Global Anime Market
Description
Anime Market size was valued at USD 31.22 Billion in 2023 and is poised to grow from USD 33.64 Billion in 2024 to USD 68.7 Billion by 2032, growing at a CAGR of 9.6% during the forecast period (2025-2032).
The anime industry, originally rooted in Japan, has experienced remarkable international growth following its rapid success domestically. This surge in popularity has attracted substantial investments and technological advancements, leading to the emergence of numerous production companies, creators, and artists worldwide. The consistent release of diverse anime series and characters positively impacts the market, driving notable profits from global sales. Moreover, the integration of cutting-edge technologies like blockchain and Artificial Intelligence (AI) is enhancing the anime gaming experience, further stimulating market development. The increasing global affinity for anime content, alongside rising manga popularity, is prompting artists to produce high-quality material with superior audio and visuals, fostering cognitive and social skill development in young audiences.
Top-down and bottom-up approaches were used to estimate and validate the size of the Anime market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Anime Market Segments Analysis
The global Anime market is segmented into equipment, meat type, processing type, and region. By Type, the market is classified into Video, T.V., Merchandising, Pachinko, Movie, Internet Distribution, Music, Live Entertainment. Depending on Genera, it is divided into Action, Adventure, Comedy, Drama, Fantasy, Horror, Romance, Science Fiction, Slice of Life, Sports, Thriller, Others. According to Demographic, the market is categorized into Kids, Teen, and Adult. According to Distribution Channel, the market is categorized into Online Streaming, TV Broadcast, Theatrical Release, and Home Video. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Driver of the Anime Market
The global anime market is experiencing substantial growth driven by various factors, including the increasing popularity of online videos, streaming services, and media shows. The surge in anime film production also contributes to this expansion, as audiences are becoming more drawn to the genre. Moreover, the rise of OTT platforms like Netflix and Amazon Prime, along with video-sharing sites like YouTube, has made accessing anime content more convenient than ever. These platforms offer user-friendly browsing and search functionalities, allowing viewers to effortlessly discover and enjoy their favorite anime series. Consequently, the anime sector is thriving on a worldwide scale.
Restraints in the Anime Market
The COVID-19 pandemic significantly affected the global anime industry, leading to various challenges. Production halted as studios faced restrictions, and the streaming of new shows experienced delays, disrupting viewing schedules for fans. Furthermore, the sales of merchandise plummeted due to decreased consumer spending and store closures. This combination of factors resulted in a major downturn for the anime market, highlighting its vulnerability to external crises. As the industry attempts to recover, the lingering effects of the pandemic continue to pose obstacles, making it essential for businesses to adapt and find new strategies to overcome these constraints and foster growth moving forward.
Market Trends of the Anime Market
The anime market is experiencing significant growth, driven by advancements in computer animation techniques that reduce production costs and enhance visual quality. This technological evolution allows a growing number of production companies to enter the space, significantly expanding the range of available content. Moreover, the millennial and Gen Z demographics are increasingly engaging with animated content, seeking diverse narratives that resonate with their experiences. The culmination of these factors suggests a robust trend towards animation dominance in entertainment, presenting ample opportunities for market expansion globally as consumer demand for innovative and high-quality anime content continues to rise.
The anime industry, originally rooted in Japan, has experienced remarkable international growth following its rapid success domestically. This surge in popularity has attracted substantial investments and technological advancements, leading to the emergence of numerous production companies, creators, and artists worldwide. The consistent release of diverse anime series and characters positively impacts the market, driving notable profits from global sales. Moreover, the integration of cutting-edge technologies like blockchain and Artificial Intelligence (AI) is enhancing the anime gaming experience, further stimulating market development. The increasing global affinity for anime content, alongside rising manga popularity, is prompting artists to produce high-quality material with superior audio and visuals, fostering cognitive and social skill development in young audiences.
Top-down and bottom-up approaches were used to estimate and validate the size of the Anime market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Anime Market Segments Analysis
The global Anime market is segmented into equipment, meat type, processing type, and region. By Type, the market is classified into Video, T.V., Merchandising, Pachinko, Movie, Internet Distribution, Music, Live Entertainment. Depending on Genera, it is divided into Action, Adventure, Comedy, Drama, Fantasy, Horror, Romance, Science Fiction, Slice of Life, Sports, Thriller, Others. According to Demographic, the market is categorized into Kids, Teen, and Adult. According to Distribution Channel, the market is categorized into Online Streaming, TV Broadcast, Theatrical Release, and Home Video. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Driver of the Anime Market
The global anime market is experiencing substantial growth driven by various factors, including the increasing popularity of online videos, streaming services, and media shows. The surge in anime film production also contributes to this expansion, as audiences are becoming more drawn to the genre. Moreover, the rise of OTT platforms like Netflix and Amazon Prime, along with video-sharing sites like YouTube, has made accessing anime content more convenient than ever. These platforms offer user-friendly browsing and search functionalities, allowing viewers to effortlessly discover and enjoy their favorite anime series. Consequently, the anime sector is thriving on a worldwide scale.
