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Digital Advertising Market Growth, Size, Trends Analysis – By Platform, By Format, By Offering, By Type- Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Publisher SPER Market Research Pvt. Ltd.
Published Jul 09, 2025
Length 254 Pages
SKU # SPER20337435

Description

Digital Advertising Market Introduction and Overview

According to SPER market research, ‘Global Digital Advertising Market Size- By Platform, By Format, By Offering, By Type- Regional Outlook, Competitive Strategies and Segment Forecast to 2034’ state that the Global Digital Advertising Market is predicted to reach 2090.25 million by 2034 with a CAGR of 15.62%.

The use of the internet and digital platforms to market goods, services, or brands to specific audiences is known as digital advertising. Display advertisements, social network promotions, search engine marketing, video commercials, email marketing, and mobile advertising are just a few of the many types it includes. Digital advertising uses algorithms, data analytics, and user behavior to provide people with highly relevant and tailored information on computers, tablets, and smartphones.

Restraints:Digital advertising has a number of serious obstacles in spite of its quick expansion. With regulations like the CCPA and GDPR mandating businesses to manage user data responsibly, data privacy and regulatory compliance are two of the biggest concerns. Ad fraud, which includes impression and click fraud, reduces the efficacy of campaigns and wastes money. Digital advertisements’ reach is limited by consumers’ growing usage of ad blockers. Furthermore, companies find it more difficult to stand out and attract consumers’ attention due to increased competition and saturation.

Scope of the report:

Report Metric Details
Market size available for years 2021-2034
Base year considered 2024
Forecast period 2025-2034

Segments covered
By Platform, By Format, By Offering, By Type

Regions covered
North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa

Companies Covered
Adobe, Amazon.com Inc, AOL (Yahoo), Baidu, ByteDance, Dentsu Inc, Disruptive Advertising, Globo, IAC, Meta, Microsoft Corporation, Tencent Holdings Ltd, Verizon, WebFX, X Corp (formerly Twitter Inc.).

Global Digital Advertising Market Segmentation:


By Platform: Based on the Platform, Global Digital Advertising Market is segmented as; Computer, Smartphone, Others.

By Format: Based on the Format, Global Digital Advertising Market is segmented as; Text, Image, Videos, Others.

By Offering: Based on the Offering, Global Digital Advertising Market is segmented as; Solution, Service.

By Type: Based on the Type, Global Digital Advertising Market is Segmented as; Search Advertising, Banner Advertising, Native Advertising, Video Advertising, Social Media Advertising, Interstitial Advertising.

By Region: This research also includes data for North America, Latin America, Asia-Pacific, Europe, Middle East & Africa.

Table of Contents

254 Pages
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Digital Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Digital Advertising Market
7. Global Digital Advertising Market, By Platform (USD Million) 2021-2034
7.1. Computers
7.2. Smartphones
7.3. Others
8. Global Digital Advertising Market, By Format (USD Million) 2021-2034
8.1. Text
8.2. Image
8.3. Video
8.4. Others
9. Global Digital Advertising Market, By Offering (USD Million) 2021-2034
9.1. Solution
9.2. Service
10. Global Digital Advertising Market, By Type (USD Million) 2021-2034)
10.1. Search Advertising
10.2. Banner Advertising
10.3. Native Advertising
10.4. Video Advertising
10.5. Social Media Advertising
10.6. Interstitial Advertising
11. Global Digital Advertising Market, (USD Million) 2021-2034
11.1. Global Digital Advertising Market Size and Market Share
12. Global Digital Advertising Market, By Region, (USD Million) 2021-2034
12.1. Asia-Pacific
12.1.1. Australia
12.1.2. China
12.1.3. India
12.1.4. Japan
12.1.5. South Korea
12.1.6. Rest of Asia-Pacific
12.2. Europe
12.2.1. France
12.2.2. Germany
12.2.3. Italy
12.2.4. Spain
12.2.5. United Kingdom
12.2.6. Rest of Europe
12.3. Middle East and Africa
12.3.1. Kingdom of Saudi Arabia
12.3.2. United Arab Emirates
12.3.3. Qatar
12.3.4. South Africa
12.3.5. Egypt
12.3.6. Morocco
12.3.7. Nigeria
12.3.8. Rest of Middle-East and Africa
12.4. North America
12.4.1. Canada
12.4.2. Mexico
12.4.3. United States
12.5. Latin America
12.5.1. Argentina
12.5.2. Brazil
12.5.3. Rest of Latin America
13. Company Profile
13.1. Adobe
13.1.1. Company details
13.1.2. Financial outlook
13.1.3. Product summary
13.1.4. Recent developments
13.2. Amazon.com Inc
13.2.1. Company details
13.2.2. Financial outlook
13.2.3. Product summary
13.2.4. Recent developments
13.3. AOL (Yahoo)
13.3.1. Company details
13.3.2. Financial outlook
13.3.3. Product summary
13.3.4. Recent developments
13.4. Baidu
13.4.1. Company details
13.4.2. Financial outlook
13.4.3. Product summary
13.4.4. Recent developments
13.5. ByteDance
13.5.1. Company details
13.5.2. Financial outlook
13.5.3. Product summary
13.5.4. Recent developments
13.6. Dentsu Inc
13.6.1. Company details
13.6.2. Financial outlook
13.6.3. Product summary
13.6.4. Recent developments
13.7. Disruptive Advertising
13.7.1. Company details
13.7.2. Financial outlook
13.7.3. Product summary
13.7.4. Recent developments
13.8. Globo
13.8.1. Company details
13.8.2. Financial outlook
13.8.3. Product summary
13.8.4. Recent developments
13.9. IAC
13.9.1. Company details
13.9.2. Financial outlook
13.9.3. Product summary
13.9.4. Recent developments
13.10. Meta
13.10.1. Company details
13.10.2. Financial outlook
13.10.3. Product summary
13.10.4. Recent developments
13.11. Microsoft Corporation
13.11.1. Company details
13.11.2. Financial outlook
13.11.3. Product summary
13.11.4. Recent developments
13.12. Tencent Holdings Ltd
13.12.1. Company details
13.12.2. Financial outlook
13.12.3. Product summary
13.12.4. Recent developments
13.13. Verizon
13.13.1. Company details
13.13.2. Financial outlook
13.13.3. Product summary
13.13.4. Recent developments
13.14. WebFX
13.14.1. Company details
13.14.2. Financial outlook
13.14.3. Product summary
13.14.4. Recent developments
13.15. X Corp (formerly Twitter Inc.)
13.15.1. Company details
13.15.2. Financial outlook
13.15.3. Product summary
13.15.4. Recent developments
13.16. Others
14. Conclusion
15. List of Abbreviations
16. Reference Links

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