Report cover image

PreK-12 Testing Market Forecast, 2025-2028

Publisher Simba Information – Reports
Published Nov 26, 2025
Length 106 Pages
SKU # CURP20630608

Description

Demand for PreK–12 testing materials is projected to increase 3.8% annually,reaching $4.06 billion in 2028. Growth remains positive but moderate, reflecting thetension between rising instructional data needs and constrained district budgetsfollowing the expiration of federal ESSER funding. The market continues to shift towarddigital delivery as districts prioritize faster feedback cycles, integration with instructionaltools, and more efficient assessment operations.

This report analyzes the U.S. PreK–12 academic testing market, covering both state-level summative assessments and the full range of classroom-based assessments,including interim, benchmark, and formative tools. Demand is presented in units and

U.S. dollars.

Sales by product are presented for:
  • State-level summative assessments
  • Classroom assessments (interim, benchmark, and formative)
Sales by delivery format are presented for:
  • Online assessments
  • Print assessments
Sales by market are presented for:
  • State accountability testing programs
  • District- and school-level instructional assessment markets
Sales are presented for the United States only.

Table of Contents

106 Pages
EXECUTIVE SUMMARY
METHODOLOGY
CHAPTER 1: INDUSTRY SIZE & STRUCTURE
TYPES OF TESTS
Table 1-1. Testing Terminology
FUNDING SOURCES
Table 1-2. PreK-12 Assessments – Key Funding Sources
Table 1-3. Selected Federal Funding Sources for Assessments, 2024
Table 1-4. Competitive Grant Awards, 2024
Table 1-5. Federal Summative-Level Assessment Allocation by State, 2024 and 2025
MARKET SIZE
Table 1-6. Change in PreK-12 Testing Sales by Segment, 2022 – 2024 (million dollars)
Table 1-7. Change in PreK-12 Testing Sales, 2022 – 2024
Table 1-8. Market Share PreK-12 Testing Segments, 2022 – 2024
Share of Online Testing in the Assessment Market
Table 1-9. The Market for PreK-12 Online Assessments, 2023 – 2024 (million dollars)
CHAPTER 2: STATE-LEVEL TESTS
STATE-LED STANDARDS: THE NEW FEDERAL APPROACH
State Assessment Vendors: A Patchwork Approach
Table 2-1. Statewide Vendor Contracts, Federally Mandated Summative Tests, Fall 2025
SCALING BACK THE NATION’S REPORT CARD ASSESSMENTS
Table 2-2. Future NAEP Assessments Removed from the Schedule, 2025 – 2032
Table 2-3. Summary of NAEP Changes
PENNSYLVANIA AND NEW YORK: TRANSITION TO FULLY DIGITAL TESTING
TRANSITION TO THROUGH-YEAR ASSESSMENTS CONTINUES
Table 2-4. States and Their Trough-Year Assessment Models-Summary (in alphabetical order)
STATES EMBRACE LOCALLY DESIGNED PERFORMANCE-BASED ASSESSMENTS
MORE STATES ARE ABANDONING EXIT EXAMS
THE “PORTRAIT OF A GRADUATE” CONCEPT IS MATURING
Figure 2-1. Washington’s Profile of Graduate Summary
INCREASED FOCUS ON KINDERGARTEN READINESS
Figure 2-2. States’ Reported Efforts to Collect Kindergarten Readiness Information, 2023 – 2024 School Year
COLLEGE ADMISSION ASSESSMENTS REHAULED
Table 2-5. States Mandating SAT Exams for All Juniors
CHAPTER 3: CLASSROOM ASSESSMENTS
Table 3-1. Traditional vs. Competency-Based Approach in PreK-12 Assessments
