India Basmati Rice Market- Trend Analysis & Forecast
Description
India Basmati Rice Market Overview:
India is the world’s largest producer and exporter of basmati rice, accounting for over 70% of global basmati exports in 2024. The Indian basmati rice market was valued at US$ ** billion in 2024 and is expected to reach US$ ** billion by 2030, growing at a CAGR of **%. Basmati rice, prized for its aroma, grain length, and cooking qualities, is primarily cultivated in the states of Punjab, Haryana, Uttarakhand, and parts of Western Uttar Pradesh. The crop holds immense cultural and economic significance, both domestically and internationally, with exports contributing substantially to India’s agricultural trade balance.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the basmati rice market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
The growth of the basmati rice market is driven by rising domestic consumption, export demand, and premiumization trends. Increasing disposable incomes and urbanization have boosted demand for branded and value-added basmati products such as ready-to-cook and flavored rice. Exports to key markets like the Middle East, the USA, and Europe continue to expand, supported by India’s geographical indication (GI) tagging that assures authenticity and quality. Government schemes like the Pradhan Mantri Annadata Aay SanraksHan Abhiyan (PM-AASHA) and Minimum Support Price (MSP) policies provide income security to farmers, encouraging increased basmati cultivation. Adoption of mechanized harvesting and precision farming techniques have enhanced yield and quality.
Market Restraints & Challenges
Challenges include vulnerability to climatic fluctuations, pest attacks, and water-intensive cultivation methods that strain resources. The basmati growing regions face risks from erratic monsoon patterns and rising temperatures, which can affect crop yields and grain quality. Additionally, issues related to counterfeit basmati rice and adulteration pose a threat to brand integrity and export reputation. High input costs, especially for quality seeds and fertilizers, can deter smallholder farmers. Furthermore, fluctuating international trade policies and competition from countries like Pakistan and Iran add pressure on India’s market share.
Market Segmentation
The basmati rice market in India is segmented by type, form, and distribution channel. By type, traditional basmati accounts for the majority, while variations like Pusa Basmati and Super Basmati are gaining traction. Form-wise, the market includes raw, parboiled, and processed basmati rice products. Distribution channels are diversified across wholesale markets, modern retail chains, and growing e-commerce platforms, with branded packaged rice capturing an increasing share due to quality assurance and convenience. The organized retail segment holds about **% of the market share as consumers shift towards branded products.
Competitive Landscape
The competitive landscape includes large agribusiness companies such as LT Foods (Daawat), KRBL Ltd. (India Gate), Kohinoor Foods, and Amira Nature Foods. These companies invest heavily in brand building, quality control, and export marketing. They also engage in contract farming to ensure consistent supply of premium-grade paddy. Smaller regional players focus on local markets and niche segments. Technological advancements in milling, packaging, and supply chain management improve product shelf life and traceability. Strategic partnerships with international distributors and retailers enhance global reach.
