Iot-Enabled Pet Behavior Trackers Market Forecasts to 2032 – Global Analysis By Device Type (Collars, Harnesses, Cameras, Wearables, and Mats), Connectivity, Pet Type, Application, End User and By Geography
Description
According to Stratistics MRC, the Global IoT-Enabled Pet Behavior Trackers Market is accounted for $3.2 billion in 2025 and is expected to reach $8.6 billion by 2032 growing at a CAGR of 14.8% during the forecast period. IoT-Enabled Pet Behavior Trackers are wearable devices that monitor pets’ physical activity, sleep, and behavioral patterns through connected sensors. Data is transmitted to smartphone apps, helping owners understand health trends and detect abnormalities. These trackers promote proactive pet care and bonding. They combine technology and animal wellness, enabling insights that support timely veterinary attention and lifestyle adjustments.
According to PetTech Digest, smart collars and trackers are helping owners monitor pet activity, sleep, and stress levels, with AI-driven alerts improving preventive care and behavioral insights.
Market Dynamics:
Driver:
Rising pet ownership and monitoring needs
Rising pet ownership and monitoring needs are driving growth in the IoT-enabled pet behavior trackers market. Fueled by increasing awareness of pet health and well-being, owners are adopting smart collars, wearables, and sensors to track activity, behavior, and vitals. Spurred by mobile app connectivity and cloud analytics, these devices enable real-time insights into pet health. Additionally, urban lifestyles, limited time for manual care, and a growing focus on preventive pet healthcare are reinforcing market adoption globally.
Restraint:
Short battery life and device cost
Short battery life and device cost remain key restraints for IoT-enabled pet behavior trackers. Limited battery endurance requires frequent recharging, impacting continuous monitoring reliability, while high product prices can deter adoption among cost-sensitive consumers. Moreover, smaller pets may require specially designed compact devices, increasing R&D and manufacturing costs. Companies are addressing these challenges through energy-efficient sensors, modular batteries, and subscription-based pricing models to enhance affordability, usability, and sustained consumer engagement in wearable pet monitoring solutions.
Opportunity:
AI integration for health prediction
AI integration for health prediction presents a transformative opportunity in the pet behavior tracker market. Advanced analytics and machine learning enable early detection of health anomalies, behavioral changes, and activity patterns. Spurred by real-time data collection and predictive insights, pet owners can proactively manage nutrition, exercise, and veterinary interventions. Partnerships with veterinary clinics and pet insurance providers further enhance value propositions. This convergence of IoT and AI is driving differentiation and enabling innovative product offerings across global smart pet care ecosystems.
Threat:
Data misuse and privacy vulnerabilities
Data misuse and privacy vulnerabilities pose significant threats to the IoT-enabled pet behavior tracker market. Connected devices collect sensitive location, health, and behavioral information, making them targets for cyberattacks or unauthorized access. Non-compliance with data protection regulations can result in legal repercussions and reputational damage. To mitigate risks, manufacturers are adopting encrypted communication, multi-factor authentication, and secure cloud storage solutions. Ensuring robust cybersecurity measures is critical to maintain consumer trust and sustain adoption of smart pet monitoring devices.
Covid-19 Impact:
The COVID-19 pandemic positively impacted the IoT-enabled pet behavior tracker market, as pet ownership increased during lockdowns and remote work encouraged proactive health monitoring. Spurred by the inability to visit veterinary clinics regularly, owners turned to connected devices for continuous observation. E-commerce sales channels facilitated direct-to-consumer deliveries, ensuring product accessibility. Post-pandemic, the heightened focus on pet health and preventive care continues to sustain market growth, with manufacturers expanding smart device portfolios and app integrations to address evolving pet owner needs.
The collars segment is expected to be the largest during the forecast period
The collars segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption of smart collars equipped with activity sensors, GPS tracking, and health monitoring features. Fueled by increasing awareness of preventive pet care and convenience, these collars provide real-time alerts and insights via mobile apps. Additionally, compatibility with both cats and dogs, battery improvements, and user-friendly interfaces are reinforcing the dominance of the smart collars segment across multiple regions.
