Mexico Craft Beer Market- Trend Analysis & Forecasts

Mexico Craft Beer Market Overview:
The Mexican craft beer market has seen exponential growth over the past decade, reaching a value of US$ ** billion in 2023. Production volumes exceeded ** million liters, a steep rise from ** million liters in 2010. The market is driven by more than ** thousand microbreweries, concentrated in Baja California, Mexico City, and Jalisco. Craft beer accounts for **% of Mexico’s total beer production, but contributes nearly **% of its beer revenue due to premium pricing.

Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Mexico craft beer market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends

Market Growth Factors
Craft beer consumption is forecast to grow at a CAGR of **% through 2030, fueled by rising disposable incomes and evolving consumer palates. In 2023, pale ales, IPAs, and stouts saw a combined sales growth of **%, particularly among consumers aged 25–40. Events like Expo Cerveza México and growing availability in supermarkets and bars are expanding the market. Breweries are also leveraging local ingredients like agave, cacao, and chili, boosting exports by **%, primarily to the U.S., which absorbs **% of Mexico’s craft beer exports.

Market Restraints & Challenges
Despite its momentum, the craft beer sector faces stiff competition from major breweries like Grupo Modelo and Heineken, which dominate over 90% of the national beer market. High excise taxes, which increased to **% in 2023 for alcoholic beverages over 14°GL, affect small-scale profitability. Access to distribution remains limited for microbrewers, with **% of production sold directly or through taprooms. Moreover, inconsistent quality control among new entrants has led to reputational risks in some export markets.

Market Segmentation
The market is segmented by style into pale ales (**%), lagers (**%), IPAs (**%), stouts/porters (**%), and experimental brews (**%). By packaging, bottled beer dominates (**%), followed by canned (**%) and draught (**%). Geographically, Mexico City, Guadalajara, and Tijuana are the strongest consumer hubs. Sales channels include on-premise consumption (**%), retail outlets (**%), and direct sales/taprooms (**%).

Competitive Landscape
Notable craft breweries include Cervecería Minerva, Baja Brewing Co., and Cervecería de Colima. These companies have invested in quality certification, cold chain logistics, and direct-to-consumer e-commerce platforms. Some have also formed alliances with restaurant chains to ensure stable sales. Consolidation is gradually occurring, with Grupo Modelo acquiring select brands for portfolio diversification. Government programs under PROMEXICO have also supported international marketing and export certification.

Outlook
By 2030, Mexico’s craft beer market is expected to surpass US$ ** billion, with production volumes nearing ** million liters. Increased participation in global competitions, diversification into non-alcoholic craft beers, and growing interest in sustainable brewing practices will drive further expansion. With regulatory support and better access to capital, mid-sized craft breweries are expected to dominate the next growth phase, capturing a broader domestic and international audience.

Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2030
• Units: Value (US$ Million) and Volume (Million Litres)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Ale, Lager, stouts/porters, Pilsner, and Others)
By Packaging (Bottled, Canned, and Draught)
By Distribution Channel (Domestic Consumption (On-premise, Retail Outlets, and Direct Sales/Taprooms) and Exports)
• Companies Profiled: The market players include, Cervecería Minerva, Cervecería Colima, Cerveza Loba, Cervecería Wendlandt, Cervecería Calavera, Cerveza Fortuna, Baja Brewing Company, Cerveza Allende, Cervecería Principia, La Brü, Cerveza Rrëy, Cervecería Concordia, Cervecería Monstruo de Agua, Cervecería La Silla, Cervecería Cyprez, and Others.

Please note: It will take 4-5 business days to deliver the report upon receipt the order.