Pet Wellness Supplements Market Forecasts to 2032 – Global Analysis By Product (Functional Treats, Nutritional Supplements, Vitamins & Minerals, Herbal & Natural Extracts and Other Products), Pet Type, Form, Source, Distribution Channel, Application and B
Description
According to Stratistics MRC, the Global Pet Wellness Supplements Market is accounted for $2.4 billion in 2025 and is expected to reach $3.6 billion by 2032 growing at a CAGR of 5.9% during the forecast period. Pet wellness supplements are specially formulated products designed to support and enhance the overall health and well-being of animals beyond basic nutrition. These supplements include vitamins, minerals, probiotics, herbal extracts, and functional nutrients aimed at promoting immune function, joint health, digestive balance, skin and coat vitality, and cognitive function. They can be administered as chewables, powders, liquids, or capsules, tailored to different species, ages, and health conditions. By addressing specific health needs and preventing deficiencies, pet wellness supplements help pets maintain vitality, longevity, and quality of life, complementing a balanced diet and regular veterinary care.
Market Dynamics:
Driver:
Pet Humanization Trend
The pet humanization trend is profoundly driving the pet wellness supplements market, as owners increasingly treat pets as family members and prioritize their health and longevity. This behavioral shift has spurred demand for specialized supplements targeting immunity, joint support, digestive wellness, and cognitive function. Consumers seek high-quality, scientifically formulated products that mirror human health trends, such as probiotics and herbal blends. As awareness of preventive care grows, pet wellness supplements are becoming essential daily health solutions, fueling sustained market expansion globally.
Restraint:
Regulatory Challenges
Regulatory challenges pose a significant restraint on the market. Different countries enforce varying standards for ingredient approval, labeling, and safety, creating complexities for manufacturers seeking global distribution. Compliance with stringent regulations can increase production costs and delay product launches. Additionally, the lack of harmonized international guidelines often limits cross-border trade, restricting market expansion. These regulatory hurdles necessitate careful planning and adherence to legal frameworks to ensure product safety, efficacy, and consumer trust.
Opportunity:
Innovation in Product Formulations
Innovation in product formulations presents a lucrative opportunity for the market. Manufacturers are increasingly developing specialized products, such as probiotics, herbal blends, and functional nutrient combinations, tailored to species, age, and health conditions. Novel delivery formats, including chews, powders, liquids, and capsules, enhance convenience and compliance. By addressing targeted health concerns such as digestive health, joint support, and skin vitality, innovation not only differentiates brands but also attracts health-conscious pet owners seeking scientifically backed, high-quality wellness solutions.
Threat:
Supply Chain Issues
Supply chain disruptions represent a critical threat to the market. Dependence on raw materials from multiple regions, coupled with logistical challenges and transportation delays, can affect product availability and increase costs. Unexpected disruptions, such as geopolitical tensions or natural disasters, may impact ingredient sourcing and manufacturing timelines. Such instability can hinder timely delivery to retailers and consumers, affecting brand reputation and revenue. Efficient supply chain management and contingency planning are essential to mitigate these risks and maintain market stability.
Covid-19 Impact:
The Covid-19 pandemic influenced the pet wellness supplements market in multiple ways. While lockdowns temporarily disrupted production and distribution channels, they also increased pet adoption rates as people spent more time at home. Heightened awareness of health and immunity for pets led to a surge in demand for supplements targeting immune support, digestive health, and overall wellness. The pandemic accelerated online retail adoption for pet products, creating new channels for growth and reshaping consumer purchasing behaviors toward convenience and long-term health investment.
The small mammals segment is expected to be the largest during the forecast period
The small mammals segment is expected to account for the largest market share during the forecast period due to rising popularity of pets such as rabbits, guinea pigs, and hamsters has driven demand for specialized wellness supplements. These animals require targeted nutrition, including vitamins, minerals, and probiotics, to maintain digestive health, immunity, and vitality. Increased awareness among pet owners about species-specific health requirements, coupled with rising pet adoption rates, supports the growth of this segment. Manufacturers are focusing on tailored formulations to meet these unique nutritional needs.
