Water-Efficient Fixtures & Greywater Systems Market Forecasts to 2032 – Global Analysis By Product Type (Water-Efficient Fixtures, Greywater Systems, and Other Product Types), Distribution Channel, Technology, Application and By Geography
Description
According to Stratistics MRC, the Global Water-Efficient Fixtures & Greywater Systems Market is accounted for $4.52 billion in 2025 and is expected to reach $7.60 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Water-efficient fixtures and greywater systems are eco-friendly solutions aimed at conserving water and reducing dependency on freshwater supplies. Fixtures like low-flow taps, efficient toilets, and showers limit water usage while maintaining functionality. Greywater systems recycle gently used water from household sources such as baths, sinks, and washing machines, repurposing it for non-drinking purposes like landscape irrigation and toilet flushing to support sustainable water management.
Market Dynamics:
Driver:
Rising utility costs & economic incentives
Water-efficient fixtures and greywater systems offer a practical solution to reduce consumption and monthly expenses. Governments and utilities are rolling out financial incentives such as rebates, installation grants, and tax benefits to encourage adoption. Innovations in low-flow technologies, sensor-based taps, and smart flush mechanisms are improving performance and user convenience. These systems are increasingly integrated with IoT platforms, enabling real-time usage tracking and automated controls. With sustainability now tied to economic value, conservation technologies are becoming a strategic investment.
Restraint:
Lack of standardized regulatory frameworks
Disparities in plumbing codes and health safety requirements create confusion for manufacturers and developers. Approval processes for greywater systems vary widely, delaying deployment and increasing compliance costs. Emerging technologies like UV purification and advanced filtration often lack clear regulatory pathways. Industry stakeholders are advocating for unified standards to streamline certification and ensure public safety. Until regulatory harmonization is achieved, adoption will remain uneven and fragmented across jurisdictions.
Opportunity:
Integration with smart home/IoT technology
IoT-enabled fixtures and greywater units can monitor consumption, detect leaks, and automate water reuse functions. Mobile apps and cloud platforms allow users to control systems remotely and receive alerts for maintenance or anomalies. AI-powered analytics are being embedded to optimize water usage based on behavioral patterns. Collaborations between plumbing manufacturers and tech companies are accelerating the development of connected water infrastructure. As homes become more intelligent, water efficiency is evolving into a digitally managed utility.
Threat:
Risk of contamination and health concerns
Public skepticism around hygiene and safety remains a barrier, especially in residential applications. Failures in disinfection or filtration can expose users to harmful pathogens or chemical residues. Limited awareness and inconsistent maintenance practices exacerbate these risks. Advanced treatment technologies like ozonation and membrane filtration offer solutions but are often expensive and complex. Without robust safety protocols and public education, health concerns could slow market adoption.
Covid-19 Impact:
Supply chain disruptions delayed installations but accelerated innovation in touchless fixtures and remote monitoring systems. Public institutions prioritized upgrades to reduce water waste and minimize contact points. Greywater systems gained traction for their role in decentralized water reuse, supporting emergency preparedness. Stimulus packages and green recovery initiatives included funding for water-efficient infrastructure. Post-pandemic strategies now emphasize automation, sustainability, and health-centric design in water management.
The water-efficient fixtures segment is expected to be the largest during the forecast period
The water-efficient fixtures segment is expected to account for the largest market share during the forecast period, due to their broad applicability and ease of installation. Products like aerated showerheads, low-flow faucets, and dual-flush toilets are becoming standard in both new builds and retrofits. Technological advancements in pressure regulation and sensor activation are enhancing user experience. Regulatory mandates and building codes are driving widespread adoption across sectors. Manufacturers are offering customizable designs to cater to aesthetic preferences and functional needs.
The municipal / public infrastructure segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the municipal / public infrastructure segment is predicted to witness the highest growth rate, driven by large-scale water reuse initiatives. Cities are investing in centralized greywater systems for public parks, schools, and government buildings. Smart city programs are embedding water-efficient technologies into urban planning and sustainability goals. Public funding and pilot projects are supporting decentralized reuse networks and infrastructure upgrades. Integration with stormwater and landscape irrigation systems is expanding use cases.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid urbanization and infrastructure development. Countries like China, India, and Japan are implementing aggressive water conservation policies and smart plumbing systems. High population density and water scarcity are driving demand for efficient fixtures and reuse technologies. Local manufacturers are scaling production with support from favorable trade and policy environments. Public-private partnerships are fostering innovation and deployment across residential and commercial sectors.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, supported by technological innovation and regulatory momentum. The U.S. and Canada are updating building codes and offering incentives for greywater reuse and water-efficient fixtures. Integration of IoT, AI, and cloud platforms is enhancing system intelligence and user engagement. Federal funding and venture capital are backing startups focused on smart water management. Municipalities are piloting large-scale reuse systems in schools, parks, and public housing.
