Pet Supplements & Preventive Care Market Forecasts to 2032 – Global Analysis By Product (Vitamins & Minerals, Omega Fatty Acids, Probiotics & Prebiotics, Joint & Mobility Supplements and Other Product Types), Animal Type, Form, Preventive Care Type, Distr
Description
According to Stratistics MRC, the Global Pet Supplements & Preventive Care Market is accounted for $7.6 billion in 2025 and is expected to reach $12.2 billion by 2032 growing at a CAGR of 7.0% during the forecast period. Pet Supplements & Preventive Care refers to a broad range of products and practices aimed at enhancing the health, well-being, and longevity of pets beyond regular nutrition and veterinary treatment. Supplements include vitamins, minerals, probiotics, joint health formulas, and herbal extracts designed to address specific health needs such as improving digestion, strengthening the immune system, or supporting mobility. Preventive care encompasses routine health measures such as vaccinations, parasite control, dental care, and regular health check-ups to prevent disease before it arises.
Market Dynamics:
Driver:
Pet Humanization Trend
The pet humanization trend is reshaping the Pet Supplements & Preventive Care Market, driving remarkable growth and innovation. As pet owners increasingly view pets as family members, they seek high-quality, tailored supplements that promote wellness, longevity, and vitality. This emotional bond spurs demand for products addressing nutrition, joint health, immunity, and specialized preventive care. Brands respond with scientifically backed, premium offerings, fueling market expansion. The trend elevates consumer expectations, encouraging ongoing product development, personalization, and trust in preventive pet health solutions.
Restraint:
Lack of Regulatory Uniformity
The lack of regulatory uniformity casts a long shadow over the Pet Supplements & Preventive Care Market, creating confusion and inconsistency across regions. Manufacturers face complex compliance challenges, varying standards, and frequent policy changes, which hinder efficient product development and market entry. This regulatory fragmentation stifles innovation, raises costs, and limits consumer access to quality products. As a result, market growth slows, leaving businesses struggling to navigate a disjointed and unpredictable landscape.
Opportunity:
Rising Pet Ownership Globally
The global rise in pet ownership is fueling a remarkable surge in the Pet Supplements & Preventive Care Market. As more households embrace pets as cherished family members, there is a growing awareness of the need for proper nutrition and health maintenance. This cultural shift drives demand for supplements that support vitality, joint health, digestion, and immunity. Pet owners are increasingly investing in preventive care to enhance their pets’ well-being and longevity, making the market thrive with innovation and expanding opportunities.
Threat:
High Cost of Premium Products
The high cost of premium pet supplements and preventive care products acts as a significant barrier in the market, especially for middle- and lower-income pet owners. Many consumers are price-sensitive, limiting their willingness to invest in expensive health solutions for pets. This leads to reduced adoption rates and slows market growth, as only a small segment can afford these high-priced offerings, hindering widespread accessibility and overall market expansion.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the pet supplements and preventive care market. On one hand, increased pet adoption during lockdowns boosted demand for health products. On the other, supply chain disruptions and economic uncertainty affected production and consumer spending. Telehealth and e-commerce emerged as vital channels, reshaping how pet owners access care. The pandemic underscored the importance of preventive health, accelerating innovation and digital transformation within the industry.
The digestive health segment is expected to be the largest during the forecast period
The digestive health segment is expected to account for the largest market share during the forecast period, due to increasing awareness among pet owners about the importance of gut health in overall well-being. Products like probiotics, fiber supplements, and enzyme-based formulas are gaining traction for their role in improving nutrient absorption, reducing gastrointestinal issues, and enhancing immunity. As pets age, digestive complications become more common, prompting a surge in demand for targeted solutions that support long-term vitality and comfort.