ARTIFICIAL INTELLIGENCE TRANSFORMS FORMATIVE ASSESSMENT
Real-Time, AI-Powered Formative Assessment
Automated Writing Analysis
AI Chatbot Tutors
Competency-Based & Mastery Tracking Win Teachers
Embedding Assessment Into Instruction Continues
The Shift Toward Multimodal Assessment
Table 3-2. Using Screencastify for Formative Assessment – Examples
THE RISE OF STRUCTURED PEER REVIEW
INCREASING FOCUS ON SOCIAL-EMOTIONAL LEARNING (SEL) CHECKS
Table 3-3. Selected SEL-Assessment Tools for K-12
CHAPTER 4: TEACHERS’ PRACTICES AND PERSPECTIVES
PREK-12 ASSESSMENTS: BALANCING BENEFITS AND BURDENS
K-12 ASSESSMENTS: CURRENT FORMATS AND MODELS INSUFFICIENT
Most Teachers Find Assessments Valuable
Assessment Culture Outpaces Assessment Literacy
Trust in Testing Begins with Quality
Technology Choices Define Assessment Success
Teacher’s Confidence in Summative Assessments Remains Low
Figure 4-1. Summative Assessment Perception by Educators
Classroom Assessment Models and Tools Not Effective
Figure 4-2. Percentage of Teachers Using Various Assessment Types
Figure 4-3. Assessment Type Effectiveness
Teachers Want More From Assessments
Figure 4-4. Teacher-Perceived Assessment Gaps
Assessment Overload: Straining Time, Staff, and Success
TEACHERS ARE TURNING TO AI FOR ASSESSMENTS
Figure 4-5. AI Features Teachers Find Valuable in Assessments
Level 1: Entry-Level Engagement with AI
Level 2: Adopting AI in K-12 Assessment Practices
Level 3: Adapting Learning Practices
Level 4: Infusing AI Into Assessment
Level 5: Transforming Assessment Practices
Table 4-1. Levels of AI Adoption for Assessments among K-12 Teachers
IMPLICATIONS FOR PUBLISHERS
IMPLICATIONS FOR ASSESSMENT PUBLISHERS
OPPORTUNITIES FOR PUBLISHERS
STRATEGIC CONSIDERATIONS
AI AND THE IMPORTANCE OF QUALITY CONTROL
CHAPTER 5: CONCLUSIONS AND OUTLOOK
PER PUPIL FUNDING OUTLOOK
FEDERAL LEVEL FUNDING OUTLOOK
Table 5-1. Total School Funding Change and Public School Enrollment Change, 2024 – 2028
STATE LEVEL FUNDING OUTLOOK
LOCAL LEVEL FUNDING OUTLOOK
ENROLLMENT OUTLOOK
DISTRICT LEADERS' PERSPECTIVES AND SPENDING PRIORITIES
ASSESSMENTS VULNERABLE TO STAGNATING SPENDING
ASSESSMENT OUTSOURCING LIKELY TO GROW
MODERATE GROWTH PATHS IN THE PREK–12 TESTING LANDSCAPE
Table 5-2. Projected PreK-12 Testing Sales by Segment, 2024 – 2028 (million dollars)
Table 5-3. Projected Growth in PreK-12 Testing Sales by Segment, 2024 – 2028 (% annual growth)
Table 5-4. Projected Market Share PreK Market Testing Sales, 2024 – 2028
SHIFTING GROWTH PATTERNS IN ONLINE VS. PRINT ASSESSMENTS
Table 5-5. Projected Market Share for PreK-12 Online Market Assessments, 2024 – 2028 (million dollars)
Table 5-6. Projected Growth of PreK-12 Online Assessments, 2025 – 2028
Table 5-7. Share of PreK-12 Online and Print Assessments, 2024 – 2028
CHAPTER 6: WHO’S WHO
ACT
Assessments Portfolio
Table 6-1. ACT’s PreK-12 Standardized Assessment Solutions
Financial Performance
Personnel Changes
Recent Developments
CAMBIUM
Assessments Portfolio
Table 6-2. Cambium’s PreK-12 Assessment Portfolio
Financial Performance
Recent Developments
Table 6.3 Recent Cambium’s Innovations
COGNIA
Assessments Portfolio
Table 6-4. Cognia’s PreK-12 Assessment Portfolio

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us