Key players in the market
Some of the key players in Water-Efficient Fixtures & Greywater Systems Market include Kohler Co., Ecolab, TOTO Ltd., SUEZ, LIXIL Corporation, Orenco Systems, Hansgrohe Group, Veolia, Roca, Pentair plc, Geberit AG, Grundfos, Fortune Brands Home & Security, Xylem Inc., and Masco Corporation.
Key Developments:
In January 2024, Global kitchen and bath leader Kohler completed its acquisition of KLAFS a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features from EGERIA. The company provides design consultation, planning services, and expert installation. KLAFS sells its products through a vast direct-to-consumer showroom network that primarily spans across Europe to both residential and commercial clients.
LIXIL Corporation announced that it has become the newest Global Industry Partner of WorldSkills International. This new global partnership elevates LIXIL’s long-standing commitment to vocational education, building upon the strong foundation of support from its brand GROHE, which has championed Worldskills for many years.
Product Types Covered:
• Water-Efficient Fixtures
• Greywater Systems
• Other Product Types
Distribution Channels Covered:
• Direct Sales
• Distributors & Wholesalers
• Plumbing Contractors & Integrators
• Online / E-Commerce Platforms
• Facility Management & Design-Build Firms
Technologies Covered:
• Biological Treatment
• Membrane Filtration
• Physical Filtration
• Chemical & UV Disinfection
• Smart & IoT-Based Water Management Systems
Applications Covered:
• Residential
• Commercial
• Institutional
• Industrial
• Municipal / Public Infrastructure
• Agricultural / Landscape Irrigation
• Other Applications
Regions Covered:
• North AmericaUSCanadaMexico
• EuropeGermanyUKItalyFranceSpainRest of Europe
• Asia PacificJapan China India Australia New ZealandSouth KoreaRest of Asia Pacific
• South AmericaArgentinaBrazilChileRest of South America
• Middle East & Africa Saudi ArabiaUAEQatarSouth AfricaRest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Market Dynamics:
Driver:
Rising utility costs & economic incentives
Water-efficient fixtures and greywater systems offer a practical solution to reduce consumption and monthly expenses. Governments and utilities are rolling out financial incentives such as rebates, installation grants, and tax benefits to encourage adoption. Innovations in low-flow technologies, sensor-based taps, and smart flush mechanisms are improving performance and user convenience. These systems are increasingly integrated with IoT platforms, enabling real-time usage tracking and automated controls. With sustainability now tied to economic value, conservation technologies are becoming a strategic investment.
Restraint:
Lack of standardized regulatory frameworks
Disparities in plumbing codes and health safety requirements create confusion for manufacturers and developers. Approval processes for greywater systems vary widely, delaying deployment and increasing compliance costs. Emerging technologies like UV purification and advanced filtration often lack clear regulatory pathways. Industry stakeholders are advocating for unified standards to streamline certification and ensure public safety. Until regulatory harmonization is achieved, adoption will remain uneven and fragmented across jurisdictions.
Opportunity:
Integration with smart home/IoT technology
IoT-enabled fixtures and greywater units can monitor consumption, detect leaks, and automate water reuse functions. Mobile apps and cloud platforms allow users to control systems remotely and receive alerts for maintenance or anomalies. AI-powered analytics are being embedded to optimize water usage based on behavioral patterns. Collaborations between plumbing manufacturers and tech companies are accelerating the development of connected water infrastructure. As homes become more intelligent, water efficiency is evolving into a digitally managed utility.
Threat:
Risk of contamination and health concerns
Public skepticism around hygiene and safety remains a barrier, especially in residential applications. Failures in disinfection or filtration can expose users to harmful pathogens or chemical residues. Limited awareness and inconsistent maintenance practices exacerbate these risks. Advanced treatment technologies like ozonation and membrane filtration offer solutions but are often expensive and complex. Without robust safety protocols and public education, health concerns could slow market adoption.
Covid-19 Impact:
Supply chain disruptions delayed installations but accelerated innovation in touchless fixtures and remote monitoring systems. Public institutions prioritized upgrades to reduce water waste and minimize contact points. Greywater systems gained traction for their role in decentralized water reuse, supporting emergency preparedness. Stimulus packages and green recovery initiatives included funding for water-efficient infrastructure. Post-pandemic strategies now emphasize automation, sustainability, and health-centric design in water management.