The liquid supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid supplements segment is predicted to witness the highest growth rate, due to their ease of administration and faster absorption rates. Pet owners increasingly prefer liquid formats for picky eaters or pets with swallowing difficulties. These supplements often blend essential nutrients like omega-3 fatty acids, vitamins, and herbal extracts, offering a convenient and palatable alternative to pills or powders. The growing innovation in flavor profiles and delivery mechanisms, combined with rising demand for personalized pet care, is fueling rapid expansion in this segment.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing disposable income, and growing awareness of pet health in countries like China, India, and Japan. Urbanization and changing lifestyles have led to a surge in demand for premium pet products, including supplements and preventive care services. Additionally, expanding e-commerce platforms and veterinary infrastructure are making these products more accessible, driving robust growth across diverse consumer segments.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, advanced veterinary care, and a deeply ingrained pet humanization culture. The region’s pet owners are increasingly investing in holistic wellness solutions, including supplements for joint health, immunity, and anxiety relief. The rise of telehealth services and subscription-based pet wellness platforms has further accelerated market expansion. Moreover, regulatory support and innovation in product formulations are helping manufacturers cater to evolving consumer preferences with greater precision and efficacy.
Key players in the market
Some of the key players profiled in the Pet Supplements & Preventive Care Market include Nestlé Purina PetCare Company, Healthy Pets (PetAlive), Mars Incorporated (Mars Petcare), Nutramax Laboratories, Inc., Colgate-Palmolive Company (Hill’s Pet Nutrition), H&H Group (Zesty Paws), General Mills Inc. (Blue Buffalo), Zoetis Services LLC, Elanco, Virbac, Kemin Industries, Inc., Nordic Naturals, Schell & Kampeter, Inc., Koala Health, Wellness Pet, LLC, Ultimate Pet Nutrition, Fera Pets and Pet Honesty.
Key Developments:
In June 2025, General Mills ventured into the burgeoning fresh pet food market with the launch of Blue Buffalo's ""Love Made Fresh,"" offering a variety of recipes designed to complement or standalone from traditional kibble. This expansion positions Blue Buffalo as the largest U.S. pet food brand to provide solutions across dry, wet, and fresh feeding formats.
In April 2024, Nestlé Purina PetCare is invested $195 million to expand its Jefferson, Wisconsin, facility, increasing production of wet pet food brands like Pro Plan, Fancy Feast, and Beneful IncrediBites by nearly 50%. The expansion adds 35,000 square feet and is expected to create 100 new jobs, reinforcing Purina’s commitment to the community it has been part of for over a century.
Products Covered:
• Vitamins & Minerals
• Omega Fatty Acids
• Probiotics & Prebiotics
• Joint & Mobility Supplements
• Antioxidants
• Herbal Supplements
• Other Product Types
Animal Types Covered:
• Dogs
• Cats
• Small Mammals
• Horses
• Birds
• Aquatic Pets
• Other Animal Types
Forms Covered:
• Tablets & Capsules
• Liquid Supplements
• Powders
• Chewables
• Soft Gels
• Other Forms
Preventive Care Types Covered:
• Parasite Control
• Behavioral Supplements
• Dental Care
• Digestive Health
• Skin & Coat Care
• Immune Support
• Weight Management
Distribution Channels Covered:
• Veterinary Clinics
• Specialty Pet Stores
• Online Retail
• Supermarkets & Hypermarkets
• Pharmacies
Regions Covered:
• North America US Canada Mexico
• Europe Germany UK Italy France Spain Rest of Europe
• Asia Pacific Japan China India Australia New Zealand South Korea Rest of Asia Pacific
• South America Argentina Brazil Chile Rest of South America
• Middle East & Africa Saudi Arabia UAE Qatar South Africa Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Market Dynamics:
Driver:
Pet Humanization Trend
The pet humanization trend is reshaping the Pet Supplements & Preventive Care Market, driving remarkable growth and innovation. As pet owners increasingly view pets as family members, they seek high-quality, tailored supplements that promote wellness, longevity, and vitality. This emotional bond spurs demand for products addressing nutrition, joint health, immunity, and specialized preventive care. Brands respond with scientifically backed, premium offerings, fueling market expansion. The trend elevates consumer expectations, encouraging ongoing product development, personalization, and trust in preventive pet health solutions.
Restraint:
Lack of Regulatory Uniformity
The lack of regulatory uniformity casts a long shadow over the Pet Supplements & Preventive Care Market, creating confusion and inconsistency across regions. Manufacturers face complex compliance challenges, varying standards, and frequent policy changes, which hinder efficient product development and market entry. This regulatory fragmentation stifles innovation, raises costs, and limits consumer access to quality products. As a result, market growth slows, leaving businesses struggling to navigate a disjointed and unpredictable landscape.
