Report cover image

Immunity-Boosting Foods, Beverages & Supplements Market Forecasts to 2032 – Global Analysis By Product Type (Foods, Beverages, Supplements, and Other Product Types), Form, Distribution Channel, Nature, Application and By Geography

Publisher Stratistics Market Research Consulting
Published Jan 01, 2026
Length 200 Pages
SKU # SMR20686365

Description

According to Stratistics MRC, the Global Immunity-Boosting Foods, Beverages & Supplements Market is accounted for $25.84 billion in 2025 and is expected to reach $43.44 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Immunity-enhancing foods, drinks, and dietary supplements aim to fortify the body’s natural defenses against infections and diseases. They encompass vitamin- and mineral-rich fruits, vegetables, herbs, and fortified functional beverages containing antioxidants and probiotics. Nutritional supplements such as vitamin C, vitamin D, zinc, and plant-based extracts play a crucial role in supporting immune health. Incorporating these products into daily routines can bolster immune function, promote overall well-being, and help prevent illnesses, positioning them as key elements in preventive healthcare and wellness strategies.

Market Dynamics:

Driver:

Increasing prevalence of lifestyle diseases and infections

Sedentary lifestyles, poor dietary habits, and rising stress levels have weakened immune resilience across populations. Consumers are becoming more proactive about preventive healthcare rather than reactive treatment. Functional foods fortified with vitamins, minerals, probiotics, and antioxidants are gaining widespread acceptance. Growing awareness about immune health through digital media and healthcare campaigns is influencing purchasing behavior. Aging populations and immunocompromised individuals further contribute to sustained market demand. As immunity becomes a core wellness priority, manufacturers are expanding product portfolios to address diverse health needs.

Restraint:

Lack of standardized clinical evidence

Many products rely on traditional knowledge or preliminary studies rather than large-scale, peer-reviewed clinical trials. Variability in ingredient quality, dosage, and formulation makes it difficult to validate efficacy consistently. Regulatory authorities are increasingly scrutinizing health claims, leading to compliance challenges for manufacturers. Consumer skepticism toward exaggerated marketing claims is also limiting trust. Smaller brands struggle to invest in extensive research and validation processes. These factors collectively slow product adoption and restrict long-term credibility in the immunity-boosting segment.

Opportunity:

Rising demand for personalized nutrition and targeted immune-support

Consumers are increasingly seeking targeted immune solutions based on age, lifestyle, dietary preferences, and specific health conditions. Advances in nutrigenomics and microbiome research are enabling customized formulations. Digital health platforms and mobile applications are facilitating personalized supplement recommendations. Brands are leveraging data analytics and AI-driven tools to enhance consumer engagement and product relevance. Subscription-based personalized nutrition models are gaining traction, especially among urban consumers. This shift toward tailored immune-support solutions is creating new growth avenues for innovation-driven companies.

Threat:

Intense competition from established brands

Large players benefit from strong brand recognition, extensive distribution networks, and significant marketing budgets. New entrants face difficulties in differentiating products in a crowded marketplace. Price competition and frequent product launches increase pressure on margins. Established brands often dominate shelf space in both offline and online retail channels. Private-label products from retailers are further intensifying competitive dynamics.

Covid-19 Impact

The COVID-19 pandemic significantly reshaped the immunity-boosting foods, beverages, and supplements market. Heightened awareness about immune health led to a sharp surge in demand for vitamins, herbal supplements, and functional beverages. Supply chain disruptions initially affected raw material sourcing and production capacities. However, the pandemic accelerated digital sales channels and direct-to-consumer models. Regulatory authorities temporarily eased norms to ensure product availability during peak demand. Post-pandemic, immunity products have transitioned from short-term preventive use to daily wellness essentials.