Restraints in the Anime Market
The COVID-19 pandemic significantly affected the global anime industry, leading to various challenges. Production halted as studios faced restrictions, and the streaming of new shows experienced delays, disrupting viewing schedules for fans. Furthermore, the sales of merchandise plummeted due to decreased consumer spending and store closures. This combination of factors resulted in a major downturn for the anime market, highlighting its vulnerability to external crises. As the industry attempts to recover, the lingering effects of the pandemic continue to pose obstacles, making it essential for businesses to adapt and find new strategies to overcome these constraints and foster growth moving forward.
Market Trends of the Anime Market
The anime market is experiencing significant growth, driven by advancements in computer animation techniques that reduce production costs and enhance visual quality. This technological evolution allows a growing number of production companies to enter the space, significantly expanding the range of available content. Moreover, the millennial and Gen Z demographics are increasingly engaging with animated content, seeking diverse narratives that resonate with their experiences. The culmination of these factors suggests a robust trend towards animation dominance in entertainment, presenting ample opportunities for market expansion globally as consumer demand for innovative and high-quality anime content continues to rise.
Table of Contents
202 Pages
- 1. Introduction
- 1.1. Objectives of the Study
- 1.2. Scope of the Report
- 1.3. Definitions
- 2. Research Methodology
- 2.1. Information Procurement
- 2.2. Secondary & Primary Data Methods
- 2.3. Market Size Estimation
- 2.4. Market Assumptions & Limitations
- 3. Executive Summary
- 3.1. Global Market Outlook
- 3.2. Supply & Demand Trend Analysis
- 3.3. Segmental Opportunity Analysis
- 4. Market Dynamics & Outlook
- 4.1. Market Overview
- 4.2. Market Size
- 4.3. Market Dynamics
- 4.3.1. Drivers & Opportunities
- 4.3.2. Restraints & Challenges
- 4.4. Porters Analysis
- 4.4.1. Competitive rivalry
- 4.4.2. Threat of substitute
- 4.4.3. Bargaining power of buyers
- 4.4.4. Threat of new entrants
- 4.4.5. Bargaining power of suppliers
- 5. Key Market Insights
- 5.1. Key Success Factors
- 5.2. Degree Of Competition
- 5.3. Top Investment Pockets
- 5.4. Innovation Matrix
- 5.5. Pricing Analysis
- 5.6. Pipeline Product Analysis
- 5.7. Macro-Economic Indicator
- 5.8. Value Chain Analysis
- 5.9. Supply Chain Analysis
- 5.10. Technology Analysis
- 5.11. Patent Analysis
- 5.12. Startup Analysis
- 5.13. Market Attractiveness Index
- 5.14. Ecosystem Mapping
- 5.15. Parent Market Analysis
- 6. Global Anime Market Size by Type & CAGR (2025-2032)
- 6.1. Market Overview
- 6.2. Video
- 6.3. T.V.
- 6.4. Merchandising
- 6.5. Pachinko
- 6.6. Movie
- 6.7. Internet Distribution
- 6.8. Music
- 6.9. Live Entertainment
- 7. Global Anime Market Size by Genre & CAGR (2025-2032)
- 7.1. Market Overview
- 7.2. Action
- 7.3. Adventure
- 7.4. Comedy
- 7.5. Drama
- 7.6. Fantasy
- 7.7. Horror
- 7.8. Romance
- 7.9. Science Fiction
- 7.10. Slice of Life
- 7.11. Sports
- 7.12. Thriller
- 7.13. Others
- 8. Global Anime Market Size by Demographic & CAGR (2025-2032)
- 8.1. Market Overview
- 8.2. Kids
- 8.3. Teens
- 8.4. Adults
- 9. Global Anime Market Size by Age Demographic & CAGR (2025-2032)
- 9.1. Market Overview
- 9.2. Millennials
- 9.3. Adult Gen Z
- 9.4. Gen X
- 9.5. Baby Boomers
- 10. Global Anime Market Size by Distribution Channel & CAGR (2025-2032)
- 10.1. Market Overview
- 10.2. Online Streaming
- 10.2.1. Subscription-Based
- 10.2.2. Ad-Supported
- 10.3. TV Broadcast
- 10.4. Theatrical Release
- 10.5. Home Video
- 10.5.1. DVDs
- 10.5.2. Blu-rays
- 11. Global Anime Market Size & CAGR (2025-2032)
- 11.1. North America (By Type, By Genre, By Demographic, By Distribution Channel)
- 11.1.1. US
- 11.1.2. Canada
- 11.2. Europe (By Type, By Genre, By Demographic, By Distribution Channel)
- 11.2.1. Germany
- 11.2.2. Spain
- 11.2.3. France
- 11.2.4. UK
- 11.2.5. Italy
- 11.2.6. Rest of Europe
- 11.3. Asia Pacific (By Type, By Genre, By Demographic, By Distribution Channel)
- 11.3.1. China
- 11.3.2. India
- 11.3.3. Japan
- 11.3.4. South Korea
- 11.3.5. Rest of Asia-Pacific
- 11.4. Latin America (By Type, By Genre, By Demographic, By Distribution Channel)
- 11.4.1. Brazil
- 11.4.2. Rest of Latin America
- 11.5. Middle East & Africa (By Type, By Genre, By Demographic, By Distribution Channel)
- 11.5.1. GCC Countries
- 11.5.2. South Africa
- 11.5.3. Rest of Middle East & Africa
- 12. Competitive Intelligence
- 12.1. Top 5 Player Comparison
- 12.2. Market Positioning of Key Players, 2024
- 12.3. Strategies Adopted by Key Market Players
- 12.4. Recent Developments in the Market
- 12.5. Company Market Share Analysis, 2024
- 12.6. Company Profiles of All Key Players
- 12.6.1. Company Details
- 12.6.2. Product Portfolio Analysis
- 12.6.3. Company's Segmental Share Analysis
- 12.6.4. Revenue Y-O-Y Comparison (2022-2024)
- 13. Key Company Profiles
- 13.1. Toei Animation Co., Ltd.
