India Biscuits Market Overview:
The India biscuits market is experiencing robust growth, driven by increasing demand for convenient snacks and evolving consumer lifestyles. In 2023, the market was valued at US$ ** billion, with production reaching significant volumes. India holds a strategic position in the global biscuits supply chain, being the third-largest producer of biscuits globally. The country not only meets the growing domestic demand but also exports a significant volume of biscuits to various international markets. In the 2023-24 period, India exported sweet biscuits valued at USD 330.13 million, reflecting a 13.38% compound annual growth rate (CAGR) over the last five years.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the India biscuits market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade (exports & imports)
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis, including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Several factors contribute to the growth of the India biscuits market. Rising disposable incomes among the growing population across the country’s expanding urban areas are leading to increased consumption of packaged snacks. Changing lifestyles, characterized by busier schedules and a preference for ready-to-eat food items, are further driving demand. Innovations in flavors, ingredients, and packaging are attracting health-conscious consumers, with a growing preference for whole-grain, low-sugar, and gluten-free biscuits. The expansion of distribution networks, including the rise of e-commerce platforms, has made biscuits more accessible to a broader audience.
Market Restraints
Despite its growth potential, the India biscuits market faces challenges. Fluctuations in raw material prices, such as wheat and sugar, can impact production costs and profit margins. Intense competition among numerous local and international brands may lead to price wars, affecting brand loyalty and market share. Additionally, regulatory changes and the need for compliance with food safety standards require continuous adaptation by manufacturers. Addressing these challenges necessitates strategic planning, innovation, and efficient supply chain management.
Market Segmentation
The India biscuits market encompasses a diverse range of products, including glucose biscuits, cream biscuits, digestives, crackers, and premium biscuits. Consumer preferences indicate a growing demand for healthy options, leading to the introduction of whole-grain, low-sugar, and gluten-free variants. Distribution channels have expanded beyond traditional retail stores to include online platforms, enhancing accessibility for consumers across urban and rural regions. The export segment is also significant, with India supplying biscuits to various international markets, contributing to its position in the global supply chain.
Competitive Landscape
The competitive landscape of the India biscuits market features both established and emerging players. Key companies focus on product innovation, expanding distribution networks, and strategic partnerships to strengthen their market position. The emphasis on sustainable farming practices, adherence to stringent quality standards, and investment in technological advancements further enhance the industry's competitiveness. India's position as a major producer and exporter of biscuits underscores its significant role in the global market.
Outlook
The India biscuits market is poised for continued growth through 2030, driven by health and wellness trends, increasing applications in various industries, and consumer demand for natural and organic products. However, addressing supply chain vulnerabilities, environmental concerns, and price volatility will be crucial for sustained market expansion. Investments in sustainable practices, technological innovations, and diversification of supply sources may mitigate these challenges, ensuring a resilient and thriving market in the years ahead.
Scope of the Report:
• Historical Years: 2015-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Crackers, Savory Biscuits, and Sweet Biscuits)
By Category (Mass, Mid Premium, and Premium)
By Sales (Domestic Consumption and Exports)
• Companies Profiled: The market players include, Britannia Industries Limited, Parle Products Pvt. Ltd., ITC Limited, Anmol Industries Limited, Sunfeast (ITC), Priya Gold (Surya Food & Agro Ltd.), UNIBIC Foods India Pvt. Ltd., Dukes (Ravi Foods Pvt. Ltd.), Patanjali Ayurved, Cremica Food Industries Limited, Horlicks (GSK), Bisk Farm (SAJ Food Products), Surya Food & Agro Limited, Mrs. Bectors Food Specialties Ltd., Bonn Nutrients Pvt. Ltd., and Others.
Scope of the Report: It will take 4-5 business days to deliver the report upon receipt the order.
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