breakdown, by Offering
11.1.1.3.2 Argentina: Playout Automation and Channel-in-a-Box Market Breakdown, by Coverage
11.1.1.3.3 Argentina: Playout Automation and Channel-in-a-Box Market Breakdown, by Vertical
11.1.1.3.4 Argentina: Playout Automation and Channel-in-a-Box Market Breakdown, by Application
11.1.1.4 Rest of South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.4.1 Rest of South and Central America: Playout Automation and Channel-in-a-Box Market Breakdown, by Offering
11.1.1.4.2 Rest of South and Central America: Playout Automation and Channel-in-a-Box Market Breakdown, by Coverage
11.1.1.4.3 Rest of South and Central America: Playout Automation and Channel-in-a-Box Market Breakdown, by Vertical
11.1.1.4.4 Rest of South and Central America: Playout Automation and Channel-in-a-Box Market Breakdown, by Application
12. Competitive Landscape
12.1 Company Positioning & Concentration
12.2 Heat Map Analysis by Key Players
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Product Development
13.4 Mergers & Acquisitions
14. Company Profiles
14.1 Harmonic Inc
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Grass Valley Canada
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Avid Technology, Inc.
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Imagine Communications
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Amagi
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Playbox Technology
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Aveco s.r.o.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 ENCO Systems, Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
15. Appendix
15.1 Word Index
15.2 About The Insight Partners
Table 1. South & Central America Playout Automation and Channel-in-a-Box Market Segmentation
Table 2. Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Table 3. Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million) - by Offering
Table 4. Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million) - by Coverage
Table 5. Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million) - by Vertical
Table 6. Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million) - by Application
Table 7. South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Country
Table 8. Brazil: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Offering
Table 9. Brazil: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Coverage
Table 10. Brazil: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Vertical
Table 11. Brazil: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Application
Table 12. Argentina: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Offering
Table 13. Argentina: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Coverage
Table 14. Argentina: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Vertical
Table 15. Argentina: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Application
Table 16. Rest of South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Offering
Table 17. Rest of South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Coverage
Table 18. Rest of South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Vertical
Table 19. Rest of South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million) - by Application
Table 20. Heat Map Analysis by Key Players
Table 21. List of Abbreviation
 
Figure 1. South & Central America Playout Automation and Channel-in-a-Box Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. Ecosystem Analysis
Figure 4. Playout Automation and Channel-in-a-Box Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Playout Automation and Channel-in-a-Box Market Revenue (US$ Million), 2021-2031
Figure 7. Playout Automation and Channel-in-a-Box Market Share (%) - by Offering (2023 and 2031)
Figure 8. Solution: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Services: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Playout Automation and Channel-in-a-Box Market Share (%) - by Coverage (2023 and 2031)
Figure 11. National Broadcasters: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. International Broadcasters: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. Playout Automation and Channel-in-a-Box Market Share (%) - by Vertical (2023 and 2031)
Figure 14. Media and Entertainment: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 15. Telecommunications: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. Education and Corporate Sector: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 17. Others: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Playout Automation and Channel-in-a-Box Market Share (%) - by Application (2023 and 2031)
Figure 19. Broadcast: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. Cable: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 21. Streaming: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. Others: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. South & Central America Playout Automation and Channel-in-a-Box Market, by Key Countries - Revenue (2023) (US$ Million)
Figure 24. South and Central America: Playout Automation and Channel-in-a-Box Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 25. Brazil: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million)
Figure 26. Argentina: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million)
Figure 27. Rest of South and Central America: Playout Automation and Channel-in-a-Box Market - Revenue and Forecast to 2031(US$ Million)
Figure 28. Company Positioning & Concentration
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