In-Vehicle Payment Services Market Forecasts to 2032 – Global Analysis By Payment Mode (Credit/Debit Cards, Near Field Communication (NFC), QR Code / RFID and E-Wallets / Mobile Apps), Vehicle Type, Application and By Geography

According to Stratistics MRC, the Global In-Vehicle Payment Services Market is accounted for $7.75 billion in 2025 and is expected to reach $18.35 billion by 2032 growing at a CAGR of 13.10% during the forecast period. In-vehicle payment services are transforming mobility by enabling drivers to conduct secure, cashless transactions without leaving their cars. These solutions support payments for services like fuel refills, parking fees, toll charges, and food pickups, directly through embedded connected systems. Integration with voice-enabled assistants, advanced car software, and digital wallets ensures a smooth, fast, and safe experience. Leading automakers and fintech companies are collaborating to create innovative platforms, making in-car commerce a key element in the evolution of connected transportation and smart digital ecosystems.

According to data from the International Energy Agency (IEA), The IEA’s Global Electric Vehicle Outlook 2023 reported that global electric car sales hit 10 million units in 2022, with projections of 14 million in 2023, marking a 35% year-over-year growth.

Market Dynamics:

Driver:

Growing adoption of connected and smart vehicles

The widespread use of connected and smart vehicles is significantly propelling the in-vehicle payment services market. Today’s automobiles are increasingly integrated with IoT features, advanced infotainment systems, and real-time connectivity that enable effortless digital transactions. Drivers can directly pay for services like fueling, tolls, parking, or food orders through in-car systems, eliminating dependence on smartphones or physical cards. Automakers are focusing on enhancing connected car ecosystems to deliver safer, faster, and more convenient payment options. With the surge in cashless transaction preferences and contactless methods, consumer demand is rising sharply. This convergence of automotive innovations and payment technologies is accelerating market growth.

Restraint:

High implementation and integration costs

The significant expenses involved in implementing and integrating in-vehicle payment systems pose a substantial challenge for market growth. Automakers need to allocate large budgets for IoT connectivity, secure payment gateways, sophisticated infotainment hardware, and strong cybersecurity frameworks. These high costs raise the overall price of vehicles, limiting accessibility for cost-sensitive buyers. Smaller firms and regional players often struggle to enter the market due to financial constraints. Furthermore, ongoing software upgrades, compliance requirements, and system maintenance create additional expenses. Such heavy investment needs can restrict large-scale adoption, especially in developing regions where economic conditions make affordability a decisive factor in vehicle purchases.

Opportunity:

Growing integration with smart city infrastructure

The rise of global smart city initiatives offers a strong growth opportunity for in-vehicle payment services. With cities deploying connected infrastructure, vehicles can engage directly with parking lots, toll booths, EV charging stations, and municipal services. In-car payment platforms simplify these interactions by enabling instant, secure, and cashless transactions. Urban authorities are actively promoting digital ecosystems to minimize traffic issues and encourage contactless payments, which supports adoption. This convergence of connected mobility and smart infrastructure creates new pathways for automakers, fintech firms, and technology partners to collaborate. The expanding smart city landscape strengthens the role of in-vehicle payments in modern urban mobility.

Threat:

Intense market competition and fragmentation

A major threat to the in-vehicle payment services market comes from growing competition and fragmented development. With multiple automakers, fintech providers, and tech companies introducing separate solutions, interoperability becomes limited. This saturation makes it difficult for firms to establish unique value, while smaller businesses often fail to match the resources of global leaders. The lack of industry-wide standards restricts smooth scalability, slowing mass adoption. Intensified competition can result in declining margins, duplicated offerings, and complex consumer choices. Such market fragmentation may weaken overall growth prospects, reducing long-term viability for many players unless greater collaboration and standardization are achieved across the sector.

Covid-19 Impact:

COVID-19 produced both setbacks and opportunities for the in-vehicle payment services market. At the onset, factory shutdowns, lower car sales, and supply chain issues hampered growth and delayed implementation. Yet, the pandemic heightened awareness of hygiene and accelerated the move toward digital, touch-free payments. This trend increased demand for in-vehicle solutions enabling secure, quick, and contactless transactions at fuel stations, toll booths, and drive-through outlets. Automakers and fintech firms leveraged this opportunity by enhancing platform security and convenience. Despite early disruptions, COVID-19 acted as a catalyst for long-term adoption, making in-vehicle payment systems a crucial component of the post-pandemic mobility landscape.

