Middle East & Africa Herbal Tea Market Size and Forecast (2021-2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Chamomile, Peppermint, Ginger, Hibiscus, Blends, Others), Form (Loose Tea, Tea Bags), Category (Organic,
Description
The herbal tea market in the Middle East and Africa (MEA) is poised for significant growth, with projections indicating that the market size will reach approximately US$ 569.30 million by 2031, up from US$ 398.89 million in 2024. This growth trajectory reflects a compound annual growth rate (CAGR) of 5.4% from 2025 to 2031.
Executive Summary and Market Analysis
The MEA herbal tea market is witnessing a steady expansion, driven by a blend of cultural traditions, shifting consumer preferences, and an increasing focus on health-conscious beverages. As consumers in the region become more health-aware, there is a notable rise in demand for drinks that offer natural health benefits. Herbal teas are gaining popularity for their potential to enhance digestion, alleviate stress, boost immunity, and promote overall wellness.
The growing interest in organic and natural products has further fueled the demand for herbal teas, which are often viewed as healthier alternatives to sugary sodas and caffeinated beverages. In countries such as Egypt, Morocco, and the UAE, herbal teas like mint tea, hibiscus, and sage tea are widely consumed, appreciated for both their refreshing flavors and therapeutic properties.
Consequently, the MEA herbal tea market is expanding, supported by cultural practices, a heightened focus on health and wellness, and evolving consumer preferences. As awareness of herbal teas continues to grow and the market diversifies with new offerings, the demand for these beverages is expected to rise steadily.
Strategic Insights
Market Segmentation Analysis
The MEA herbal tea market can be segmented based on type, form, category, and distribution channel.
Globally, consumers are increasingly adopting healthier lifestyles, and this trend is reflected in their purchasing decisions. Clear and informative labeling on product packaging significantly influences consumer choices. Labels that are easy to understand, along with detailed ingredient information, attract consumers to herbal tea products. Claims of natural ingredients prominently displayed on packaging can also entice a larger customer base.
The demand for organic and clean-label herbal teas is primarily driven by rising consumer awareness regarding health and wellness. As individuals become more mindful of their dietary choices, there is a growing preference for natural, chemical-free, and sustainably sourced products. Organic herbal teas, which are derived from plants cultivated without synthetic pesticides or fertilizers, resonate with the trend of eco-conscious living.
Manufacturers such as Celestial Seasonings, R. Twining and Company Limited, and Universal Tea Company, Inc. are responding to this demand by offering herbal teas with organic certifications. These organic products provide a competitive edge for manufacturers, enhancing brand recognition and profitability. As a result, the increasing demand for organic and clean-label products is expected to shape new trends in the herbal tea market throughout the forecast period.
Country Insights
The MEA herbal tea market is also analyzed by country, including South Africa, Saudi Arabia, the UAE, and the broader region of the Rest of Middle East & Africa. In 2024, Saudi Arabia held the largest market share.
The growth of the herbal tea market in Saudi Arabia is attributed to rising health consciousness and a growing interest in natural ingredients. Tea holds significant cultural and social value in Saudi Arabia, often served as a gesture of hospitality. While traditional black tea remains popular, there is a noticeable shift towards herbal teas, indicating a diversification in tea consumption habits.
Company Profiles
Key players in the MEA herbal tea market include Associated British Foods Plc, Bell Industries LLC, Bigelow Tea, Bird & Blend Tea Co., Donna McCafferty & Co LLC, East West Tea Company, LLC, Harney & Sons Fine Teas, JADE LEAF, LLC, LIPTON Teas and Infusions, Rishi Tea & Botanicals, Star Spangled Tea, Tata Consumer Products Ltd, The Hain Celestial Group Inc, Traditional Medicinals, and Universal Tea Company, Inc. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to introduce innovative products and enhance their market presence.
Executive Summary and Market Analysis
The MEA herbal tea market is witnessing a steady expansion, driven by a blend of cultural traditions, shifting consumer preferences, and an increasing focus on health-conscious beverages. As consumers in the region become more health-aware, there is a notable rise in demand for drinks that offer natural health benefits. Herbal teas are gaining popularity for their potential to enhance digestion, alleviate stress, boost immunity, and promote overall wellness.
The growing interest in organic and natural products has further fueled the demand for herbal teas, which are often viewed as healthier alternatives to sugary sodas and caffeinated beverages. In countries such as Egypt, Morocco, and the UAE, herbal teas like mint tea, hibiscus, and sage tea are widely consumed, appreciated for both their refreshing flavors and therapeutic properties.
Consequently, the MEA herbal tea market is expanding, supported by cultural practices, a heightened focus on health and wellness, and evolving consumer preferences. As awareness of herbal teas continues to grow and the market diversifies with new offerings, the demand for these beverages is expected to rise steadily.
Strategic Insights
Market Segmentation Analysis
The MEA herbal tea market can be segmented based on type, form, category, and distribution channel.
- By Type: The market is divided into several categories, including chamomile, peppermint, ginger, hibiscus, blends, and others. Notably, the blends segment accounted for the largest market share in 2024.
- By Form: The market is categorized into loose tea and tea bags, with the tea bag segment holding a larger share in 2024.
- By Category: The herbal tea market is further divided into organic and conventional segments, with conventional herbal teas dominating the market in 2024.
- By Distribution Channel: The market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others, with supermarkets and hypermarkets capturing the largest share in 2024.
Globally, consumers are increasingly adopting healthier lifestyles, and this trend is reflected in their purchasing decisions. Clear and informative labeling on product packaging significantly influences consumer choices. Labels that are easy to understand, along with detailed ingredient information, attract consumers to herbal tea products. Claims of natural ingredients prominently displayed on packaging can also entice a larger customer base.
The demand for organic and clean-label herbal teas is primarily driven by rising consumer awareness regarding health and wellness. As individuals become more mindful of their dietary choices, there is a growing preference for natural, chemical-free, and sustainably sourced products. Organic herbal teas, which are derived from plants cultivated without synthetic pesticides or fertilizers, resonate with the trend of eco-conscious living.
Manufacturers such as Celestial Seasonings, R. Twining and Company Limited, and Universal Tea Company, Inc. are responding to this demand by offering herbal teas with organic certifications. These organic products provide a competitive edge for manufacturers, enhancing brand recognition and profitability. As a result, the increasing demand for organic and clean-label products is expected to shape new trends in the herbal tea market throughout the forecast period.
Country Insights
The MEA herbal tea market is also analyzed by country, including South Africa, Saudi Arabia, the UAE, and the broader region of the Rest of Middle East & Africa. In 2024, Saudi Arabia held the largest market share.
The growth of the herbal tea market in Saudi Arabia is attributed to rising health consciousness and a growing interest in natural ingredients. Tea holds significant cultural and social value in Saudi Arabia, often served as a gesture of hospitality. While traditional black tea remains popular, there is a noticeable shift towards herbal teas, indicating a diversification in tea consumption habits.
Company Profiles
Key players in the MEA herbal tea market include Associated British Foods Plc, Bell Industries LLC, Bigelow Tea, Bird & Blend Tea Co., Donna McCafferty & Co LLC, East West Tea Company, LLC, Harney & Sons Fine Teas, JADE LEAF, LLC, LIPTON Teas and Infusions, Rishi Tea & Botanicals, Star Spangled Tea, Tata Consumer Products Ltd, The Hain Celestial Group Inc, Traditional Medicinals, and Universal Tea Company, Inc. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to introduce innovative products and enhance their market presence.
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