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Global Matcha Tea Market

Published Jan 19, 2025
Length 305 Pages
SKU # SKTC20314751

Description

Global Matcha Tea Market size was valued at USD 3.3 billion in 2023 and is poised to grow from USD 3.6 billion in 2024 to USD 6.2 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2024-2032).

The global market for matcha tea is poised for significant growth, driven by heightened consumer awareness of health and wellness attributes associated with nutrient-dense beverages rich in vitamins and antioxidants. The demand for natural and organic products continues to rise, with matcha—an ultra-fine powder derived from tencha stems—gaining traction for its distinctive flavor and health benefits. Its versatility has led to incorporation into a variety of culinary applications, from cocktails and lattes to baked goods and salad dressings. Recognized for its antioxidant properties, matcha is also making inroads into the beauty sector. As wellness practices gain momentum, and innovation introduces new blends, the market is set to flourish, showcasing matcha's appeal to health-conscious consumers globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Tea Market Segments Analysis

Global Matcha Tea Market is segmented by Product Type, Type, Formulation, Grade, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Instant Premixes, Powder and Ready to drink. Based on Type, the market is segmented into Traditional, Sweetened and Unsweetened. Based on Formulation, the market is segmented into Plain and Flavoured. Based on Grade, the market is segmented into Classic, Ceremonial and Culinary. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Matcha Beverages, Personal Care & Cosmetics, Food Products and Regular Tea. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Tea Market

The global matcha tea market is significantly driven by the growing awareness of its numerous health benefits, including its rich antioxidant content, detoxifying effects, and ability to promote stress relief. Its simple preparation and convenience make matcha tea an appealing option for busy individuals seeking a nutritious beverage on-the-go. Additionally, the rising incorporation of matcha in various culinary applications, such as baked goods, smoothies, and desserts, has further fueled its popularity and demand. The widespread availability of matcha tea in supermarkets, health food stores, and e-commerce platforms ensures that consumers have easy access to this versatile product.

Restraints in the Global Matcha Tea Market

The Global Matcha Tea market faces several challenges that may hinder its growth. One significant restraint is the limited availability of high-quality matcha tea, primarily attributed to the intricate production process that requires specific environmental conditions for cultivating tea plants. This complexity not only affects supply but also leads to a higher cost of matcha tea, making it less accessible for consumers who are sensitive to price. As a result, these factors can restrict market expansion by deterring potential buyers who might seek more affordable alternatives to premium matcha offerings.

Market Trends of the Global Matcha Tea Market

The Global Matcha Tea market is witnessing a robust upward trend, fueled by the increasing health consciousness among consumers who prioritize organic and natural options. Rich in antioxidants, vitamins, and minerals, matcha is being embraced for its numerous health benefits. Innovations in the sector are thriving as manufacturers experiment with diverse flavors and blends to capture a broader audience. Furthermore, the integration of matcha into a variety of food and beverage products, including smoothies, ice creams, and baked goods, enhances its versatility and appeal, thereby significantly driving demand and solidifying its position in the health-driven beverage landscape.