Opportunity:
Rising Pet Ownership Globally
The global rise in pet ownership is fueling a remarkable surge in the Pet Supplements & Preventive Care Market. As more households embrace pets as cherished family members, there is a growing awareness of the need for proper nutrition and health maintenance. This cultural shift drives demand for supplements that support vitality, joint health, digestion, and immunity. Pet owners are increasingly investing in preventive care to enhance their pets’ well-being and longevity, making the market thrive with innovation and expanding opportunities.
Threat:
High Cost of Premium Products
The high cost of premium pet supplements and preventive care products acts as a significant barrier in the market, especially for middle- and lower-income pet owners. Many consumers are price-sensitive, limiting their willingness to invest in expensive health solutions for pets. This leads to reduced adoption rates and slows market growth, as only a small segment can afford these high-priced offerings, hindering widespread accessibility and overall market expansion.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the pet supplements and preventive care market. On one hand, increased pet adoption during lockdowns boosted demand for health products. On the other, supply chain disruptions and economic uncertainty affected production and consumer spending. Telehealth and e-commerce emerged as vital channels, reshaping how pet owners access care. The pandemic underscored the importance of preventive health, accelerating innovation and digital transformation within the industry.
The digestive health segment is expected to be the largest during the forecast period
The digestive health segment is expected to account for the largest market share during the forecast period, due to increasing awareness among pet owners about the importance of gut health in overall well-being. Products like probiotics, fiber supplements, and enzyme-based formulas are gaining traction for their role in improving nutrient absorption, reducing gastrointestinal issues, and enhancing immunity. As pets age, digestive complications become more common, prompting a surge in demand for targeted solutions that support long-term vitality and comfort.
The liquid supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid supplements segment is predicted to witness the highest growth rate, due to their ease of administration and faster absorption rates. Pet owners increasingly prefer liquid formats for picky eaters or pets with swallowing difficulties. These supplements often blend essential nutrients like omega-3 fatty acids, vitamins, and herbal extracts, offering a convenient and palatable alternative to pills or powders. The growing innovation in flavor profiles and delivery mechanisms, combined with rising demand for personalized pet care, is fueling rapid expansion in this segment.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing disposable income, and growing awareness of pet health in countries like China, India, and Japan. Urbanization and changing lifestyles have led to a surge in demand for premium pet products, including supplements and preventive care services. Additionally, expanding e-commerce platforms and veterinary infrastructure are making these products more accessible, driving robust growth across diverse consumer segments.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, advanced veterinary care, and a deeply ingrained pet humanization culture. The region’s pet owners are increasingly investing in holistic wellness solutions, including supplements for joint health, immunity, and anxiety relief. The rise of telehealth services and subscription-based pet wellness platforms has further accelerated market expansion. Moreover, regulatory support and innovation in product formulations are helping manufacturers cater to evolving consumer preferences with greater precision and efficacy.
Key players in the market
Some of the key players profiled in the Pet Supplements & Preventive Care Market include Nestlé Purina PetCare Company, Healthy Pets (PetAlive), Mars Incorporated (Mars Petcare), Nutramax Laboratories, Inc., Colgate-Palmolive Company (Hill’s Pet Nutrition), H&H Group (Zesty Paws), General Mills Inc. (Blue Buffalo), Zoetis Services LLC, Elanco, Virbac, Kemin Industries, Inc., Nordic Naturals, Schell & Kampeter, Inc., Koala Health, Wellness Pet, LLC, Ultimate Pet Nutrition, Fera Pets and Pet Honesty.
Key Developments:
In June 2025, General Mills ventured into the burgeoning fresh pet food market with the launch of Blue Buffalo's ""Love Made Fresh,"" offering a variety of recipes designed to complement or standalone from traditional kibble. This expansion positions Blue Buffalo as the largest U.S. pet food brand to provide solutions across dry, wet, and fresh feeding formats.
In April 2024, Nestlé Purina PetCare is invested $195 million to expand its Jefferson, Wisconsin, facility, increasing production of wet pet food brands like Pro Plan, Fancy Feast, and Beneful IncrediBites by nearly 50%. The expansion adds 35,000 square feet and is expected to create 100 new jobs, reinforcing Purina’s commitment to the community it has been part of for over a century.
