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AdTech Market Size, Share & Trends Analysis Report By Offering (Solution, Services), By Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), By Advertising C

Publisher Straits Research
Published Nov 28, 2024
SKU # STRA19656469

Description

AdTech Market Analysis and Insights

The AdTech Market size is anticipated to reach USD 953.91 billion in 2023 and it is projected to reach USD 3,421.29 billion by 2032, growing at a CAGR of 15.25% during the forecast period.

The Global AdTech Market Analysis report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include types, applications, and competitor analysis.

The Global AdTech Market growth, Size report provides a comprehensive analysis of the Technology industry, analyzes and identifies changes in market conditions set to impact future business decisions by analyzing.

Research Methodology

Our research methodology constitutes a mix of secondary & primary research which ideally starts from exhaustive data mining, conducting primary interviews (suppliers/distributors/end-users), and formulating insights, estimates, growth rates accordingly. Final primary validation is a mandate to confirm our research findings with Key Opinion Leaders (KoLs), Industry Experts, AdTech Market includes major supplies & Independent Consultants among others.

Global Market Scope and AdTech Market

The scope of the report is to provide a 360-degree view of the market outlook by assessing the entire value chain and analyzing the key AdTech Market trends from 2024 to 2032 underlying in specific geographies. Qualitative and quantitative aspects are interlinked to provide rationales on market numbers, CAGR, and forecasts.

AdTech Market Country Level Analysis

The Global AdTech Market Industry Analysis Research Report provides a basic overview of industry dominating market share expected 2024 to 2032. A detailed section on AdTech Market share and status of critical industries is included in the report, covering. Market Segment by Regions (North America, Europe, Asia Pacific, South America and The Middle East and Africa), coverage with region wise data from 2024 to 2032.

Top Players in AdTech Market

Some of the other major highlights of the demand for AdTech Market include analysis, purchasing volume, prices, pricing analysis, and regulatory framework. Coverage on manufacturing structure, distribution channels, and Porter’s Five Forces analysis are also incorporated in the scope to provide analysis on the demand and supply side. This is anticipated to create opportunities for the growth of the AdTech Market during the forecast period.
  • Google LLC
  • Oracle
  • IBM Corporation
  • HubSpot
  • Amazon Web Services, Inc.
  • Adobe
  • Salesforce, Inc.
  • Wipro
  • The Nielsen Company (US), LLC.
  • Viant Technology LLC
  • Kubient
  • Cavai

Market Segmentation

The Global AdTech Market Share, Demand provides the most up-to-date Technology industry data on the actual market situation, size, trends and future outlook. The research includes historic data from 2021 to 2023 and forecasts until 2032.
  • By Offering
    • Solution
      • Demand-Side Platforms (DSPs)
      • Supply-Side Platforms (SSPs)
      • Ad Networks
      • Data Management Platforms (DMPs)
      • Ad Exchange Platforms
      • Agency Trading Desks (ATDs)
      • Others
    • Services
      • Professional Services
      • Managed Service
  • By Advertising Type
    • Programmatic Advertising
    • Search Advertising
    • Display Advertising 
    • Mobile Advertising
    • Email Marketing
    • Native Advertising
    • Others
  • By Advertising Channel
    • Television Advertising
    • Radio Advertising
    • Print Advertising
    • Outdoor Advertising
    • Digital Advertising
  • By Enterprise Size
    • Small and Medium Enterprise (SME)
    • Large Enterprise
  • By Deployment
    • On-Premise
    • Cloud
  • By Platform
    • Mobile
    • Web
    • Others
  • By Industry Vertical
    • Media and Entertainment
    • BFSI
    • Education
    • Retail and Consumer Goods
    • IT and Telecom
    • Healthcare
    • Hospitality
    • Transport and Logistics
    • Others

Regions Coverd
  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Russia
    • Nordic
    • Benelux
    • Rest of Europe
  • APAC
    • China
    • Korea
    • Japan
    • India
    • Australia
    • Singapore
    • Taiwan
    • South East Asia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • UAE
    • Turkey
    • Saudi Arabia
    • South Africa
    • Egypt
    • Nigeria
    • Rest of MEA
  • LATAM
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Colombia
    • Rest of LATAM

Reasons for Doing the Study:

This report is an update of an earlier (2023) Research study. Since the previous edition of this report was published, the Public Safety and Security market has continued to evolve. In particular, the overall market growth rates forecast in the previous edition now appear to have been too high, extending the time-line for the market’s development. In order to give its readers, the most up-to-date and accurate assessment of future market opportunities.