The water-efficient fixtures segment is expected to be the largest during the forecast period
The water-efficient fixtures segment is expected to account for the largest market share during the forecast period, due to their broad applicability and ease of installation. Products like aerated showerheads, low-flow faucets, and dual-flush toilets are becoming standard in both new builds and retrofits. Technological advancements in pressure regulation and sensor activation are enhancing user experience. Regulatory mandates and building codes are driving widespread adoption across sectors. Manufacturers are offering customizable designs to cater to aesthetic preferences and functional needs.
The municipal / public infrastructure segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the municipal / public infrastructure segment is predicted to witness the highest growth rate, driven by large-scale water reuse initiatives. Cities are investing in centralized greywater systems for public parks, schools, and government buildings. Smart city programs are embedding water-efficient technologies into urban planning and sustainability goals. Public funding and pilot projects are supporting decentralized reuse networks and infrastructure upgrades. Integration with stormwater and landscape irrigation systems is expanding use cases.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid urbanization and infrastructure development. Countries like China, India, and Japan are implementing aggressive water conservation policies and smart plumbing systems. High population density and water scarcity are driving demand for efficient fixtures and reuse technologies. Local manufacturers are scaling production with support from favorable trade and policy environments. Public-private partnerships are fostering innovation and deployment across residential and commercial sectors.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, supported by technological innovation and regulatory momentum. The U.S. and Canada are updating building codes and offering incentives for greywater reuse and water-efficient fixtures. Integration of IoT, AI, and cloud platforms is enhancing system intelligence and user engagement. Federal funding and venture capital are backing startups focused on smart water management. Municipalities are piloting large-scale reuse systems in schools, parks, and public housing.
Key players in the market
Some of the key players in Water-Efficient Fixtures & Greywater Systems Market include Kohler Co., Ecolab, TOTO Ltd., SUEZ, LIXIL Corporation, Orenco Systems, Hansgrohe Group, Veolia, Roca, Pentair plc, Geberit AG, Grundfos, Fortune Brands Home & Security, Xylem Inc., and Masco Corporation.
Key Developments:
In January 2024, Global kitchen and bath leader Kohler completed its acquisition of KLAFS a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features from EGERIA. The company provides design consultation, planning services, and expert installation. KLAFS sells its products through a vast direct-to-consumer showroom network that primarily spans across Europe to both residential and commercial clients.
LIXIL Corporation announced that it has become the newest Global Industry Partner of WorldSkills International. This new global partnership elevates LIXIL’s long-standing commitment to vocational education, building upon the strong foundation of support from its brand GROHE, which has championed Worldskills for many years.
Product Types Covered:
• Water-Efficient Fixtures
• Greywater Systems
• Other Product Types
Distribution Channels Covered:
• Direct Sales
• Distributors & Wholesalers
• Plumbing Contractors & Integrators
• Online / E-Commerce Platforms
• Facility Management & Design-Build Firms
Technologies Covered:
• Biological Treatment
• Membrane Filtration
• Physical Filtration
• Chemical & UV Disinfection
• Smart & IoT-Based Water Management Systems
Applications Covered:
• Residential
• Commercial
• Institutional
• Industrial
• Municipal / Public Infrastructure
• Agricultural / Landscape Irrigation
• Other Applications
Regions Covered:
• North AmericaUSCanadaMexico
• EuropeGermanyUKItalyFranceSpainRest of Europe
• Asia PacificJapan China India Australia New ZealandSouth KoreaRest of Asia Pacific
• South AmericaArgentinaBrazilChileRest of South America
• Middle East & Africa Saudi ArabiaUAEQatarSouth AfricaRest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
200 Pages
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Technology Analysis
- 3.8 Application Analysis
- 3.9 Emerging Markets
- 3.10 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Water-Efficient Fixtures & Greywater Systems Market, By Product Type
- 5.1 Introduction
- 5.2 Water-Efficient Fixtures
- 5.2.1 Low-Flow Toilets
- 5.2.2 Waterless Toilets
- 5.2.3 Low-Flow Showerheads
- 5.2.4 Low-Flow Faucets and Taps
- 5.2.5 Urinals
- 5.2.6 Flow Regulators & Control Valves
- 5.3 Greywater Systems
- 5.3.1 Decentralized Systems
- 5.3.2 Monitoring & Control Units
- 5.3.3 Centralized Systems
- 5.3.4 Storage and Distribution Units
- 5.3.5 Treatment Units
- 5.4 Other Product Types
- 6 Global Water-Efficient Fixtures & Greywater Systems Market, By Distribution Channel