The GPS segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the GPS segment is predicted to witness the highest growth rate, propelled by rising demand for location tracking, anti-theft solutions, and outdoor activity monitoring. Fueled by integration with mobile applications and cloud platforms, GPS-enabled devices offer pet owners real-time tracking, route history, and safety alerts. Additionally, the combination of GPS with AI-driven behavioral insights enhances utility and personalization, making this segment highly attractive for adoption across urban and suburban pet populations seeking smart pet monitoring solutions.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to increasing pet ownership, rising disposable income, and growing adoption of connected devices. Countries such as China, India, Japan, and South Korea are witnessing strong consumer interest in wearable pet trackers. Additionally, e-commerce penetration, urbanization, and awareness campaigns by pet care brands are fueling demand. The Asia Pacific region is becoming a key hub for IoT-enabled smart pet monitoring products and technology-driven pet care solutions.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a tech-savvy pet-owning population and high disposable income. The U.S. and Canada are leading in adoption of IoT-enabled pet monitoring devices due to strong awareness of preventive pet health and smart home integration. Partnerships between device manufacturers, veterinary clinics, and pet insurance companies further accelerate adoption. Continuous innovation in wearable technology, AI-driven health analytics, and GPS capabilities strengthens North America’s growth trajectory in this market segment.
Key players in the market
Some of the key players in IoT-Enabled Pet Behavior Trackers Market include Whistle La, FitBark, Tractive, Garmin, PetPace, Link AKC, Pawtrack, Pod 3, Xiaomi Pet, FitFinder, Petcube, Vetrax, Pawbo, PetSafe, Sure Petcare, Trackimo, and Halo.
Key Developments:
In October 2025, Whistle (a subsidiary of Mars Petcare) launched the new ""Whistle Health & Behavior Pro"" tracker. It features an advanced AI algorithm that not only tracks location and activity but also analyzes patterns in scratching, licking, and sleep to provide early warnings of potential allergies, skin conditions, or anxiety for veterinary review.
In September 2025, Tractive unveiled its new ""Tractive DOG XL Adventure"" series, designed for large breeds. The new, more durable tracker incorporates a longer-range LTE-M chipset for improved coverage in rural areas and a new ""Predator Mode"" that alerts owners if their dog exhibits high-prey-drive chasing behavior.
In August 2025, Garmin announced the integration of its ""Garmin Canine Behavior"" metrics into the broader Garmin ecosystem. The new feature syncs a dog's daily stress and recovery data from the Garmin Astro or Delta tracker with the owner's Garmin watch, providing a combined ""Owner-Pet Activity Index"" for holistic wellness tracking.
Device Types Covered:
• Collars
• Harnesses
• Cameras
• Wearables
• Mats
Connectivities Covered:
• Wi-F
• Bluetooth
• GPS
• Zigbee
• Cellular
Pet Types Covered:
• Dogs
• Cats
• Birds
• Horses
• Small Mammals
Applications Covered:
• Activity Monitoring
• Health Tracking
• Location Tracking
• Training
• Anxiety Detection
End Users Covered:
• Pet Owners
• Trainers
• Veterinarians
• Boarding Services
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
According to PetTech Digest, smart collars and trackers are helping owners monitor pet activity, sleep, and stress levels, with AI-driven alerts improving preventive care and behavioral insights.
Market Dynamics:
Driver:
Rising pet ownership and monitoring needs
Rising pet ownership and monitoring needs are driving growth in the IoT-enabled pet behavior trackers market. Fueled by increasing awareness of pet health and well-being, owners are adopting smart collars, wearables, and sensors to track activity, behavior, and vitals. Spurred by mobile app connectivity and cloud analytics, these devices enable real-time insights into pet health. Additionally, urban lifestyles, limited time for manual care, and a growing focus on preventive pet healthcare are reinforcing market adoption globally.
Restraint:
Short battery life and device cost
Short battery life and device cost remain key restraints for IoT-enabled pet behavior trackers. Limited battery endurance requires frequent recharging, impacting continuous monitoring reliability, while high product prices can deter adoption among cost-sensitive consumers. Moreover, smaller pets may require specially designed compact devices, increasing R&D and manufacturing costs. Companies are addressing these challenges through energy-efficient sensors, modular batteries, and subscription-based pricing models to enhance affordability, usability, and sustained consumer engagement in wearable pet monitoring solutions.
Opportunity:
AI integration for health prediction
AI integration for health prediction presents a transformative opportunity in the pet behavior tracker market. Advanced analytics and machine learning enable early detection of health anomalies, behavioral changes, and activity patterns. Spurred by real-time data collection and predictive insights, pet owners can proactively manage nutrition, exercise, and veterinary interventions. Partnerships with veterinary clinics and pet insurance providers further enhance value propositions. This convergence of IoT and AI is driving differentiation and enabling innovative product offerings across global smart pet care ecosystems.