Table of Contents

1 Executive Summary
2 Research Scope & Segmentation
2.1 Research Objectives
2.2 Limitations & Assumptions
2.3 Market Scope & Segmentation
2.4 Currency & Pricing Considered
3 Market Opportunity Assessment
3.1 Emerging Regions / Countries
3.2 Emerging Companies
3.3 Emerging Applications / End Use
4 Market Trends
4.1 Drivers
4.2 Market Warning Factors
4.3 Latest Macro Economic Indicators
4.4 Geopolitical Impact
4.5 Technology Factors
5 Market Assessment
5.1 Porters Five Forces Analysis
5.2 Value Chain Analysis
6 Global AdTech Market Size Analysis
6.1 By Offering
6.1.1 Solution
6.1.1.1 Demand-Side Platforms (DSPs)
6.1.1.2 Supply-Side Platforms (SSPs)
6.1.1.3 Ad Networks
6.1.1.4 Data Management Platforms (DMPs)
6.1.1.5 Ad Exchange Platforms
6.1.1.6 Agency Trading Desks (ATDs)
6.1.1.7 Others
6.1.2 Services
6.1.2.1 Professional Services
6.1.2.2 Managed Service
6.2 By Advertising Type
6.2.1 Programmatic Advertising
6.2.2 Search Advertising
6.2.3 Display Advertising 
6.2.4 Mobile Advertising
6.2.5 Email Marketing
6.2.6 Native Advertising
6.2.7 Others
6.3 By Advertising Channel
6.3.1 Television Advertising
6.3.2 Radio Advertising
6.3.3 Print Advertising
6.3.4 Outdoor Advertising
6.3.5 Digital Advertising
6.4 By Enterprise Size
6.4.1 Small and Medium Enterprise (SME)
6.4.2 Large Enterprise
6.5 By Deployment
6.5.1 On-Premise
6.5.2 Cloud
6.6 By Platform
6.6.1 Mobile
6.6.2 Web
6.6.3 Others
6.7 By Industry Vertical
6.7.1 Media and Entertainment
6.7.2 BFSI
6.7.3 Education
6.7.4 Retail and Consumer Goods
6.7.5 IT and Telecom
6.7.6 Healthcare
6.7.7 Hospitality
6.7.8 Transport and Logistics
6.7.9 Others
7 North America Market Analysis
7.1 By Offering
7.1.1 Solution
7.1.1.1 Demand-Side Platforms (DSPs)
7.1.1.2 Supply-Side Platforms (SSPs)
7.1.1.3 Ad Networks
7.1.1.4 Data Management Platforms (DMPs)
7.1.1.5 Ad Exchange Platforms
7.1.1.6 Agency Trading Desks (ATDs)
7.1.1.7 Others
7.1.2 Services
7.1.2.1 Professional Services
7.1.2.2 Managed Service
7.2 By Advertising Type
7.2.1 Programmatic Advertising
7.2.2 Search Advertising
7.2.3 Display Advertising 
7.2.4 Mobile Advertising
7.2.5 Email Marketing
7.2.6 Native Advertising
7.2.7 Others
7.3 By Advertising Channel
7.3.1 Television Advertising
7.3.2 Radio Advertising
7.3.3 Print Advertising
7.3.4 Outdoor Advertising
7.3.5 Digital Advertising
7.4 By Enterprise Size
7.4.1 Small and Medium Enterprise (SME)
7.4.2 Large Enterprise
7.5 By Deployment
7.5.1 On-Premise
7.5.2 Cloud
7.6 By Platform
7.6.1 Mobile
7.6.2 Web
7.6.3 Others
7.7 By Industry Vertical
7.7.1 Media and Entertainment
7.7.2 BFSI
7.7.3 Education
7.7.4 Retail and Consumer Goods
7.7.5 IT and Telecom
7.7.6 Healthcare
7.7.7 Hospitality
7.7.8 Transport and Logistics
7.7.9 Others
7.7 U.S.
7.8 Canada
8 Europe Market Analysis
8.1 By Offering
8.1.1 Solution
8.1.1.1 Demand-Side Platforms (DSPs)
8.1.1.2 Supply-Side Platforms (SSPs)
8.1.1.3 Ad Networks
8.1.1.4 Data Management Platforms (DMPs)