The digestive health segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the digestive health segment is predicted to witness the highest growth rate, due to growing concerns about gastrointestinal issues in pets, such as bloating, diarrhea, and nutrient absorption challenges, have fueled demand for probiotics, prebiotics, and digestive enzyme supplements. Pet owners increasingly prioritize preventive care to enhance overall health and longevity. Innovation in formulation, such as natural and palatable supplements, is driving adoption. This focus on digestive wellness aligns with the broader trend of functional and preventive pet nutrition, positioning the segment for rapid growth.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable income, and increased pet ownership are driving demand for pet wellness supplements. Cultural shifts toward pet humanization and greater awareness of preventive health measures further supports market expansion. Key markets such as China, India, and Japan are witnessing strong growth due to a combination of rising pet adoption, evolving consumer lifestyles, and expanding retail channels, including e-commerce, making Asia Pacific a dominant contributor to global market revenue.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to High pet ownership, coupled with a strong focus on preventive healthcare and premium nutrition, is fueling rapid adoption. Advanced retail infrastructure, widespread awareness of functional supplements, and innovative product offerings, including targeted formulations for immunity, joint, and digestive health, contribute to growth. Additionally, the region’s mature regulatory framework ensures product safety and quality, fostering consumer trust and accelerating market penetration, making North America a key growth hotspot.
Key players in the market
Some of the key players in Pet Wellness Supplements Market include Nestlé Purina Petcare, NOW Foods, Mars Petcare, PetHonesty, Zoetis Inc., Zesty Paws, Bayer AG, Ark Naturals, Hill’s Pet Nutrition, Food Science Corporation, Nutramax Laboratories, VetriScience Laboratories, Virbac, NaturVet (Nutri-Vet) and Kemin Industries.
Key Developments:
In June 2025, Zoetis has signed a strategic consulting deal with global IT firm Infosys to boost its digital capabilities and IT operations. Under the long-term engagement, Infosys will integrate advanced AI and automation solutions to enhance agility, improve operational efficiency, and better support veterinarians, livestock producers, and pet owners worldwide.
In December 2025, Zoetis and Colorado State University’s AgNext have launched a strategic cattle research collaboration to deepen scientific understanding of sustainable livestock production. The partnership will gather baseline data on greenhouse gas emissions and conduct lifecycle assessments to inform better animal health, in response to evolving sustainability goals.
Products Covered:
• Functional Treats
• Nutritional Supplements
• Vitamins & Minerals
• Herbal & Natural Extracts
• Other Products
Pet Types Covered:
• Dogs
• Cats
• Birds
• Small Mammals
• Other Pet Types
Forms Covered:
• Powder
• Capsules & Tablets
• Liquid
• Chews & Treats
Sources Covered:
• Fruit & Vegetable Waste
• Grain & Cereal Byproducts
• Dairy & Protein Byproducts
• Other Sources
Distribution Channels Covered:
• Online Retail
• Specialty Stores
• Supermarkets & Hypermarkets
• Veterinary Clinics
• Other Distribution Channels
Applications Covered:
• Skin & Coat Health
• Cognitive Function
• Hip & Joint Health
• Immunity Support
• Digestive Health
• Other Applications
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Market Dynamics:
Driver:
Pet Humanization Trend
The pet humanization trend is profoundly driving the pet wellness supplements market, as owners increasingly treat pets as family members and prioritize their health and longevity. This behavioral shift has spurred demand for specialized supplements targeting immunity, joint support, digestive wellness, and cognitive function. Consumers seek high-quality, scientifically formulated products that mirror human health trends, such as probiotics and herbal blends. As awareness of preventive care grows, pet wellness supplements are becoming essential daily health solutions, fueling sustained market expansion globally.
Restraint:
Regulatory Challenges
Regulatory challenges pose a significant restraint on the market. Different countries enforce varying standards for ingredient approval, labeling, and safety, creating complexities for manufacturers seeking global distribution. Compliance with stringent regulations can increase production costs and delay product launches. Additionally, the lack of harmonized international guidelines often limits cross-border trade, restricting market expansion. These regulatory hurdles necessitate careful planning and adherence to legal frameworks to ensure product safety, efficacy, and consumer trust.
