Hemp-Infused Beverages & Snacks Market Forecasts to 2032 – Global Analysis By Product Type (Hemp Beverages, RTD Hemp Drinks, Snack Bars and Gummies), Extract Type, Source, Distribution Channel, Application, End User and By Geography
Description
According to Stratistics MRC, the Global Hemp-Infused Beverages & Snacks Market is accounted for $1.3 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 19.2% during the forecast period. Hemp-infused beverages and snacks are consumable products, such as drinks, bars, or bites, enriched with hemp-derived ingredients like hemp seed oil or CBD. These offer nutritional benefits, including omega fatty acids and potential calming effects, without psychoactive properties. Made with natural ingredients like nuts, fruits, or herbs, they cater to health-conscious consumers seeking wellness-focused, plant-based options for hydration, energy, or relaxation in convenient, flavorful formats.
According to BDSA, beverages and snacks containing non-psychoactive CBD are marketed for their potential relaxation and wellness benefits, driving a new category.
Market Dynamics:
Driver:
Growing wellness product demand
The market is driven by the escalating global demand for natural wellness products. Consumers are proactively seeking functional foods and beverages that offer specific health benefits beyond basic nutrition. Hemp is perceived as some natural, plant-based ingredient rich in omegas, protein, and other compounds that support relaxation, reduce inflammation, and promote overall well-being. This aligns perfectly with the shift towards holistic health, positioning hemp-infused products as desirable tools for modern wellness routines.
Restraint:
Complex regulatory frameworks
A significant restraint is the complex and often contradictory regulatory framework governing hemp-derived products, particularly concerning CBD content and health claims. Regulations vary drastically between countries and even states, creating immense uncertainty for manufacturers. Navigating approval processes, labeling requirements, and restrictions on marketing claims is costly and time-consuming. This legal ambiguity stifles innovation, limits distribution channels, and deters investment, hindering the market's ability to reach its full potential and achieve mainstream scalability.
Opportunity:
Functional beverage innovations
A major opportunity lies in functional beverage innovation. This extends beyond basic hemp water to include energy drinks, relaxation tonics, sparkling juices, and protein shakes that combine hemp with other adaptogens, nootropics, or vitamins. Creating unique flavor profiles and targeting specific occasions (e.g., post-workout recovery, evening relaxation) can attract a broader consumer base. This product diversification moves the category beyond novelty, establishing hemp as a versatile, functional ingredient in the competitive wellness beverage space.
Threat:
Substitute wellness formulations
The market faces a constant threat from substitute wellness formulations that offer similar perceived benefits. This includes beverages infused with other functional ingredients like adaptogenic mushrooms (e.g., reishi, cordyceps), L-Theanine, melatonin, or other botanical extracts that also promote relaxation or energy. These alternatives often have clearer regulatory pathways and established consumer recognition, providing easier options for consumers seeking functional benefits without the stigma or confusion sometimes associated with hemp-derived products.
Covid-19 Impact:
The COVID-19 pandemic accelerated the market. Increased stress and anxiety levels drove consumers to seek natural remedies for relaxation and immune support, boosting interest in hemp's wellness properties. While initial supply chain disruptions occurred, the long-term focus on health, coupled with the growth of e-commerce for direct-to-consumer sales, provided a significant tailwind. The pandemic normalized at-home consumption and self-care rituals, creating a receptive environment for trial and adoption of hemp-infused products.
The hemp beverages segment is expected to be the largest during the forecast period
The hemp beverages segment is expected to account for the largest market share during the forecast period, resulting from their superior convenience, refreshment factor, and ease of consumption compared to snacks. Beverages serve as an ideal and familiar format for delivering functional ingredients, easily integrated into daily routines. Innovation in ready-to-drink (RTD) formats—like sparkling waters, teas, and juices—makes them highly accessible and appealing to a mass audience. The segment benefits from the immense scalability of beverage production and distribution, solidifying its position as the category leader.
