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Automotive Augmented Reality Market Forecasts to 2032 – Global Analysis By Vehicle Type (Passenger Cars, Commercial Vehicles, Two-Wheelers & Powersports and Off-Highway & Construction Equipment), Component, Level of Autonomous Driving, Technology, Applica

Publisher Stratistics Market Research Consulting
Published Sep 15, 2025
Length 200 Pages
SKU # SMR20398443

Description

1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Automotive Augmented Reality Market, By Vehicle Type
5.1 Introduction
5.2 Passenger Cars
5.3 Commercial Vehicles
5.4 Two-Wheelers & Powersports
5.5 Off-Highway & Construction Equipment
6 Global Automotive Augmented Reality Market, By Component
6.1 Introduction
6.2 Hardware
6.3 Software
6.4 Services
7 Global Automotive Augmented Reality Market, By Level of Autonomous Driving
7.1 Introduction
7.2 Driver Assistance (Level 1)
7.3 Partial Automation (Level 2)
7.4 Conditional Automation (Level 3)
7.5 High Automation (Level 4)
7.6 Full Automation (Level 5)
8 Global Automotive Augmented Reality Market, By Technology
8.1 Introduction
8.2 Sensor Technology
8.2.1 Camera-Based AR Systems
8.2.2 LiDAR-Based AR Systems
8.2.3 Radar-Based AR Systems
8.2.4 Ultrasonic Sensors
8.2.5 Sensor Fusion
8.3 Display Technology
8.3.1 Head-Up Display (HUD)
8.3.2 Augmented Reality Windshield Displays
8.3.3 Head-Mounted/Helmet Displays
8.3.4 Projection-based & Holographic Displays
8.3.5 Mobile Device-based AR
9 Global Automotive Augmented Reality Market, By Application
9.1 Introduction
9.2 Navigation & Route Guidance
9.3 Driver Assistance & Safety Alerts
9.4 Infotainment & Passenger Experience
9.5 Maintenance & Diagnostics
9.6 Training & Simulation
10 Global Automotive Augmented Reality Market, By End User
10.1 Introduction
10.2 OEMs (Automobile Manufacturers)
10.3 Tier-1 Suppliers & System Integrators
10.4 Fleet Operators & Logistics Companies
10.5 Aftermarket Retailers & Installers
11 Global Automotive Augmented Reality Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.11 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.11 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.1 Middle East & Africa