Opportunity:
Innovation in Product Formulations
Innovation in product formulations presents a lucrative opportunity for the market. Manufacturers are increasingly developing specialized products, such as probiotics, herbal blends, and functional nutrient combinations, tailored to species, age, and health conditions. Novel delivery formats, including chews, powders, liquids, and capsules, enhance convenience and compliance. By addressing targeted health concerns such as digestive health, joint support, and skin vitality, innovation not only differentiates brands but also attracts health-conscious pet owners seeking scientifically backed, high-quality wellness solutions.
Threat:
Supply Chain Issues
Supply chain disruptions represent a critical threat to the market. Dependence on raw materials from multiple regions, coupled with logistical challenges and transportation delays, can affect product availability and increase costs. Unexpected disruptions, such as geopolitical tensions or natural disasters, may impact ingredient sourcing and manufacturing timelines. Such instability can hinder timely delivery to retailers and consumers, affecting brand reputation and revenue. Efficient supply chain management and contingency planning are essential to mitigate these risks and maintain market stability.
Covid-19 Impact:
The Covid-19 pandemic influenced the pet wellness supplements market in multiple ways. While lockdowns temporarily disrupted production and distribution channels, they also increased pet adoption rates as people spent more time at home. Heightened awareness of health and immunity for pets led to a surge in demand for supplements targeting immune support, digestive health, and overall wellness. The pandemic accelerated online retail adoption for pet products, creating new channels for growth and reshaping consumer purchasing behaviors toward convenience and long-term health investment.
The small mammals segment is expected to be the largest during the forecast period
The small mammals segment is expected to account for the largest market share during the forecast period due to rising popularity of pets such as rabbits, guinea pigs, and hamsters has driven demand for specialized wellness supplements. These animals require targeted nutrition, including vitamins, minerals, and probiotics, to maintain digestive health, immunity, and vitality. Increased awareness among pet owners about species-specific health requirements, coupled with rising pet adoption rates, supports the growth of this segment. Manufacturers are focusing on tailored formulations to meet these unique nutritional needs.
The digestive health segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the digestive health segment is predicted to witness the highest growth rate, due to growing concerns about gastrointestinal issues in pets, such as bloating, diarrhea, and nutrient absorption challenges, have fueled demand for probiotics, prebiotics, and digestive enzyme supplements. Pet owners increasingly prioritize preventive care to enhance overall health and longevity. Innovation in formulation, such as natural and palatable supplements, is driving adoption. This focus on digestive wellness aligns with the broader trend of functional and preventive pet nutrition, positioning the segment for rapid growth.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable income, and increased pet ownership are driving demand for pet wellness supplements. Cultural shifts toward pet humanization and greater awareness of preventive health measures further supports market expansion. Key markets such as China, India, and Japan are witnessing strong growth due to a combination of rising pet adoption, evolving consumer lifestyles, and expanding retail channels, including e-commerce, making Asia Pacific a dominant contributor to global market revenue.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to High pet ownership, coupled with a strong focus on preventive healthcare and premium nutrition, is fueling rapid adoption. Advanced retail infrastructure, widespread awareness of functional supplements, and innovative product offerings, including targeted formulations for immunity, joint, and digestive health, contribute to growth. Additionally, the region’s mature regulatory framework ensures product safety and quality, fostering consumer trust and accelerating market penetration, making North America a key growth hotspot.
Key players in the market
Some of the key players in Pet Wellness Supplements Market include Nestlé Purina Petcare, NOW Foods, Mars Petcare, PetHonesty, Zoetis Inc., Zesty Paws, Bayer AG, Ark Naturals, Hill’s Pet Nutrition, Food Science Corporation, Nutramax Laboratories, VetriScience Laboratories, Virbac, NaturVet (Nutri-Vet) and Kemin Industries.
Key Developments:
In June 2025, Zoetis has signed a strategic consulting deal with global IT firm Infosys to boost its digital capabilities and IT operations. Under the long-term engagement, Infosys will integrate advanced AI and automation solutions to enhance agility, improve operational efficiency, and better support veterinarians, livestock producers, and pet owners worldwide.
