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Emotion AI Market Forecasts to 2032 – Global Analysis By Offering (Software, Services and Other Offerings), Detection Modality (Facial Expression Recognition, Speech & Voice Recognition, Text / NLP-based Detection, Gesture & Body Posture, Physiological Si

Published Aug 08, 2025
Length 200 Pages
SKU # SMR20334417

Description

According to Stratistics MRC, the Global Emotion AI Market is accounted for $3.31 billion in 2025 and is expected to reach $13.7 billion by 2032 growing at a CAGR of 22.6% during the forecast period. Emotion AI, also known as affective computing, is a specialized branch of artificial intelligence that enables machines to detect, interpret, and respond to human emotions. It utilizes technologies such as facial recognition, voice analysis, and natural language processing to analyze emotional cues from text, speech, and visual data. By simulating emotional intelligence, Emotion AI enhances human-computer interaction, supports mental health monitoring, and improves user experience across sectors like healthcare, education, marketing, and customer service.

According to a scientometric analysis published in Discover Applied Sciences (2025), over 39,686 scholarly articles on emotion recognition were indexed between 2004 and 2023, reflecting a substantial growth in academic interest.

Market Dynamics:

Driver:

Increasing demand from businesses to enhance customer interactions

Companies are leveraging Emotion AI to move beyond traditional analytics by analyzing a wide range of emotional cues from tone of voice in call centers to facial expressions in retail environments and sentiment in text-based communications. This technology enables the personalization of customer journeys on an unprecedented scale, leading to more meaningful engagements, improved satisfaction scores, and a significant boost in brand loyalty. This is especially true for industries like e-commerce and retail, where a positive emotional connection can directly influence purchasing decisions and repeat business.

Restraint:

Privacy and ethical concerns

The collection and analysis of highly sensitive biometric data, such as real-time facial expressions and voice modulations, raises substantial concerns about surveillance and the potential for data misuse. Consumers and advocacy groups are increasingly wary of how their emotional data might be stored, used, or sold without explicit consent, leading to a climate of distrust. This has also prompted governments and regulatory bodies to consider and implement stricter data protection laws, which could complicate the deployment and adoption of Emotion AI solutions.

Opportunity:

Integration with IoT and AR/VR & AI-driven mental healthcare

In smart homes and connected vehicles, Emotion AI can adapt environments based on user mood, enhancing comfort and safety. In AR/VR applications, emotional feedback can personalize virtual experiences, making gaming, training, and therapy more responsive and immersive. Moreover, Emotion AI is gaining traction in mental health diagnostics, where it helps identify emotional distress and behavioral anomalies. By supporting early intervention and personalized care, these integrations are paving the way for emotionally intelligent ecosystems that respond to human needs in real time.

Threat:

Limited standardization & bias & misinterpretation

Variations in cultural expression, individual behavior, and contextual cues can lead to inconsistent or inaccurate emotional interpretations. Bias in training datasets especially those lacking diversities can further skew results, undermining trust in Emotion AI systems. Misinterpretation of emotional states may result in flawed decisions, particularly in sensitive domains like recruitment, law enforcement, or mental health. These risks highlight the urgent need for transparent validation protocols, inclusive data practices, and cross-industry collaboration to ensure ethical and accurate deployment.

Covid-19 Impact

The COVID-19 pandemic accelerated digital transformation across industries, creating new avenues for Emotion AI adoption. With remote work, virtual learning, and telehealth becoming mainstream, organizations sought tools to gauge emotional engagement and well-being in virtual settings. Emotion AI helped bridge the empathy gap in digital communication by enabling real-time sentiment analysis during video calls, online therapy sessions, and remote customer interactions. At the same time, heightened awareness around mental health drove interest in emotion-sensing applications for stress detection and mood tracking.

The software segment is expected to be the largest during the forecast period

The software segment is expected to account for the largest market share during the forecast period driven by its versatility and scalability across platforms. Emotion recognition software is being embedded into mobile apps, enterprise systems, and cloud-based analytics tools, enabling seamless integration with existing workflows. Its ability to process multimodal data such as voice, facial expressions, and text makes it indispensable for real-time emotion tracking. Continuous updates and AI model improvements further enhance performance, making software solutions the backbone of Emotion AI deployments.

