Europe Ice Cream Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The European ice cream market is projected to grow significantly, reaching approximately USD 39.25 billion by 2031, up from USD 27.97 billion in 2023, with a compound annual growth rate (CAGR) of 4.3% during this period.

Executive Summary and Market Analysis

The rising demand for frozen dairy products, coupled with evolving consumer preferences for taste and convenience, is driving the growth of the ice cream market in Europe. There is a notable shift towards low-fat and natural ice creams that offer indulgent flavors. Additionally, frozen desserts are increasingly being viewed as a pleasant way to aid digestion after meals, further boosting their popularity.

A key trend in the market is premiumization, where consumers are gravitating towards unique flavors and high-quality products. This trend is supported by increasing disposable incomes and the introduction of a variety of dessert options that cater to diverse tastes. Premium ice creams, characterized by higher butterfat content and a denser texture, are gaining traction. Urbanization and advancements in dairy technology are also contributing to the demand for both luxury and standard ice creams. Notably, in June 2024, See's Candies and McConnell's Fine Ice Creams launched a limited-edition collection featuring four collaborative flavors.

Manufacturers are actively pursuing expansion strategies to meet consumer demand. For example, in January 2024, Greenyard acquired Crème de la Crème, a Belgian producer of plant-based ice cream, enhancing its portfolio in the frozen dessert sector. Gelato is also witnessing a surge in popularity, prompting European brands to expand internationally. In February 2023, the Italian gelato brand Amorino increased its UK franchise from 20 to over 30 locations, partnering with Seeds Consulting for further expansion.

Market Segmentation Analysis

The European ice cream market can be segmented by flavor, category, form, and distribution channel:

Flavor: The market includes vanilla, chocolate, berries, matcha, and others, with vanilla holding the largest market share in 2023.
Category: The market is divided into conventional and sugar-free segments, with conventional ice cream dominating in 2023.
Form: Ice cream is available in cups and tubs, bars and sticks, among other forms, with cups and tubs leading the market.
Distribution Channel: Supermarkets and hypermarkets are the primary distribution channels, holding the largest share in 2023.

Market Outlook

Functional ice cream is gaining traction among health-conscious consumers due to its high-quality ingredients and nutritional benefits. Manufacturers are increasingly focusing on fortifying ice creams with functional ingredients, which can help address specific health needs. The COVID-19 pandemic has further accelerated the demand for healthier options, with low-sugar and high-protein ice creams becoming particularly popular among athletes and health-focused consumers. For instance, a Polish startup, Bio Ice Cream Dots, developed probiotic ice cream dots with support from the EIT Jumpstarter NEXT program, showcasing innovation in the sector. In 2023, Myprotein launched a line of protein-rich ice creams in Iceland, featuring flavors like Salted Caramel and Chocolate, each containing around 100 calories and at least 10g of protein per serving.

The rise of functional ice cream is largely driven by product innovations that enhance taste and nutritional value. These innovations allow consumers to enjoy indulgent treats while adhering to their health goals, a trend that has gained momentum since the pandemic. As consumers increasingly seek convenient yet nutritious food options, manufacturers are responding by launching nutritionally enriched ice creams, thereby expanding their market reach and competitive advantage.

Country Insights

The European ice cream market includes key countries such as Germany, the UK, France, Italy, Spain, and others. The Rest of Europe segment held the largest market share in 2023, driven by innovative flavors and advancements in production technology. Countries like Russia, Poland, and the Netherlands are notable contributors to this segment, with consumers showing a keen interest in unique flavor experiences. For example, the Russian company Dandelion has introduced innovative flavors like Cacao fruit and Lime ice cream.

Company Profiles

Key players in the ice cream market include Blue Bell Creameries, Unilever Plc, Nestle SA, General Mills Inc, Mars Inc, and others. These companies are employing various strategies such as product innovation, expansion, and mergers and acquisitions to enhance their market presence and cater to evolving consumer preferences.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe ice cream market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in Europe ice cream market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the ice cream market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution. Show more