Biometric Pregnancy Wear Market Forecasts to 2032 – Global Analysis By Product Type (Smart Pregnancy Bands, Smart Pregnancy Clothing, Smart Pregnancy Belts & Belly Bands and Other Biometric Wearables), Sensor Type (Heart Rate Sensors, Respiratory Sensors,
Description
According to Stratistics MRC, the Global Biometric Pregnancy Wear Market is accounted for $570.1 million in 2025 and is expected to reach $1015.7 million by 2032 growing at a CAGR of 8.6% during the forecast period. Biometric pregnancy wear integrates sensors and smart fabrics into maternity clothing to monitor maternal and fetal health parameters such as heart rate, temperature, and movement. It offers real-time data for expecting mothers and healthcare providers, supporting personalized prenatal care. Market demand is driven by rising maternal health awareness, wearable technology adoption, and interest in remote monitoring solutions. Integration with mobile apps and telehealth platforms further enhances utility.
Market Dynamics:
Driver:
Growing maternal health awareness
The increasing awareness about maternal health is a significant driver for the wearable pregnancy devices market. Expectant mothers and healthcare providers are seeking advanced, non-invasive solutions for continuous monitoring of both maternal and fetal well-being. Bloomlife offers wearable devices that enable the tracking of essential health parameters such as heart rate, blood pressure, fetal movements, and uterine contractions. This growing awareness is propelling the demand for innovative wearable technologies in the maternal health sector.
Restraint:
Limited reimbursement support
Limited reimbursement support poses a significant challenge to the widespread adoption of wearable pregnancy devices. While some state Medicaid programs reimburse for remote patient monitoring (RPM), there are numerous restrictions associated with its use. This lack of comprehensive reimbursement policies hinders the accessibility and affordability of these devices for expectant mothers, particularly in regions with stringent healthcare policies.
Opportunity:
Partnerships with maternity care providers
Strategic partnerships with maternity care providers present a valuable opportunity for the wearable pregnancy devices market. Collaborations with healthcare institutions can facilitate the integration of wearable technologies into routine prenatal care, enhancing patient monitoring and outcomes. Such partnerships can also lead to the development of tailored solutions that address specific maternal health needs, thereby expanding the market reach and adoption of these devices.
Threat:
Competition from conventional monitoring devices
The wearable pregnancy devices market faces competition from conventional monitoring devices, which are widely used and trusted by healthcare professionals. Traditional methods, such as ultrasound and manual fetal heart rate monitoring, remain the standard in prenatal care. The challenge lies in convincing healthcare providers and expectant mothers to transition to newer, technology-driven solutions, despite the potential benefits of continuous monitoring offered by wearable devices.
Covid-19 Impact:
The COVID-19 pandemic has significantly impacted the wearable pregnancy devices market. The threat of exposure to COVID-19 has urged patients, especially those suffering from chronic diseases, to self-administer medication at home. Healthcare providers have also focused resources on patients in need of immediate care or those infected with COVID-19. This shift has increased the demand for remote care technologies, such as wearable pregnancy devices, as expectant mothers seek to monitor their health from home, minimizing hospital visits.
The smart pregnancy belts & belly bands segment is expected to be the largest during the forecast period
The smart pregnancy belts & belly bands segment is expected to account for the largest market share during the forecast period. These devices offer real-time monitoring of maternal and fetal health parameters, providing expectant mothers with continuous insights into their well-being. The increasing demand for non-invasive, wearable technologies that enhance comfort and safety during pregnancy is driving the growth of this segment. Moreover, advancements in sensor technologies and materials are further propelling the adoption of smart pregnancy belts and belly bands.
The contraction sensors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the contraction sensors segment is predicted to witness the highest growth rate. These sensors enable the detection and monitoring of uterine contractions, providing valuable data for assessing labor progression and fetal well-being. The growing preference for remote monitoring solutions and the need for timely intervention during labor are contributing to the rapid adoption of contraction sensors in wearable pregnancy devices.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share. The region's advanced healthcare infrastructure, high healthcare expenditure, and increasing awareness about maternal health are key factors driving market growth. Additionally, the presence of leading market players and favorable reimbursement policies in certain states further bolster the adoption of wearable pregnancy devices in North America.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing healthcare investments, and a growing focus on maternal health are fueling market expansion in this region. Moreover, the rising middle-class population and their increasing healthcare awareness are contributing to the demand for advanced maternal monitoring solutions, thereby driving the growth of the wearable pregnancy devices market in Asia Pacific.