The natural language processing (NLP) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the natural language processing (NLP) segment is predicted to witness the highest growth rate fuelled by its critical role in interpreting emotional cues from text and speech. As conversational AI becomes more sophisticated, NLP enables systems to detect sentiment, tone, and intent with increasing accuracy. This capability is vital for applications in customer service, mental health chatbots, and virtual assistants, where understanding emotional context enhances user experience. Advances in transformer models and contextual embeddings are pushing the boundaries of emotion-aware language processing.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share supported by robust digital infrastructure and growing tech adoption. Countries like China, Japan, and South Korea are investing heavily in AI research, with Emotion AI being integrated into education, retail, and public safety initiatives. The region’s large population and mobile-first consumer base offer fertile ground for emotion-aware applications in e-commerce and entertainment. Government-backed AI programs and favorable regulatory environments are further accelerating deployment.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to strong innovation ecosystems and early adoption across sectors. The U.S. and Canada are witnessing increased use of Emotion AI in healthcare, automotive, and enterprise communication, where emotional insights enhance decision-making and user engagement. The presence of leading AI firms, academic institutions, and venture capital support is fostering rapid technological advancement. Additionally, rising mental health awareness and demand for emotionally responsive digital tools are propelling growth.

Key players in the market

Some of the key players in Emotion AI Market include Visage Technologies AB, Tobii AB, Sighthound, Inc., Realeyes OÜ, nViso SA, Neurodata Lab LLC, Microsoft Corporation, Kairos AR, Inc, iMotions A/S, IBM Corporation, Google LLC, Eyeris Technologies, Inc., Emotient, Inc., Cognitec Systems GmbH, Beyond Verbal Communication Ltd., Amazon Web Services, Inc., Affectiva, Inc., and Affect Lab

Key Developments:

In June 2025, Tobii renewed and strengthened its existing agreement to supply Dynavox Group with eye-tracking components, involving a volume deal worth approximately SEK 100 million. This multi-year partnership ensures long-term collaboration in assistive communication technology.

In June 2025, Visage Imaging Visage showcased its top offerings such as Visage 7 | CloudPACS, GenAI, Visage Chat, and efficiency-driven imaging workflows reinforcing its leadership in cloud-based medical imaging.

In January 2025, iMotions will incorporate Affectiva’s Media Analytics into its platform, forming a unified global behavioral research unit under the Smart Eye Group. The integration enhances multimodal research capabilities for academia, brands, and agencies.

Offerings Covered:
• Software
• Services
• Other Offerings

Detection Modalities Covered:
• Facial Expression Recognition
• Speech & Voice Recognition
• Text / NLP-based Detection
• Gesture & Body Posture
• Physiological Signals
• Other Detection Modalities

Deployment Modes Covered:
• Cloud-based
• On-premise
• Hybrid

Enterprise Sizes Covered:
• Large Enterprises
• Small & Medium-sized Enterprises

Technologies Covered:
• Deep Learning
• Neural Networks
• Body Language and Gesture Analysis
• Sentiment Analysis
• Text-based Emotion Detection
• Biometric Sensors
• Vocal Biomarker Analysis
• Other Technologies

Applications Covered:
• Call Center Analytics
• Customer Feedback and Surveys
• Retail & E-commerce Personalization
• Mental Health & Well-being
• Patient Care & Telemedicine
• Driver Safety & Fatigue Detection
• In-cabin Experience Personalization
• Ad Campaign Performance Analysis
• Emotion-based Content Creation
• Virtual Assistants and Chatbots
• Other Applications

End Users Covered:
• Automotive
• Healthcare & Life Sciences
• Banking, Financial Services, and Insurance (BFSI)
• IT & Telecom
• Media & Entertainment
• Government & Defense
• Education
• Other End Users

Regions Covered:
• North America US Canada Mexico
• Europe Germany UK Italy France Spain Rest of Europe
• Asia Pacific Japan China India Australia New Zealand South KoreaRest of Asia Pacific
• South America Argentina Brazil Chile Rest of South America
• Middle East & Africa Saudi Arabia UAE Qatar South Africa Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Table of Contents