Products Covered:
• Vitamins & Minerals
• Omega Fatty Acids
• Probiotics & Prebiotics
• Joint & Mobility Supplements
• Antioxidants
• Herbal Supplements
• Other Product Types
Animal Types Covered:
• Dogs
• Cats
• Small Mammals
• Horses
• Birds
• Aquatic Pets
• Other Animal Types
Forms Covered:
• Tablets & Capsules
• Liquid Supplements
• Powders
• Chewables
• Soft Gels
• Other Forms
Preventive Care Types Covered:
• Parasite Control
• Behavioral Supplements
• Dental Care
• Digestive Health
• Skin & Coat Care
• Immune Support
• Weight Management
Distribution Channels Covered:
• Veterinary Clinics
• Specialty Pet Stores
• Online Retail
• Supermarkets & Hypermarkets
• Pharmacies
Regions Covered:
• North America US Canada Mexico
• Europe Germany UK Italy France Spain Rest of Europe
• Asia Pacific Japan China India Australia New Zealand South Korea Rest of Asia Pacific
• South America Argentina Brazil Chile Rest of South America
• Middle East & Africa Saudi Arabia UAE Qatar South Africa Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Table of Contents
200 Pages
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Emerging Markets
- 3.8 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Pet Supplements & Preventive Care Market, By Product
- 5.1 Introduction
- 5.2 Vitamins & Minerals
- 5.3 Omega Fatty Acids
- 5.4 Probiotics & Prebiotics
- 5.5 Joint & Mobility Supplements
- 5.6 Antioxidants
- 5.7 Herbal Supplements
- 5.8 Other Product Types
- 6 Global Pet Supplements & Preventive Care Market, By Animal Type
- 6.1 Introduction
- 6.2 Dogs
- 6.3 Cats
- 6.4 Small Mammals
- 6.5 Horses
- 6.6 Birds
- 6.7 Aquatic Pets
- 6.8 Other Animal Types
- 7 Global Pet Supplements & Preventive Care Market, By Form
- 7.1 Introduction
- 7.2 Tablets & Capsules
- 7.3 Liquid Supplements
- 7.4 Powders
- 7.5 Chewables
- 7.6 Soft Gels
- 7.7 Other Forms
- 8 Global Pet Supplements & Preventive Care Market, By Preventive Care Type
- 8.1 Introduction
- 8.2 Parasite Control
- 8.3 Behavioral Supplements
- 8.4 Dental Care
- 8.5 Digestive Health
- 8.6 Skin & Coat Care
- 8.7 Immune Support
- 8.8 Weight Management
- 9 Global Pet Supplements & Preventive Care Market, By Distribution Channel
- 9.1 Introduction
- 9.2 Veterinary Clinics
- 9.3 Specialty Pet Stores
- 9.4 Online Retail
- 9.5 Supermarkets & Hypermarkets
- 9.6 Pharmacies
- 10 Global Pet Supplements & Preventive Care Market, By Geography
- 10.1 Introduction
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa
- 11 Key Developments
- 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 11.2 Acquisitions & Mergers
- 11.3 New Product Launch
- 11.4 Expansions
- 11.5 Other Key Strategies
- 12 Company Profiling
- 12.1 Nestlé Purina PetCare Company
- 12.2 Healthy Pets (PetAlive)
- 12.3 Mars Incorporated (Mars Petcare)
- 12.4 Nutramax Laboratories, Inc.
- 12.5 Colgate-Palmolive Company (Hill’s Pet Nutrition)
- 12.6 H&H Group (Zesty Paws)
- 12.7 General Mills Inc. (Blue Buffalo)
- 12.8 Zoetis Services LLC
- 12.9 Elanco
- 12.10 Virbac
- 12.11 Kemin Industries, Inc.
- 12.12 Nordic Naturals
- 12.13 Schell & Kampeter, Inc.
