India Agri-Input Market Linkage Ecosystem – Startup Trends & Growth Analysis
Description
India Agri-Input Market Linkage Ecosystem– Startup Trends & Growth Analysis:
India’s agri-input market, estimated at US$ ** billion in 2024, forms a foundational part of the agricultural economy, representing more than 5% of agri-GDP. The sector spans essential inputs including seeds, fertilizers, agrochemicals, and micronutrients. With over 750 million internet users expected by 2025, digital agri-input platforms are expanding their reach to rural areas, solving issues related to fragmented supply chains and delayed access. Currently, nearly **% of smallholder farmers still depend on informal, offline channels. However, the digital shift has improved input access efficiency by **%, leading to measurable impacts on crop yield and sowing timelines.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the India agri-input market linkage ecosystem. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (value)
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Landscape
India’s agri-input market linkage ecosystem is rapidly evolving into a more integrated and tech-enabled framework. Platforms now aggregate demand, offer AI-driven crop advisory, and enable delivery in underserved regions. Since 2020, ecosystem maturity has accelerated, catalyzed by initiatives like the Digital Agriculture Mission and increasing demand for precision inputs. Mobile adoption in rural India has allowed over 150 million farmers to engage with these platforms either directly or via Farmer Producer Organizations (FPOs). Additionally, subsidies and schemes such as PM-KISAN and the Soil Health Card are increasingly being bundled into platform offerings, driving user adoption up to 2.5 times since 2022.
Funding & Investment Analysis
Between 2020 and 2024, the sector attracted over US$ 850 million in venture capital, with US$ 250 million raised in 2023 alone—a 37% annual increase. Startups such as DeHaat and AgroStar have raised more than US$ 60 million and US$ 70 million respectively, signaling investor confidence in scalable, tech-enabled models. Approximately 65% of all deals in 2023 focused on bundled services—combining inputs, credit, and advisory—compared to just 38% in 2020. White spaces remain in underpenetrated markets like the Northeast and input sub-segments such as bio-nutrients and micro-irrigation, offering continued investment potential.
Competitive Landscape
India’s input linkage space is fragmented yet competitive, with platforms differentiated by their technological depth and market reach. DeHaat and AgroStar lead in terms of scale, each servicing over 3 million farmers with monthly order volumes exceeding 100,000. Regional players like Gramophone and Agrowbook are gaining traction through hyperlocal advisory and integration with FPOs, often reporting higher retention rates and improved unit economics. Innovation clusters have emerged in Karnataka, Telangana, and Madhya Pradesh, now home to over 300 agri-tech startups. Strategic partnerships, such as AgroStar’s tie-up with Mahindra Krishi and DeHaat’s collaborations with Yara and UPL, are helping startups expand services and boost credibility.
Future Outlook & Trends
The agri-input platform economy is projected to exceed US$ ** billion in annual transactions by 2030, growing at a CAGR of 23–25%. The integration of AgriStack, rising demand for embedded fintech, and AI-led advisory tools will drive the next growth phase. Platforms are expected to consolidate, with regional players being acquired for scale and depth, while profitability will hinge on bundling inputs with credit and insurance. By 2028, such bundled offerings may contribute **% of total revenues. As digital literacy improves and public infrastructure strengthens, the sector is poised to deliver sustainable agricultural transformation across India’s farming ecosystem.