Threat:
Data misuse and privacy vulnerabilities
Data misuse and privacy vulnerabilities pose significant threats to the IoT-enabled pet behavior tracker market. Connected devices collect sensitive location, health, and behavioral information, making them targets for cyberattacks or unauthorized access. Non-compliance with data protection regulations can result in legal repercussions and reputational damage. To mitigate risks, manufacturers are adopting encrypted communication, multi-factor authentication, and secure cloud storage solutions. Ensuring robust cybersecurity measures is critical to maintain consumer trust and sustain adoption of smart pet monitoring devices.
Covid-19 Impact:
The COVID-19 pandemic positively impacted the IoT-enabled pet behavior tracker market, as pet ownership increased during lockdowns and remote work encouraged proactive health monitoring. Spurred by the inability to visit veterinary clinics regularly, owners turned to connected devices for continuous observation. E-commerce sales channels facilitated direct-to-consumer deliveries, ensuring product accessibility. Post-pandemic, the heightened focus on pet health and preventive care continues to sustain market growth, with manufacturers expanding smart device portfolios and app integrations to address evolving pet owner needs.
The collars segment is expected to be the largest during the forecast period
The collars segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption of smart collars equipped with activity sensors, GPS tracking, and health monitoring features. Fueled by increasing awareness of preventive pet care and convenience, these collars provide real-time alerts and insights via mobile apps. Additionally, compatibility with both cats and dogs, battery improvements, and user-friendly interfaces are reinforcing the dominance of the smart collars segment across multiple regions.
The GPS segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the GPS segment is predicted to witness the highest growth rate, propelled by rising demand for location tracking, anti-theft solutions, and outdoor activity monitoring. Fueled by integration with mobile applications and cloud platforms, GPS-enabled devices offer pet owners real-time tracking, route history, and safety alerts. Additionally, the combination of GPS with AI-driven behavioral insights enhances utility and personalization, making this segment highly attractive for adoption across urban and suburban pet populations seeking smart pet monitoring solutions.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to increasing pet ownership, rising disposable income, and growing adoption of connected devices. Countries such as China, India, Japan, and South Korea are witnessing strong consumer interest in wearable pet trackers. Additionally, e-commerce penetration, urbanization, and awareness campaigns by pet care brands are fueling demand. The Asia Pacific region is becoming a key hub for IoT-enabled smart pet monitoring products and technology-driven pet care solutions.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a tech-savvy pet-owning population and high disposable income. The U.S. and Canada are leading in adoption of IoT-enabled pet monitoring devices due to strong awareness of preventive pet health and smart home integration. Partnerships between device manufacturers, veterinary clinics, and pet insurance companies further accelerate adoption. Continuous innovation in wearable technology, AI-driven health analytics, and GPS capabilities strengthens North America’s growth trajectory in this market segment.
Key players in the market
Some of the key players in IoT-Enabled Pet Behavior Trackers Market include Whistle La, FitBark, Tractive, Garmin, PetPace, Link AKC, Pawtrack, Pod 3, Xiaomi Pet, FitFinder, Petcube, Vetrax, Pawbo, PetSafe, Sure Petcare, Trackimo, and Halo.
Key Developments:
In October 2025, Whistle (a subsidiary of Mars Petcare) launched the new ""Whistle Health & Behavior Pro"" tracker. It features an advanced AI algorithm that not only tracks location and activity but also analyzes patterns in scratching, licking, and sleep to provide early warnings of potential allergies, skin conditions, or anxiety for veterinary review.
In September 2025, Tractive unveiled its new ""Tractive DOG XL Adventure"" series, designed for large breeds. The new, more durable tracker incorporates a longer-range LTE-M chipset for improved coverage in rural areas and a new ""Predator Mode"" that alerts owners if their dog exhibits high-prey-drive chasing behavior.
In August 2025, Garmin announced the integration of its ""Garmin Canine Behavior"" metrics into the broader Garmin ecosystem. The new feature syncs a dog's daily stress and recovery data from the Garmin Astro or Delta tracker with the owner's Garmin watch, providing a combined ""Owner-Pet Activity Index"" for holistic wellness tracking.