The supplements segment is expected to be the largest during the forecast period

The supplements segment is expected to account for the largest market share during the forecast period, due to its convenience, concentrated nutrition, and wide availability. Capsules, tablets, powders, and gummies offer easy consumption and precise dosage control. High consumer awareness of vitamins, minerals, probiotics, and herbal extracts supports strong demand. Supplements are widely used across age groups for preventive and therapeutic immune support. Frequent product innovations and clean-label formulations are enhancing segment attractiveness. Strong presence across pharmacies, supermarkets, and online platforms boosts accessibility.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to increasing digital adoption and convenience. E-commerce platforms offer a wide range of immunity products with transparent ingredient information and customer reviews. Subscription models and personalized recommendations are enhancing customer retention. Competitive pricing and doorstep delivery are attracting urban and tech-savvy consumers. The rise of health-focused online marketplaces is expanding product reach. Brands are leveraging social media and influencer marketing to drive online sales.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, due to high health awareness and strong purchasing power. Consumers actively invest in preventive healthcare and dietary supplements. The region has a well-established nutraceutical industry supported by robust R&D capabilities. Favorable regulatory frameworks enable faster commercialization of immunity products. High prevalence of lifestyle diseases further fuels demand. Strong presence of leading global brands enhances market penetration.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and rising disposable incomes. Growing middle-class populations are increasingly prioritizing health and wellness. Traditional medicine systems such as Ayurveda and Traditional Chinese Medicine are influencing immunity-focused consumption. Increasing awareness of preventive healthcare post-pandemic is accelerating demand. Expansion of e-commerce platforms is improving product accessibility across the region. Governments are promoting nutrition and wellness initiatives to improve public health.

Key players in the market

Some of the key players profiled in the Immunity-Boosting Foods, Beverages & Supplements Market include Nestlé S.A., Glanbia plc, Danone S.A., Nature’s Way, Unilever PLC, Yakult Honsha, PepsiCo Inc., NOW Foods, The Coca-Cola Company, GNC Holdings Inc., Amway Corp., Abbott Laboratories, Herbalife, Pfizer Inc., and Bayer AG.

Key Developments:

In November 2025, Nestlé has been chosen to join the Frontier Firm AI Initiative, a multi-year collaboration launched by the Digital Data Design Institute at Harvard (D^3) and Microsoft. The initiative brings together forward-focused organizations and academic minds to explore and shape the future of human-led, AI-driven business.

In November 2025, Abbott and Exact Sciences announced a definitive agreement for Abbott to acquire Exact Sciences, which will enable it to enter and lead in fast-growing cancer diagnostics segments, serving millions more people. Under the terms of the agreement, Exact Sciences shareholders will receive $105 per common share, representing a total equity value of approximately $21 billion.

Product Types Covered:
• Foods
• Beverages
• Supplements
• Other Product Types

Forms Covered:
• Solid Forms
• Liquid Forms
• Other Forms

Distribution Channels Covered:
• Online Retail
• Supermarkets & Hypermarkets
• Pharmacies & Medical Stores
• Specialty Health Stores
• Convenience Stores

Nature Covered:
• Organic
• Conventional

Applications Covered:
• Adults
• Children & Infants
• Elderly
• Athletes & Fitness Enthusiasts
• Institutional & Foodservice
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Table of Contents

