Vietnam Beer Market- Trend Analysis & Forecasts
Description
Vietnam Beer Market Overview:
Vietnam’s beer market is one of Asia’s most vibrant, valued at US$ ** billion in 2024, with annual consumption surpassing 4.6 billion liters. The country ranks among the top beer consumers in the region, with per capita consumption reaching 47.6 liters in 2023. Market leadership is concentrated, with Sabeco controlling **%, Heineken Vietnam **%, and Habeco around **%. Strong consumer culture, over 400,000 retail outlets, and a surge in premium beer sales—up **% in 2023—are fueling sectoral expansion. Beer makes up **% of all alcohol consumed in Vietnam, and the sector is further buoyed by over US$ ** billion in foreign investment since 2019.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Vietnam beer market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Vietnam’s beer industry is propelled by rising disposable incomes and economic growth, with GDP expanding by 5.8% in 2023. The middle class, projected to reach ** million by 2030, is driving demand for premium beers. Urbanization now covers **% of the population, boosting modern retail and lifestyle-driven consumption. Beer sales among urban consumers rose **% in 2023, with significant traction in Hanoi and Ho Chi Minh City. Trade agreements like the EU-Vietnam FTA have reduced tariffs by up to **%, fueling a **% growth in beer imports. Major breweries such as Carlsberg have invested over US$ ** million recently to expand sustainable production.
Market Restraints & Challenges
Despite growth, Vietnam’s beer market faces regulatory and structural pressures. The 2020 alcohol law restricts advertising and proximity-based sales, contributing to a temporary 6.2% dip in off-trade volumes. Health consciousness is rising, with 28% of urban consumers reducing alcohol intake in 2023, particularly among Gen Z. Input costs, such as a 19% increase in malted barley prices in 2022–2023, are compressing margins, especially for small breweries. In addition, rural logistics and cold-chain limitations continue to challenge national distribution efficiency, hampering broader market reach outside major urban centers.
Market Segmentation
Lager dominates Vietnam’s beer market with over **% share in 2023, while ale and craft beer, though still under **%, are expanding at 9.7% CAGR. Canned beer has gained popularity, accounting for **% of sales, up from **% in 2020, while draught beer is recovering from pandemic lows. Off-trade channels led distribution with **% share in 2023, while on-trade venues saw a 14.8% post-COVID rebound. Geographically, the South commands **% of consumption, the North around **%, and the Central region holds the remainder, with Ho Chi Minh City emerging as the country’s leading beer consumption hub.
Competitive Landscape
Vietnam’s beer market is highly consolidated, with the top three players—Sabeco, Heineken Vietnam, and Habeco—controlling nearly 80% of the market. Sabeco, now under ThaiBev, posted revenues of US$ ** billion in 2023. Heineken Vietnam invested US$ ** million in sustainability, while Habeco is actively courting foreign investors and has signed collaboration MoUs with global giants like AB InBev. Craft breweries such as Heart of Darkness and Pasteur Street Brewing saw annual growth rates of up to **% in 2023, reflecting urban demand for differentiated beer experiences.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2032
• Units: Value (US$ Million) and Volume (Thousand Litres)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Lager, Ale, Stouts, and Craft Beer)
By Packaging (Canned Beer, Glass Bottle, and Draught Beer)
By Sales (Domestic Sales (Off-trade & On-trade Sales) and Exports)
• Companies Profiled: The market players include, Sabeco (Saigon Beer Alcohol Beverage Corporation), Heineken Vietnam Brewery, Habeco (Hanoi Beer Alcohol and Beverage Joint Stock Corp.), Carlsberg Vietnam, Sapporo Vietnam, AB InBev Vietnam, San Miguel Vietnam, East West Brewing Co., Pasteur Street Brewing Company, Heart of Darkness Brewery, Red Rock Craft Beer, Furbrew Hanoi, Lac Brewing Co., Platinum Beverages, Belgo Craft Beer Brewery, and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
Vietnam’s beer market is one of Asia’s most vibrant, valued at US$ ** billion in 2024, with annual consumption surpassing 4.6 billion liters. The country ranks among the top beer consumers in the region, with per capita consumption reaching 47.6 liters in 2023. Market leadership is concentrated, with Sabeco controlling **%, Heineken Vietnam **%, and Habeco around **%. Strong consumer culture, over 400,000 retail outlets, and a surge in premium beer sales—up **% in 2023—are fueling sectoral expansion. Beer makes up **% of all alcohol consumed in Vietnam, and the sector is further buoyed by over US$ ** billion in foreign investment since 2019.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Vietnam beer market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Vietnam’s beer industry is propelled by rising disposable incomes and economic growth, with GDP expanding by 5.8% in 2023. The middle class, projected to reach ** million by 2030, is driving demand for premium beers. Urbanization now covers **% of the population, boosting modern retail and lifestyle-driven consumption. Beer sales among urban consumers rose **% in 2023, with significant traction in Hanoi and Ho Chi Minh City. Trade agreements like the EU-Vietnam FTA have reduced tariffs by up to **%, fueling a **% growth in beer imports. Major breweries such as Carlsberg have invested over US$ ** million recently to expand sustainable production.
Market Restraints & Challenges
Despite growth, Vietnam’s beer market faces regulatory and structural pressures. The 2020 alcohol law restricts advertising and proximity-based sales, contributing to a temporary 6.2% dip in off-trade volumes. Health consciousness is rising, with 28% of urban consumers reducing alcohol intake in 2023, particularly among Gen Z. Input costs, such as a 19% increase in malted barley prices in 2022–2023, are compressing margins, especially for small breweries. In addition, rural logistics and cold-chain limitations continue to challenge national distribution efficiency, hampering broader market reach outside major urban centers.
