North America Events Management Platform Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticket

North America Events Management Platform Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others), and End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-Profitable Trusts/Government Bodies, and Others)    

The North America events management platform market is expected to grow from US$ 9,426.73 million in 2022 to US$ 18,627.23 million by 2028; it is estimated to grow at a CAGR of 12.0% from 2022 to 2028.
Companies are incorporating videos to create more digital experiences as audiences' preference for on-demand viewing is increasing. Virtually every marketer considers webinars a crucial component of their strategy and the most effective medium for generating quality sales leads. With webinars, companies from all industries are fast turning to digital-first interaction. According to the ON24 Webinar Benchmarks Report 2021, companies are rapidly transitioning to digital-first engagement with webinars. The findings are based on over ~2,000 businesses providing over ~100,000 digital experiences with ~100 participants utilizing ON24 in one of the most comprehensive data investigations of digital events in 2020. As per the data, the use of webinars climbed 162%, with attendance nearly quadrupling to over ~60 million people. Over ~61 million hours of material was consumed by audiences, representing ~300% growth. As the shift to digital platforms is rising, webinars are becoming increasingly necessary in marketing and sales. In a follow-up poll to the benchmarks report, 99% of marketers think webinars are essential to their strategies, with 72% stating they directly influence pipeline and revenue. The benefits of webinars, such as audience analytics, engagement data, and buying signals, provide marketers the opportunity to claim that 66% of sales teams prioritize webinar leads, making webinars the top digital channel for generating qualified leads and sales leads for 89% of respondents. Many marketers use videos to enhance audience engagement and viewing times throughout their events, with companies using webinars to provide dynamic digital experiences that engage their prospects and consumers. The growing popularity of videos demonstrates that viewers prefer active two-way engagement, such as one-on-one conversations, group meetings, and peer-to-peer networking, to passive ones. While live events are still the most popular, on-demand webinars are gaining more popularity by giving registrants easy access to knowledge anytime.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America events management platform market . The North America events management platform market is expected to grow at a good CAGR during the forecast period.
orth America Events Management Platform Market Revenue and Forecast to 2028 (US$ Million)
North America Events Management Platform Market Segmentation
The North America events management platform market is segmented based on component, deployment, application, end user, and country. Based on component, the market is segmented into hardware, software, and services. The services segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on deployment, the market is bifurcated into on-premise and cloud-based. The cloud-based segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on end user, the event market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, associations/non-profitable trusts/government bodies, and others. The event management agencies segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on country, the North America events management platform market is segmented into the US, Canada, and Mexico.
ACTIVE Network, LLC; Airmeet; Aventri, Inc.; BigMarker; Bizzabo; Goldcast; PheedLoop Inc.; Swapcard; WebEx Events; and Zuddl are among the leading companies in the North America events management platform market.

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