8.1.1.5 Ad Exchange Platforms
8.1.1.6 Agency Trading Desks (ATDs)
8.1.1.7 Others
8.1.2 Services
8.1.2.1 Professional Services
8.1.2.2 Managed Service
8.2 By Advertising Type
8.2.1 Programmatic Advertising
8.2.2 Search Advertising
8.2.3 Display Advertising 
8.2.4 Mobile Advertising
8.2.5 Email Marketing
8.2.6 Native Advertising
8.2.7 Others
8.3 By Advertising Channel
8.3.1 Television Advertising
8.3.2 Radio Advertising
8.3.3 Print Advertising
8.3.4 Outdoor Advertising
8.3.5 Digital Advertising
8.4 By Enterprise Size
8.4.1 Small and Medium Enterprise (SME)
8.4.2 Large Enterprise
8.5 By Deployment
8.5.1 On-Premise
8.5.2 Cloud
8.6 By Platform
8.6.1 Mobile
8.6.2 Web
8.6.3 Others
8.7 By Industry Vertical
8.7.1 Media and Entertainment
8.7.2 BFSI
8.7.3 Education
8.7.4 Retail and Consumer Goods
8.7.5 IT and Telecom
8.7.6 Healthcare
8.7.7 Hospitality
8.7.8 Transport and Logistics
8.7.9 Others
8.7 U.K.
8.8 Germany
8.9 France
8.10 Spain
8.11 Italy
8.12 Russia
8.13 Nordic
8.14 Benelux
8.15 Rest of Europe
9 APAC Market Analysis
9.1 By Offering
9.1.1 Solution
9.1.1.1 Demand-Side Platforms (DSPs)
9.1.1.2 Supply-Side Platforms (SSPs)
9.1.1.3 Ad Networks
9.1.1.4 Data Management Platforms (DMPs)
9.1.1.5 Ad Exchange Platforms
9.1.1.6 Agency Trading Desks (ATDs)
9.1.1.7 Others
9.1.2 Services
9.1.2.1 Professional Services
9.1.2.2 Managed Service
9.2 By Advertising Type
9.2.1 Programmatic Advertising
9.2.2 Search Advertising
9.2.3 Display Advertising 
9.2.4 Mobile Advertising
9.2.5 Email Marketing
9.2.6 Native Advertising
9.2.7 Others
9.3 By Advertising Channel
9.3.1 Television Advertising
9.3.2 Radio Advertising
9.3.3 Print Advertising
9.3.4 Outdoor Advertising
9.3.5 Digital Advertising
9.4 By Enterprise Size
9.4.1 Small and Medium Enterprise (SME)
9.4.2 Large Enterprise
9.5 By Deployment
9.5.1 On-Premise
9.5.2 Cloud
9.6 By Platform
9.6.1 Mobile
9.6.2 Web
9.6.3 Others
9.7 By Industry Vertical
9.7.1 Media and Entertainment
9.7.2 BFSI
9.7.3 Education
9.7.4 Retail and Consumer Goods
9.7.5 IT and Telecom
9.7.6 Healthcare
9.7.7 Hospitality
9.7.8 Transport and Logistics
9.7.9 Others
9.7 China
9.8 Korea
9.9 Japan
9.10 India
9.11 Australia
9.12 Singapore
9.13 Taiwan
9.14 South East Asia
9.15 Rest of Asia-Pacific
10 Middle East and Africa Market Analysis
10.1 By Offering
10.1.1 Solution
10.1.1.1 Demand-Side Platforms (DSPs)
10.1.1.2 Supply-Side Platforms (SSPs)
10.1.1.3 Ad Networks
10.1.1.4 Data Management Platforms (DMPs)
10.1.1.5 Ad Exchange Platforms
10.1.1.6 Agency Trading Desks (ATDs)
10.1.1.7 Others
10.1.2 Services
10.1.2.1 Professional Services
10.1.2.2 Managed Service
10.2 By Advertising Type
10.2.1 Programmatic Advertising
10.2.2 Search Advertising
10.2.3 Display Advertising 
10.2.4 Mobile Advertising
10.2.5 Email Marketing
10.2.6 Native Advertising
10.2.7 Others
10.3 By Advertising Channel
10.3.1 Television Advertising
10.3.2 Radio Advertising
10.3.3 Print Advertising
10.3.4 Outdoor Advertising
10.3.5 Digital Advertising
