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Jordan Olive Oil Market- Trend Analysis & Forecasts

Published Jan 16, 2025
Length 135 Pages
SKU # STLE20378856

Description

Jordan Olive Oil Market Overview:
Jordan’s olive oil market holds both economic and cultural significance, with the country ranking among the top 10 producers in the Mediterranean region. As of 2024, Jordan produced ** thousand tonnes of olive oil, derived from over ** million olive trees spread across ** thousand hectares. The sector contributes about **% to the agricultural GDP and employs over 80,000 people during the harvest season. Domestic consumption of olive oil averages around ** liters per capita annually, underpinned by its use in traditional Jordanian cuisine.

Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Jordan’s olive oil market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends

Market Growth Factors
The Jordanian olive oil market is poised to grow at a CAGR of **% between 2024 and 2030, driven by increasing demand for high-quality, extra virgin olive oil both domestically and internationally. Exports rose by **% in 2023, with the Gulf Cooperation Council (GCC) markets absorbing **% of Jordanian olive oil exports. Consumer preference is shifting toward organic and cold-pressed olive oils, which now represent **% of total domestic retail sales. Additionally, government-backed programs under the National Olive Oil Strategy aim to boost production by **% through improved irrigation, pruning, and modern harvesting technologies.

Market Restraints & Challenges
Despite growth potential, the market faces several limitations. Yield variability due to alternate bearing and erratic rainfall impacts production volumes; in 2022, for example, output dropped by **% due to drought. Moreover, many small-scale farmers use traditional production methods, which limit processing efficiency and oil quality. Adulteration and poor post-harvest practices continue to affect product reputation, leading to a **% return rate in exports due to non-compliance with international quality standards. Additionally, rising production costs—from labor to water—have increased wholesale olive oil prices by **% over the past two years.

Market Segmentation
The Jordanian olive oil market is segmented by product type, with extra virgin olive oil (EVOO) making up **% of the market, followed by virgin oil (**%), and refined or pomace oils (**%). By end-use, **% of olive oil is consumed in households, **% in foodservice, and **% is used for cosmetic and medicinal purposes. Regionally, Irbid, Ajloun, and Jerash account for nearly **% of total production, with each region having distinct harvesting seasons and flavor profiles. Packaging segmentation is also evolving, with a **% rise in demand for glass bottled oils targeting the premium urban segment.

Competitive Landscape
Jordan’s olive oil industry is highly fragmented, comprising around ** mills, of which only ** are fully automated. Leading market players include Al-Zaytoonah Olive Oil Co., Jordan River Oils, and Ajloun Organic Cooperative, which together represent about **% of the branded market. These companies are increasingly investing in export certification, traceability systems, and brand development to compete in the GCC and European markets. In 2023, branded EVOO sales grew by **% in Amman and Aqaba, particularly in gourmet stores and online platforms. EU-funded initiatives such as the “MedGOLD” program are helping local producers meet global quality standards.

Outlook
The outlook for Jordan’s olive oil market is promising, with production expected to surpass ** thousand tonnes by 2030. Key drivers will include modernization of olive mills, adoption of sustainable practices, and enhanced access to export markets through trade agreements and promotional campaigns. Organic and premium segments are projected to grow at over **% annually, especially in export-focused businesses. Government initiatives aimed at certifying Geographical Indication (GI) labels for Jordanian EVOO will further strengthen the market's global appeal. By 2030, olive oil could account for **% of Jordan’s agri-exports, solidifying its status as a cornerstone of the national agricultural economy.

Scope of the Report:
• Historical Years: 2018-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Thousand Litres)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Category (Fresh Olives, Preserved Olives, and Olive Oil)
By Type (Extra Virgin Oil, Virgin Olive Oil, and Others)
By Sales (Domestic Sale and Exports)
• Companies Profiled: The market players include, Al Jabal Olive Oil, Al Tazaj Olive Oil Factory, Golden Olive Oil Company, Olive Harvest Co., Jordanian Olive Oil, Al Barakat Farms, and Others.

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Table of Contents

135 Pages
1. Executive Summary
2. Introduction
2.1. Objectives & Scope of the Study
2.2. Definitions & Economic Importance
2.3. Research Methodology
2.4. Factors and Decision Matrix Analysis
2.5. Limitations & Challenges
3. Product/ Market Overview
3.1. Jordan Olive Oil Supply Chain
3.2. Processing & Grading
3.3. Olive Oil Uses & Application Areas
3.4. Regulatory Analysis
4. Jordan: Country Profile
5. Global Olive Oil Market: An Overview
6. Jordan Olive Oil Market Growth Factors Analysis
6.1. Drivers and Restraints Analysis
6.2. Challenges and Opportunities Analysis
6.3. Jordan Olive Oil Industry SWOT Analysis
6.4. Jordan Olive Oil Market PESTEL Analysis
6.5. Jordan Olive Oil Market Porter's Five Forces analysis
7. Jordan Olive & Olive Oil Market: Supply-Demand Analysis
7.1. Jordan Olive Plantation
7.2. Jordan Olive Oil Production Trend
7.3. Domestic Consumption
7.4. Import/Export Demand
7.5. Olive Oil Supply Chain Analysis
7.6. Olive Oil Product Variants
8. Jordan Olive Products & Olive Oil Market: Segmentation Analysis
8.1. By Category
8.1.1. Fresh Olives
8.1.2. Preserved Olives
8.1.3. Olive Oil
8.2. By Type
8.2.1. Extra Virgin Olive Oil
8.2.2. Virgin Olive Oil
8.2.3. Others
8.3. By Sales
8.3.1. Domestic Sales
8.3.2. Exports/Imports
9. Jordan Olive Products & Olive Oil Market: Trade (Export & Import) Analysis
9.1. Olive Oil Import Trend Analysis
9.2. Top 5 Import/Export Destinations/Origins of Jordan Olive Oil
9.3. Analysis on Countries Importing Olive Oil from Jordan
9.4. List of Key Companies Exporting Olive Oil (Sellers)
9.5. List of Key Companies Importing Olive Oil (Buyers)
10. Jordan Olive Oil Market: Price Trend Analysis
10.1. Domestic Price Trend
10.2. Trade Price Trend
10.3. Price Seasonality & Price Pattern Analysis
10.4. Price Events Analysis
11. Competitive Analysis
11.1. Jordan Olive Oil Market Mapping
11.2. Company Profiles
11.2.1. Al Jabal Olive Oil
11.2.2. Al Tazaj Olive Oil Factory
11.2.3. Golden Olive Oil Company
11.2.4. Olive Harvest Co.
11.2.5. Jordanian Olive Oil
11.2.6. Al Barakat Farms
12. Conclusion & Appendix
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