In December 2025, Zoetis and Colorado State University’s AgNext have launched a strategic cattle research collaboration to deepen scientific understanding of sustainable livestock production. The partnership will gather baseline data on greenhouse gas emissions and conduct lifecycle assessments to inform better animal health, in response to evolving sustainability goals.
Products Covered:
• Functional Treats
• Nutritional Supplements
• Vitamins & Minerals
• Herbal & Natural Extracts
• Other Products
Pet Types Covered:
• Dogs
• Cats
• Birds
• Small Mammals
• Other Pet Types
Forms Covered:
• Powder
• Capsules & Tablets
• Liquid
• Chews & Treats
Sources Covered:
• Fruit & Vegetable Waste
• Grain & Cereal Byproducts
• Dairy & Protein Byproducts
• Other Sources
Distribution Channels Covered:
• Online Retail
• Specialty Stores
• Supermarkets & Hypermarkets
• Veterinary Clinics
• Other Distribution Channels
Applications Covered:
• Skin & Coat Health
• Cognitive Function
• Hip & Joint Health
• Immunity Support
• Digestive Health
• Other Applications
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
200 Pages
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Application Analysis
- 3.8 Emerging Markets
- 3.9 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Pet Wellness Supplements Market, By Product
- 5.1 Introduction
- 5.2 Functional Treats
- 5.3 Nutritional Supplements
- 5.4 Vitamins & Minerals
- 5.5 Herbal & Natural Extracts
- 5.6 Other Products
- 6 Global Pet Wellness Supplements Market, By Pet Type
- 6.1 Introduction
- 6.2 Dogs
- 6.3 Cats
- 6.4 Birds
- 6.5 Small Mammals
- 6.6 Other Pet Types
- 7 Global Pet Wellness Supplements Market, By Form
- 7.1 Introduction
- 7.2 Powder
- 7.3 Capsules & Tablets
- 7.4 Liquid
- 7.5 Chews & Treats
- 8 Global Pet Wellness Supplements Market, By Source
- 8.1 Introduction
- 8.2 Fruit & Vegetable Waste
- 8.3 Grain & Cereal Byproducts
- 8.4 Dairy & Protein Byproducts
- 8.5 Other Sources
- 9 Global Pet Wellness Supplements Market, By Distribution Channel
- 9.1 Introduction
- 9.2 Online Retail
- 9.3 Specialty Stores
- 9.4 Supermarkets & Hypermarkets
- 9.5 Veterinary Clinics
- 9.6 Other Distribution Channels
- 10 Global Pet Wellness Supplements Market, By Application
- 10.1 Introduction
- 10.2 Skin & Coat Health
- 10.3 Cognitive Function
- 10.4 Hip & Joint Health
- 10.5 Immunity Support
- 10.6 Digestive Health
- 10.7 Other Applications
- 11 Global Pet Wellness Supplements Market, By Geography
- 11.1 Introduction
- 11.2 North America
- 11.2.1 US
- 11.2.2 Canada
- 11.2.3 Mexico
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 Italy
- 11.3.4 France
- 11.3.5 Spain
- 11.3.6 Rest of Europe
- 11.4 Asia Pacific
- 11.4.1 Japan
- 11.4.2 China
- 11.4.3 India
- 11.4.4 Australia
- 11.4.5 New Zealand
- 11.4.6 South Korea
- 11.4.7 Rest of Asia Pacific
- 11.5 South America
- 11.5.1 Argentina
- 11.5.2 Brazil
- 11.5.3 Chile
- 11.5.4 Rest of South America
- 11.6 Middle East & Africa
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 Qatar
- 11.6.4 South Africa
- 11.6.5 Rest of Middle East & Africa
- 12 Key Developments
- 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 12.2 Acquisitions & Mergers
- 12.3 New Product Launch
- 12.4 Expansions
- 12.5 Other Key Strategies
- 13 Company Profiling
- 13.1 Nestlé Purina Petcare
- 13.2 NOW Foods
- 13.3 Mars Petcare
- 13.4 PetHonesty
- 13.5 Zoetis Inc.