11.11.1 Saudi Arabia
11.11.2 UAE
11.11.3 Qatar
11.11.4 South Africa
11.11.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Continental AG
13.2 Visteon Corporation
13.3 Panasonic Corporation
13.4 Robert Bosch GmbH
13.5 Denso Corporation
13.6 HARMAN International Industries
13.7 LG Electronics / LG Display
13.13 WayRay AG
13.9 Valeo S.A.
13.10 Nippon Seiki Co., Ltd.
13.11 Pioneer Corporation
13.12 Garmin Ltd.
13.13 Yazaki Corporation
13.14 Texas Instruments
13.15 MicroVision, Inc.
13.16 FICOSA International S.A.
13.17 CY Vision
13.18 Envisics Ltd.
13.19 Gestigon
List of Tables
Table 1 Global Automotive Augmented Reality Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Automotive Augmented Reality Market Outlook, By Vehicle Type (2024-2032) ($MN)
Table 3 Global Automotive Augmented Reality Market Outlook, By Passenger Cars (2024-2032) ($MN)
Table 4 Global Automotive Augmented Reality Market Outlook, By Commercial Vehicles (2024-2032) ($MN)
Table 5 Global Automotive Augmented Reality Market Outlook, By Two-Wheelers & Powersports (2024-2032) ($MN)
Table 6 Global Automotive Augmented Reality Market Outlook, By Off-Highway & Construction Equipment (2024-2032) ($MN)
Table 7 Global Automotive Augmented Reality Market Outlook, By Component (2024-2032) ($MN)
Table 8 Global Automotive Augmented Reality Market Outlook, By Hardware (2024-2032) ($MN)
Table 9 Global Automotive Augmented Reality Market Outlook, By Software (2024-2032) ($MN)
Table 10 Global Automotive Augmented Reality Market Outlook, By Services (2024-2032) ($MN)
Table 11 Global Automotive Augmented Reality Market Outlook, By Level of Autonomous Driving (2024-2032) ($MN)
Table 12 Global Automotive Augmented Reality Market Outlook, By Driver Assistance (Level 2) (2024-2032) ($MN)
Table 13 Global Automotive Augmented Reality Market Outlook, By Partial Automation (Level 2) (2024-2032) ($MN)
Table 14 Global Automotive Augmented Reality Market Outlook, By Conditional Automation (Level 3) (2024-2032) ($MN)
Table 15 Global Automotive Augmented Reality Market Outlook, By High Automation (Level 4) (2024-2032) ($MN)
Table 16 Global Automotive Augmented Reality Market Outlook, By Full Automation (Level 5) (2024-2032) ($MN)
Table 17 Global Automotive Augmented Reality Market Outlook, By Technology (2024-2032) ($MN)
Table 18 Global Automotive Augmented Reality Market Outlook, By Sensor Technology (2024-2032) ($MN)
Table 19 Global Automotive Augmented Reality Market Outlook, By Camera-Based AR Systems (2024-2032) ($MN)
Table 20 Global Automotive Augmented Reality Market Outlook, By LiDAR-Based AR Systems (2024-2032) ($MN)
Table 21 Global Automotive Augmented Reality Market Outlook, By Radar-Based AR Systems (2024-2032) ($MN)
Table 22 Global Automotive Augmented Reality Market Outlook, By Ultrasonic Sensors (2024-2032) ($MN)
Table 23 Global Automotive Augmented Reality Market Outlook, By Sensor Fusion (2024-2032) ($MN)
Table 24 Global Automotive Augmented Reality Market Outlook, By Display Technology (2024-2032) ($MN)
Table 25 Global Automotive Augmented Reality Market Outlook, By Head-Up Display (HUD) (2024-2032) ($MN)
Table 26 Global Automotive Augmented Reality Market Outlook, By Augmented Reality Windshield Displays (2024-2032) ($MN)
Table 27 Global Automotive Augmented Reality Market Outlook, By Head-Mounted/Helmet Displays (2024-2032) ($MN)
Table 28 Global Automotive Augmented Reality Market Outlook, By Projection-based & Holographic Displays (2024-2032) ($MN)
Table 29 Global Automotive Augmented Reality Market Outlook, By Mobile Device-based AR (2024-2032) ($MN)
Table 30 Global Automotive Augmented Reality Market Outlook, By Application (2024-2032) ($MN)
Table 31 Global Automotive Augmented Reality Market Outlook, By Navigation & Route Guidance (2024-2032) ($MN)
Table 32 Global Automotive Augmented Reality Market Outlook, By Driver Assistance & Safety Alerts (2024-2032) ($MN)
Table 33 Global Automotive Augmented Reality Market Outlook, By Infotainment & Passenger Experience (2024-2032) ($MN)
Table 34 Global Automotive Augmented Reality Market Outlook, By Maintenance & Diagnostics (2024-2032) ($MN)
Table 35 Global Automotive Augmented Reality Market Outlook, By Training & Simulation (2024-2032) ($MN)
