Digital Advertising Spend in the US
Description
Digital Advertising Spend in the US
Online advertising spend in the US stood at US$59.6 billion by end of 2015, accounting for 30.9% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 16.9%. This growth is expected to continue in 2016 with brands expected to spend US$67.0 billion, representing an increase of 12.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 9.9% to reach US$97.8 billion in 2020, accounting for 41.4% of the total advertising spend.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by industries?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
Which advertising formats are gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch
By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: United States
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
Online advertising spend in the US stood at US$59.6 billion by end of 2015, accounting for 30.9% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 16.9%. This growth is expected to continue in 2016 with brands expected to spend US$67.0 billion, representing an increase of 12.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 9.9% to reach US$97.8 billion in 2020, accounting for 41.4% of the total advertising spend.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by industries?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
Which advertising formats are gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch
By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: United States
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
Table of Contents
100 Pages
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 US Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 US Online Advertising Spend by Marketing Objective
- 4.1 Snapshot of Marketing Objectives
- 4.2 Ad Spend by Marketing Objectives
- 4.2.1 Branding
- 4.2.2 Sales
- 4.2.3 Lead Generation/ Increase Traffic
- 4.2.4 Product Launch
- 5 US Online Advertising Spend by Channels
- 5.1 Online Channel Dynamics – Overall
- 5.2 Online Channel Dynamics – Mobile
- 5.2.1 US Online Mobile Search Ad Spend
- 5.2.2 US Online Mobile Display Ad Spend
- 5.2.3 US Online Mobile Messaging Ad Spend
- 5.2.4 US Online Mobile Video Ad Spend
- 5.3 Online Channel Dynamics – Desktop
- 5.3.1 US Online Desktop Search Ad Spend
- 5.3.2 US Online Desktop Display Ad Spend
- 5.3.3 US Online Desktop Video Ad Spend
- 6 US Online Advertising Spend by Industry
- 6.1 Snapshot of Key Verticals
- 6.2 Food & Beverages Online Ad Spend
- 6.2.1 Snapshot, 2011-2020
- 6.2.2 Analysis by Marketing Objective
- 6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.3 Health & Beauty Online Ad Spend
- 6.3.1 Snapshot, 2011-2020
- 6.3.2 Analysis by Marketing Objective
- 6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.4 Computer Product & Service Online Ad Spend
- 6.4.1 Snapshot, 2011-2020
- 6.4.2 Analysis by Marketing Objective
- 6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.5 Leisure Travel & Tourism Online Ad Spend
- 6.5.1 Snapshot, 2011-2020
- 6.5.2 Analysis by Marketing Objective
- 6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.6 Financial Services Online Ad Spend
- 6.6.1 Snapshot, 2011-2020
- 6.6.2 Analysis by Marketing Objective
- 6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.7 Automotive Online Ad Spend
- 6.7.1 Snapshot, 2011-2020
- 6.7.2 Analysis by Marketing Objective
- 6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.8 Media Online Ad Spend
- 6.8.1 Snapshot, 2011-2020
- 6.8.2 Analysis by Marketing Objective
- 6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.9 Entertainment Online Ad Spend
- 6.9.1 Snapshot, 2011-2020
- 6.9.2 Analysis by Marketing Objective
- 6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.1 Telecom Online Ad Spend
- 6.10.1 Snapshot, 2011-2020
- 6.10.2 Analysis by Marketing Objective
- 6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.11 Retail Online Ad Spend
- 6.11.1 Snapshot, 2011-2020
- 6.11.2 Analysis by Marketing Objective
- 6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.12 Pharmaceutical & Healthcare Online Ad Spend
- 6.12.1 Snapshot, 2011-2020
- 6.12.2 Analysis by Marketing Objective
- 6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.13 Public Sector Online Ad Spend
- 6.13.1 Snapshot, 2011-2020
- 6.13.2 Analysis by Marketing Objective
- 6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.14 Real Estate Online Ad Spend
- 6.14.1 Snapshot, 2011-2020
- 6.14.2 Analysis by Marketing Objective
- 6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
- 6.15 Education Online Ad Spend
- 6.15.1 Snapshot, 2011-2020
- 6.15.2 Analysis by Marketing Objective
- 6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
- 7 US Online Advertising Spend by Format
- 7.1 US Online Format Dynamics - Overall
- 7.2 Online Format Dynamics
- 7.2.1 US Online Search Ad Spend
- 7.2.2 US Online Display (Excluding Video) Ad Spend
- 7.2.3 US Online Sponsorship Ad Spend
- 7.2.4 US Online Classified Ad Spend
- 7.2.5 US Online Email Ad Spend
- 7.2.6 US Online Video Ad Spend
- 7.3 Programmatic Digital Display Ad Spend
- 7.4 Programmatic Online Video Ad Spend
- 7.5 RTB Display Ad Spend
- 8 US Social Gaming Advertising Spend
- 8.1 Snapshot of Gaming Ad Spend
- 8.2 Gaming Ad Spend by Categories
- 8.2.1 Around Games Environment Ad Spend
- 8.2.2 In Game Environment Ad Spend
- 8.2.3 In Game Immersive Ad Spend
- 8.2.4 Exclusive Advertising Games Spend
- 9 Market Share Analysis by Online Sites
- 9.1 Snapshot
- 9.2 Online Advertising Spend by Online Sites
- 9.2.1 Google
- 9.2.2 YouTube
- 9.2.3 Facebook
- 9.2.4 Yahoo
- 9.2.5 Microsoft
- 9.2.6 AOL
- 9.2.7 Twitter
- 9.2.8 IAC
- List Of Tables and Figures
- Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: US Population Analysis (Million), 2010-2019
- Table 5: US Inflation Trends (%), 2010-2019
- Table 6: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: US Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: US Mobile Internet User Analysis (Million), 2010-2019
- Table 12: US Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: US Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: US Online Spending per Internet User (US$), 2010-2019
- Table 20: US Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: US Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
- Table 22: US Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 23: US Online Advertising Spend on Branding (US$ Million), 2011-2020
- Table 24: US Online Advertising Spend on Sales (US$ Million), 2011-2020
- Table 25: US Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
- Table 26: US Online Advertising Spend on Product Launch (US$ Million), 2011-2020
- Table 27: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 28: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 29: US Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
- Table 30: US Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 31: US Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 32: US Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 33: US Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 34: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 35: US Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
- Table 36: US Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 37: US Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 38: US Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 39: US Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
- Table 40: US Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 41: US Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 42: US Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 43: US Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 44: US Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 45: US Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 46: US Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 47: US Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 48: US Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 49: US Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 50: US Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 51: US Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 52: US Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 53: US Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 54: US Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 55: US Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 56: US Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 57: US Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 58: US Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 59: US Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 60: US Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 61: US Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 62: US Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 63: US Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 64: US Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 65: US Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 66: US Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 67: US Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 68: US Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 69: US Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 70: US Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 71: US Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 72: US Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 73: US Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 74: US Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 75: US Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 76: US Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 77: US Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 78: US Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Table 79: US Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 80: US Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Table 81: US Online Advertising Spend by Formats (%), 2015 vs. 2020