Key players in the market
Some of the key players in Biometric Pregnancy Wear Market include Abbott, Aparito, Apple, Bellabeat, Biotricity, Bloomlife, Brainlab, Elvie, Koninklijke Philips, Medtronic, Nuvo Group, OMRON, Rubi Life, Varian Medical Systems, Wave Hello, and Willow Innovations.
Key Developments:
In January 2025, Elvie , creator of the award-winning Elvie Pump , has launched their newest innovation. Elvie Rise (RRP $799) is an all-in-one smart bouncer that transforms gently into a bassinet, without needing to move the baby.
In October 2023, At ISUOG 2023 Philips showcased their latest OB/GYN ultrasound innovations designed to enhance early detection and diagnostic confidence. Their ultrasound systems currently perform an estimated 170 million OB/GYN procedures annually worldwide, with over 30 years of experience in obstetrics and gynecology solutions.
Product Types Covered:
• Smart Pregnancy Bands
• Smart Pregnancy Clothing
• Smart Pregnancy Belts & Belly Bands
• Other Biometric Wearables
Sensor Types:
• Heart Rate Sensors
• Respiratory Sensors
• Temperature Sensors
• Motion & Posture Sensors
• Uterine Contraction Sensors
• Multi-parameter Integrated Sensors
Distribution Channels Covered:
• Online Platforms & E-commerce
• Retail Pharmacies & Specialty Stores
• Hospital & Clinical Supply Channels
Applications Covered:
• Maternal Health Monitoring
• Fetal Health Monitoring
• Stress & Sleep Tracking
• Activity & Fitness Tracking
• Remote Monitoring & Telemedicine Integration
End Users Covered:
• Hospitals & Clinics
• Home Healthcare Settings
• Research & Academic Institutions
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Market Dynamics:
Driver:
Growing maternal health awareness
The increasing awareness about maternal health is a significant driver for the wearable pregnancy devices market. Expectant mothers and healthcare providers are seeking advanced, non-invasive solutions for continuous monitoring of both maternal and fetal well-being. Bloomlife offers wearable devices that enable the tracking of essential health parameters such as heart rate, blood pressure, fetal movements, and uterine contractions. This growing awareness is propelling the demand for innovative wearable technologies in the maternal health sector.
Restraint:
Limited reimbursement support
Limited reimbursement support poses a significant challenge to the widespread adoption of wearable pregnancy devices. While some state Medicaid programs reimburse for remote patient monitoring (RPM), there are numerous restrictions associated with its use. This lack of comprehensive reimbursement policies hinders the accessibility and affordability of these devices for expectant mothers, particularly in regions with stringent healthcare policies.
Opportunity:
Partnerships with maternity care providers
Strategic partnerships with maternity care providers present a valuable opportunity for the wearable pregnancy devices market. Collaborations with healthcare institutions can facilitate the integration of wearable technologies into routine prenatal care, enhancing patient monitoring and outcomes. Such partnerships can also lead to the development of tailored solutions that address specific maternal health needs, thereby expanding the market reach and adoption of these devices.
Threat:
Competition from conventional monitoring devices
The wearable pregnancy devices market faces competition from conventional monitoring devices, which are widely used and trusted by healthcare professionals. Traditional methods, such as ultrasound and manual fetal heart rate monitoring, remain the standard in prenatal care. The challenge lies in convincing healthcare providers and expectant mothers to transition to newer, technology-driven solutions, despite the potential benefits of continuous monitoring offered by wearable devices.
Covid-19 Impact:
The COVID-19 pandemic has significantly impacted the wearable pregnancy devices market. The threat of exposure to COVID-19 has urged patients, especially those suffering from chronic diseases, to self-administer medication at home. Healthcare providers have also focused resources on patients in need of immediate care or those infected with COVID-19. This shift has increased the demand for remote care technologies, such as wearable pregnancy devices, as expectant mothers seek to monitor their health from home, minimizing hospital visits.
The smart pregnancy belts & belly bands segment is expected to be the largest during the forecast period
The smart pregnancy belts & belly bands segment is expected to account for the largest market share during the forecast period. These devices offer real-time monitoring of maternal and fetal health parameters, providing expectant mothers with continuous insights into their well-being. The increasing demand for non-invasive, wearable technologies that enhance comfort and safety during pregnancy is driving the growth of this segment. Moreover, advancements in sensor technologies and materials are further propelling the adoption of smart pregnancy belts and belly bands.
