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PreK-12 Testing Market Forecast, 2025-2028

Publisher Simba Information – Reports
Published Nov 26, 2025
Length 106 Pages
SKU # CURP20630608

Description

Demand for PreK–12 testing materials is projected to increase 3.8% annually,reaching $4.06 billion in 2028. Growth remains positive but moderate, reflecting thetension between rising instructional data needs and constrained district budgetsfollowing the expiration of federal ESSER funding. The market continues to shift towarddigital delivery as districts prioritize faster feedback cycles, integration with instructionaltools, and more efficient assessment operations.

This report analyzes the U.S. PreK–12 academic testing market, covering both state-level summative assessments and the full range of classroom-based assessments,including interim, benchmark, and formative tools. Demand is presented in units and

U.S. dollars.

Sales by product are presented for:
  • State-level summative assessments
  • Classroom assessments (interim, benchmark, and formative)
Sales by delivery format are presented for:
  • Online assessments
  • Print assessments
Sales by market are presented for:
  • State accountability testing programs
  • District- and school-level instructional assessment markets
Sales are presented for the United States only.

Table of Contents

106 Pages
  • Executive Summary
  • Methodology
    • Types of Tests
    • Funding Sources
    • Market Size
    • State-Led Standards: The New Federal Approach
    • Scaling Back the Nation’s Report Card Assessments
    • Pennsylvania and New York: Transition to Fully Digital Testing
    • Transition to Through-Year Assessments Continues
    • States Embrace Locally Designed Performance-Based Assessments
    • More States Are Abandoning Exit Exams
    • The “Portrait of a Graduate” Concept is Maturing
    • Increased Focus on Kindergarten Readiness
    • College Admission Assessments Rehauled
    • Traditional vs. Competency-Based Approach in PreK-12 Assessments
    • Artificial Intelligence Transforms Formative Assessment
    • The Rise of Structured Peer Review
    • Increasing Focus on Social-Emotional Learning (SEL) Checks
    • PreK-12 Assessments: Balancing Benefits and Burdens
    • K-12 Assessments: Current Formats and Models Insufficient
    • Teachers Are Turning to AI for Assessments
    • Implications for Publishers
    • Implications for Assessment Publishers
    • Opportunities for Publishers
    • Strategic Considerations
    • AI and The Importance of Quality Control
    • Per Pupil Funding Outlook
    • Federal Level Funding Outlook
    • State Level Funding Outlook
    • Local Level Funding Outlook
    • Enrollment Outlook
    • District Leaders' Perspectives and Spending Priorities
    • Assessments Vulnerable to Stagnating Spending
    • Assessment Outsourcing Likely to Grow
    • Moderate Growth Paths in the PreK-12 Testing Landscape
    • Shifting Growth Patterns in Online vs. Print Assessments
    • ACT
    • Cambium
    • Cognia
    • The College Board
    • Curriculum Associates
    • ETS
    • NWEA
    • Pearson
    • Renaissance
    • Riverside Insights

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