The credit/debit cards segment is expected to be the largest during the forecast period

The credit/debit cards segment is expected to account for the largest market share during the forecast period due to their wide adoption and trustworthiness. Consumers are highly accustomed to card-based payments, making them the most convenient option to integrate with in-car systems. By linking card information directly to vehicle platforms, users can execute fast and secure transactions for fueling, toll collection, parking, and food purchases. Supported by robust banking networks and universal merchant acceptance, these cards remain the most dependable choice. Their proven security, global reach, and smooth interoperability ensure that credit and debit cards surpass newer digital alternatives.

The autonomous vehicles segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the autonomous vehicles segment is predicted to witness the highest growth rate due to their advanced integration of digital and connected technologies. These vehicles rely heavily on seamless connectivity to support self-driving functions, creating natural opportunities for embedded payment systems. Automated transactions for fueling, charging, toll collection and parking align perfectly with the convenience offered by autonomous mobility. As global investments in autonomous driving technology accelerate, automakers and fintech companies are focusing on secure, AI-powered payment platforms. The rising adoption of self-driving cars, combined with consumer demand for hands-free, contactless experiences, drives rapid growth in this segment.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, owing to its advanced automotive infrastructure, widespread connected car adoption, and strong presence of fintech and tech innovators. The region benefits from mature smart mobility frameworks, with a high penetration of embedded payment systems across fuel stations, toll networks, parking, and quick-service outlets. Consumers are highly receptive to seamless digital transactions, supported by leading payment providers and automotive OEMs. This well-established ecosystem enables robust integration of in-vehicle payment platforms, securing North America’s leadership in market share and making it the most influential region in driving innovation and adoption of in-car commerce solutions.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, energized by its flourishing automotive ecosystem and robust digital infrastructure. Rapid urban expansion, increasing disposable incomes, and the widespread use of smart phones and connected vehicles are propelling demand for embedded transactional capabilities within cars. Strong commitments to smart city development, electric vehicle infrastructure, and mobile integration further bolster this trend. With its blend of technological readiness, infrastructure investment, and consumer enthusiasm, Asia Pacific emerges as the most energetic and fastest-emerging region in the global in-vehicle payment services landscape.

Key players in the market

Some of the key players in In-Vehicle Payment Services Market include BMW AG, Daimler AG, Ford Motor Co., General Motors Co., Honda Motor Co., Ltd., Hyundai Motor Co., Jaguar Land Rover Automotive PLC, Volkswagen AG, ZF Friedrichshafen AG, Google, Amazon, Visa, MasterCard, PayPal and Toyota Motor Corporation.

Key Developments:

In February 2025, BMW Group Expands Global Partnership with Axalta for Automotive Refinish Coatings. Under the new partnership, Axalta will provide its Fast Cure Low Energy technology paint system to BMW Group's network of dealerships and collision repair shops. The agreement strengthens Axalta's existing relationship with BMW Group, as the company maintains its position as the exclusive ColorSystem supplier in Europe and South Africa, while extending its ColorSystem supply agreements in the United States and China.

In January 2025, Honda Motor Co., Ltd. and Renesas Electronics Corporation announced that they have signed an agreement to develop a high-performance system-on-chip (SoC) for software-defined vehicles (SDVs). The new SoC is designed to deliver leading-edge*1 AI performance of 2,000*2 TOPS combined with a world-class power efficiency of 20 TOPS/W, and is slated for use in future models of the Honda 0 (Zero) Series, Honda’s new electric vehicle (EV) series, specifically those that will be launched in the late 2020s.

In September 2024, General Motors and Hyundai Motor Company have signed an agreement to explore future collaboration across key strategic areas. GM and Hyundai will look for ways to leverage their complementary scale and strengths to reduce costs and bring a wider range of vehicles and technologies to customers faster. Potential collaboration projects center on co-development and production of passenger and commercial vehicles, internal combustion engines and clean-energy, electric and hydrogen technologies.

Payment Modes Covered:
• Credit/Debit Cards
• Near Field Communication (NFC)
• QR Code / RFID
• E-Wallets / Mobile Apps

Vehicle Types Covered:
• Passenger Vehicles
• Commercial Vehicles
• Autonomous Vehicles

Applications Covered:
• Fueling & EV Charging Stations
• Urban Parking Solutions
• Highway Toll Systems
• Drive-Through Food Services
• In-Vehicle Retail Commerce

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements





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