Global Teeth Whitening Products Market Outlook 2038
Description
The global teeth whitening products market is expected to be valued at USD 8.4 billion by the end of 2026, following its 2025 valuation of USD 8.0 billion. The market is projected to grow steadily and reach approximately USD 13.8 billion by 2038, registering a compound annual growth rate (CAGR) of 4.1% during the forecast period of 2026 to 2038. The teeth whitening products industry is witnessing consistent growth due to increasing consumer emphasis on dental aesthetics and personal grooming. A growing number of individuals are seeking brighter smiles through affordable, non-invasive methods, which has boosted the demand for over-the-counter whitening strips, toothpaste, gels, and LED light kits. Brands are also expanding their portfolios with peroxide-free and enamel-safe formulations to meet safety-conscious consumer expectations. E-commerce platforms have become critical distribution channels, especially among millennials and Gen Z, who prefer convenient home-based treatments.
Table of Contents
44 Pages
- Global Teeth Whitening Products Market
- An Outline of Teeth Whitening Products Market
- Market Definition
- Assumptions and Abbreviations
- Research Methodology & Approach
- Primary Research
- Secondary Research
- Data Triangulation
- SPSS Methodology
- Executive Summary
- Global Industry Overview
- Comparative Positioning
- Competitive Landscape
- Competitive Model
- Business Profile of Key Enterprise
- Johnson & Johnson
- Church & Dwight Co. Inc.
- Den-Mat Holdings LLC
- Fresh LLC (High Ridge Brands Co.)
- GlaxoSmithKline plc
- Henkel AG & Co. KGaA
- Colgate-Palmolive Company
- Procter & Gamble Company
- Unilever plc
- W&H (UK) Ltd.
- Global Outlook and Projections
- Global Overview
- Market Value (USD Million, Volume (Thousand Units) and Current and Future Projections, 2026-2038
- Increment $ Opportunity Assessment, 2026-2038
- Year-on-Year Growth Forecast (%)
- Global Segmentation (USD million), 2026-2038, By
- By Product Type
- Whitening Toothpastes
- Whitening Gels & Strips
- Light Teeth Whitening Devices
- Others
- By Treatment Option
- Professional In-Office
- Dentist-Supervised At-Home
- Over-The-Counter
- By Distribution Channel
- Retail Stores
- Retail & Hospital Pharmacies
- Direct Sales & E-Commerce
- Regional Synopsis, Value (USD million), 2026-2038
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
- North America Market
- Overview
- Market Value (USD million), Current and Future Projections, 2026-2038
- Increment $ Opportunity Assessment, 2026-2038
- Segmentation (USD million), 2026-2038, By
- By Product Type
- Whitening Toothpastes
- Whitening Gels & Strips
- Light Teeth Whitening Devices
- Others
- By Treatment Option
- Professional In-Office
- Dentist-Supervised At-Home
- Over-The-Counter
- By Distribution Channel
- Retail Stores
- Retail & Hospital Pharmacies
- Direct Sales & E-Commerce
- Country Level Analysis, Value (USD million)
- U.S.
- Canada
- Europe Market
- Overview
- Market Value (USD million), Current and Future Projections, 2026-2038
- Increment $ Opportunity Assessment, 2026-2038
- Segmentation (USD million), 2026-2038, By
- By Product Type
- Whitening Toothpastes
- Whitening Gels & Strips
- Light Teeth Whitening Devices
- Others
- By Treatment Option
- Professional In-Office
- Dentist-Supervised At-Home
- Over-The-Counter
- By Distribution Channel
- Retail Stores
- Retail & Hospital Pharmacies
- Direct Sales & E-Commerce
- Country Level Analysis, Value (USD million)
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Russia
- Switzerland
- Poland
- Belgium
- Rest of Europe
- Asia Pacific Market
- Overview
- Market Value (USD million), Current and Future Projections, 2026-2038
- Increment $ Opportunity Assessment, 2026-2038
- Segmentation (USD million), 2026-2038, By
- By Product Type
- Whitening Toothpastes
- Whitening Gels & Strips
- Light Teeth Whitening Devices
- Others
- By Treatment Option
- Professional In-Office
- Dentist-Supervised At-Home
- Over-The-Counter
- By Distribution Channel
- Retail Stores
- Retail & Hospital Pharmacies
- Direct Sales & E-Commerce
- Country Level Analysis, Value (USD million)
- China
- India
- South Korea
- Australia
- Indonesia
- Malaysia
- Vietnam
- Thailand
- Singapore
- New Zeeland
- Rest of Asia Pacific Excluding Japan
- Latin America Market
- Overview
- Market Value (USD million), Current and Future Projections, 2026-2038
- Increment $ Opportunity Assessment, 2026-2038
- Year-on-Year Growth Forecast (%)
- Segmentation (USD million), 2026-2038, By
- By Product Type
- Whitening Toothpastes
- Whitening Gels & Strips
- Light Teeth Whitening Devices
- Others
- By Treatment Option
- Professional In-Office
- Dentist-Supervised At-Home
- Over-The-Counter
- By Distribution Channel
- Retail Stores
- Retail & Hospital Pharmacies
- Direct Sales & E-Commerce
- Country Level Analysis, Value (USD million)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa Market
- Overview
- Market Value (USD million), Current and Future Projections, 2026-2038
- Increment $ Opportunity Assessment, 2026-2038
- Year-on-Year Growth Forecast (%)
- Segmentation (USD million), 2026-2038, By
- By Product Type
- Whitening Toothpastes
- Whitening Gels & Strips
- Light Teeth Whitening Devices
- Others
- By Treatment Option
- Professional In-Office
- Dentist-Supervised At-Home
- Over-The-Counter
- By Distribution Channel
- Retail Stores
- Retail & Hospital Pharmacies
- Direct Sales & E-Commerce
- Country Level Analysis, Value (USD million)
- Saudi Arabia
- UAE
- Israel
- Qatar
- Kuwait
- Oman
- South Africa
- Rest of Middle East & Africa
- About Research Nester
Pricing
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