200 Pages
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Emotion AI Market, By Offering
5.1 Introduction
5.2 Software
5.2.1 Emotion Recognition Software
5.2.2 Sentiment Analysis Tools
5.2.3 Facial, Speech, and NLP Tools
5.3 Services
5.3.1 Professional Services
5.3.2 Managed Services
5.3.3 Consulting / Integration / Training
5.4 Other Offerings
6 Global Emotion AI Market, By Detection Modality
6.1 Introduction
6.2 Facial Expression Recognition
6.3 Speech & Voice Recognition
6.4 Text / NLP-based Detection
6.5 Gesture & Body Posture
6.6 Physiological Signals
6.7 Other Detection Modalities
7 Global Emotion AI Market, By Deployment Mode
7.1 Introduction
7.2 Cloud-based
7.3 On-premise
7.4 Hybrid
8 Global Emotion AI Market, By Enterprise Size
8.1 Introduction
8.2 Large Enterprises
8.3 Small & Medium-sized Enterprises
9 Global Emotion AI Market, By Technology
9.1 Introduction
9.2 Deep Learning
9.3 Neural Networks
9.4 Body Language and Gesture Analysis
9.5 Sentiment Analysis
9.6 Text-based Emotion Detection
9.7 Biometric Sensors
9.8 Vocal Biomarker Analysis
9.9 Other Technologies
10 Global Emotion AI Market, By Application
10.1 Introduction
10.2 Call Center Analytics
10.3 Customer Feedback and Surveys
10.4 Retail & E-commerce Personalization
10.5 Mental Health & Well-being
10.6 Patient Care & Telemedicine
10.7 Driver Safety & Fatigue Detection
10.8 In-cabin Experience Personalization
10.9 Ad Campaign Performance Analysis
10.10 Emotion-based Content Creation
10.11 Virtual Assistants and Chatbots
10.12 Other Applications
11 Global Emotion AI Market, By End User
11.1 Introduction
11.2 Automotive
11.3 Healthcare & Life Sciences
11.4 Banking, Financial Services, and Insurance (BFSI)
11.5 IT & Telecom
11.6 Media & Entertainment
11.7 Government & Defense
11.8 Education
11.9 Other End Users
12 Global Emotion AI Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa
13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies
14 Company Profiling
14.1 Visage Technologies AB
14.2 Tobii AB
14.3 Sighthound, Inc.
14.4 Realeyes OÜ
14.5 nViso SA
14.6 Neurodata Lab LLC
14.7 Microsoft Corporation
14.8 Kairos AR, Inc
14.9 iMotions A/S
14.10 IBM Corporation
14.11 Google LLC
14.12 Eyeris Technologies, Inc.
14.13 Emotient, Inc.
14.14 Cognitec Systems GmbH
14.15 Beyond Verbal Communication Ltd.
14.16 Amazon Web Services, Inc.
14.17 Affectiva, Inc.
14.18 Affect Lab
List of Tables
Table 1 Global Emotion AI Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Emotion AI Market Outlook, By Offering (2024-2032) ($MN)
Table 3 Global Emotion AI Market Outlook, By Software (2024-2032) ($MN)
Table 4 Global Emotion AI Market Outlook, By Emotion Recognition Software (2024-2032) ($MN)
Table 5 Global Emotion AI Market Outlook, By Sentiment Analysis Tools (2024-2032) ($MN)
Table 6 Global Emotion AI Market Outlook, By Facial, Speech, and NLP Tools (2024-2032) ($MN)
Table 7 Global Emotion AI Market Outlook, By Services (2024-2032) ($MN)
Table 8 Global Emotion AI Market Outlook, By Professional Services (2024-2032) ($MN)
Table 9 Global Emotion AI Market Outlook, By Managed Services (2024-2032) ($MN)
Table 10 Global Emotion AI Market Outlook, By Consulting / Integration / Training (2024-2032) ($MN)
Table 11 Global Emotion AI Market Outlook, By Other Offerings (2024-2032) ($MN)
Table 12 Global Emotion AI Market Outlook, By Detection Modality (2024-2032) ($MN)
Table 13 Global Emotion AI Market Outlook, By Facial Expression Recognition (2024-2032) ($MN)
Table 14 Global Emotion AI Market Outlook, By Speech & Voice Recognition (2024-2032) ($MN)