Device Types Covered:
• Collars
• Harnesses
• Cameras
• Wearables
• Mats
Connectivities Covered:
• Wi-F
• Bluetooth
• GPS
• Zigbee
• Cellular
Pet Types Covered:
• Dogs
• Cats
• Birds
• Horses
• Small Mammals
Applications Covered:
• Activity Monitoring
• Health Tracking
• Location Tracking
• Training
• Anxiety Detection
End Users Covered:
• Pet Owners
• Trainers
• Veterinarians
• Boarding Services
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
200 Pages
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.7 Application Analysis
- 3.8 End User Analysis
- 3.9 Emerging Markets
- 3.10 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global IoT-Enabled Pet Behavior Trackers Market, By Device Type
- 5.1 Introduction
- 5.2 Collars
- 5.3 Harnesses
- 5.4 Cameras
- 5.5 Wearables
- 5.6 Mats
- 6 Global IoT-Enabled Pet Behavior Trackers Market, By Connectivity
- 6.1 Introduction
- 6.2 Wi-F
- 6.3 Bluetooth
- 6.4 GPS
- 6.5 Zigbee
- 6.6 Cellular
- 7 Global IoT-Enabled Pet Behavior Trackers Market, By Pet Type
- 7.1 Introduction
- 7.2 Dogs
- 7.3 Cats
- 7.4 Birds
- 7.5 Horses
- 7.6 Small Mammals
- 8 Global IoT-Enabled Pet Behavior Trackers Market, By Application
- 8.1 Introduction
- 8.2 Activity Monitoring
- 8.3 Health Tracking
- 8.4 Location Tracking
- 8.5 Training
- 8.6 Anxiety Detection
- 9 Global IoT-Enabled Pet Behavior Trackers Market, By End User
- 9.1 Introduction
- 9.2 Pet Owners
- 9.3 Trainers
- 9.4 Veterinarians
- 9.5 Boarding Services
- 10 Global IoT-Enabled Pet Behavior Trackers Market, By Geography
- 10.1 Introduction
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa
- 11 Key Developments
- 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 11.2 Acquisitions & Mergers
- 11.3 New Product Launch
- 11.4 Expansions
- 11.5 Other Key Strategies
- 12 Company Profiling
- 12.1 Whistle Labs
- 12.2 FitBark
- 12.3 Tractive
- 12.4 Garmin
- 12.5 PetPace
- 12.6 Link AKC
- 12.7 Pawtrack
- 12.8 Pod 3
- 12.9 Xiaomi Pet Tracker
- 12.10 FitFinder
- 12.11 Petcube
- 12.12 Vetrax
- 12.13 Pawbo
- 12.14 PetSafe
- 12.15 Sure Petcare
- 12.16 Trackimo
- 12.17 Halo
- List of Tables
- Table 1 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Device Type (2024-2032) ($MN)
- Table 3 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Collars (2024-2032) ($MN)
- Table 4 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Harnesses (2024-2032) ($MN)
- Table 5 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Cameras (2024-2032) ($MN)
- Table 6 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Wearables (2024-2032) ($MN)
- Table 7 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Mats (2024-2032) ($MN)
- Table 8 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Connectivity (2024-2032) ($MN)
- Table 9 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Wi-F (2024-2032) ($MN)
- Table 10 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Bluetooth (2024-2032) ($MN)
- Table 11 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By GPS (2024-2032) ($MN)
- Table 12 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Zigbee (2024-2032) ($MN)
- Table 13 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Cellular (2024-2032) ($MN)
- Table 14 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Pet Type (2024-2032) ($MN)
- Table 15 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Dogs (2024-2032) ($MN)
- Table 16 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Cats (2024-2032) ($MN)
- Table 17 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Birds (2024-2032) ($MN)
- Table 18 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Horses (2024-2032) ($MN)
- Table 19 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Small Mammals (2024-2032) ($MN)
- Table 20 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Application (2024-2032) ($MN)
- Table 21 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Activity Monitoring (2024-2032) ($MN)
- Table 22 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Health Tracking (2024-2032) ($MN)
- Table 23 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Location Tracking (2024-2032) ($MN)
- Table 24 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Training (2024-2032) ($MN)
- Table 25 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Anxiety Detection (2024-2032) ($MN)
- Table 26 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By End User (2024-2032) ($MN)
- Table 27 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Pet Owners (2024-2032) ($MN)
- Table 28 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Trainers (2024-2032) ($MN)
- Table 29 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Veterinarians (2024-2032) ($MN)
- Table 30 Global IoT-Enabled Pet Behavior Trackers Market Outlook, By Boarding Services (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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