Table 36 Global Automotive Augmented Reality Market Outlook, By End User (2024-2032) ($MN)
Table 37 Global Automotive Augmented Reality Market Outlook, By OEMs (Automobile Manufacturers) (2024-2032) ($MN)
Table 38 Global Automotive Augmented Reality Market Outlook, By Tier-1 Suppliers & System Integrators (2024-2032) ($MN)
Table 39 Global Automotive Augmented Reality Market Outlook, By Fleet Operators & Logistics Companies (2024-2032) ($MN)
Table 40 Global Automotive Augmented Reality Market Outlook, By Aftermarket Retailers & Installers (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

Table of Contents

200 Pages
1 Executive Summary 2 Preface 2.1 Abstract 2.2 Stake Holders 2.3 Research Scope 2.4 Research Methodology 2.4.1 Data Mining 2.4.2 Data Analysis 2.4.3 Data Validation 2.4.4 Research Approach 2.5 Research Sources 2.5.1 Primary Research Sources 2.5.2 Secondary Research Sources 2.5.3 Assumptions 3 Market Trend Analysis 3.1 Introduction 3.2 Drivers 3.3 Restraints 3.4 Opportunities 3.5 Threats 3.6 Technology Analysis 3.7 Application Analysis 3.8 End User Analysis 3.9 Emerging Markets 3.10 Impact of Covid-19 4 Porters Five Force Analysis 4.1 Bargaining power of suppliers 4.2 Bargaining power of buyers 4.3 Threat of substitutes 4.4 Threat of new entrants 4.5 Competitive rivalry 5 Global Automotive Augmented Reality Market, By Vehicle Type 5.1 Introduction 5.2 Passenger Cars 5.3 Commercial Vehicles 5.4 Two-Wheelers & Powersports 5.5 Off-Highway & Construction Equipment 6 Global Automotive Augmented Reality Market, By Component 6.1 Introduction 6.2 Hardware 6.3 Software 6.4 Services 7 Global Automotive Augmented Reality Market, By Level of Autonomous Driving 7.1 Introduction 7.2 Driver Assistance (Level 1) 7.3 Partial Automation (Level 2) 7.4 Conditional Automation (Level 3) 7.5 High Automation (Level 4) 7.6 Full Automation (Level 5) 8 Global Automotive Augmented Reality Market, By Technology 8.1 Introduction 8.2 Sensor Technology 8.2.1 Camera-Based AR Systems 8.2.2 LiDAR-Based AR Systems 8.2.3 Radar-Based AR Systems 8.2.4 Ultrasonic Sensors 8.2.5 Sensor Fusion 8.3 Display Technology 8.3.1 Head-Up Display (HUD) 8.3.2 Augmented Reality Windshield Displays 8.3.3 Head-Mounted/Helmet Displays 8.3.4 Projection-based & Holographic Displays 8.3.5 Mobile Device-based AR 9 Global Automotive Augmented Reality Market, By Application 9.1 Introduction 9.2 Navigation & Route Guidance 9.3 Driver Assistance & Safety Alerts 9.4 Infotainment & Passenger Experience 9.5 Maintenance & Diagnostics 9.6 Training & Simulation 10 Global Automotive Augmented Reality Market, By End User 10.1 Introduction 10.2 OEMs (Automobile Manufacturers) 10.3 Tier-1 Suppliers & System Integrators 10.4 Fleet Operators & Logistics Companies 10.5 Aftermarket Retailers & Installers 11 Global Automotive Augmented Reality Market, By Geography 11.1 Introduction 11.2 North America 11.2.1 US 11.2.2 Canada 11.2.3 Mexico 11.3 Europe 11.3.1 Germany 11.3.2 UK 11.3.3 Italy 11.3.4 France 11.3.5 Spain 11.3.11 Rest of Europe 11.4 Asia Pacific 11.4.1 Japan 11.4.2 China 11.4.3 India 11.4.4 Australia 11.4.5 New Zealand 11.4.11 South Korea 11.4.7 Rest of Asia Pacific 11.5 South America 11.5.1 Argentina 11.5.2 Brazil 11.5.3 Chile 11.5.4 Rest of South America 11.1 Middle East & Africa 11.11.1 Saudi Arabia 11.11.2 UAE 11.11.3 Qatar 11.11.4 South Africa 11.11.5 Rest of Middle East & Africa 12 Key Developments 12.1 Agreements, Partnerships, Collaborations and Joint Ventures 12.2 Acquisitions & Mergers 12.3 New Product Launch 12.4 Expansions 12.5 Other Key Strategies 13 Company Profiling 13.1 Continental AG 13.2 Visteon Corporation 13.3 Panasonic Corporation 13.4 Robert Bosch GmbH 13.5 Denso Corporation 13.6 HARMAN International Industries 13.7 LG Electronics / LG Display 13.13 WayRay AG 13.9 Valeo S.A. 13.10 Nippon Seiki Co., Ltd. 13.11 Pioneer Corporation 13.12 Garmin Ltd. 13.13 Yazaki Corporation 13.14 Texas Instruments 13.15 MicroVision, Inc. 13.16 FICOSA International S.A. 13.17 CY Vision 13.18 Envisics Ltd. 13.19 Gestigon List of Tables Table 1 Global Automotive Augmented Reality Market Outlook, By Region (2024-2032) ($MN) Table 2 Global Automotive