Saudi Arabia Frozen Vegetables Market- Trend Analysis & Forecasts
Description
Saudi Frozen Vegetable Market Overview:
The frozen vegetables market in Saudi Arabia has grown significantly, reaching US$ ** million in 2024, up from US$ ** million in 2019. This expansion is fueled by rising urbanization, health-conscious consumer behavior, and increasing demand for convenience foods. Frozen vegetables have gained popularity over canned options due to better nutrient retention and longer shelf life. With over 35% growth in frozen food consumption since 2018 and modern retail expansion, the market has evolved into a key segment within Saudi Arabia’s processed food industry. Government food security programs and improved cold chain logistics are also contributing to the market’s structural maturity.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Saudi Arabia frozen vegetable market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Consumer preference for healthy and convenient food has made frozen vegetables increasingly attractive, especially among urban and working populations. As of 2023, 72% of consumers sought healthy food options, supporting a 14.2% annual growth in frozen vegetable sales since 2020. Expansion in retail outlets (over 1,000 hypermarkets) and the e-commerce boom—**% YoY growth in frozen sales—are boosting product accessibility. With a youth-heavy population (60% under 35) and rising female workforce participation (from 17% in 2017 to 35% in 2023), ready-to-cook meals like frozen vegetables are gaining ground. Government-backed investments and private sector partnerships, such as Al Kabeer’s 2023 JV with an Egyptian supplier, reinforce long-term growth potential.
Market Restraints & Challenges
The market’s dependence on imports—accounting for 82% of supply in 2023—is a key vulnerability, driven by limited local vegetable production covering only **% of demand. Cold chain infrastructure remains uneven, with **% of rural retail lacking reliable refrigeration, affecting product quality and distribution. Persistent consumer skepticism over the nutritional value of frozen food adds to the challenge, especially in traditional households. Additionally, regulatory hurdles under the Saudi Food and Drug Authority (SFDA) often delay market entry for international brands, limiting product variety and complicating supply planning for retailers and distributors.
Market Segmentation
Frozen mixed vegetables lead the market, accounting for **% of volume in 2024, followed by peas, corn, okra, and spinach. Products tailored for local cuisine, like molokhia, are also gaining traction. Retail remains the dominant channel with over **% share, led by chains like Panda and Lulu. E-commerce now contributes **% of sales, doubling its 2019 figure. Household consumption forms around **% of total demand, while the foodservice sector represents **%, driven by rising tourism and dining-out trends. Although imported products dominate, local brands like Sunbulah and Al Kabeer are expanding domestic processing capacities to increase market share and reduce foreign reliance.
Competitive Landscape
The Saudi frozen vegetable sector is moderately consolidated, with Sunbulah Group holding **% of the market in 2023, followed by Americana and Al Kabeer. These players benefit from established foodservice and retail distribution networks. International companies like Bonduelle and Ardo have increased regional presence via partnerships, including Bonduelle’s 2023 deal with Almarai. Private labels from Carrefour, Panda, and Lulu are gaining popularity and captured **% of market share in 2024. Investment in local manufacturing is rising—Al Watania invested SAR 120 million in a processing plant in 2022—while startups focus on organic and clean-label products to cater to premium segments.