- Table 82: US Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 83: US Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 84: US Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 85: US Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 86: US Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 87: US Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 88: US Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Table 89: US Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Table 90: US RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Table 91: US Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 92: US Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
- Table 93: US Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
- Table 94: US Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 95: US Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 96: US Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 97: US Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 98: US Online Advertising Spend by Online Sites (%), 2014
- Table 99: US Online Advertising Spend on Google (US$ Million), 2010-2014
- Table 100: US Online Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
- Table 101: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
- Table 102: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
- Table 103: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
- Table 104: US Online Advertising Spend on AOL (US$ Million), 2010-2014
- Table 105: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
- Table 106: US Online Advertising Spend on IAC (US$ Million), 2010-2014
- Figure 1: Methodology Framework
- Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: US Population Analysis (%), 2014
- Figure 6: US Inflation Trends (%), 2010-2019
- Figure 7: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: US Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: US Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: US Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: US Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: US Online Spending per Internet User (US$), 2010-2019
- Figure 21: US Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: US Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
- Figure 23: US Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 24: US Online Advertising Spend on Branding (US$ Million), 2011-2020
- Figure 25: US Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 26: US Online Advertising Spend on Sales (US$ Million), 2011-2020
- Figure 27: US Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 28: US Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
- Figure 29: US Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 30: US Online Advertising Spend on Product Launch (US$ Million), 2011-2020
- Figure 31: US Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 32: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 33: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 34: US Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
- Figure 35: US Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 36: US Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 37: US Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 38: US Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 39: US Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 40: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 41: US Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
- Figure 42: US Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 43: US Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 44: US Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 45: US Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 46: US Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
- Figure 47: US Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 48: US Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 49: US Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 50: US Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 51: US Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 52: US Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 53: US Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 54: US Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 55: US Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 56: US Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 57: US Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 58: US Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 59: US Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 60: US Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 61: US Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 62: US Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 63: US Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 64: US Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 65: US Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 66: US Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 67: US Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 68: US Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 69: US Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 70: US Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 71: US Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 72: US Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 73: US Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 74: US Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 75: US Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 76: US Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 77: US Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 78: US Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 79: US Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 80: US Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 81: US Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 82: US Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 83: US Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 84: US Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 85: US Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
- Figure 86: US Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 87: US Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 88: US Online Advertising Spend by Formats (%), 2015 vs. 2020
- Figure 89: US Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 90: US Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 91: US Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 92: US Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 93: US Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 94: US Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 95: US Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Figure 96: US Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Figure 97: US RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Figure 98: US Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 99: US Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
- Figure 100: US Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
- Figure 101: US Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 102: US Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 103: US Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 104: US Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 105: US Online Advertising Spend by Online Sites (%), 2014
- Figure 106: US Online Advertising Spend on Google (US$ Million), 2010-2014
- Figure 107: US Online Advertising Spend on YouTube (US$ Million), 2010-2014
- Figure 108: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
- Figure 109: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
- Figure 110: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
- Figure 111: US Online Advertising Spend on AOL (US$ Million), 2010-2014
- Figure 112: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
- Figure 113: US Online Advertising Spend on IAC (US$ Million), 2010-2014
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.