200 Pages
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Immunity-Boosting Foods, Beverages & Supplements Market, By Product Type
5.1 Introduction
5.2 Foods
5.2.1 Functional Foods
5.2.2 Herbal & Botanical Foods
5.2.3 Fortified Foods
5.2.4 Superfoods
5.2.5 Probiotic & Prebiotic Foods
5.3 Beverages
5.3.1 Functional Beverages
5.3.2 Herbal Teas & Tonics
5.3.3 Fortified Juices
5.3.4 Immunity Shots
5.4 Supplements
5.4.1 Vitamins
5.4.2 Minerals
5.4.3 Herbal Extracts
5.4.4 Prebiotic/Probiotic Supplements
5.5 Other Product Types
6 Global Immunity-Boosting Foods, Beverages & Supplements Market, By Form
6.1 Introduction
6.2 Solid Forms
6.2.1 Capsules
6.2.2 Tablets & Pills
6.2.3 Powders
6.3 Liquid Forms
6.3.1 Ready-to-Drink
6.3.2 Shots & Concentrates
6.4 Other Forms
7 Global Immunity-Boosting Foods, Beverages & Supplements Market, By Distribution Channel
7.1 Introduction
7.2 Online Retail
7.3 Supermarkets & Hypermarkets
7.4 Pharmacies & Medical Stores
7.5 Specialty Health Stores
7.6 Convenience Stores
8 Global Immunity-Boosting Foods, Beverages & Supplements Market, By Nature
8.1 Introduction
8.2 Organic
8.3 Conventional
9 Global Immunity-Boosting Foods, Beverages & Supplements Market, By Application
9.1 Introduction
9.2 Adults
9.3 Children & Infants
9.4 Elderly
9.5 Athletes & Fitness Enthusiasts
9.6 Institutional & Foodservice
9.7 Other Applications
10 Global Immunity-Boosting Foods, Beverages & Supplements Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Nestlé S.A.
12.2 Glanbia plc
12.3 Danone S.A.
12.4 Nature’s Way Products, LLC
12.5 Unilever PLC
12.6 Yakult Honsha Co., Ltd.
12.7 PepsiCo Inc.
12.8 NOW Foods
12.9 The Coca-Cola Company
12.10 GNC Holdings Inc.
12.11 Amway Corporation
12.12 Abbott Laboratories
12.13 Herbalife Nutrition Ltd.
12.14 Pfizer Inc.
12.15 Bayer AG
List of Tables
Table 1 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Product Type (2024-2032) ($MN)
Table 3 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Foods (2024-2032) ($MN)
Table 4 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Functional Foods (2024-2032) ($MN)
Table 5 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Herbal & Botanical Foods (2024-2032) ($MN)
Table 6 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Fortified Foods (2024-2032) ($MN)
Table 7 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Superfoods (2024-2032) ($MN)
Table 8 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Probiotic & Prebiotic Foods (2024-2032) ($MN)
Table 9 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Beverages (2024-2032) ($MN)
Table 10 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Functional Beverages (2024-2032) ($MN)
Table 11 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Herbal Teas & Tonics (2024-2032) ($MN)
Table 12 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Fortified Juices (2024-2032) ($MN)
Table 13 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Immunity Shots (2024-2032) ($MN)
Table 14 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Supplements (2024-2032) ($MN)
Table 15 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Vitamins (2024-2032) ($MN)
Table 16 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Minerals (2024-2032) ($MN)
Table 17 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Herbal Extracts (2024-2032) ($MN)
Table 18 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Prebiotic/Probiotic Supplements (2024-2032) ($MN)
Table 19 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 20 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Form (2024-2032) ($MN)
Table 21 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Solid Forms (2024-2032) ($MN)
Table 22 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Capsules (2024-2032) ($MN)
Table 23 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Tablets & Pills (2024-2032) ($MN)
Table 24 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Powders (2024-2032) ($MN)
Table 25 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 26 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Ready-to-Drink (2024-2032) ($MN)
Table 27 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Shots & Concentrates (2024-2032) ($MN)
Table 28 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Other Forms (2024-2032) ($MN)
Table 29 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 30 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Online Retail (2024-2032) ($MN)
Table 31 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 32 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Pharmacies & Medical Stores (2024-2032) ($MN)
Table 33 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Specialty Health Stores (2024-2032) ($MN)
Table 34 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 35 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Nature (2024-2032) ($MN)
Table 36 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Organic (2024-2032) ($MN)
Table 37 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Conventional (2024-2032) ($MN)
Table 38 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Application (2024-2032) ($MN)
Table 39 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Adults (2024-2032) ($MN)
Table 40 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Children & Infants (2024-2032) ($MN)
Table 41 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Elderly (2024-2032) ($MN)
Table 42 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Athletes & Fitness Enthusiasts (2024-2032) ($MN)
Table 43 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Institutional & Foodservice (2024-2032) ($MN)
Table 44 Global Immunity-Boosting Foods, Beverages & Supplements Market Outlook, By Other Applications (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us