Outlook
The outlook for the Indian basmati rice market remains robust through 2030, supported by strong export demand and rising consumer preference for premium quality rice. Sustainable farming practices, water-efficient technologies, and biotechnological improvements in seed quality will enhance productivity and environmental sustainability. Increasing health awareness is likely to drive demand for organic and specialty basmati variants. With growing global markets and evolving consumer preferences, India is poised to retain its leadership in the basmati rice industry, contributing significantly to rural incomes and the country’s export earnings.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Packaging (Retail Packaging, Loose, and Others)
By End-use (Household, HoReCa, and Others)
By Sales (Domestic Consumption and Exports)
• Companies Profiled: The market players include, LT Foods Ltd. (Daawat), KRBL Limited (India Gate), Kohinoor Foods Ltd., Amira Nature Foods Ltd., Shree Krishna Rice Mills, Best Foods Limited, Supple Tek Industries Pvt. Ltd., REI Agro Limited, Adani Wilmar Limited, Patanjali Ayurved Ltd., Satnam Overseas Ltd., Lal Qilla Rice, Mishtann Foods Limited, GRM Overseas Ltd., Chaman Lal Setia Exports Ltd., Tilda Hain India Pvt. Ltd., and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
India is the world’s largest producer and exporter of basmati rice, accounting for over 70% of global basmati exports in 2024. The Indian basmati rice market was valued at US$ ** billion in 2024 and is expected to reach US$ ** billion by 2030, growing at a CAGR of **%. Basmati rice, prized for its aroma, grain length, and cooking qualities, is primarily cultivated in the states of Punjab, Haryana, Uttarakhand, and parts of Western Uttar Pradesh. The crop holds immense cultural and economic significance, both domestically and internationally, with exports contributing substantially to India’s agricultural trade balance.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the basmati rice market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
The growth of the basmati rice market is driven by rising domestic consumption, export demand, and premiumization trends. Increasing disposable incomes and urbanization have boosted demand for branded and value-added basmati products such as ready-to-cook and flavored rice. Exports to key markets like the Middle East, the USA, and Europe continue to expand, supported by India’s geographical indication (GI) tagging that assures authenticity and quality. Government schemes like the Pradhan Mantri Annadata Aay SanraksHan Abhiyan (PM-AASHA) and Minimum Support Price (MSP) policies provide income security to farmers, encouraging increased basmati cultivation. Adoption of mechanized harvesting and precision farming techniques have enhanced yield and quality.
Market Restraints & Challenges
Challenges include vulnerability to climatic fluctuations, pest attacks, and water-intensive cultivation methods that strain resources. The basmati growing regions face risks from erratic monsoon patterns and rising temperatures, which can affect crop yields and grain quality. Additionally, issues related to counterfeit basmati rice and adulteration pose a threat to brand integrity and export reputation. High input costs, especially for quality seeds and fertilizers, can deter smallholder farmers. Furthermore, fluctuating international trade policies and competition from countries like Pakistan and Iran add pressure on India’s market share.
Market Segmentation
The basmati rice market in India is segmented by type, form, and distribution channel. By type, traditional basmati accounts for the majority, while variations like Pusa Basmati and Super Basmati are gaining traction. Form-wise, the market includes raw, parboiled, and processed basmati rice products. Distribution channels are diversified across wholesale markets, modern retail chains, and growing e-commerce platforms, with branded packaged rice capturing an increasing share due to quality assurance and convenience. The organized retail segment holds about **% of the market share as consumers shift towards branded products.
Competitive Landscape
The competitive landscape includes large agribusiness companies such as LT Foods (Daawat), KRBL Ltd. (India Gate), Kohinoor Foods, and Amira Nature Foods. These companies invest heavily in brand building, quality control, and export marketing. They also engage in contract farming to ensure consistent supply of premium-grade paddy. Smaller regional players focus on local markets and niche segments. Technological advancements in milling, packaging, and supply chain management improve product shelf life and traceability. Strategic partnerships with international distributors and retailers enhance global reach.
Outlook
The outlook for the Indian basmati rice market remains robust through 2030, supported by strong export demand and rising consumer preference for premium quality rice. Sustainable farming practices, water-efficient technologies, and biotechnological improvements in seed quality will enhance productivity and environmental sustainability. Increasing health awareness is likely to drive demand for organic and specialty basmati variants. With growing global markets and evolving consumer preferences, India is poised to retain its leadership in the basmati rice industry, contributing significantly to rural incomes and the country’s export earnings.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Packaging (Retail Packaging, Loose, and Others)
By End-use (Household, HoReCa, and Others)
By Sales (Domestic Consumption and Exports)
• Companies Profiled: The market players include, LT Foods Ltd. (Daawat), KRBL Limited (India Gate), Kohinoor Foods Ltd., Amira Nature Foods Ltd., Shree Krishna Rice Mills, Best Foods Limited, Supple Tek Industries Pvt. Ltd., REI Agro Limited, Adani Wilmar Limited, Patanjali Ayurved Ltd., Satnam Overseas Ltd., Lal Qilla Rice, Mishtann Foods Limited, GRM Overseas Ltd., Chaman Lal Setia Exports Ltd., Tilda Hain India Pvt. Ltd., and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
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