Outlook
The Saudi frozen vegetables market is projected to reach US$ ** million by 2032, growing at a 6.2% CAGR from 2025. While imports will continue to dominate due to environmental limitations, domestic production is expected to improve with support from greenhouse farming and public-private partnerships. Demand will be shaped by health-conscious younger consumers, continued retail modernization, and growing reliance on convenience foods. Product innovation in organic and value-added offerings will further deepen market penetration, solidifying frozen vegetables as a staple in both urban and semi-urban Saudi households by the next decade.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2032
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Product Type (Peas, Corn, Okra, Carrot, Green Beans, and Others)
By End-user (Household, HoReCa, and Industrial)
By Sales (Domestic Sales and Exports)
• Companies Profiled: The market players include, Sunbulah Group, Al Kabeer Group, Americana Foods, Bonduelle S.A., Ardo Group, McCain Foods, Dole Food Company, Lamb Weston, Pinguin NV, Almarai Company, General Mills (Green Giant), Heinz Saudi Arabia, Al Watania for Food Industries, Al Islami Foods, Fresh Del Monte Produce Inc., and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
The frozen vegetables market in Saudi Arabia has grown significantly, reaching US$ ** million in 2024, up from US$ ** million in 2019. This expansion is fueled by rising urbanization, health-conscious consumer behavior, and increasing demand for convenience foods. Frozen vegetables have gained popularity over canned options due to better nutrient retention and longer shelf life. With over 35% growth in frozen food consumption since 2018 and modern retail expansion, the market has evolved into a key segment within Saudi Arabia’s processed food industry. Government food security programs and improved cold chain logistics are also contributing to the market’s structural maturity.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Saudi Arabia frozen vegetable market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Consumer preference for healthy and convenient food has made frozen vegetables increasingly attractive, especially among urban and working populations. As of 2023, 72% of consumers sought healthy food options, supporting a 14.2% annual growth in frozen vegetable sales since 2020. Expansion in retail outlets (over 1,000 hypermarkets) and the e-commerce boom—**% YoY growth in frozen sales—are boosting product accessibility. With a youth-heavy population (60% under 35) and rising female workforce participation (from 17% in 2017 to 35% in 2023), ready-to-cook meals like frozen vegetables are gaining ground. Government-backed investments and private sector partnerships, such as Al Kabeer’s 2023 JV with an Egyptian supplier, reinforce long-term growth potential.
Market Restraints & Challenges
The market’s dependence on imports—accounting for 82% of supply in 2023—is a key vulnerability, driven by limited local vegetable production covering only **% of demand. Cold chain infrastructure remains uneven, with **% of rural retail lacking reliable refrigeration, affecting product quality and distribution. Persistent consumer skepticism over the nutritional value of frozen food adds to the challenge, especially in traditional households. Additionally, regulatory hurdles under the Saudi Food and Drug Authority (SFDA) often delay market entry for international brands, limiting product variety and complicating supply planning for retailers and distributors.
Market Segmentation
Frozen mixed vegetables lead the market, accounting for **% of volume in 2024, followed by peas, corn, okra, and spinach. Products tailored for local cuisine, like molokhia, are also gaining traction. Retail remains the dominant channel with over **% share, led by chains like Panda and Lulu. E-commerce now contributes **% of sales, doubling its 2019 figure. Household consumption forms around **% of total demand, while the foodservice sector represents **%, driven by rising tourism and dining-out trends. Although imported products dominate, local brands like Sunbulah and Al Kabeer are expanding domestic processing capacities to increase market share and reduce foreign reliance.
Competitive Landscape
The Saudi frozen vegetable sector is moderately consolidated, with Sunbulah Group holding **% of the market in 2023, followed by Americana and Al Kabeer. These players benefit from established foodservice and retail distribution networks. International companies like Bonduelle and Ardo have increased regional presence via partnerships, including Bonduelle’s 2023 deal with Almarai. Private labels from Carrefour, Panda, and Lulu are gaining popularity and captured **% of market share in 2024. Investment in local manufacturing is rising—Al Watania invested SAR 120 million in a processing plant in 2022—while startups focus on organic and clean-label products to cater to premium segments.