- 6.1 Introduction
- 6.2 Direct Sales
- 6.3 Distributors & Wholesalers
- 6.4 Plumbing Contractors & Integrators
- 6.5 Online / E-Commerce Platforms
- 6.6 Facility Management & Design-Build Firms
- 7 Global Water-Efficient Fixtures & Greywater Systems Market, By Technology
- 7.1 Introduction
- 7.2 Biological Treatment
- 7.3 Membrane Filtration
- 7.4 Physical Filtration
- 7.5 Chemical & UV Disinfection
- 7.6 Smart & IoT-Based Water Management Systems
- 8 Global Water-Efficient Fixtures & Greywater Systems Market, By Application
- 8.1 Introduction
- 8.2 Residential
- 8.3 Commercial
- 8.4 Institutional
- 8.5 Industrial
- 8.6 Municipal / Public Infrastructure
- 8.7 Agricultural / Landscape Irrigation
- 8.8 Other Applications
- 9 Global Water-Efficient Fixtures & Greywater Systems Market, By Geography
- 9.1 Introduction
- 9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
- 9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
- 9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa
- 10 Key Developments
- 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 10.2 Acquisitions & Mergers
- 10.3 New Product Launch
- 10.4 Expansions
- 10.5 Other Key Strategies
- 11 Company Profiling
- 11.1 Kohler Co.
- 11.2 Ecolab
- 11.3 TOTO Ltd.
- 11.4 SUEZ
- 11.5 LIXIL Corporation
- 11.6 Orenco Systems
- 11.7 Hansgrohe Group
- 11.8 Veolia
- 11.9 Roca
- 11.10 Pentair plc
- 11.11 Geberit AG
- 11.12 Grundfos
- 11.13 Fortune Brands Home & Security
- 11.14 Xylem Inc.
- 11.15 Masco Corporation
- List of Tables
- Table 1 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Product Type (2024-2032) ($MN)
- Table 3 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Water-Efficient Fixtures (2024-2032) ($MN)
- Table 4 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Low-Flow Toilets (2024-2032) ($MN)
- Table 5 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Waterless Toilets (2024-2032) ($MN)
- Table 6 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Low-Flow Showerheads (2024-2032) ($MN)
- Table 7 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Low-Flow Faucets and Taps (2024-2032) ($MN)
- Table 8 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Urinals (2024-2032) ($MN)
- Table 9 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Flow Regulators & Control Valves (2024-2032) ($MN)
- Table 10 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Greywater Systems (2024-2032) ($MN)
- Table 11 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Decentralized Systems (2024-2032) ($MN)
- Table 12 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Monitoring & Control Units (2024-2032) ($MN)
- Table 13 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Centralized Systems (2024-2032) ($MN)
- Table 14 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Storage and Distribution Units (2024-2032) ($MN)
- Table 15 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Treatment Units (2024-2032) ($MN)
- Table 16 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Other Product Types (2024-2032) ($MN)
- Table 17 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 18 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Direct Sales (2024-2032) ($MN)
- Table 19 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Distributors & Wholesalers (2024-2032) ($MN)
- Table 20 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Plumbing Contractors & Integrators (2024-2032) ($MN)
- Table 21 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Online / E-Commerce Platforms (2024-2032) ($MN)
- Table 22 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Facility Management & Design-Build Firms (2024-2032) ($MN)
- Table 23 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Technology (2024-2032) ($MN)
- Table 24 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Biological Treatment (2024-2032) ($MN)
- Table 25 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Membrane Filtration (2024-2032) ($MN)
- Table 26 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Physical Filtration (2024-2032) ($MN)
- Table 27 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Chemical & UV Disinfection (2024-2032) ($MN)
- Table 28 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Smart & IoT-Based Water Management Systems (2024-2032) ($MN)
- Table 29 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Application (2024-2032) ($MN)
- Table 30 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Residential (2024-2032) ($MN)
- Table 31 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Commercial (2024-2032) ($MN)
- Table 32 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Institutional (2024-2032) ($MN)
- Table 33 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Industrial (2024-2032) ($MN)
- Table 34 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Municipal / Public Infrastructure (2024-2032) ($MN)
- Table 35 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Agricultural / Landscape Irrigation (2024-2032) ($MN)
- Table 36 Global Water-Efficient Fixtures & Greywater Systems Market Outlook, By Other Applications (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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