Vitamin K2 Market Growth, Size, Trends Analysis - By Product, By Dosage Form, By Source, By Application, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
Description
Vitamin K2 Market Introduction and Overview
According to SPER Market Research, the Global Vitamin K2 Market is estimated to reach USD 1068.4 million by 2034 with a CAGR of 13.72%.
The report includes an in-depth analysis of the Global Vitamin K2 Market, including market size and trends, product mix, Applications, and supplier analysis. The global market for vitamin K2 was valued at approximately USD 295.37 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 13.72% from 2025 to 2030. The growth of the vitamin K2 industry is primarily driven by increasing consumer awareness regarding the health advantages of Vitamin K2, alongside demographic trends such as an aging population, shifts in dietary preferences towards functional foods, and ongoing research that supports its therapeutic benefits.
By Product Insights
The MK-7 segment had the largest market share in 2024 due to its natural form, menaquinone-7, which comes from fermented foods like natto. MK-7 is preferred for its better absorption and longer-lasting effects than MK-4. It supports cardiovascular health by preventing artery hardening and aiding in blood clotting. An example includes Kappa Bioscience's Vitamin K2 MK-7, which may lower heart disease risk in certain patients when taken at 375 µg daily. The rise in vegan and plant-based diets has increased demand for MK-7 supplements from non-animal sources, boosting sales.
By Dosage Form Insights
In 2024, capsules and tablets were the leading form in the market due to their easy production, strong stability, and precise dosage control. They are widely used in pharmaceuticals and nutraceuticals because they protect active ingredients from damage and extend shelf life. Their solid form also makes them easy to store and transport. The softgel segment is projected to grow quickly, as they have a high absorption rate and are easier for users to take, especially for those who find pills hard to swallow. Smidge offers softgels from Heritage-bred emus, which include essential nutrients like vitamin K2 and omega fatty acids.
By Source Insights
The bone health segment had the largest market share in 2024. Vitamin K2 is important for managing calcium in the body and helps strengthen bones, lowering the risk of osteoporosis. It is especially useful for increasing bone density and reducing fractures in postmenopausal women. The aging population and more bone disorders are increasing the demand for vitamin K2 supplements. People often take it with calcium and vitamin D for better bone health.
Regional Insights
In 2024, North America accounted for the largest share of the vitamin K2 market, propelled by heightened awareness of the health benefits associated with vitamin K2, especially concerning bone and cardiovascular health. Economic factors, including the growth of the middle class and increased healthcare expenditures, as well as the rising popularity of vegan and vegetarian diets, are driving the demand for plant-based K2. Furthermore, advancements in production technology are improving the quality and availability of K2 products.
The vitamin K2 market in the Asia Pacific region is anticipated to experience substantial growth at a significant CAGR during the forecast period. This growth is fueled by a burgeoning middle-class population with higher disposable incomes and a growing awareness of nutritional supplements for overall health. Countries such as Japan and South Korea, which emphasize traditional medicine, are witnessing considerable uptake of vitamin K2 products. Innovations in manufacturing technology are facilitating access to these supplements for consumers across different income brackets.
Market Competitive Landscape
Companies are focusing on the production of high-quality K2 ingredients, conducting clinical studies, and developing functional products to cater to the increasing consumer demand. Expanding distribution channels through retail, e-commerce, and partnerships with nutraceuticals is a key priority, while marketing initiatives aim to inform consumers about the health benefits. Ongoing efforts in product differentiation, formulation expertise, and regional outreach are enabling companies to capture a significant share of the dynamic vitamin K2 market.
Recent Developments:
In August 2023, Richen Nutritional Technology Co., Ltd. launched a new product in its RiviK2 series—Vitamin K2 (fermented) micro-encapsulated powder. This cutting-edge product aims to improve bone health by providing enhanced application performance and stability.
In July 2023, GF Fermentech formed a strategic alliance with Kregliner & Barentz, a global leader in bio-healthcare distribution, to boost the global presence and visibility of its Vitamin K2 (VK2) products. This partnership is focused on broadening the sales channels and increasing brand awareness of MediQ7, GF Fermentech's naturally fermented VK2 product that offers health benefits.