Table 15 Global Emotion AI Market Outlook, By Text / NLP-based Detection (2024-2032) ($MN)
Table 16 Global Emotion AI Market Outlook, By Gesture & Body Posture (2024-2032) ($MN)
Table 17 Global Emotion AI Market Outlook, By Physiological Signals (2024-2032) ($MN)
Table 18 Global Emotion AI Market Outlook, By Other Detection Modalities (2024-2032) ($MN)
Table 19 Global Emotion AI Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 20 Global Emotion AI Market Outlook, By Cloud-based (2024-2032) ($MN)
Table 21 Global Emotion AI Market Outlook, By On-premise (2024-2032) ($MN)
Table 22 Global Emotion AI Market Outlook, By Hybrid (2024-2032) ($MN)
Table 23 Global Emotion AI Market Outlook, By Enterprise Size (2024-2032) ($MN)
Table 24 Global Emotion AI Market Outlook, By Large Enterprises (2024-2032) ($MN)
Table 25 Global Emotion AI Market Outlook, By Small & Medium-sized Enterprises (2024-2032) ($MN)
Table 26 Global Emotion AI Market Outlook, By Technology (2024-2032) ($MN)
Table 27 Global Emotion AI Market Outlook, By Deep Learning (2024-2032) ($MN)
Table 28 Global Emotion AI Market Outlook, By Neural Networks (2024-2032) ($MN)
Table 29 Global Emotion AI Market Outlook, By Body Language and Gesture Analysis (2024-2032) ($MN)
Table 30 Global Emotion AI Market Outlook, By Sentiment Analysis (2024-2032) ($MN)
Table 31 Global Emotion AI Market Outlook, By Text-based Emotion Detection (2024-2032) ($MN)
Table 32 Global Emotion AI Market Outlook, By Biometric Sensors (2024-2032) ($MN)
Table 33 Global Emotion AI Market Outlook, By Vocal Biomarker Analysis (2024-2032) ($MN)
Table 34 Global Emotion AI Market Outlook, By Other Technologies (2024-2032) ($MN)
Table 35 Global Emotion AI Market Outlook, By Application (2024-2032) ($MN)
Table 36 Global Emotion AI Market Outlook, By Call Center Analytics (2024-2032) ($MN)
Table 37 Global Emotion AI Market Outlook, By Customer Feedback and Surveys (2024-2032) ($MN)
Table 38 Global Emotion AI Market Outlook, By Retail & E-commerce Personalization (2024-2032) ($MN)
Table 39 Global Emotion AI Market Outlook, By Mental Health & Well-being (2024-2032) ($MN)
Table 40 Global Emotion AI Market Outlook, By Patient Care & Telemedicine (2024-2032) ($MN)
Table 41 Global Emotion AI Market Outlook, By Driver Safety & Fatigue Detection (2024-2032) ($MN)
Table 42 Global Emotion AI Market Outlook, By In-cabin Experience Personalization (2024-2032) ($MN)
Table 43 Global Emotion AI Market Outlook, By Ad Campaign Performance Analysis (2024-2032) ($MN)
Table 44 Global Emotion AI Market Outlook, By Emotion-based Content Creation (2024-2032) ($MN)
Table 45 Global Emotion AI Market Outlook, By Virtual Assistants and Chatbots (2024-2032) ($MN)
Table 46 Global Emotion AI Market Outlook, By Other Applications (2024-2032) ($MN)
Table 47 Global Emotion AI Market Outlook, By End User (2024-2032) ($MN)
Table 48 Global Emotion AI Market Outlook, By Automotive (2024-2032) ($MN)
Table 49 Global Emotion AI Market Outlook, By Healthcare & Life Sciences (2024-2032) ($MN)
Table 50 Global Emotion AI Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2024-2032) ($MN)
Table 51 Global Emotion AI Market Outlook, By IT & Telecom (2024-2032) ($MN)
Table 52 Global Emotion AI Market Outlook, By Media & Entertainment (2024-2032) ($MN)
Table 53 Global Emotion AI Market Outlook, By Government & Defense (2024-2032) ($MN)
Table 54 Global Emotion AI Market Outlook, By Education (2024-2032) ($MN)
Table 55 Global Emotion AI Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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