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PreK-12 Testing Market Forecast 2012-2013


Attention: There is an updated edition available for this report.

PreK-12 Testing Market Forecast 2012-2013 applies Simba Information’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.

This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.

PreK-12 Testing Market Forecast 2012-2013 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels.  It drills down each segment, providing market data and forecasts for both print and online testing.

The focus of the report is an analysis of the impact of the adoption of the state-led Common Core State Standards with the pending new common assessments, including the goal of having those assessment systems be delivered online. While the new assessment programs currently are targeted to mathematics and reading/English language arts, the expectation is that high-stakes tests and classroom assessments in other subjects also will move online.

PreK-12 Testing Market Forecast 2012-2013 also provides a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. This report is a must-have market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the U.S. school testing market.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Types of Tests
        • Table PreK-12 Testing Terminology
    • Testing Market Size and Segments
      • Table Testing Segments and Market Share 2010-2011 vs. 2011-2012 ($ in millions)
      • Table SBAC & PARCC Tests Common Features
    • Consortia Define Future of Assessment
      • Technology Signals Definite Change
        • Table Contrasts Between SMARTER Balanced and PARCC Consortia
      • Roles for Vendors
        • Table State Status With Respect to Common Core Standards and Assessments
        • Table Vendors Awarded Consortium Assessment Contracts To Date
      • Work To Be Done
        • Table PARCC and SBAC Development Timelines
    • Federal Funding Plays Big Role in States' Effort
      • Table Potential Federal Sources of Funding For Assessments
      • Table Funding Sources for PreK-12 Assessments (Total Assessment Market=$2,344.2: $ in millions)
      • States Are Font of Most Spending on Testing
      • Unsettled Federal Policy/Legislation Picture
  • High-Stakes State Testing
    • Introduction
      • Table Market Share of State Tests, 2010-2011 vs. 2011-2012 ($ in millions)
    • Vendors Jockey for Position
      • Transition Issues: New vs. Old
      • Variety as well as Commonality
      • Texas Transitions on its Own
    • The Move Online
      • Table Online Testing Market Size and Share, 2011-2012 ($ in millions)
      • Computer-Adaptive Testing Finds a Niche
      • Infrastructure Still Found Wanting
      • Guidance on Devices
      • Implications of Going Mobile
      • The State of States' Readiness
        • Table SETDA Member States with Online Testing Programs, Year of Launch and Test Providers
      • Toward 2014
    • Other Trends in State Testing
      • Science Gets a Public View
        • Table Industry-Wide Consortia for School Reforms
      • College- and Career-Readiness
      • Writing on the Rise
      • End-of-Course Exams Continue
      • Potential in Gifted and Talented
      • Testing the Teacher
      • PreK Testing Grows
    • Case Studies Spotlight Utah, Ohio, Missouri and Vermont
      • Utah: Early Online Adopter
      • Ohio: Prepping for 2014
      • Missouri: Already Thinking Science
      • Vermont: Likes SBAC Model
  • Classroom-Level Assessments
    • Introduction
      • Table Market Share of Classroom Assessments, 2010-2011 vs. 2011-2012 ($ in millions)
      • Trends Driving Classroom Assessment Adoption
    • Main Sources of Assessments
      • The Role of Response to Intervention
      • State-Driven Formative Assessment Initiatives
    • Integration of Classroom Assessment and Curriculum
      • Open-Source Classroom Assessment Resources
    • Impact of Common Core Assessments
    • The Online and Mobile Migration
      • Table Online Classroom Assessment Market Size and Share, 2011-2012 ($ in millions)
  • Conclusions and Outlook
    • Introduction
      • Table PreK-12 Assessment Market Forecast, 2011-2012 through 2015-2016P ($ in millions)
      • Structural Change
  • Who's Who
    • ACT
    • ALEKS
    • CTB/McGraw-Hill
    • Data Recognition Corp.
    • Educational Testing Service
    • MasteryConnect
    • Measured Progress
    • Naiku
    • Northwest Evaluation Association
    • Pacific Metrics
    • Pearson
    • Questar Assessment
    • Renaissance Learning
    • Riverside Publishing
    • Scantron
    • SEG Assessment
    • Triumph Learning
    • Vantage Learning
    • Wireless Generation

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