Scope of the Report:
• Historical Years: 2018-2024
• Units: Value (US$ Million)
• Companies Profiled: The market players include, Green Agrevolution Pvt. Ltd. (DeHaat), Ulink AgriTech Pvt. Ltd. (AgroStar), AgSquared Systems Pvt. Ltd. (Gramophone), BigHaat Agro Pvt. Ltd., Agrowbook Agri Solutions Pvt. Ltd., KisanKonnect AgriTech Pvt. Ltd., Farmkart AgriBusiness Pvt. Ltd., Bijak (Krishiacharya Technologies Pvt. Ltd.), Unnati (Akshamaala Solutions Pvt. Ltd.), AgNext Technologies Pvt. Ltd., KrishiHub (Krishihub Technologies Pvt. Ltd.), BharatAgri (LeanCrop Technology Solutions Pvt. Ltd.), RML AgTech Pvt. Ltd., Wolkus Technology Solutions Pvt. Ltd. (Fasal), Agrowave (TechInnovate Mobility Pvt. Ltd.), and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
India’s agri-input market, estimated at US$ ** billion in 2024, forms a foundational part of the agricultural economy, representing more than 5% of agri-GDP. The sector spans essential inputs including seeds, fertilizers, agrochemicals, and micronutrients. With over 750 million internet users expected by 2025, digital agri-input platforms are expanding their reach to rural areas, solving issues related to fragmented supply chains and delayed access. Currently, nearly **% of smallholder farmers still depend on informal, offline channels. However, the digital shift has improved input access efficiency by **%, leading to measurable impacts on crop yield and sowing timelines.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the India agri-input market linkage ecosystem. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (value)
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Landscape
India’s agri-input market linkage ecosystem is rapidly evolving into a more integrated and tech-enabled framework. Platforms now aggregate demand, offer AI-driven crop advisory, and enable delivery in underserved regions. Since 2020, ecosystem maturity has accelerated, catalyzed by initiatives like the Digital Agriculture Mission and increasing demand for precision inputs. Mobile adoption in rural India has allowed over 150 million farmers to engage with these platforms either directly or via Farmer Producer Organizations (FPOs). Additionally, subsidies and schemes such as PM-KISAN and the Soil Health Card are increasingly being bundled into platform offerings, driving user adoption up to 2.5 times since 2022.
Funding & Investment Analysis
Between 2020 and 2024, the sector attracted over US$ 850 million in venture capital, with US$ 250 million raised in 2023 alone—a 37% annual increase. Startups such as DeHaat and AgroStar have raised more than US$ 60 million and US$ 70 million respectively, signaling investor confidence in scalable, tech-enabled models. Approximately 65% of all deals in 2023 focused on bundled services—combining inputs, credit, and advisory—compared to just 38% in 2020. White spaces remain in underpenetrated markets like the Northeast and input sub-segments such as bio-nutrients and micro-irrigation, offering continued investment potential.
Competitive Landscape
India’s input linkage space is fragmented yet competitive, with platforms differentiated by their technological depth and market reach. DeHaat and AgroStar lead in terms of scale, each servicing over 3 million farmers with monthly order volumes exceeding 100,000. Regional players like Gramophone and Agrowbook are gaining traction through hyperlocal advisory and integration with FPOs, often reporting higher retention rates and improved unit economics. Innovation clusters have emerged in Karnataka, Telangana, and Madhya Pradesh, now home to over 300 agri-tech startups. Strategic partnerships, such as AgroStar’s tie-up with Mahindra Krishi and DeHaat’s collaborations with Yara and UPL, are helping startups expand services and boost credibility.
Future Outlook & Trends
The agri-input platform economy is projected to exceed US$ ** billion in annual transactions by 2030, growing at a CAGR of 23–25%. The integration of AgriStack, rising demand for embedded fintech, and AI-led advisory tools will drive the next growth phase. Platforms are expected to consolidate, with regional players being acquired for scale and depth, while profitability will hinge on bundling inputs with credit and insurance. By 2028, such bundled offerings may contribute **% of total revenues. As digital literacy improves and public infrastructure strengthens, the sector is poised to deliver sustainable agricultural transformation across India’s farming ecosystem.
Scope of the Report:
• Historical Years: 2018-2024
• Units: Value (US$ Million)
• Companies Profiled: The market players include, Green Agrevolution Pvt. Ltd. (DeHaat), Ulink AgriTech Pvt. Ltd. (AgroStar), AgSquared Systems Pvt. Ltd. (Gramophone), BigHaat Agro Pvt. Ltd., Agrowbook Agri Solutions Pvt. Ltd., KisanKonnect AgriTech Pvt. Ltd., Farmkart AgriBusiness Pvt. Ltd., Bijak (Krishiacharya Technologies Pvt. Ltd.), Unnati (Akshamaala Solutions Pvt. Ltd.), AgNext Technologies Pvt. Ltd., KrishiHub (Krishihub Technologies Pvt. Ltd.), BharatAgri (LeanCrop Technology Solutions Pvt. Ltd.), RML AgTech Pvt. Ltd., Wolkus Technology Solutions Pvt. Ltd. (Fasal), Agrowave (TechInnovate Mobility Pvt. Ltd.), and Others.