- 13.1.1. Company Overview
- 13.1.2. Business Segment Overview
- 13.1.3. Financial Updates
- 13.1.4. Key Developments
- 13.2. Aniplex Inc.
- 13.2.1. Company Overview
- 13.2.2. Business Segment Overview
- 13.2.3. Financial Updates
- 13.2.4. Key Developments
- 13.3. Sunrise Inc.
- 13.3.1. Company Overview
- 13.3.2. Business Segment Overview
- 13.3.3. Financial Updates
- 13.3.4. Key Developments
- 13.4. Studio Ghibli Inc.
- 13.4.1. Company Overview
- 13.4.2. Business Segment Overview
- 13.4.3. Financial Updates
- 13.4.4. Key Developments
- 13.5. Pierrot Co., Ltd.
- 13.5.1. Company Overview
- 13.5.2. Business Segment Overview
- 13.5.3. Financial Updates
- 13.5.4. Key Developments
- 13.6. Production I.G, Inc.
- 13.6.1. Company Overview
- 13.6.2. Business Segment Overview
- 13.6.3. Financial Updates
- 13.6.4. Key Developments
- 13.7. Bones Inc.
- 13.7.1. Company Overview
- 13.7.2. Business Segment Overview
- 13.7.3. Financial Updates
- 13.7.4. Key Developments
- 13.8. Kyoto Animation Co., Ltd.
- 13.8.1. Company Overview
- 13.8.2. Business Segment Overview
- 13.8.3. Financial Updates
- 13.8.4. Key Developments
- 13.9. Madhouse Inc.
- 13.9.1. Company Overview
- 13.9.2. Business Segment Overview
- 13.9.3. Financial Updates
- 13.9.4. Key Developments
- 13.10. Wit Studio Inc.
- 13.10.1. Company Overview
- 13.10.2. Business Segment Overview
- 13.10.3. Financial Updates
- 13.10.4. Key Developments
- 13.11. TMS Entertainment Co., Ltd.
- 13.11.1. Company Overview
- 13.11.2. Business Segment Overview
- 13.11.3. Financial Updates
- 13.11.4. Key Developments
- 13.12. CloverWorks Inc.
- 13.12.1. Company Overview
- 13.12.2. Business Segment Overview
- 13.12.3. Financial Updates
- 13.12.4. Key Developments
- 13.13. Trigger Inc.
- 13.13.1. Company Overview
- 13.13.2. Business Segment Overview
- 13.13.3. Financial Updates
- 13.13.4. Key Developments
- 13.14. OLM, Inc
- 13.14.1. Company Overview
- 13.14.2. Business Segment Overview
- 13.14.3. Financial Updates
- 13.14.4. Key Developments
- 13.15. Brain's Base
- 13.15.1. Company Overview
- 13.15.2. Business Segment Overview
- 13.15.3. Financial Updates
- 13.15.4. Key Developments
- 13.16. Doga Kobo inc.
- 13.16.1. Company Overview
- 13.16.2. Business Segment Overview
- 13.16.3. Financial Updates
- 13.16.4. Key Developments
- 13.17. ufotable inc.
- 13.17.1. Company Overview
- 13.17.2. Business Segment Overview
- 13.17.3. Financial Updates
- 13.17.4. Key Developments
- 13.18. VIZ
- 13.18.1. Company Overview
- 13.18.2. Business Segment Overview
- 13.18.3. Financial Updates
- 13.18.4. Key Developments
- 13.19. Crunchyroll
- 13.19.1. Company Overview
- 13.19.2. Business Segment Overview
- 13.19.3. Financial Updates
- 13.19.4. Key Developments
- 13.20. MAPPA Co., Ltd.
- 13.20.1. Company Overview
- 13.20.2. Business Segment Overview
- 13.20.3. Financial Updates
- 13.20.4. Key Developments
- 14. Conclusion & Recommendations
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