Market Segmentation
Lager dominates Vietnam’s beer market with over **% share in 2023, while ale and craft beer, though still under **%, are expanding at 9.7% CAGR. Canned beer has gained popularity, accounting for **% of sales, up from **% in 2020, while draught beer is recovering from pandemic lows. Off-trade channels led distribution with **% share in 2023, while on-trade venues saw a 14.8% post-COVID rebound. Geographically, the South commands **% of consumption, the North around **%, and the Central region holds the remainder, with Ho Chi Minh City emerging as the country’s leading beer consumption hub.
Competitive Landscape
Vietnam’s beer market is highly consolidated, with the top three players—Sabeco, Heineken Vietnam, and Habeco—controlling nearly 80% of the market. Sabeco, now under ThaiBev, posted revenues of US$ ** billion in 2023. Heineken Vietnam invested US$ ** million in sustainability, while Habeco is actively courting foreign investors and has signed collaboration MoUs with global giants like AB InBev. Craft breweries such as Heart of Darkness and Pasteur Street Brewing saw annual growth rates of up to **% in 2023, reflecting urban demand for differentiated beer experiences.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2032
• Units: Value (US$ Million) and Volume (Thousand Litres)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Lager, Ale, Stouts, and Craft Beer)
By Packaging (Canned Beer, Glass Bottle, and Draught Beer)
By Sales (Domestic Sales (Off-trade & On-trade Sales) and Exports)
• Companies Profiled: The market players include, Sabeco (Saigon Beer Alcohol Beverage Corporation), Heineken Vietnam Brewery, Habeco (Hanoi Beer Alcohol and Beverage Joint Stock Corp.), Carlsberg Vietnam, Sapporo Vietnam, AB InBev Vietnam, San Miguel Vietnam, East West Brewing Co., Pasteur Street Brewing Company, Heart of Darkness Brewery, Red Rock Craft Beer, Furbrew Hanoi, Lac Brewing Co., Platinum Beverages, Belgo Craft Beer Brewery, and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
Table of Contents
135 Pages
- 1. Executive Summary
- 2. Introduction
- 2.1. Objectives & Scope of the Study
- 2.2. Definitions & Economic Importance
- 2.3. Research Methodology
- 2.4. Factors and Decision Matrix Analysis
- 2.5. Limitations & Challenges
- 3. Product/ Market Overview
- 3.1. Alcoholic Beverages Consumption Trend
- 3.2. Beer Consumption and Export Seasonality
- 3.3. Vietnam Beer Supply Chain
- 3.4. Manufacturing & Packaging
- 3.5. Regulatory Analysis
- 4. Vietnam: Country Profile
- 5. Global Beer Market: An Overview
- 6. Vietnam Beer Market Growth Factors Analysis
- 6.1. Drivers and Restraints Analysis
- 6.2. Challenges and Opportunities Analysis
- 6.3. Vietnam Beer Industry SWOT Analysis
- 6.4. Vietnam Beer Market PESTEL Analysis
- 6.5. Vietnam Beer Market Porter's Five Forces analysis
- 7. Vietnam Beer Market: Supply-Demand Analysis
- 7.1. Vietnam Beer Production Trend
- 7.2. Vietnam Beer Production Capacity Analysis
- 7.3. Domestic Consumption
- 7.4. Import/Export Demand
- 7.5. Beer Product Variants
- 8. Vietnam Beer Market: Segmentation Analysis
- 8.1. By Type
- 8.1.1. Lagers
- 8.1.2. Ales
- 8.1.3. Stouts
- 8.1.4. Craft Beer
- 8.2. By Packaging
- 8.2.1. Bottles
- 8.2.2. Can
- 8.2.3. Keg/Cask
- 8.3. By Sales
- 8.4.1. Domestic Sales
- 8.4.1.1. On-trade
- 8.4.1.2. Off-trade
- 8.4.2. Exports/Imports
- 9. Vietnam Beer Market: Trade (Export & Import) Analysis
- 9.1. Beer Import/Export Trend Analysis
- 9.2. Top 5 Import/Export Destinations/Origins of Vietnam Beer
- 9.3. Analysis on Countries Importing Beer from Vietnam
- 9.4. List of Key Companies Exporting Beer (Sellers)
- 9.5. List of Key Companies Importing Beer (Buyers)
- 10. Vietnam Beer Market: Price Trend Analysis
- 10.1. Domestic Price Trend
- 10.2. Trade Price Trend
- 10.3. Price Seasonality & Price Pattern Analysis
- 10.4. Price Events Analysis
- 11. Competitive Analysis
- 11.1. Vietnam Beer Market Mapping
- 11.2. Company Profiles
- 11.2.1. Sabeco (Saigon Beer Alcohol Beverage Corporation)
- 11.2.2. Heineken Vietnam Brewery
- 11.2.3. Habeco (Hanoi Beer Alcohol and Beverage Joint Stock Corp.)
- 11.2.4. Carlsberg Vietnam
- 11.2.5. Sapporo Vietnam
- 11.2.6. AB InBev Vietnam
- 11.2.7. San Miguel Vietnam
- 11.2.8. East West Brewing Co.
- 11.2.9. Pasteur Street Brewing Company
- 11.2.10. Heart of Darkness Brewery
- 11.2.11. Red Rock Craft Beer
- 11.2.12. Furbrew Hanoi
- 11.2.13. Lac Brewing Co.
- 11.2.14. Platinum Beverages
- 11.2.15. Belgo Craft Beer Brewery
- *Each company profile includes Company Business Overview, Primary Business Activities, Products Offered, SWOT Analysis, and relevant other relevant details.
- 12. Conclusion & Appendix
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