10.4 By Enterprise Size
10.4.1 Small and Medium Enterprise (SME)
10.4.2 Large Enterprise
10.5 By Deployment
10.5.1 On-Premise
10.5.2 Cloud
10.6 By Platform
10.6.1 Mobile
10.6.2 Web
10.6.3 Others
10.7 By Industry Vertical
10.7.1 Media and Entertainment
10.7.2 BFSI
10.7.3 Education
10.7.4 Retail and Consumer Goods
10.7.5 IT and Telecom
10.7.6 Healthcare
10.7.7 Hospitality
10.7.8 Transport and Logistics
10.7.9 Others
10.7 UAE
10.8 Turkey
10.9 Saudi Arabia
10.10 South Africa
10.11 Egypt
10.12 Nigeria
10.13 Rest of MEA
11 LATAM Market Analysis
11.1 By Offering
11.1.1 Solution
11.1.1.1 Demand-Side Platforms (DSPs)
11.1.1.2 Supply-Side Platforms (SSPs)
11.1.1.3 Ad Networks
11.1.1.4 Data Management Platforms (DMPs)
11.1.1.5 Ad Exchange Platforms
11.1.1.6 Agency Trading Desks (ATDs)
11.1.1.7 Others
11.1.2 Services
11.1.2.1 Professional Services
11.1.2.2 Managed Service
11.2 By Advertising Type
11.2.1 Programmatic Advertising
11.2.2 Search Advertising
11.2.3 Display Advertising 
11.2.4 Mobile Advertising
11.2.5 Email Marketing
11.2.6 Native Advertising
11.2.7 Others
11.3 By Advertising Channel
11.3.1 Television Advertising
11.3.2 Radio Advertising
11.3.3 Print Advertising
11.3.4 Outdoor Advertising
11.3.5 Digital Advertising
11.4 By Enterprise Size
11.4.1 Small and Medium Enterprise (SME)
11.4.2 Large Enterprise
11.5 By Deployment
11.5.1 On-Premise
11.5.2 Cloud
11.6 By Platform
11.6.1 Mobile
11.6.2 Web
11.6.3 Others
11.7 By Industry Vertical
11.7.1 Media and Entertainment
11.7.2 BFSI
11.7.3 Education
11.7.4 Retail and Consumer Goods
11.7.5 IT and Telecom
11.7.6 Healthcare
11.7.7 Hospitality
11.7.8 Transport and Logistics
11.7.9 Others
11.7 Brazil
11.8 Mexico
11.9 Argentina
11.10 Chile
11.11 Colombia
11.12 Rest of LATAM
12 Competitive Landscape
12.1 Global AdTech Market Share By Players
12.2 M & A Agreements & Collaboration Analysis
13 Market Players Assessment
13.1 American International Industries (GIGI)
13.1.1 Overview
13.1.2 Business Information
13.1.3 Revenue
13.1.4 ASP
13.1.5 Swot Analysis
13.1.6 Recent Developments
13.2 Oracle
13.3 IBM Corporation
13.4 HubSpot
13.5 Amazon Web Services, Inc.
13.6 Adobe, Salesforce, Inc.
13.7 PEGA
13.8 Wipro
13.9 The Nielsen Company (US), LLC.
13.10 Viant Technology LLC
13.11 Kubient
13.12 Cavai
13.13 Imagine Communications
14 Research Methodology
14.1 Research Data
14.1.1 Secondary Data
14.1.1.1 Major secondary sources
14.1.1.2 Key data from secondary sources
14.1.2 Primary Data
14.1.2.1 Key data from primary sources
14.1.2.2 Breakdown of primaries
14.1.3 Secondary And Primary Research
14.1.3.1 Key industry insights
14.2 Market Size Estimation
14.2.1 Bottom-Up Approach
14.2.2 Top-Down Approach
14.2.3 Market Projection
14.3 Research Assumptions
14.3.1 Assumptions
14.4 Limitations
14.5 Risk Assessment
15 Appendix
15.1 Discussion Guide
15.2 Customization Options
15.3 Related Reports
16 Disclaimer

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