Japan Poultry Industry- Trend Analysis & Forecasts
Description
Japan Poultry Industry Overview:
Japan’s poultry industry is a vital component of the national protein supply, with chicken being the most consumed meat. As of 2024, Japan’s poultry meat production reached ** million tonnes, while imports accounted for ** million tonnes, primarily from Brazil and Thailand. The per capita chicken consumption stood at 17.5 kg, making poultry a staple in Japanese diets. The domestic poultry industry is characterized by highly integrated supply chains, stringent hygiene regulations, and increasing automation in broiler farming.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Japan poultry industry. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
The poultry market is expected to grow at a CAGR of **% from 2024 to 2030, driven by strong consumer preference for lean protein and convenience foods. Demand for value-added chicken products such as karaage and chicken cutlets has risen by **% year-on-year, especially in urban supermarkets and convenience stores. Additionally, the growth of quick service restaurants (QSRs), which expanded by **% in 2023, is boosting poultry demand. Investments in poultry farming technology, including automated feeders and climate control, have improved productivity and reduced mortality rates by over **%.
Market Restraints & Challenges
Despite steady demand, the poultry sector faces challenges such as avian influenza outbreaks, which disrupted domestic production in 2023 with the culling of over ** million birds. Japan’s dependence on feed imports—more than **% of its corn and soybean feed ingredients—makes the industry vulnerable to global supply shocks and currency fluctuations. Rising feed costs, which increased by **% in 2023 alone, have put upward pressure on production costs. Furthermore, Japan’s aging farmer population limits long-term scalability unless addressed through labor-saving automation.
Market Segmentation
The poultry industry in Japan is segmented into broilers (**%), layers for egg production (**%), and specialty breeds (**%). Broiler meat dominates consumption, with retail sales accounting for **%, foodservice **%, and the remainder used in food processing. Regionally, Kyushu and Tohoku contribute significantly to poultry farming, owing to favorable climatic and infrastructural conditions. Product formats include chilled fresh meat (**%), frozen meat (**%), ready-to-eat meals (**%), and marinated/pre-cut items (**%).
Competitive Landscape
The industry includes major players like Nippon Ham, Itoham Yonekyu, and Marudai Foods, who collectively control over **% of the branded poultry market. These companies leverage vertical integration, from hatchery to retail, ensuring quality control and supply chain efficiency. Brazilian and Thai exporters remain dominant in the frozen chicken segment, with Brazil supplying nearly **% of Japan’s chicken imports. The rise of premium and organic chicken brands is evident in high-income urban markets, growing at **% annually.
Outlook
Japan’s poultry market is projected to reach ** million tonnes by 2030. Growth will be supported by rising demand for health-conscious, high-protein diets, QSR expansion, and innovation in value-added chicken formats. Sustainability and animal welfare will gain prominence, with eco-labeled poultry expected to represent **% of the market by 2030. Investments in automation and disease control, coupled with efforts to enhance domestic feed resilience, will be critical to secure long-term growth.
