Morocco Citrus Fruits Market- Trend Analysis & Forecasts

Morocco Citrus Fruits & Products Market Overview:
Morocco’s citrus industry is one of the country’s strongest agricultural sectors, producing ** million tonnes of mandarins, ** thousand tonnes of oranges, and ** thousand tonnes of lemons in 2024/25. Citrus covers around ** thousand hectares of land, with Souss-Massa contributing a third of national output. Domestic demand is also significant, with orange consumption projected at ** thousand tonnes, while exports remain the main driver of growth. In 2021–22, Morocco shipped a record ** thousand tonnes, valued at over US$ ** million, highlighting its role as a competitive supplier to Europe, North America, and increasingly West Africa.

Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Morocco’s citrus fruits & products market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends

Market Growth Factors
Several factors are pushing the citrus sector upward. Government programs such as the Green Morocco Plan have expanded drip irrigation and modernized orchards, raising yields to over 30 tonnes per hectare in some regions. Favorable weather conditions in recent years boosted fruit set, while new varieties like Nadorcott and Afourer extended the marketing season. Export markets are widening rapidly, with orange shipments to the U.S. exceeding ** thousand tonnes in 2024, generating nearly US$ ** million. Rising consumer demand for vitamin C-rich fruits and juice products also supports growth, with juice concentrate exports already at ** thousand tonnes.

Market Restraints & Challenges
The sector faces persistent water scarcity, especially in Souss-Massa, where reduced rainfall and overuse of groundwater have cut yields by up to **% in dry years. Climate change further threatens productivity, with 2023 heatwaves slashing Oriental region harvests by **%. International competition from Spain, Turkey, and South Africa often depresses prices, while input costs such as fertilizer rose by **% in 2023. Strict European Union pesticide residue limits and weak cold-chain coverage lead to compliance issues and post-harvest losses of nearly **%, restricting profitability for smaller growers.

Market Segmentation
Mandarins dominate Morocco’s citrus profile with ** million tonnes produced and ** thousand tonnes exported, accounting for nearly two-thirds of outbound shipments. Oranges contribute ** thousand tonnes in production, most consumed domestically, though ** thousand tonnes are exported. Lemons remain smaller at ** thousand tonnes, yet offer higher margins in premium markets. Fresh fruit consumption absorbs **% of total output, while processing into juice concentrate is expanding, with ** thousand tonnes produced annually. Geographically, Souss-Massa produces about **% of the crop, with Beni Mellal and Oriental regions supplying the rest, while exports are concentrated toward the EU, Gulf states, and increasingly West Africa.

Competitive Landscape
The sector is led by large agribusinesses such as Les Domaines Agricoles, supported by exporters like Ryad Fresh and Citrus Maroc, and international firms such as SanLucar investing in orchards. Export-focused firms achieve margins of 10–15% thanks to modern packhouses and strong retail contracts, while smaller growers often see returns below **% due to higher losses. Spain, Turkey, and South Africa remain major rivals, pushing Moroccan exporters to compete through certifications like GlobalG.A.P. and organics, which secure premiums of up to **% in European markets. Gradual consolidation is reshaping the sector, with larger firms acquiring smaller producers to scale operations.

Outlook
By 2032, Morocco’s citrus output is forecast to grow steadily, with mandarins reaching ** million tonnes and oranges ** million tonnes. Lemon production could double to nearly ** thousand tonnes, while exports of mandarins may climb to ** thousand tonnes and oranges to ** thousand tonnes. Export revenues are projected to surpass US$ ** billion annually, almost double current levels, with stronger presence in the EU, North America, Gulf, and Africa. Risks from water scarcity, rising costs, and climate pressures remain, but continued investment in irrigation, cold chain, and trade diversification is expected to secure Morocco’s position as a leading citrus exporter.

Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2032
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Mandarins and Clementines, Oranges, Lemons, and Limes)
By Form (Fresh and Processed)
By Processed Products (Fruit Juice Concentrates and Others)
By Sales (Domestic Sales and Exports)
• Companies Profiled: The market players include, Les Domaines Agricoles, Citrus Maroc Exporters Union, Ryad Fresh, SanLucar Morocco, Elite Harvest Maroc, Morghati Export, GreenGold Citrus, Fruits Congel du Nord, Agrupa Marca, Cartier Saada, Cooperative Tafraout, Mr. Farmer Morocco, Agritechnology Morocco, GoftyDary Export, Frulact Morocco, and Others.

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