The US Digital Advertising Spend By Platform
Description
The US Digital Advertising Spend By Platform
Online advertising spend in the US stood at US$59.6 billion by end of 2015, accounting for 30.9% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 16.9%. This growth is expected to continue in 2016 with brands expected to spend US$67.0 billion, representing an increase of 12.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 9.9% to reach US$97.8 billion in 2020, accounting for 41.4% of the total advertising spend.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which online site is gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: United States
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of social networking sites and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
Online advertising spend in the US stood at US$59.6 billion by end of 2015, accounting for 30.9% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 16.9%. This growth is expected to continue in 2016 with brands expected to spend US$67.0 billion, representing an increase of 12.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 9.9% to reach US$97.8 billion in 2020, accounting for 41.4% of the total advertising spend.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which online site is gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: United States
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of social networking sites and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
Table of Contents
40 Pages
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 US Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 Market Share Analysis by Online Sites
- 4.1 Snapshot
- 4.2 Online Advertising Spend by Online Sites
- 4.2.1 Google
- 4.2.2 YouTube
- 4.2.3 Facebook
- 4.2.4 Yahoo
- 4.2.5 Microsoft
- 4.2.6 AOL
- 4.2.7 Twitter
- 4.2.8 IAC
- List Of Tables and Figures
- Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: US Population Analysis (Million), 2010-2019
- Table 5: US Inflation Trends (%), 2010-2019
- Table 6: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: US Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: US Mobile Internet User Analysis (Million), 2010-2019
- Table 12: US Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: US Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: US Online Spending per Internet User (US$), 2010-2019
- Table 20: US Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: US Online Advertising Spend by Online Sites (%), 2014
- Table 22: US Online Advertising Spend on Google (US$ Million), 2010-2014
- Table 23: US Online Advertising Spend on YouTube (US$ Million), 2010-2014
- Table 24: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
- Table 25: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
- Table 26: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
- Table 27: US Online Advertising Spend on AOL (US$ Million), 2010-2014
- Table 28: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
- Table 29: US Online Advertising Spend on IAC (US$ Million), 2010-2014
- Figure 1: Methodology Framework
- Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: US Population Analysis (%), 2014
- Figure 6: US Inflation Trends (%), 2010-2019
- Figure 7: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: US Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: US Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: US Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: US Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: US Online Spending per Internet User (US$), 2010-2019
- Figure 21: US Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: US Online Advertising Spend by Online Sites (%), 2014
- Figure 23: US Online Advertising Spend on Google (US$ Million), 2010-2014
- Figure 24: US Online Advertising Spend on YouTube (US$ Million), 2010-2014
- Figure 25: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
- Figure 26: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
- Figure 27: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
- Figure 28: US Online Advertising Spend on AOL (US$ Million), 2010-2014
- Figure 29: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
- Figure 30: US Online Advertising Spend on IAC (US$ Million), 2010-2014
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