The full-spectrum segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the full-spectrum segment is predicted to witness the highest growth rate, propelled by the ""entourage effect"" theory, which suggests that hemp's compounds (cannabinoids, terpenes) work synergistically for enhanced efficacy. Consumers seeking maximum potential therapeutic benefits are increasingly drawn to full-spectrum products for this reason. As education spreads and consumer sophistication grows, demand is shifting from isolated CBD to whole-plant extracts, which are perceived as more natural and effective, despite their more complex regulatory status, driving rapid growth in this segment.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to the ancient cultural use of hemp in traditional medicine and cuisine across many Asian countries, particularly in China and India. The region has a massive population, rising disposable income, and a well-established agricultural and manufacturing base for hemp. Growing government support for industrial hemp cultivation for economic development, coupled with high consumer awareness of its nutritional profile, positions Asia Pacific as the dominant market in terms of volume and value.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with, a sophisticated and rapidly evolving wellness market, high consumer willingness to experiment with new products, and progressive regulatory changes surrounding hemp. Strong venture capital investment, a high density of innovative startups, and advanced retail and e-commerce distribution channels facilitate rapid market penetration. Consumer education is high, and demand for premium, functional wellness products is robust, creating the ideal environment for the fastest growth rate in this nascent market.
Key players in the market
Some of the key players in Hemp-Infused Beverages & Snacks Market include Tilray, Heineken, Alkaline Water, Cronos Group, Jazz Pharmaceuticals, MedReleaf, Phoena Holdings, VIVO Cannabis, Happi, Truss Beverage Co., Lord Jones, Spacegoods, Kin Euphorics, Om Mushroom, Peak and Valley, Rasa, and REBBL
Key Developments:
In July 2025, Heineken under its Lagunitas brand launched a new line of non-alcoholic, hemp-derived THC sparkling waters in select U.S. states, focusing on low-calorie and tropical flavor profiles to tap into the sober-curious movement.
In June 2025, Kin Euphorics announced a strategic partnership with a major national retail chain to expand the physical shelf presence of its popular adaptogen and CBD-infused non-alcoholic spirits, significantly increasing its direct-to-consumer reach beyond online sales.
In May 2025, Tilray expanded its distribution network for its Manitoba Harvest hemp-infused sparkling waters and protein bites into five new European markets, capitalizing on the recent regulatory shifts for CBD food and beverage products in the EU.
Product Types Covered:
• Hemp Beverages
• RTD Hemp Drinks
• Snack Bars
• Gummies
Extract Types Covered:
• Full-Spectrum
• Broad-Spectrum
• Isolates
Sources Covered:
• Hemp Seed-Derived
• Hemp Oil-Derived
• CBD-Infused
Distribution Channels Covered:
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail / E-commerce
• HoReCa
Applications Covered:
• Energy & Performance
• Relaxation & Stress Relief
• Digestive Health
• Immunity Boost
• General Wellness & Lifestyle
End Users Covered:
• Adults
• Seniors
• Millennials
• Athletes
Regions Covered:
• North America US Canada Mexico
• Europe Germany UK Italy France Spain Rest of Europe
• Asia Pacific Japan China India Australia New Zealand South Korea Rest of Asia Pacific
• South America Argentina Brazil Chile Rest of South America
• Middle East & Africa Saudi Arabia UAE Qatar South Africa Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
According to BDSA, beverages and snacks containing non-psychoactive CBD are marketed for their potential relaxation and wellness benefits, driving a new category.
Market Dynamics:
Driver:
Growing wellness product demand
The market is driven by the escalating global demand for natural wellness products. Consumers are proactively seeking functional foods and beverages that offer specific health benefits beyond basic nutrition. Hemp is perceived as some natural, plant-based ingredient rich in omegas, protein, and other compounds that support relaxation, reduce inflammation, and promote overall well-being. This aligns perfectly with the shift towards holistic health, positioning hemp-infused products as desirable tools for modern wellness routines.
Restraint:
Complex regulatory frameworks
A significant restraint is the complex and often contradictory regulatory framework governing hemp-derived products, particularly concerning CBD content and health claims. Regulations vary drastically between countries and even states, creating immense uncertainty for manufacturers. Navigating approval processes, labeling requirements, and restrictions on marketing claims is costly and time-consuming. This legal ambiguity stifles innovation, limits distribution channels, and deters investment, hindering the market's ability to reach its full potential and achieve mainstream scalability.