The contraction sensors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the contraction sensors segment is predicted to witness the highest growth rate. These sensors enable the detection and monitoring of uterine contractions, providing valuable data for assessing labor progression and fetal well-being. The growing preference for remote monitoring solutions and the need for timely intervention during labor are contributing to the rapid adoption of contraction sensors in wearable pregnancy devices.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share. The region's advanced healthcare infrastructure, high healthcare expenditure, and increasing awareness about maternal health are key factors driving market growth. Additionally, the presence of leading market players and favorable reimbursement policies in certain states further bolster the adoption of wearable pregnancy devices in North America.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing healthcare investments, and a growing focus on maternal health are fueling market expansion in this region. Moreover, the rising middle-class population and their increasing healthcare awareness are contributing to the demand for advanced maternal monitoring solutions, thereby driving the growth of the wearable pregnancy devices market in Asia Pacific.
Key players in the market
Some of the key players in Biometric Pregnancy Wear Market include Abbott, Aparito, Apple, Bellabeat, Biotricity, Bloomlife, Brainlab, Elvie, Koninklijke Philips, Medtronic, Nuvo Group, OMRON, Rubi Life, Varian Medical Systems, Wave Hello, and Willow Innovations.
Key Developments:
In January 2025, Elvie , creator of the award-winning Elvie Pump , has launched their newest innovation. Elvie Rise (RRP $799) is an all-in-one smart bouncer that transforms gently into a bassinet, without needing to move the baby.
In October 2023, At ISUOG 2023 Philips showcased their latest OB/GYN ultrasound innovations designed to enhance early detection and diagnostic confidence. Their ultrasound systems currently perform an estimated 170 million OB/GYN procedures annually worldwide, with over 30 years of experience in obstetrics and gynecology solutions.
Product Types Covered:
• Smart Pregnancy Bands
• Smart Pregnancy Clothing
• Smart Pregnancy Belts & Belly Bands
• Other Biometric Wearables
Sensor Types:
• Heart Rate Sensors
• Respiratory Sensors
• Temperature Sensors
• Motion & Posture Sensors
• Uterine Contraction Sensors
• Multi-parameter Integrated Sensors
Distribution Channels Covered:
• Online Platforms & E-commerce
• Retail Pharmacies & Specialty Stores
• Hospital & Clinical Supply Channels
Applications Covered:
• Maternal Health Monitoring
• Fetal Health Monitoring
• Stress & Sleep Tracking
• Activity & Fitness Tracking
• Remote Monitoring & Telemedicine Integration
End Users Covered:
• Hospitals & Clinics
• Home Healthcare Settings
• Research & Academic Institutions
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Table of Contents
200 Pages
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Application Analysis
- 3.8 End User Analysis
- 3.9 Emerging Markets
- 3.10 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Biometric Pregnancy Wear Market, By Product Type
- 5.1 Introduction
- 5.2 Smart Pregnancy Bands
- 5.3 Smart Pregnancy Clothing
- 5.4 Smart Pregnancy Belts & Belly Bands
- 5.5 Other Biometric Wearables
- 6 Global Biometric Pregnancy Wear Market, By Sensor Type
- 6.1 Introduction
- 6.2 Heart Rate Sensors
- 6.3 Respiratory Sensors
- 6.4 Temperature Sensors
- 6.5 Motion & Posture Sensors
- 6.6 Uterine Contraction Sensors
- 6.7 Multi-parameter Integrated Sensors
- 7 Global Biometric Pregnancy Wear Market, By Distribution Channel
- 7.1 Introduction
- 7.2 Online Platforms & E-commerce
- 7.3 Retail Pharmacies & Specialty Stores
- 7.4 Hospital & Clinical Supply Channels
- 8 Global Biometric Pregnancy Wear Market, By Application
- 8.1 Introduction
- 8.2 Maternal Health Monitoring