Scope of the report:
Report Metric Details
Market size available for years 2021-2034
Base year considered 2024
Forecast period 2025-2034
Segments covered By Product, By Dosage Form, By Source, By Application, By Distribution Channel
Regions covered North America, Latin America, Asia-Pacific, Europe, Middle East & Africa
Companies Covered
NOW Foods, Life Extension, Pharmavite, Nestlé, Bronson, NatureWise, Solaray, Natural Factors, Source Naturals, MaryRuth Organics.
Key Topics Covered in the Report
Global Vitamin K2 Market Size (FY'2021-FY'2034)
Overview of Global Vitamin K2 Market
Segmentation of Global Vitamin K2 Market By Product (MK-7, MK-4)
Segmentation of Global Vitamin K2 Market By Dosage Form (Capsules/Tablets, Softgels, Liquid, Others)
Segmentation of Global Vitamin K2 Market By Source (Natural, Synthetic)
Segmentation of Global Vitamin K2 Market By Application (Health Supplements, Functional Foods and Beverages)
Segmentation of Global Vitamin K2 Market By Distribution Channel (Offline, Online)
Statistical Snap of Global Vitamin K2 Market
Expansion Analysis of Global Vitamin K2 Market
Problems and Obstacles in Global Vitamin K2 Market
Competitive Landscape in the Global Vitamin K2 Market
Details on Current Investment in Global Vitamin K2 Market
Competitive Analysis of Global Vitamin K2 Market
Prominent Players in the Global Vitamin K2 Market
SWOT Analysis of Global Vitamin K2 Market
Global Vitamin K2 Market Future Outlook and Projections (FY'2025-FY'2034)
Recommendations from Analyst
According to SPER Market Research, the Global Vitamin K2 Market is estimated to reach USD 1068.4 million by 2034 with a CAGR of 13.72%.
The report includes an in-depth analysis of the Global Vitamin K2 Market, including market size and trends, product mix, Applications, and supplier analysis. The global market for vitamin K2 was valued at approximately USD 295.37 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 13.72% from 2025 to 2030. The growth of the vitamin K2 industry is primarily driven by increasing consumer awareness regarding the health advantages of Vitamin K2, alongside demographic trends such as an aging population, shifts in dietary preferences towards functional foods, and ongoing research that supports its therapeutic benefits.
By Product Insights
The MK-7 segment had the largest market share in 2024 due to its natural form, menaquinone-7, which comes from fermented foods like natto. MK-7 is preferred for its better absorption and longer-lasting effects than MK-4. It supports cardiovascular health by preventing artery hardening and aiding in blood clotting. An example includes Kappa Bioscience's Vitamin K2 MK-7, which may lower heart disease risk in certain patients when taken at 375 µg daily. The rise in vegan and plant-based diets has increased demand for MK-7 supplements from non-animal sources, boosting sales.
By Dosage Form Insights
In 2024, capsules and tablets were the leading form in the market due to their easy production, strong stability, and precise dosage control. They are widely used in pharmaceuticals and nutraceuticals because they protect active ingredients from damage and extend shelf life. Their solid form also makes them easy to store and transport. The softgel segment is projected to grow quickly, as they have a high absorption rate and are easier for users to take, especially for those who find pills hard to swallow. Smidge offers softgels from Heritage-bred emus, which include essential nutrients like vitamin K2 and omega fatty acids.
By Source Insights
The bone health segment had the largest market share in 2024. Vitamin K2 is important for managing calcium in the body and helps strengthen bones, lowering the risk of osteoporosis. It is especially useful for increasing bone density and reducing fractures in postmenopausal women. The aging population and more bone disorders are increasing the demand for vitamin K2 supplements. People often take it with calcium and vitamin D for better bone health.
Regional Insights
In 2024, North America accounted for the largest share of the vitamin K2 market, propelled by heightened awareness of the health benefits associated with vitamin K2, especially concerning bone and cardiovascular health. Economic factors, including the growth of the middle class and increased healthcare expenditures, as well as the rising popularity of vegan and vegetarian diets, are driving the demand for plant-based K2. Furthermore, advancements in production technology are improving the quality and availability of K2 products.
The vitamin K2 market in the Asia Pacific region is anticipated to experience substantial growth at a significant CAGR during the forecast period. This growth is fueled by a burgeoning middle-class population with higher disposable incomes and a growing awareness of nutritional supplements for overall health. Countries such as Japan and South Korea, which emphasize traditional medicine, are witnessing considerable uptake of vitamin K2 products. Innovations in manufacturing technology are facilitating access to these supplements for consumers across different income brackets.