Opportunity:
Functional beverage innovations
A major opportunity lies in functional beverage innovation. This extends beyond basic hemp water to include energy drinks, relaxation tonics, sparkling juices, and protein shakes that combine hemp with other adaptogens, nootropics, or vitamins. Creating unique flavor profiles and targeting specific occasions (e.g., post-workout recovery, evening relaxation) can attract a broader consumer base. This product diversification moves the category beyond novelty, establishing hemp as a versatile, functional ingredient in the competitive wellness beverage space.
Threat:
Substitute wellness formulations
The market faces a constant threat from substitute wellness formulations that offer similar perceived benefits. This includes beverages infused with other functional ingredients like adaptogenic mushrooms (e.g., reishi, cordyceps), L-Theanine, melatonin, or other botanical extracts that also promote relaxation or energy. These alternatives often have clearer regulatory pathways and established consumer recognition, providing easier options for consumers seeking functional benefits without the stigma or confusion sometimes associated with hemp-derived products.
Covid-19 Impact:
The COVID-19 pandemic accelerated the market. Increased stress and anxiety levels drove consumers to seek natural remedies for relaxation and immune support, boosting interest in hemp's wellness properties. While initial supply chain disruptions occurred, the long-term focus on health, coupled with the growth of e-commerce for direct-to-consumer sales, provided a significant tailwind. The pandemic normalized at-home consumption and self-care rituals, creating a receptive environment for trial and adoption of hemp-infused products.
The hemp beverages segment is expected to be the largest during the forecast period
The hemp beverages segment is expected to account for the largest market share during the forecast period, resulting from their superior convenience, refreshment factor, and ease of consumption compared to snacks. Beverages serve as an ideal and familiar format for delivering functional ingredients, easily integrated into daily routines. Innovation in ready-to-drink (RTD) formats—like sparkling waters, teas, and juices—makes them highly accessible and appealing to a mass audience. The segment benefits from the immense scalability of beverage production and distribution, solidifying its position as the category leader.
The full-spectrum segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the full-spectrum segment is predicted to witness the highest growth rate, propelled by the ""entourage effect"" theory, which suggests that hemp's compounds (cannabinoids, terpenes) work synergistically for enhanced efficacy. Consumers seeking maximum potential therapeutic benefits are increasingly drawn to full-spectrum products for this reason. As education spreads and consumer sophistication grows, demand is shifting from isolated CBD to whole-plant extracts, which are perceived as more natural and effective, despite their more complex regulatory status, driving rapid growth in this segment.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to the ancient cultural use of hemp in traditional medicine and cuisine across many Asian countries, particularly in China and India. The region has a massive population, rising disposable income, and a well-established agricultural and manufacturing base for hemp. Growing government support for industrial hemp cultivation for economic development, coupled with high consumer awareness of its nutritional profile, positions Asia Pacific as the dominant market in terms of volume and value.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with, a sophisticated and rapidly evolving wellness market, high consumer willingness to experiment with new products, and progressive regulatory changes surrounding hemp. Strong venture capital investment, a high density of innovative startups, and advanced retail and e-commerce distribution channels facilitate rapid market penetration. Consumer education is high, and demand for premium, functional wellness products is robust, creating the ideal environment for the fastest growth rate in this nascent market.
Key players in the market
Some of the key players in Hemp-Infused Beverages & Snacks Market include Tilray, Heineken, Alkaline Water, Cronos Group, Jazz Pharmaceuticals, MedReleaf, Phoena Holdings, VIVO Cannabis, Happi, Truss Beverage Co., Lord Jones, Spacegoods, Kin Euphorics, Om Mushroom, Peak and Valley, Rasa, and REBBL
Key Developments:
In July 2025, Heineken under its Lagunitas brand launched a new line of non-alcoholic, hemp-derived THC sparkling waters in select U.S. states, focusing on low-calorie and tropical flavor profiles to tap into the sober-curious movement.
In June 2025, Kin Euphorics announced a strategic partnership with a major national retail chain to expand the physical shelf presence of its popular adaptogen and CBD-infused non-alcoholic spirits, significantly increasing its direct-to-consumer reach beyond online sales.