Table of Contents

305 Pages
1. Introduction
1.1. Objectives of the Study
1.2. Scope of the Report
1.3. Definitions
2. Research Methodology
2.1. Information Procurement
2.2. Secondary & Primary Data Methods
2.3. Market Size Estimation
2.4. Market Assumptions & Limitations
3. Executive Summary
3.1. Global Market Outlook
3.2. Supply & Demand Trend Analysis
3.3. Segmental Opportunity Analysis
4. Market Dynamics & Outlook
4.1. Market Overview
4.2. Market Size
4.3. Market Dynamics
4.3.1. Drivers & Opportunities
4.3.2. Restraints & Challenges
4.4. Porters Analysis
4.4.1. Competitive rivalry
4.4.2. Threat of substitute
4.4.3. Bargaining power of buyers
4.4.4. Threat of new entrants
4.4.5. Bargaining power of suppliers
5. Key Market Insights
5.1. Key Success Factors
5.2. Degree of Competition
5.3. Top Investment Pockets
5.4. Market Ecosystem
5.5. Market Attractiveness Index, 2024
5.6. PESTEL Analysis
5.7. Macro-Economic Indicators
5.8. Value Chain Analysis
5.9. Pricing Analysis
5.10. Regulatory Landscape
5.11. Case Studies
5.12. Trade Analysis
5.13. Customer & Buying Criteria Analysis
5.14. Raw Material Analysis
6. Global Matcha Tea Market Size by Product Type & CAGR (2025-2032)
6.1. Market Overview
6.2. Instant Premixes
6.3. Powder
6.4. Ready to drink
7. Global Matcha Tea Market Size by Type & CAGR (2025-2032)
7.1. Market Overview
7.2. Traditional
7.3. Sweetened
7.4. Unsweetened
8. Global Matcha Tea Market Size by Formulation & CAGR (2025-2032)
8.1. Market Overview
8.2. Plain
8.3. Flavoured
9. Global Matcha Tea Market Size by Grade & CAGR (2025-2032)
9.1. Market Overview
9.2. Classic
9.3. Ceremonial
9.4. Culinary
10. Global Matcha Tea Market Size by Distribution Channel & CAGR (2025-2032)
10.1. Market Overview
10.2. Online
10.3. Offline
11. Global Matcha Tea Market Size by Application & CAGR (2025-2032)
11.1. Market Overview
11.2. Matcha Beverages
11.3. Personal Care & Cosmetics
11.4. Food Products
11.5. Regular Tea
12. Global Matcha Tea Market Size & CAGR (2025-2032)
12.1. North America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
12.1.1. US
12.1.2. Canada
12.2. Europe (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
12.2.1. Germany
12.2.2. Spain
12.2.3. France
12.2.4. UK
12.2.5. Italy
12.2.6. Rest of Europe
12.3. Asia Pacific (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
12.3.1. China
12.3.2. India
12.3.3. Japan
12.3.4. South Korea
12.3.5. Rest of Asia-Pacific
12.4. Latin America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
12.4.1. Brazil
12.4.2. Rest of Latin America
12.5. Middle East & Africa (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
12.5.1. GCC Countries
12.5.2. South Africa
12.5.3. Rest of Middle East & Africa
13. Competitive Intelligence
13.1. Top 5 Player Comparison
13.2. Market Positioning of Key Players, 2024
13.3. Strategies Adopted by Key Market Players
13.4. Recent Developments in the Market
13.5. Company Market Share Analysis, 2024
13.6. Company Profiles of All Key Players
13.6.1. Company Details
13.6.2. Product Portfolio Analysis
13.6.3. Company"s Segmental Share Analysis
13.6.4. Revenue Y-O-Y Comparison (2022-2024)
14. Key Company Profiles
14.1. Aiya Co., Ltd. (Japan)
14.1.1. Company Overview
14.1.2. Business Segment Overview
14.1.3. Financial Updates
14.1.4. Key Developments
14.2. ITO EN, Ltd. (Japan)
14.2.1. Company Overview
14.2.2. Business Segment Overview
14.2.3. Financial Updates
14.2.4. Key Developments
14.3. Encha Life LLC (United States)
14.3.1. Company Overview
14.3.2. Business Segment Overview
14.3.3. Financial Updates
14.3.4. Key Developments
14.4. The AOI Tea Company (United States)
14.4.1. Company Overview
14.4.2. Business Segment Overview
14.4.3. Financial Updates
14.4.4. Key Developments
14.5. DoMatcha (Canada)
14.5.1. Company Overview
14.5.2. Business Segment Overview
14.5.3. Financial Updates
14.5.4. Key Developments
14.6. Marukyu Koyamaen Co., Ltd. (Japan)
14.6.1. Company Overview
14.6.2. Business Segment Overview
14.6.3. Financial Updates
14.6.4. Key Developments
14.7. Nestle S.A. (Switzerland)
14.7.1. Company Overview
14.7.2. Business Segment Overview
14.7.3. Financial Updates
14.7.4. Key Developments
14.8. Unilever PLC (United Kingdom)
14.8.1. Company Overview
14.8.2. Business Segment Overview
14.8.3. Financial Updates
14.8.4. Key Developments
14.9. Midori Spring Ltd. (Canada)
14.9.1. Company Overview
14.9.2. Business Segment Overview
14.9.3. Financial Updates
14.9.4. Key Developments
14.10. Kiss Me Organics (United States)
14.10.1. Company Overview
14.10.2. Business Segment Overview
14.10.3. Financial Updates
14.10.4. Key Developments
14.11. Kenko Tea (Australia)
14.11.1. Company Overview
14.11.2. Business Segment Overview
14.11.3. Financial Updates
14.11.4. Key Developments
14.12. Green Foods Corporation (United States)
14.12.1. Company Overview
14.12.2. Business Segment Overview
14.12.3. Financial Updates
14.12.4. Key Developments
14.13. Jade Leaf Matcha (United States)
14.13.1. Company Overview
14.13.2. Business Segment Overview
14.13.3. Financial Updates
14.13.4. Key Developments
14.14. Matcha Maiden (Australia)
14.14.1. Company Overview
14.14.2. Business Segment Overview
14.14.3. Financial Updates
14.14.4. Key Developments
14.15. Matcha Source (United States)
14.15.1. Company Overview
14.15.2. Business Segment Overview
14.15.3. Financial Updates
14.15.4. Key Developments
14.16. Kissa Tea GmbH (Germany)
14.16.1. Company Overview
14.16.2. Business Segment Overview
14.16.3. Financial Updates
14.16.4. Key Developments
14.17. PureChimp (United Kingdom)
14.17.1. Company Overview
14.17.2. Business Segment Overview
14.17.3. Financial Updates
14.17.4. Key Developments
14.18. Vivid Vitality Ltd. (United Kingdom)
14.18.1. Company Overview
14.18.2. Business Segment Overview
14.18.3. Financial Updates
14.18.4. Key Developments
14.19. Tenzo Tea, Inc. (United States)
14.19.1. Company Overview
14.19.2. Business Segment Overview
14.19.3. Financial Updates
14.19.4. Key Developments
14.20. Ippodo Tea Co. (Japan)
14.20.1. Company Overview
14.20.2. Business Segment Overview
14.20.3. Financial Updates
14.20.4. Key Developments
15. Conclusion & Recommendations

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