The Europe sports nutrition market was valued at US$ 5,315.35 million in 2023 and is expected to reach US$ 10,789.26 million by 2031; it is estimated to record a CAGR of 9.3% from 2023 to 2031.
Increasing Strategic Initiatives by Key Players Drive Europe Sports Nutrition Market
With the growing demand for sports nutrition products globally, key players are taking various strategic initiatives to differentiate themselves from their competitors. Several manufacturers are launching innovative products. For instance, in March 2024, Garden of Life LLC, announced an expansion in its sport supplements product category by launching a new supplement formulated for workout recovery as well as enhancing skin radiance. In December 2023, DYMATIZE ENTERPRISES, LLC, a sports nutrition company, announced the expansion of its high-performance ISO100 protein powder product line by partnering with DD IP Holder LLC. With this collaboration, the company launched a new range of protein powders with the flavor and taste of Glazed Donuts from DD IP Holder LLC.
Various manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base which is further boosting the growth of the sports nutrition market. In 2024, online sports nutrition brand Myprotein expanded its multi-year partnership with HYROX to become the event series' official global nutrition partner. In conjunction with this, they have launched an exclusive Myprotein x HYROX nutrition range.
Several manufacturers are focusing on mergers and acquisitions to expand their product portfolio and strengthening their brand presence in the sports nutrition market. For instance, in May 2024, NUTRIVEND, a sports nutrition company announced the acquisition of CSN Supplements Ltd. This strategic investment is expected to help the company to expand its customer base and product portfolio in the sports nutrition market. Such strategic investments is expected to further boost the market growth of the sports nutrition during the forecast period.
Europe Sports Nutrition Market Overview
Russia, Poland, the Netherlands, Denmark, Norway, Sweden, Greece, and Belgium are the key countries in the Rest of Europe sports nutrition market . Rising physical activities and various growing fitness trends such as digital fitness in the region gives rise to an increased demand for sports nutrition products. To cater to this growing demand, several key players in the region are focusing on launching new sports nutrition products in the market. For instance, in May 2023, Volac International Ltd. expanded its sports nutrition product portfolio in Geneva, Switzerland, by launching Volactive Pro2O RTD protein beverages. These beverages help improve performance and enhance muscle strength. Thus, such product launches augment the demand for sports nutrition products in the region.
Europe Sports Nutrition Market Revenue and Forecast to 2031 (US$ Million)
Europe Sports Nutrition Market Segmentation
The Europe sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.
Based on distribution channel, the Europe sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
Based on country, the Europe sports nutrition market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe sports nutrition market share in 2023.
Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc; and Herbalife Nutrition Ltd are some of the leading players operating in the Europe sports nutrition market.
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- 1. Introduction
- 1.1 The Insight Partners Research Report Guidance
- 1.2 Market Segmentation
- 2. Executive Summary
- 2.1 Key Market Insights
- 2.2 Market Attractiveness
- 3. Research Methodology
- 3.1 Secondary Research
- 3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:
- 4. Europe Sports Nutrition Market Landscape
- 4.1 Overview
- 4.2 Porter’s Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Retailers
- 4.4 List of Vendors in the Value Chain
- 5. Europe Sports Nutrition Market – Key Market Dynamics
- 5.1 Sports Nutrition Market – Key Market Dynamics
- 5.2 Market Drivers
- 5.2.1 Rising Engagement of Consumers in Physical Fitness Activities
- 5.2.2 Increasing Strategic Initiatives by Key Players
- 5.3 Market Restraints
- 5.3.1 Potential Side-Effects of Sports Supplements
- 5.4 Market Opportunities
- 5.4.1 Favorable Government Initiatives Supporting Sports Activities
- 5.4.2 E-commerce and Direct-to-Consumer Sales
- 5.5 Future Trends
- 5.5.1 Preference for Sports Nutrition Products with Vegan and Organic Claims
- 5.6 Impact of Drivers and Restraints:
- 6. Sports Nutrition Market – Europe Market Analysis
- 6.1 Europe Sports Nutrition Market Overview
- 6.2 Sports Nutrition Market Revenue (US$ Million), 2021–2031
- 6.3 Sports Nutrition Market Forecast Analysis
- 7. Europe Sports Nutrition Market Analysis – by Product Type
- 7.1 Supplements
- 7.1.1 Overview
- 7.1.2 Supplements: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.1.3 Powders
- 7.1.3.1 Overview
- 7.1.3.2 Powders: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.1.4 Tablets and Capsules
- 7.1.4.1 Overview
- 7.1.4.2 Tablets and Capsules: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.1.5 Gummies
- 7.1.5.1 Overview
- 7.1.5.2 Gummies: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.1.6 Other Supplements
- 7.1.6.1 Overview
- 7.1.6.2 Other Supplements: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.2 Bars
- 7.2.1 Overview
- 7.2.2 Bars: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.3 RTD Beverages
- 7.3.1 Overview
- 7.3.2 RTD Beverages: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 8. Europe Sports Nutrition Market Analysis – by Distribution Type
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9. Europe Sports Nutrition Market – Country Analysis
- 9.1 Europe
- 9.1.1 Europe: Sports Nutrition Market – Revenue and Forecast Analysis – by Country
- 9.1.1.1 Europe: Sports Nutrition Market – Revenue and Forecast Analysis – by Country
- 9.1.1.2 Germany: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9.1.1.2.1 Germany: Sports Nutrition Market Breakdown, by Product Type
- 9.1.1.2.2 Germany: Sports Nutrition Market Breakdown, by Distribution Type
- 9.1.1.3 France: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9.1.1.3.1 France: Sports Nutrition Market Breakdown, by Product Type
- 9.1.1.3.2 France: Sports Nutrition Market Breakdown, by Distribution Type
- 9.1.1.4 Italy: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9.1.1.4.1 Italy: Sports Nutrition Market Breakdown, by Product Type
- 9.1.1.4.2 Italy: Sports Nutrition Market Breakdown, by Distribution Type
- 9.1.1.5 United Kingdom: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9.1.1.5.1 United Kingdom: Sports Nutrition Market Breakdown, by Product Type
- 9.1.1.5.2 United Kingdom: Sports Nutrition Market Breakdown, by Distribution Type
- 9.1.1.6 Spain: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9.1.1.6.1 Spain: Sports Nutrition Market Breakdown, by Product Type
- 9.1.1.6.2 Spain: Sports Nutrition Market Breakdown, by Distribution Type
- 9.1.1.7 Rest of Europe: Sports Nutrition Market – Revenue and Forecast to 2031 (US$ Million)
- 9.1.1.7.1 Rest of Europe: Sports Nutrition Market Breakdown, by Product Type
- 9.1.1.7.2 Rest of Europe: Sports Nutrition Market Breakdown, by Distribution Type
- 10. Competitive Landscape
- 10.1 Heat Map Analysis
- 10.2 Company Positioning and Concentration
- 11. Industry Landscape
- 11.1 Overview
- 11.2 New Product Launches
- 11.3 Partnership
- 11.4 Expansion
- 12. Company Profiles
- 12.1 Glanbia Plc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
- 12.2 NOW Foods
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
- 12.3 Garden of Life LLC
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
- 12.4 PepsiCo Inc
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
- 12.5 Quest Nutritional LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
- 12.6 Abbott Laboratories
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
- 12.7 Amway Corp
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
- 12.8 GNC Holdings, LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
- 12.9 Worldwide Sport Nutritional Supplements, Inc.
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
- 12.10 Herbalife Nutrition Ltd.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
- 13. Appendix
- 13.1 About The Insight Partners
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