Market Competitive Landscape
Companies are focusing on the production of high-quality K2 ingredients, conducting clinical studies, and developing functional products to cater to the increasing consumer demand. Expanding distribution channels through retail, e-commerce, and partnerships with nutraceuticals is a key priority, while marketing initiatives aim to inform consumers about the health benefits. Ongoing efforts in product differentiation, formulation expertise, and regional outreach are enabling companies to capture a significant share of the dynamic vitamin K2 market.
Recent Developments:
In August 2023, Richen Nutritional Technology Co., Ltd. launched a new product in its RiviK2 series—Vitamin K2 (fermented) micro-encapsulated powder. This cutting-edge product aims to improve bone health by providing enhanced application performance and stability.
In July 2023, GF Fermentech formed a strategic alliance with Kregliner & Barentz, a global leader in bio-healthcare distribution, to boost the global presence and visibility of its Vitamin K2 (VK2) products. This partnership is focused on broadening the sales channels and increasing brand awareness of MediQ7, GF Fermentech's naturally fermented VK2 product that offers health benefits.
Scope of the report:
Report Metric Details
Market size available for years 2021-2034
Base year considered 2024
Forecast period 2025-2034
Segments covered By Product, By Dosage Form, By Source, By Application, By Distribution Channel
Regions covered North America, Latin America, Asia-Pacific, Europe, Middle East & Africa
Companies Covered
NOW Foods, Life Extension, Pharmavite, Nestlé, Bronson, NatureWise, Solaray, Natural Factors, Source Naturals, MaryRuth Organics.
Key Topics Covered in the Report
Global Vitamin K2 Market Size (FY'2021-FY'2034)
Overview of Global Vitamin K2 Market
Segmentation of Global Vitamin K2 Market By Product (MK-7, MK-4)
Segmentation of Global Vitamin K2 Market By Dosage Form (Capsules/Tablets, Softgels, Liquid, Others)
Segmentation of Global Vitamin K2 Market By Source (Natural, Synthetic)
Segmentation of Global Vitamin K2 Market By Application (Health Supplements, Functional Foods and Beverages)
Segmentation of Global Vitamin K2 Market By Distribution Channel (Offline, Online)
Statistical Snap of Global Vitamin K2 Market
Expansion Analysis of Global Vitamin K2 Market
Problems and Obstacles in Global Vitamin K2 Market
Competitive Landscape in the Global Vitamin K2 Market
Details on Current Investment in Global Vitamin K2 Market
Competitive Analysis of Global Vitamin K2 Market
Prominent Players in the Global Vitamin K2 Market
SWOT Analysis of Global Vitamin K2 Market
Global Vitamin K2 Market Future Outlook and Projections (FY'2025-FY'2034)
Recommendations from Analyst
Table of Contents
221 Pages
- 1. Introduction
- 1.1. Scope of the report
- 1.2. Market segment analysis
- 2. Research Methodology
- 2.1. Research data source
- 2.1.1. Secondary Data
- 2.1.2. Primary Data
- 2.1.3. SPER’s internal database
- 2.1.4. Premium insight from KOLs
- 2.2. Market size estimation
- 2.2.1. Top-down and Bottom-up approach
- 2.3. Data triangulation
- 3. Executive Summary
- 4. Market Dynamics
- 4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunities
- 4.1.4. Challenges
- 5. Market variable and outlook
- 5.1. SWOT Analysis
- 5.1.1. Strengths
- 5.1.2. Weaknesses
- 5.1.3. Opportunities
- 5.1.4. Threats
- 5.2. PESTEL Analysis
- 5.2.1. Political Landscape
- 5.2.2. Economic Landscape
- 5.2.3. Social Landscape
