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Global Marketing Resource Management Market Size, Trends & Growth Opportunity, By Solution (Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Oth

Publisher QualiKet Research
Published Feb 11, 2023
Length 126 Pages
SKU # QUA17762572

Description

Global Marketing Resource Management Market Size, Trends & Growth Opportunity, By Solution (Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Others), By Deployment (On-Premise, and Cloud), By End Customer(Small & Medium Business Enterprises, and Large Enterprises), By Region and Forecast till 2027.

Global Marketing Resource Management Market

The global Marketing Resource Management market was valued at US$ 3.18 billion in 2021 and it is expected to reach at US$ 6.9 billion in 2027 at a CAGR of 11.6 % during forecast period 2022-2027.

Marketing Resource Management also called as MRM software which used to efficiently handle people associated with technology and operations like production, planning and design of marketing process. Emergence of marketing resource management applications have helped organizations with their budgeting and planning. By using MRM software marketing departments can plan their budgets, run strategic programs, tackle potential threats, activities and forecast.

Market Drivers

Rise in number of marketing channels has created need to manage complex marketing activities to promote brand and the products. It is key driving factor which expected to boost the global marketing resource management market growth. This software provides real time updates about the marketing activities and also secures real time access to organizational data with digital accounts. Moreover, increase in demand for MRM software by large enterprises considering high budgets dedicated to marketing activities as compared to SMEs (small and medium size enterprises) which is expected to propel the global marketing resource management market growth. Also, increase need for ensuring brand and regularity compliance will propel the market growth over the forecast period.

Market Restraints

However, lack of trust on new marketing technologies is the major challenging factor which is expected to hamper the global marketing resource management market growth. Also, high cost associated with systems is another challenging factor which is expected to hinder the market growth.

COVID-19 Impact

Due to outbreak of covid-19 as lockdown is imposed by government remote working is adapted by many companies which boost the demand of MRM Solution as enterprises increase spending on marketing and on the industries like BFSI, healthcare, mfg, consumer goods, education as work from home becomes the priority of business.

Recent Development

In 2020 Oracle Corporation introduced an innovative cloud-based customer experience management solution "Oracle Digital Experience" for communication industry which collects and examine customer- interaction data to increase sales and offer seamless services to customers. Simple partnered with Microsoft Corporation and enhance marketing platform by combining the functionality of PowerApps and redefine marketing resource.

Market Segmentation

Global Marketing Resource Management Market is segmented into solution such as Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Others, by deployment such as On-Premise, and Cloud, by End customer such as Small & Medium Business Enterprises, and Large Enterprises. Further, market is segmented into Industry such as BFSI, Information Technology, Media & Entertainment, Healthcare, Retail, Automotive, and Others.

Also, Global Marketing Resource Management Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Market Key Players

Various key players are discussed in this report such as IBM Corporation, Infor, Inc., Oracle, Inc., Adobe Systems, Inc., Workfront, Inc., North Plains Systems Corp., Microsoft Corporation, Teradata Corporation, SAS Institute, Inc., and SAP SE etc.

Market Taxonomy

By Solution
  • Financial Management
  • Project Management
  • Marketing Analytics
  • Marketing asset Management
  • Capacity Planning Management
  • Brand and Advertising Management
  • Others
By Deployment
  • On-Premise
  • Cloud
By End Customer
  • Small & Medium Business Enterprises
  • Large Enterprises
By Industry
  • BFSI
  • Information Technology
  • Media & Entertainment
  • Healthcare
  • Retail
  • Automotive
  • Others
By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
Key Questions Addressed by the Report
  • What are the Key Opportunities in Global Marketing Resource Management Market?
  • What will be the growth rate from 2022 to 2027?
  • Which segment/region will have highest growth?
  • What are the factors that will impact/drive the Market?
  • What is the competitive Landscape in the Industry?
  • What is the role of key players in the value chain?
  • What are the strategies adopted by key players?