In May 2025, Tilray expanded its distribution network for its Manitoba Harvest hemp-infused sparkling waters and protein bites into five new European markets, capitalizing on the recent regulatory shifts for CBD food and beverage products in the EU.
Product Types Covered:
• Hemp Beverages
• RTD Hemp Drinks
• Snack Bars
• Gummies
Extract Types Covered:
• Full-Spectrum
• Broad-Spectrum
• Isolates
Sources Covered:
• Hemp Seed-Derived
• Hemp Oil-Derived
• CBD-Infused
Distribution Channels Covered:
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail / E-commerce
• HoReCa
Applications Covered:
• Energy & Performance
• Relaxation & Stress Relief
• Digestive Health
• Immunity Boost
• General Wellness & Lifestyle
End Users Covered:
• Adults
• Seniors
• Millennials
• Athletes
Regions Covered:
• North America US Canada Mexico
• Europe Germany UK Italy France Spain Rest of Europe
• Asia Pacific Japan China India Australia New Zealand South Korea Rest of Asia Pacific
• South America Argentina Brazil Chile Rest of South America
• Middle East & Africa Saudi Arabia UAE Qatar South Africa Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Table of Contents
200 Pages
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Application Analysis
- 3.8 End User Analysis
- 3.9 Emerging Markets
- 3.10 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Hemp-Infused Beverages & Snacks Market, By Product Type
- 5.1 Introduction
- 5.2 Hemp Beverages
- 5.3 RTD Hemp Drinks
- 5.4 Snack Bars
- 5.5 Gummies
- 6 Global Hemp-Infused Beverages & Snacks Market, By Extract Type
- 6.1 Introduction
- 6.2 Full-Spectrum
- 6.3 Broad-Spectrum
- 6.4 Isolates
- 7 Global Hemp-Infused Beverages & Snacks Market, By Source
- 7.1 Introduction
- 7.2 Hemp Seed-Derived
- 7.3 Hemp Oil-Derived
- 7.4 CBD-Infused
- 8 Global Hemp-Infused Beverages & Snacks Market, By Distribution Channel
- 8.1 Introduction
- 8.2 Supermarkets & Hypermarkets
- 8.3 Convenience Stores
- 8.4 Specialty Stores
- 8.5 Online Retail / E-commerce
- 8.6 HoReCa
- 9 Global Hemp-Infused Beverages & Snacks Market, By Application
- 9.1 Introduction
- 9.2 Energy & Performance
- 9.3 Relaxation & Stress Relief
- 9.4 Digestive Health
- 9.5 Immunity Boost
- 9.6 General Wellness & Lifestyle
- 10 Global Hemp-Infused Beverages & Snacks Market, By End User
- 10.1 Introduction
- 10.2 Adults
- 10.3 Seniors
- 10.4 Millennials
- 10.5 Athletes
- 11 Global Hemp-Infused Beverages & Snacks Market, By Geography
- 11.1 Introduction
- 11.2 North America
- 11.2.1 US
- 11.2.2 Canada
- 11.2.3 Mexico
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 Italy
- 11.3.4 France
- 11.3.5 Spain
- 11.3.6 Rest of Europe
- 11.4 Asia Pacific
- 11.4.1 Japan
- 11.4.2 China
- 11.4.3 India
- 11.4.4 Australia
- 11.4.5 New Zealand
- 11.4.6 South Korea
- 11.4.7 Rest of Asia Pacific
- 11.5 South America
- 11.5.1 Argentina
- 11.5.2 Brazil
- 11.5.3 Chile
- 11.5.4 Rest of South America
- 11.6 Middle East & Africa
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 Qatar
- 11.6.4 South Africa
- 11.6.5 Rest of Middle East & Africa
- 12 Key Developments
- 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 12.2 Acquisitions & Mergers
- 12.3 New Product Launch
- 12.4 Expansions
- 12.5 Other Key Strategies
- 13 Company Profiling
- 13.1 Tilray
- 13.2 Heineken
- 13.3 Alkaline Water
- 13.4 Cronos Group
- 13.5 Jazz Pharmaceuticals
- 13.6 MedReleaf
- 13.7 Phoena Holdings
- 13.8 VIVO Cannabis
- 13.9 Happi
- 13.10 Truss Beverage Co.