Scope of the Report:
• Historical Years: 2018-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
Poultry Farming (Domestic Production)
Poultry Feed
Poultry Breeding & Hatchery
Poultry Health
Poultry Processing
Poultry Products & By Products
Poultry Products Distribution & Consumption
• Companies Profiled: The market players include, NH Foods Ltd., Marudai Food Co., Ltd., Nippon Meat Packers, Inc., Itoham Foods Inc., Nichirei Corporation, Yoshinoya Holdings Co., Ltd., Ajinomoto Co., Inc., Feed One Co., Ltd., Hy-Line Japan, Aviagen K.K., Cobb Japan, ISA Japan, Hubbard Japan, Mitsubishi Corporation, Sumitomo Corporation, Marubeni Corporation, Kyodo Shiryo Co., Ltd., Chubu Shiryo Co., Ltd., Zoetis Japan, Boehringer Ingelheim Japan, MSD Animal Health Japan, Kyowa Hakko Bio Co., Ltd., Nisshin Feed Co., Ltd., and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
Japan’s poultry industry is a vital component of the national protein supply, with chicken being the most consumed meat. As of 2024, Japan’s poultry meat production reached ** million tonnes, while imports accounted for ** million tonnes, primarily from Brazil and Thailand. The per capita chicken consumption stood at 17.5 kg, making poultry a staple in Japanese diets. The domestic poultry industry is characterized by highly integrated supply chains, stringent hygiene regulations, and increasing automation in broiler farming.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Japan poultry industry. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
The poultry market is expected to grow at a CAGR of **% from 2024 to 2030, driven by strong consumer preference for lean protein and convenience foods. Demand for value-added chicken products such as karaage and chicken cutlets has risen by **% year-on-year, especially in urban supermarkets and convenience stores. Additionally, the growth of quick service restaurants (QSRs), which expanded by **% in 2023, is boosting poultry demand. Investments in poultry farming technology, including automated feeders and climate control, have improved productivity and reduced mortality rates by over **%.
Market Restraints & Challenges
Despite steady demand, the poultry sector faces challenges such as avian influenza outbreaks, which disrupted domestic production in 2023 with the culling of over ** million birds. Japan’s dependence on feed imports—more than **% of its corn and soybean feed ingredients—makes the industry vulnerable to global supply shocks and currency fluctuations. Rising feed costs, which increased by **% in 2023 alone, have put upward pressure on production costs. Furthermore, Japan’s aging farmer population limits long-term scalability unless addressed through labor-saving automation.
Market Segmentation
The poultry industry in Japan is segmented into broilers (**%), layers for egg production (**%), and specialty breeds (**%). Broiler meat dominates consumption, with retail sales accounting for **%, foodservice **%, and the remainder used in food processing. Regionally, Kyushu and Tohoku contribute significantly to poultry farming, owing to favorable climatic and infrastructural conditions. Product formats include chilled fresh meat (**%), frozen meat (**%), ready-to-eat meals (**%), and marinated/pre-cut items (**%).
Competitive Landscape
The industry includes major players like Nippon Ham, Itoham Yonekyu, and Marudai Foods, who collectively control over **% of the branded poultry market. These companies leverage vertical integration, from hatchery to retail, ensuring quality control and supply chain efficiency. Brazilian and Thai exporters remain dominant in the frozen chicken segment, with Brazil supplying nearly **% of Japan’s chicken imports. The rise of premium and organic chicken brands is evident in high-income urban markets, growing at **% annually.
Outlook
Japan’s poultry market is projected to reach ** million tonnes by 2030. Growth will be supported by rising demand for health-conscious, high-protein diets, QSR expansion, and innovation in value-added chicken formats. Sustainability and animal welfare will gain prominence, with eco-labeled poultry expected to represent **% of the market by 2030. Investments in automation and disease control, coupled with efforts to enhance domestic feed resilience, will be critical to secure long-term growth.
Scope of the Report:
• Historical Years: 2018-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
Poultry Farming (Domestic Production)
Poultry Feed
Poultry Breeding & Hatchery
Poultry Health
Poultry Processing
Poultry Products & By Products
Poultry Products Distribution & Consumption
• Companies Profiled: The market players include, NH Foods Ltd., Marudai Food Co., Ltd., Nippon Meat Packers, Inc., Itoham Foods Inc., Nichirei Corporation, Yoshinoya Holdings Co., Ltd., Ajinomoto Co., Inc., Feed One Co., Ltd., Hy-Line Japan, Aviagen K.K., Cobb Japan, ISA Japan, Hubbard Japan, Mitsubishi Corporation, Sumitomo Corporation, Marubeni Corporation, Kyodo Shiryo Co., Ltd., Chubu Shiryo Co., Ltd., Zoetis Japan, Boehringer Ingelheim Japan, MSD Animal Health Japan, Kyowa Hakko Bio Co., Ltd., Nisshin Feed Co., Ltd., and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
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