- 8.3 Fetal Health Monitoring
- 8.4 Stress & Sleep Tracking
- 8.5 Activity & Fitness Tracking
- 8.6 Remote Monitoring & Telemedicine Integration
- 9 Global Biometric Pregnancy Wear Market, By End User
- 9.1 Introduction
- 9.2 Hospitals & Clinics
- 9.3 Home Healthcare Settings
- 9.4 Research & Academic Institutions
- 9.5 Other End Users
- 10 Global Biometric Pregnancy Wear Market, By Geography
- 10.1 Introduction
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa
- 11 Key Developments
- 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 11.2 Acquisitions & Mergers
- 11.3 New Product Launch
- 11.4 Expansions
- 11.5 Other Key Strategies
- 12 Company Profiling
- 12.1 Abbott
- 12.2 Aparito
- 12.3 Apple
- 12.4 Bellabeat
- 12.5 Biotricity
- 12.6 Bloomlife
- 12.7 Brainlab
- 12.8 Elvie
- 12.9 Koninklijke Philips
- 12.10 Medtronic
- 12.11 Nuvo Group
- 12.12 OMRON
- 12.13 Rubi Life
- 12.14 Varian Medical Systems
- 12.15 Wave Hello
- 12.16 Willow Innovations
- List of Tables
- Table 1 Global Biometric Pregnancy Wear Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Biometric Pregnancy Wear Market Outlook, By Product Type (2024-2032) ($MN)
- Table 3 Global Biometric Pregnancy Wear Market Outlook, By Smart Pregnancy Bands (2024-2032) ($MN)
- Table 4 Global Biometric Pregnancy Wear Market Outlook, By Smart Pregnancy Clothing (2024-2032) ($MN)
- Table 5 Global Biometric Pregnancy Wear Market Outlook, By Smart Pregnancy Belts & Belly Bands (2024-2032) ($MN)
- Table 6 Global Biometric Pregnancy Wear Market Outlook, By Other Biometric Wearables (2024-2032) ($MN)
- Table 7 Global Biometric Pregnancy Wear Market Outlook, By Sensor Type (2024-2032) ($MN)
- Table 8 Global Biometric Pregnancy Wear Market Outlook, By Heart Rate Sensors (2024-2032) ($MN)
- Table 9 Global Biometric Pregnancy Wear Market Outlook, By Respiratory Sensors (2024-2032) ($MN)
- Table 10 Global Biometric Pregnancy Wear Market Outlook, By Temperature Sensors (2024-2032) ($MN)
- Table 11 Global Biometric Pregnancy Wear Market Outlook, By Motion & Posture Sensors (2024-2032) ($MN)
- Table 12 Global Biometric Pregnancy Wear Market Outlook, By Uterine Contraction Sensors (2024-2032) ($MN)
- Table 13 Global Biometric Pregnancy Wear Market Outlook, By Multi-parameter Integrated Sensors (2024-2032) ($MN)
- Table 14 Global Biometric Pregnancy Wear Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 15 Global Biometric Pregnancy Wear Market Outlook, By Online Platforms & E-commerce (2024-2032) ($MN)
- Table 16 Global Biometric Pregnancy Wear Market Outlook, By Retail Pharmacies & Specialty Stores (2024-2032) ($MN)
- Table 17 Global Biometric Pregnancy Wear Market Outlook, By Hospital & Clinical Supply Channels (2024-2032) ($MN)
- Table 18 Global Biometric Pregnancy Wear Market Outlook, By Application (2024-2032) ($MN)
- Table 19 Global Biometric Pregnancy Wear Market Outlook, By Maternal Health Monitoring (2024-2032) ($MN)
- Table 20 Global Biometric Pregnancy Wear Market Outlook, By Fetal Health Monitoring (2024-2032) ($MN)
- Table 21 Global Biometric Pregnancy Wear Market Outlook, By Stress & Sleep Tracking (2024-2032) ($MN)
- Table 22 Global Biometric Pregnancy Wear Market Outlook, By Activity & Fitness Tracking (2024-2032) ($MN)
- Table 23 Global Biometric Pregnancy Wear Market Outlook, By Remote Monitoring & Telemedicine Integration (2024-2032) ($MN)
- Table 24 Global Biometric Pregnancy Wear Market Outlook, By End User (2024-2032) ($MN)
- Table 25 Global Biometric Pregnancy Wear Market Outlook, By Hospitals & Clinics (2024-2032) ($MN)
- Table 26 Global Biometric Pregnancy Wear Market Outlook, By Home Healthcare Settings (2024-2032) ($MN)
- Table 27 Global Biometric Pregnancy Wear Market Outlook, By Research & Academic Institutions (2024-2032) ($MN)
- Table 28 Global Biometric Pregnancy Wear Market Outlook, By Other End Users (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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