US Air Freshners Market
Description
U.S. Air Fresheners Market size was valued at USD 4183.78 million in 2024 and is projected to reach USD 6,324.06 million by 2032, growing at a CAGR of 5.3% during the forecast period (2024-2032).
The market growth is driven by increasing demand for home and commercial fragrance products enhancing indoor air quality. Consumers show rising preference for natural, eco-friendly, and innovative air fresheners including sprays, plug-ins, and diffusers appealing to health-conscious and environmentally aware buyers. Growth of e-commerce, product customization, and smart home integration support expansion. Leading companies like Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, and Church & Dwight invest in sustainable formulations and digital marketing. Awareness of hygiene, wellness, and ambient comfort continues to be major growth drivers, while VOC emission regulations influence product innovation.
Top-down and bottom-up methodologies were applied to estimate and validate market size. Data triangulation involved financial reports, expert interviews, and secondary research to ensure accuracy of segment splits and overall market estimates.
U.S. Air Fresheners Market Segments Analysis
The market is segmented by type into Aerosol, Electric, Gel, Candle, Liquid, and others. Applications include Households, Commercial, Hospitals, and Automobiles. Distribution channels are Online and Offline. The report further analyzes technological innovations, regulatory environment, market dynamics, and investment opportunities.
Driver of the U.S. Air Fresheners Market
Key drivers include increased focus on indoor hygiene post-pandemic, consumer shift toward natural and non-toxic products, growth of e-commerce and subscription services, technological advancements integrating IoT/smart devices, and increasing automotive usage.
Restraints in the U.S. Air Fresheners Market
Significant restraints are health concerns over VOCs and synthetic chemicals, regulatory compliance costs, competition from alternative natural odor solutions, and price sensitivity in mass-market consumer segments.
Market Trends of the U.S. Air Fresheners Market
Emerging trends are eco-friendly, refillable, biodegradable air fresheners; smart home device compatibility; premium and wellness-focused scents expansion; automotive segment innovations; and tailored scent solutions for commercial applications.
The market growth is driven by increasing demand for home and commercial fragrance products enhancing indoor air quality. Consumers show rising preference for natural, eco-friendly, and innovative air fresheners including sprays, plug-ins, and diffusers appealing to health-conscious and environmentally aware buyers. Growth of e-commerce, product customization, and smart home integration support expansion. Leading companies like Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, and Church & Dwight invest in sustainable formulations and digital marketing. Awareness of hygiene, wellness, and ambient comfort continues to be major growth drivers, while VOC emission regulations influence product innovation.
Top-down and bottom-up methodologies were applied to estimate and validate market size. Data triangulation involved financial reports, expert interviews, and secondary research to ensure accuracy of segment splits and overall market estimates.
U.S. Air Fresheners Market Segments Analysis
The market is segmented by type into Aerosol, Electric, Gel, Candle, Liquid, and others. Applications include Households, Commercial, Hospitals, and Automobiles. Distribution channels are Online and Offline. The report further analyzes technological innovations, regulatory environment, market dynamics, and investment opportunities.
Driver of the U.S. Air Fresheners Market
Key drivers include increased focus on indoor hygiene post-pandemic, consumer shift toward natural and non-toxic products, growth of e-commerce and subscription services, technological advancements integrating IoT/smart devices, and increasing automotive usage.
Restraints in the U.S. Air Fresheners Market
Significant restraints are health concerns over VOCs and synthetic chemicals, regulatory compliance costs, competition from alternative natural odor solutions, and price sensitivity in mass-market consumer segments.
Market Trends of the U.S. Air Fresheners Market
Emerging trends are eco-friendly, refillable, biodegradable air fresheners; smart home device compatibility; premium and wellness-focused scents expansion; automotive segment innovations; and tailored scent solutions for commercial applications.
Table of Contents
120 Pages
- 1. Introduction
- 1.1. Objectives of the Study
- 1.2. Scope of the Report
- 1.3. Definitions
- 2. Research Methodology
- 2.1. Information Procurement
- 2.2. Secondary & Primary Data Methods
- 2.3. Market Size Estimation
- 2.4. Market Assumptions & Limitations
- 3. Executive Summary
- 3.1. Global Market Outlook
- 3.2. Supply & Demand Trend Analysis
- 3.3. Segmental Opportunity Analysis
- 4. Market Dynamics & Outlook
- 4.1. Market Overview
- 4.2. Market Size
- 4.3. Market Dynamics
- 4.3.1. Drivers & Opportunities
- 4.3.2. Restraints & Challenges
- 4.4. Porter’s Five Forces Analysis
- 4.4.1. Competitive Rivalry
- 4.4.2. Threat of Substitute Products
- 4.4.3. Bargaining Power of Buyers
- 4.4.4. Threat of New Entrants
- 4.4.5. Bargaining Power of Suppliers
- 5. Key Market Insights
- 5.1. Key Success Factors
- 5.2. Degree of Competition
- 5.3. Regulatory Analysis
- 5.4. Top Investment Pockets
- 5.5. Market Attractiveness Index
- 5.6. Market Ecosystem
- 5.7. Pricing Analysis
- 5.8. Technology Analysis
- 5.9. Value Chain Analysis
- 6. U.S. Air Fresheners Market Size by Type & CAGR (2024-2031)
- 6.1. Aerosol
- 6.2. Electric
- 6.3. Gel
- 6.4. Candle
- 6.5. Liquid
- 6.6. Others
- 7. U.S. Air Fresheners Market Size by Application & CAGR (2024-2031)
- 7.1. Households
- 7.2. Commercial
- 7.3. Hospitals
- 7.4. Automobiles
- 8. U.S. Air Fresheners Market Size by Distribution Channel & CAGR (2024-2031)
- 8.1. Online
- 8.2. Offline
- 9. Competitive Intelligence
- 9.1. Top 5 Player Comparison
- 9.2. Market Positioning of Key Players, 2023
- 9.3. Strategies Adopted by Key Market Players
- 9.4. Recent Developments in the Market
- 9.5. Company Market Share Analysis, 2023
- 10. Company Profiles
- 10.1 Procter & Gamble Co.
- 10.2 SC Johnson & Son Inc.
- 10.3 Reckitt Benckiser Group plc
- 10.4 Henkel AG & Co. KGaA
- 10.5 Church & Dwight Co. Inc.
- 10.6 Air Delights
- 10.7 Energizer Holdings, Inc.
- 10.8 Renegade Products USA
- 10.9 Good & Well Supply Co.
- 10.10 Newell Brands Inc.
- 10.11 Bath & Body Works Direct, Inc.
- 10.12 ILLUME Candles
- 10.13 The Caldrea Company
- 10.14 Car-Freshner Corporation
- 10.15 Beaumont Products, Inc.
- 10.16 Technical Chemical Company
- 10.17 Moso Natural
- 10.18 EnviroScent
- 10.19 BluntPower Air Fresheners
- 10.20 Fresh Products, LLC
- 11. Conclusions & Recommendations
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