- 5.2.4. Technological Landscape
- 5.2.5. Environmental Landscape
- 5.2.6. Legal Landscape
- 5.3. PORTERs Five Forces
- 5.3.1. Bargaining power of suppliers
- 5.3.2. Bargaining power of buyers
- 5.3.3. Threat of Substitute
- 5.3.4. Threat of new entrant
- 5.3.5. Competitive rivalry
- 5.4. Heat Map Analysis
- 6. Competitive Landscape
- 6.1. Global Vitamin K2 Market Manufacturing Base Distribution, Sales Area, Product Type
- 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Vitamin K2 Market
- 7. Global Vitamin K2 Market, By Product (USD Million) 2021-2034
- 7.1. MK-7
- 7.2. MK-4
- 8. Global Vitamin K2 Market, By Dosage Form (USD Million) 2021-2034
- 8.1. Capsules/Tablets
- 8.2. Softgels
- 8.3. Liquid
- 8.4. Others
- 9. Global Vitamin K2 Market, By Source (USD Million) 2021-2034
- 9.1. Natural
- 9.2. Synthetic
- 10. Global Vitamin K2 Market, By Application (USD Million) 2021-2034
- 10.1. Health Supplements
- 10.2. Functional Foods and Beverages
- 11. Global Vitamin K2 Market, By Distribution Channel (USD Million) 2021-2034
- 11.1. Offline
- 11.1.1. Pharmacies & Drug Stores
- 11.1.2. Hypermarkets/Supermarkets
- 11.1.3. Others
- 11.2. Online
- 12. Global Vitamin K2 Market, (USD Million) 2021-2034
- 12.1. Global Vitamin K2 Market Size and Market Share
- 13. Global Vitamin K2 Market, By Region, (USD Million) 2021-2034
- 13.1. Asia-Pacific
- 13.1.1. Australia
- 13.1.2. China
- 13.1.3. India
- 13.1.4. Japan
- 13.1.5. South Korea
- 13.1.6. Rest of Asia-Pacific
- 13.2. Europe
- 13.2.1. France
- 13.2.2. Germany
- 13.2.3. Italy
- 13.2.4. Spain
- 13.2.5. United Kingdom
- 13.2.6. Rest of Europe
- 13.3. Middle East and Africa
- 13.3.1. Kingdom of Saudi Arabia
- 13.3.2. United Arab Emirates
- 13.3.3. Qatar
- 13.3.4. South Africa
- 13.3.5. Egypt
- 13.3.6. Morocco
- 13.3.7. Nigeria
- 13.3.8. Rest of Middle-East and Africa
- 13.4. North America
- 13.4.1. Canada
- 13.4.2. Mexico
- 13.4.3. United States
- 13.5. Latin America
- 13.5.1. Argentina
- 13.5.2. Brazil
- 13.5.3. Rest of Latin America
- 14. Company Profile
- 14.1. NOW Foods
- 14.1.1. Company details
- 14.1.2. Financial outlook
- 14.1.3. Product summary
- 14.1.4. Recent developments
- 14.2. Life Extension
- 14.2.1. Company details
- 14.2.2. Financial outlook
- 14.2.3. Product summary
- 14.2.4. Recent developments
- 14.3. Pharmavite (Nature Made)
- 14.3.1. Company details
- 14.3.2. Financial outlook
- 14.3.3. Product summary
- 14.3.4. Recent developments
- 14.4. Nestlé (Garden of Life)
- 14.4.1. Company details
- 14.4.2. Financial outlook
- 14.4.3. Product summary
- 14.4.4. Recent developments
- 14.5. Bronson
- 14.5.1. Company details
- 14.5.2. Financial outlook
- 14.5.3. Product summary
- 14.5.4. Recent developments
- 14.6. NatureWise
- 14.6.1. Company details
- 14.6.2. Financial outlook
- 14.6.3. Product summary
- 14.6.4. Recent developments
- 14.7. Solaray
- 14.7.1. Company details
- 14.7.2. Financial outlook
- 14.7.3. Product summary
- 14.7.4. Recent developments
- 14.8. Natural Factors
- 14.8.1. Company details
- 14.8.2. Financial outlook
- 14.8.3. Product summary
- 14.8.4. Recent developments
- 14.9. Source Naturals
- 14.9.1. Company details
- 14.9.2. Financial outlook
- 14.9.3. Product summary
- 14.9.4. Recent developments
- 14.10. MaryRuth Organics
- 14.10.1. Company details
- 14.10.2. Financial outlook
- 14.10.3. Product summary
- 14.10.4. Recent developments
- 14.11. Others
- 15. Conclusion
- 16. List of Abbreviations
- 17. Reference Links
Pricing
Currency Rates
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