- 13.11 Lord Jones
- 13.12 Spacegoods
- 13.13 Kin Euphorics
- 13.14 Om Mushroom
- 13.15 Peak and Valley
- 13.16 Rasa
- 13.17 REBBL
- List of Tables
- Table 1 Global Hemp-Infused Beverages & Snacks Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Hemp-Infused Beverages & Snacks Market Outlook, By Product Type (2024-2032) ($MN)
- Table 3 Global Hemp-Infused Beverages & Snacks Market Outlook, By Hemp Beverages (2024-2032) ($MN)
- Table 4 Global Hemp-Infused Beverages & Snacks Market Outlook, By RTD Hemp Drinks (2024-2032) ($MN)
- Table 5 Global Hemp-Infused Beverages & Snacks Market Outlook, By Snack Bars (2024-2032) ($MN)
- Table 6 Global Hemp-Infused Beverages & Snacks Market Outlook, By Gummies (2024-2032) ($MN)
- Table 7 Global Hemp-Infused Beverages & Snacks Market Outlook, By Extract Type (2024-2032) ($MN)
- Table 8 Global Hemp-Infused Beverages & Snacks Market Outlook, By Full-Spectrum (2024-2032) ($MN)
- Table 9 Global Hemp-Infused Beverages & Snacks Market Outlook, By Broad-Spectrum (2024-2032) ($MN)
- Table 10 Global Hemp-Infused Beverages & Snacks Market Outlook, By Isolates (2024-2032) ($MN)
- Table 11 Global Hemp-Infused Beverages & Snacks Market Outlook, By Source (2024-2032) ($MN)
- Table 12 Global Hemp-Infused Beverages & Snacks Market Outlook, By Hemp Seed-Derived (2024-2032) ($MN)
- Table 13 Global Hemp-Infused Beverages & Snacks Market Outlook, By Hemp Oil-Derived (2024-2032) ($MN)
- Table 14 Global Hemp-Infused Beverages & Snacks Market Outlook, By CBD-Infused (2024-2032) ($MN)
- Table 15 Global Hemp-Infused Beverages & Snacks Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 16 Global Hemp-Infused Beverages & Snacks Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 17 Global Hemp-Infused Beverages & Snacks Market Outlook, By Convenience Stores (2024-2032) ($MN)
- Table 18 Global Hemp-Infused Beverages & Snacks Market Outlook, By Specialty Stores (2024-2032) ($MN)
- Table 19 Global Hemp-Infused Beverages & Snacks Market Outlook, By Online Retail / E-commerce (2024-2032) ($MN)
- Table 20 Global Hemp-Infused Beverages & Snacks Market Outlook, By HoReCa (2024-2032) ($MN)
- Table 21 Global Hemp-Infused Beverages & Snacks Market Outlook, By Application (2024-2032) ($MN)
- Table 22 Global Hemp-Infused Beverages & Snacks Market Outlook, By Energy & Performance (2024-2032) ($MN)
- Table 23 Global Hemp-Infused Beverages & Snacks Market Outlook, By Relaxation & Stress Relief (2024-2032) ($MN)
- Table 24 Global Hemp-Infused Beverages & Snacks Market Outlook, By Digestive Health (2024-2032) ($MN)
- Table 25 Global Hemp-Infused Beverages & Snacks Market Outlook, By Immunity Boost (2024-2032) ($MN)
- Table 26 Global Hemp-Infused Beverages & Snacks Market Outlook, By General Wellness & Lifestyle (2024-2032) ($MN)
- Table 27 Global Hemp-Infused Beverages & Snacks Market Outlook, By End User (2024-2032) ($MN)
- Table 28 Global Hemp-Infused Beverages & Snacks Market Outlook, By Adults (2024-2032) ($MN)
- Table 29 Global Hemp-Infused Beverages & Snacks Market Outlook, By Seniors (2024-2032) ($MN)
- Table 30 Global Hemp-Infused Beverages & Snacks Market Outlook, By Millennials (2024-2032) ($MN)
- Table 31 Global Hemp-Infused Beverages & Snacks Market Outlook, By Athletes (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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