Please note: It will take 4-5 business days to deliver the report upon receipt the order.
Table of Contents
125 Pages
- 1. Executive Summary
- 2. Introduction
- 2.1. Objectives & Scope of the Study
- 2.2. Definitions & Economic Importance
- 2.3. Research Methodology
- 2.4. Decision Matrix & Analytical Framework
- 2.5. Limitations & Challenges
- 3. Industry Context & Background
- 3.1. Global Market Overview & Benchmarking
- 3.2. India Agriculture Industry- An Overview
- 3.3. India Agri-Input Value Chain: Structural Analysis
- 3.4. Policy, Regulatory & Institutional Framework
- 3.5. State-Level Agri-Input Ecosystem Snapshot
- 4. Growth Factors Analysis
- 4.1. Drivers and Restraints Analysis
- 4.2. Challenges and Opportunities Analysis
- 4.3. India Agri-Input Market Linkage Ecosystem SWOT Analysis
- 4.4. India Agri-Input Market Linkage Ecosystem PESTEL Analysis
- 4.5. India Agri-Input Market Linkage Ecosystem Porter's Five Forces analysis
- 5. Market Segmentation & Ecosystem Structure
- 5.1. Segmentation by Input Type
- 5.2. Segmental Trends and Innovations
- 5.3. Demand-Side Analysis
- 5.4. Business Models
- 5.5. Technology Landscape
- 5.5.1. Role of AgriTech in Market Linkages
- 5.5.2. Emerging Technologies
- 5.5.3. Tech Adoption Barriers & Enablers
- 5.5.4. Agri Fintech Integration
- 6. Startup & Investment Landscape
- 6.1. Startup Maturity Curve
- 6.2. Key Startup Segments
- 6.3. VC/PE Funding Trends (2018–2024)
- 6.4. Top Funded Startups by Segment
- 6.5. Investor Sentiment & White Spaces
- 6.6. Exit Outlook & M&A Potential
- 7. Competitive Landscape Analysis
- 7.1. Market Mapping
- 7.1.1. Market Mapping & Positioning (Tech Depth vs Market Reach)
- 7.1.2. Innovation Hotspots & Clusters
- 7.1.3. Strategic Partnerships & Collaborations
- 7.1.4. Case Studies
- 7.2. Company Profiles
- 7.2.1. Green Agrevolution Pvt. Ltd. (DeHaat)
- 7.2.2. Ulink AgriTech Pvt. Ltd. (AgroStar)
- 7.2.3. AgSquared Systems Pvt. Ltd. (Gramophone)
- 7.2.4. BigHaat Agro Pvt. Ltd.
- 7.2.5. Agrowbook Agri Solutions Pvt. Ltd.
- 7.2.6. KisanKonnect AgriTech Pvt. Ltd.
- 7.2.7. Farmkart AgriBusiness Pvt. Ltd.
- 7.2.8. Bijak (Krishiacharya Technologies Pvt. Ltd.)
- 7.2.9. Unnati (Akshamaala Solutions Pvt. Ltd.)
- 7.2.10. AgNext Technologies Pvt. Ltd.
- 7.2.11. KrishiHub (Krishihub Technologies Pvt. Ltd.)
- 7.2.12. BharatAgri (LeanCrop Technology Solutions Pvt. Ltd.)
- 7.2.13. RML AgTech Pvt. Ltd.
- 7.2.14. Wolkus Technology Solutions Pvt. Ltd. (Fasal)
- 7.2.15. Agrowave (TechInnovate Mobility Pvt. Ltd.)
- *Each company profile includes Company Business Overview, Primary Business Activities, Business Model, Products Offered, SWOT Analysis, and relevant other relevant details.
- 8. Conclusion & Appendix
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