Outlook
The Saudi frozen vegetables market is projected to reach US$ ** million by 2032, growing at a 6.2% CAGR from 2025. While imports will continue to dominate due to environmental limitations, domestic production is expected to improve with support from greenhouse farming and public-private partnerships. Demand will be shaped by health-conscious younger consumers, continued retail modernization, and growing reliance on convenience foods. Product innovation in organic and value-added offerings will further deepen market penetration, solidifying frozen vegetables as a staple in both urban and semi-urban Saudi households by the next decade.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2032
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Product Type (Peas, Corn, Okra, Carrot, Green Beans, and Others)
By End-user (Household, HoReCa, and Industrial)
By Sales (Domestic Sales and Exports)
• Companies Profiled: The market players include, Sunbulah Group, Al Kabeer Group, Americana Foods, Bonduelle S.A., Ardo Group, McCain Foods, Dole Food Company, Lamb Weston, Pinguin NV, Almarai Company, General Mills (Green Giant), Heinz Saudi Arabia, Al Watania for Food Industries, Al Islami Foods, Fresh Del Monte Produce Inc., and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
Table of Contents
128 Pages
- 1. Executive Summary
- 2. Introduction
- 2.1. Objectives & Scope of the Study
- 2.2. Definitions & Economic Importance
- 2.3. Research Methodology
- 2.4. Factors and Decision Matrix Analysis
- 2.5. Limitations & Challenges
- 3. Product/ Market Overview
- 3.1. Saudi Arabia Frozen Vegetables Supply Chain
- 3.2. Processing & Grading
- 3.3. Frozen Vegetables Uses & Application Areas
- 3.4. Regulatory Analysis
- 4. Saudi Arabia: Country Profile
- 5. Global Frozen Vegetables Market: An Overview
- 6. Saudi Arabia Frozen Vegetables Market Growth Factors Analysis
- 6.1. Drivers and Restraints Analysis
- 6.2. Challenges and Opportunities Analysis
- 6.3. Saudi Arabia Frozen Vegetables Industry SWOT Analysis
- 6.4. Saudi Arabia Frozen Vegetables Market PESTEL Analysis
- 6.5. Saudi Arabia Frozen Vegetables Market Porter's Five Forces analysis
- 7. Saudi Arabia Frozen Vegetables Market: Supply-Demand Analysis
- 7.1. Saudi Arabia Frozen Vegetables Production Trend
- 7.2. Saudi Arabia Frozen Vegetables Processing Trend
- 7.3. Domestic Consumption
- 7.4. Import/Export Demand
- 7.5. Frozen Vegetables Supply Chain Analysis
- 7.6. Frozen Vegetables Product Variants
- 8. Saudi Arabia Frozen Vegetables Market: Segmentation Analysis
- 8.1. By Product Type
- 8.1.1. Peas
- 8.1.2. Corn
- 8.1.3. Okra
- 8.1.4. Carrot
- 8.1.5. Green Beans
- 8.1.6. Others
- 8.2. By End-user
- 8.2.1. Household
- 8.2.2. HoReCa
- 8.2.3. Industrial
- 8.3. By Sales
- 8.3.1. Domestic Sales
- 8.3.2. Exports
- 9. Saudi Arabia Frozen Vegetables Market: Trade (Export & Import) Analysis
- 9.1. Frozen Vegetables Export Trend Analysis
- 9.2. Top 5 Import/Export Destinations/Origins of Saudi Arabia Frozen Vegetables
- 9.3. Analysis on Countries Exporting Frozen Vegetables from Saudi Arabia
- 9.4. List of Key Companies Importing Frozen Vegetables (Buyers)
- 9.5. List of Key Companies Exporting Frozen Vegetables to Saudi Arabia (Sellers)
- 10. Saudi Arabia Frozen Vegetables Market: Price Trend Analysis
- 10.1. Domestic Price Trend
- 10.2. Trade Price Trend
- 10.3. Price Seasonality & Price Pattern Analysis
- 10.4. Price Events Analysis
- 11. Competitive Analysis
- 11.1. Saudi Arabia Frozen Vegetables Market Mapping
- 11.2. Company Profiles
- 11.2.1. Sunbulah Group
- 11.2.2. Al Kabeer Group
- 11.2.3. Americana Foods
- 11.2.4. Bonduelle S.A.
- 11.2.5. Ardo Group
- 11.2.6. McCain Foods
- 11.2.7. Dole Food Company
- 11.2.8. Lamb Weston
- 11.2.9. Pinguin NV
- 11.2.10. Almarai Company
- 11.2.11. General Mills (Green Giant)
- 11.2.12. Heinz Saudi Arabia
- 11.2.13. Al Watania for Food Industries
- 11.2.14. Al Islami Foods
- 11.2.15. Fresh Del Monte Produce Inc.
- *Each company profile includes Company Business Overview, Primary Business Activities, Products Offered, SWOT Analysis, and relevant other relevant details.
- 12. Conclusion & Appendix
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