Augmented Reality Market Outlook, By Vehicle Type (2024-2032) ($MN) Table 3 Global Automotive Augmented Reality Market Outlook, By Passenger Cars (2024-2032) ($MN) Table 4 Global Automotive Augmented Reality Market Outlook, By Commercial Vehicles (2024-2032) ($MN) Table 5 Global Automotive Augmented Reality Market Outlook, By Two-Wheelers & Powersports (2024-2032) ($MN) Table 6 Global Automotive Augmented Reality Market Outlook, By Off-Highway & Construction Equipment (2024-2032) ($MN) Table 7 Global Automotive Augmented Reality Market Outlook, By Component (2024-2032) ($MN) Table 8 Global Automotive Augmented Reality Market Outlook, By Hardware (2024-2032) ($MN) Table 9 Global Automotive Augmented Reality Market Outlook, By Software (2024-2032) ($MN) Table 10 Global Automotive Augmented Reality Market Outlook, By Services (2024-2032) ($MN) Table 11 Global Automotive Augmented Reality Market Outlook, By Level of Autonomous Driving (2024-2032) ($MN) Table 12 Global Automotive Augmented Reality Market Outlook, By Driver Assistance (Level 2) (2024-2032) ($MN) Table 13 Global Automotive Augmented Reality Market Outlook, By Partial Automation (Level 2) (2024-2032) ($MN) Table 14 Global Automotive Augmented Reality Market Outlook, By Conditional Automation (Level 3) (2024-2032) ($MN) Table 15 Global Automotive Augmented Reality Market Outlook, By High Automation (Level 4) (2024-2032) ($MN) Table 16 Global Automotive Augmented Reality Market Outlook, By Full Automation (Level 5) (2024-2032) ($MN) Table 17 Global Automotive Augmented Reality Market Outlook, By Technology (2024-2032) ($MN) Table 18 Global Automotive Augmented Reality Market Outlook, By Sensor Technology (2024-2032) ($MN) Table 19 Global Automotive Augmented Reality Market Outlook, By Camera-Based AR Systems (2024-2032) ($MN) Table 20 Global Automotive Augmented Reality Market Outlook, By LiDAR-Based AR Systems (2024-2032) ($MN) Table 21 Global Automotive Augmented Reality Market Outlook, By Radar-Based AR Systems (2024-2032) ($MN) Table 22 Global Automotive Augmented Reality Market Outlook, By Ultrasonic Sensors (2024-2032) ($MN) Table 23 Global Automotive Augmented Reality Market Outlook, By Sensor Fusion (2024-2032) ($MN) Table 24 Global Automotive Augmented Reality Market Outlook, By Display Technology (2024-2032) ($MN) Table 25 Global Automotive Augmented Reality Market Outlook, By Head-Up Display (HUD) (2024-2032) ($MN) Table 26 Global Automotive Augmented Reality Market Outlook, By Augmented Reality Windshield Displays (2024-2032) ($MN) Table 27 Global Automotive Augmented Reality Market Outlook, By Head-Mounted/Helmet Displays (2024-2032) ($MN) Table 28 Global Automotive Augmented Reality Market Outlook, By Projection-based & Holographic Displays (2024-2032) ($MN) Table 29 Global Automotive Augmented Reality Market Outlook, By Mobile Device-based AR (2024-2032) ($MN) Table 30 Global Automotive Augmented Reality Market Outlook, By Application (2024-2032) ($MN) Table 31 Global Automotive Augmented Reality Market Outlook, By Navigation & Route Guidance (2024-2032) ($MN) Table 32 Global Automotive Augmented Reality Market Outlook, By Driver Assistance & Safety Alerts (2024-2032) ($MN) Table 33 Global Automotive Augmented Reality Market Outlook, By Infotainment & Passenger Experience (2024-2032) ($MN) Table 34 Global Automotive Augmented Reality Market Outlook, By Maintenance & Diagnostics (2024-2032) ($MN) Table 35 Global Automotive Augmented Reality Market Outlook, By Training & Simulation (2024-2032) ($MN) Table 36 Global Automotive Augmented Reality Market Outlook, By End User (2024-2032) ($MN) Table 37 Global Automotive Augmented Reality Market Outlook, By OEMs (Automobile Manufacturers) (2024-2032) ($MN) Table 38 Global Automotive Augmented Reality Market Outlook, By Tier-1 Suppliers & System Integrators (2024-2032) ($MN) Table 39 Global Automotive Augmented Reality Market Outlook, By Fleet Operators & Logistics Companies (2024-2032) ($MN) Table 40 Global Automotive Augmented Reality Market Outlook, By Aftermarket Retailers & Installers (2024-2032) ($MN) Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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