- 13.6 Zesty Paws
- 13.7 Bayer AG
- 13.8 Ark Naturals
- 13.9 Hill’s Pet Nutrition
- 13.10 Food Science Corporation
- 13.11 Nutramax Laboratories
- 13.12 VetriScience Laboratories
- 13.13 Virbac
- 13.14 NaturVet (Nutri-Vet)
- 13.15 Kemin Industries
- List of Tables
- Table 1 Global Pet Wellness Supplements Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Pet Wellness Supplements Market Outlook, By Product (2024-2032) ($MN)
- Table 3 Global Pet Wellness Supplements Market Outlook, By Functional Treats (2024-2032) ($MN)
- Table 4 Global Pet Wellness Supplements Market Outlook, By Nutritional Supplements (2024-2032) ($MN)
- Table 5 Global Pet Wellness Supplements Market Outlook, By Vitamins & Minerals (2024-2032) ($MN)
- Table 6 Global Pet Wellness Supplements Market Outlook, By Herbal & Natural Extracts (2024-2032) ($MN)
- Table 7 Global Pet Wellness Supplements Market Outlook, By Other Products (2024-2032) ($MN)
- Table 8 Global Pet Wellness Supplements Market Outlook, By Pet Type (2024-2032) ($MN)
- Table 9 Global Pet Wellness Supplements Market Outlook, By Dogs (2024-2032) ($MN)
- Table 10 Global Pet Wellness Supplements Market Outlook, By Cats (2024-2032) ($MN)
- Table 11 Global Pet Wellness Supplements Market Outlook, By Birds (2024-2032) ($MN)
- Table 12 Global Pet Wellness Supplements Market Outlook, By Small Mammals (2024-2032) ($MN)
- Table 13 Global Pet Wellness Supplements Market Outlook, By Other Pet Types (2024-2032) ($MN)
- Table 14 Global Pet Wellness Supplements Market Outlook, By Form (2024-2032) ($MN)
- Table 15 Global Pet Wellness Supplements Market Outlook, By Powder (2024-2032) ($MN)
- Table 16 Global Pet Wellness Supplements Market Outlook, By Capsules & Tablets (2024-2032) ($MN)
- Table 17 Global Pet Wellness Supplements Market Outlook, By Liquid (2024-2032) ($MN)
- Table 18 Global Pet Wellness Supplements Market Outlook, By Chews & Treats (2024-2032) ($MN)
- Table 19 Global Pet Wellness Supplements Market Outlook, By Source (2024-2032) ($MN)
- Table 20 Global Pet Wellness Supplements Market Outlook, By Fruit & Vegetable Waste (2024-2032) ($MN)
- Table 21 Global Pet Wellness Supplements Market Outlook, By Grain & Cereal Byproducts (2024-2032) ($MN)
- Table 22 Global Pet Wellness Supplements Market Outlook, By Dairy & Protein Byproducts (2024-2032) ($MN)
- Table 23 Global Pet Wellness Supplements Market Outlook, By Other Sources (2024-2032) ($MN)
- Table 24 Global Pet Wellness Supplements Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 25 Global Pet Wellness Supplements Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 26 Global Pet Wellness Supplements Market Outlook, By Specialty Stores (2024-2032) ($MN)
- Table 27 Global Pet Wellness Supplements Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 28 Global Pet Wellness Supplements Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
- Table 29 Global Pet Wellness Supplements Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
- Table 30 Global Pet Wellness Supplements Market Outlook, By Application (2024-2032) ($MN)
- Table 31 Global Pet Wellness Supplements Market Outlook, By Skin & Coat Health (2024-2032) ($MN)
- Table 32 Global Pet Wellness Supplements Market Outlook, By Cognitive Function (2024-2032) ($MN)
- Table 33 Global Pet Wellness Supplements Market Outlook, By Hip & Joint Health (2024-2032) ($MN)
- Table 34 Global Pet Wellness Supplements Market Outlook, By Immunity Support (2024-2032) ($MN)
- Table 35 Global Pet Wellness Supplements Market Outlook, By Digestive Health (2024-2032) ($MN)
- Table 36 Global Pet Wellness Supplements Market Outlook, By Other Applications (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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