- 12.14 Koala Health
- 12.15 Wellness Pet, LLC
- 12.16 Ultimate Pet Nutrition
- 12.17 Fera Pets
- 12.18 Pet Honesty
- List of Tables
- Table 1 Global Pet Supplements & Preventive Care Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Pet Supplements & Preventive Care Market Outlook, By Product (2024-2032) ($MN)
- Table 3 Global Pet Supplements & Preventive Care Market Outlook, By Vitamins & Minerals (2024-2032) ($MN)
- Table 4 Global Pet Supplements & Preventive Care Market Outlook, By Omega Fatty Acids (2024-2032) ($MN)
- Table 5 Global Pet Supplements & Preventive Care Market Outlook, By Probiotics & Prebiotics (2024-2032) ($MN)
- Table 6 Global Pet Supplements & Preventive Care Market Outlook, By Joint & Mobility Supplements (2024-2032) ($MN)
- Table 7 Global Pet Supplements & Preventive Care Market Outlook, By Antioxidants (2024-2032) ($MN)
- Table 8 Global Pet Supplements & Preventive Care Market Outlook, By Herbal Supplements (2024-2032) ($MN)
- Table 9 Global Pet Supplements & Preventive Care Market Outlook, By Other Product Types (2024-2032) ($MN)
- Table 10 Global Pet Supplements & Preventive Care Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 11 Global Pet Supplements & Preventive Care Market Outlook, By Dogs (2024-2032) ($MN)
- Table 12 Global Pet Supplements & Preventive Care Market Outlook, By Cats (2024-2032) ($MN)
- Table 13 Global Pet Supplements & Preventive Care Market Outlook, By Small Mammals (2024-2032) ($MN)
- Table 14 Global Pet Supplements & Preventive Care Market Outlook, By Horses (2024-2032) ($MN)
- Table 15 Global Pet Supplements & Preventive Care Market Outlook, By Birds (2024-2032) ($MN)
- Table 16 Global Pet Supplements & Preventive Care Market Outlook, By Aquatic Pets (2024-2032) ($MN)
- Table 17 Global Pet Supplements & Preventive Care Market Outlook, By Other Animal Types (2024-2032) ($MN)
- Table 18 Global Pet Supplements & Preventive Care Market Outlook, By Form (2024-2032) ($MN)
- Table 19 Global Pet Supplements & Preventive Care Market Outlook, By Tablets & Capsules (2024-2032) ($MN)
- Table 20 Global Pet Supplements & Preventive Care Market Outlook, By Liquid Supplements (2024-2032) ($MN)
- Table 21 Global Pet Supplements & Preventive Care Market Outlook, By Powders (2024-2032) ($MN)
- Table 22 Global Pet Supplements & Preventive Care Market Outlook, By Chewables (2024-2032) ($MN)
- Table 23 Global Pet Supplements & Preventive Care Market Outlook, By Soft Gels (2024-2032) ($MN)
- Table 24 Global Pet Supplements & Preventive Care Market Outlook, By Other Forms (2024-2032) ($MN)
- Table 25 Global Pet Supplements & Preventive Care Market Outlook, By Preventive Care Type (2024-2032) ($MN)
- Table 26 Global Pet Supplements & Preventive Care Market Outlook, By Parasite Control (2024-2032) ($MN)
- Table 27 Global Pet Supplements & Preventive Care Market Outlook, By Behavioral Supplements (2024-2032) ($MN)
- Table 28 Global Pet Supplements & Preventive Care Market Outlook, By Dental Care (2024-2032) ($MN)
- Table 29 Global Pet Supplements & Preventive Care Market Outlook, By Digestive Health (2024-2032) ($MN)
- Table 30 Global Pet Supplements & Preventive Care Market Outlook, By Skin & Coat Care (2024-2032) ($MN)
- Table 31 Global Pet Supplements & Preventive Care Market Outlook, By Immune Support (2024-2032) ($MN)
- Table 32 Global Pet Supplements & Preventive Care Market Outlook, By Weight Management (2024-2032) ($MN)
- Table 33 Global Pet Supplements & Preventive Care Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 34 Global Pet Supplements & Preventive Care Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
- Table 35 Global Pet Supplements & Preventive Care Market Outlook, By Specialty Pet Stores (2024-2032) ($MN)
- Table 36 Global Pet Supplements & Preventive Care Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 37 Global Pet Supplements & Preventive Care Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 38 Global Pet Supplements & Preventive Care Market Outlook, By Pharmacies (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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