Table of Contents

126 Pages
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Marketing Resource Management Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Marketing Resource Management Market, By Solution
5.1 Y-o-Y Growth Comparison, By Solution
5.2 Global Marketing Resource Management Market Share Analysis, By Solution
5.3 Global Marketing Resource Management Market Size and Forecast, By Solution
5.3.1 Financial Management
5.3.2 Project Management
5.3.3. Marketing Analytics
5.3.4. Marketing asset Management
5.3.5. Capacity Planning Management
5.3.6. Brand and Advertising Management
5.3.7. Others
6 Global Marketing Resource Management Market, By Deployment
6.1 Y-o-Y Growth Comparison, By Deployment
6.2 Global Marketing Resource Management Market Share Analysis, By Deployment
6.3 Global Marketing Resource Management Market Size and Forecast, By Deployment
6.3.1 On-Premise
6.3.2 Cloud
7 Global Marketing Resource Management Market, By End Customer
7.1 Y-o-Y Growth Comparison, By End Customer
7.2 Global Marketing Resource Management Market Share Analysis, By End Customer
7.3 Global Marketing Resource Management Market Size and Forecast, By End Customer
7.3.1 Small and Medium Size Enterprises
7.3.2 Large Enterprises
8 Global Marketing Resource Management Market, By Industry
8.1 Y-o-Y Growth Comparison, By Industry
8.2 Global Marketing Resource Management Market Share Analysis, By Industry
8.3 Global Marketing Resource Management Market Size and Forecast, By Industry
8.3.1 BFSI
8.3.2 Information Technology
8.3.3 Media & Entertainment
8.3.4 Healthcare
8.3.5 Retail
8.3.6 Automotive
8.3.7 Others
9 Global Marketing Resource Management Market, By Region
9.1 Global Marketing Resource Management Market Share Analysis, By Region
9.2 Global Marketing Resource Management Market Share Analysis, By Region
9.3 Global Marketing Resource Management Market Size and Forecast, By Region
10 North America Marketing Resource Management Analysis and Forecast (2022 – 2027)
10.1 Introduction
10.2 North America Marketing Resource Management Product Market Share Analysis, By Solution
10.3 North America Marketing Resource Management Product Market Size and Forecast, By Deployment
10.4 North America Marketing Resource Management Product Market Size and Forecast, By End Customer
10.5 North America Marketing Resource Management Product Market Size and Forecast, By Industry
10.6 North America Marketing Resource Management Product Market Size and Forecast, By Country
10.6.1 U.S.
10.6.2 Canada
10.6.3 Mexico
11 Europe Marketing Resource Management Market Analysis and Forecast (2022 – 2027)
11.1 Introduction
11.2 Europe Marketing Resource Management Product Market Share Analysis, By Solution
11.3 Europe Marketing Resource Management Product Market Size and Forecast, By Deployment
11.4 Europe Marketing Resource Management Product Market Size and Forecast, By End Customer
11.5 Europe Marketing Resource Management Product Market Size and Forecast, By Industry
11.6 Europe Marketing Resource Management Product Market Size and Forecast, By Country
11.6.1 Germany
11.6.2 France
11.6.3 UK
11.64. Rest of Europe
12 Asia Pacific Marketing Resource Management Market Analysis and Forecast (2022 – 2027)
12.1 Introduction
12.2 Asia Pacific Marketing Resource Management Product Market Share Analysis, By Solution
12.3 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Deployment
12.4 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By End Customer
12.5 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Industry
12.6 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Country
12.6.1 China
12.6.2 Japan
12.6.3 India
12.6.4. Rest of Asia Pacific
13 Latin America Marketing Resource Management Market Analysis and Forecast (2022 – 2027)
13.1 Introduction
13.2 Latin America Marketing Resource Management Product Market Share Analysis, By Solution
13.3 Latin America Marketing Resource Management Product Market Size and Forecast, By Deployment
13.4 Latin America Marketing Resource Management Product Market Size and Forecast, By End Customer
13.5 Latin America Marketing Resource Management Product Market Size and Forecast, By Industry
13.6 Latin America Marketing Resource Management Product Market Size and Forecast, By Country
14 Middle East Marketing Resource Management Market Analysis and Forecast (2022 – 2027)
14.1 Introduction
14.2 Middle East Marketing Resource Management Product Market Share Analysis, By Solution
14.3 Middle East Marketing Resource Management Product Market Size and Forecast, By Deployment
14.4 Middle East Marketing Resource Management Product Market Size and Forecast, By End Customer
14.5 Middle East Marketing Resource Management Product Market Size and Forecast, By Industry
14.6 Middle East Marketing Resource Management Product Market Size and Forecast, By Country
15 Competitive Analysis
15.1 Competition Dashboard
15.2 Market share Analysis of Top Vendors
15.3 Key Development Strategies
16 Company Profiles
16.1 IBM Corporation
16.1.1 Overview
16.1.2 Offerings
16.1.3 Key Financials
16.1.4 Business Segment & Geographic Overview
16.1.5 Key Market Developments
16.1.6 Key Strategies
16.2 Infor, Inc
16.2.1 Overview
16.2.2 Offerings
16.2.3 Key Financials
16.2.4 Business Segment & Geographic Overview
16.2.5 Key Market Developments
16.2.6 Key Strategies
16.3 Oracle, Inc
16.3.1 Overview
16.3.2 Offerings
16.3.3 Key Financials
16.3.4 Business Segment & Geographic Overview
16.3.5 Key Market Developments
16.3.6 Key Strategies
16.4 Adobe Systems, Inc
16.4.1 Overview
16.4.2 Offerings
16.4.3 Key Financials
16.4.4 Business Segment & Geographic Overview
16.4.5 Key Market Developments
16.4.6 Key Strategies
16.5 Workfront, Inc
16.5.1 Overview
16.5.2 Offerings
16.5.3 Key Financials
16.5.4 Business Segment & Geographic Overview
16.5.5 Key Market Developments
16.5.6 Key Strategies
16.6 North Plains Systems Corp
16.6.1 Overview
16.6.2 Offerings
16.6.3 Key Financials
16.6.4 Business Segment & Geographic Overview
16.6.5 Key Market Developments
16.6.6 Key Strategies
16.7 Microsoft Corporation
16.7.1 Overview
16.7.2 Offerings
16.7.3 Key Financials
16.7.4 Business Segment & Geographic Overview
16.7.5 Key Market Developments
16.7.6 Key Strategies
16.8 Teradata Corporation
16.8.1 Overview
16.8.2 Offerings
16.8.3 Key Financials
16.8.4 Business Segment & Geographic Overview
16.8.5 Key Market Developments
16.8.6 Key Strategies
16.9 SAS Institute, Inc
16.9.1 Overview
16.9.2 Offerings
16.9.3 Key Financials
16.9.4 Business Segment & Geographic Overview
16.9.5 Key Market Developments
16.9.6 Key Strategies
16.10 SAP SE
16.10.1 Overview
16.10.2 Offerings
16.10.3 Key Financials
16.10.4 Business Segment & Geographic Overview
16.10.5 Key Market Developments
16.10.6 Key Strategies

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